Roku 2023 Developer Summit: Roku Ads Manager demo

The Roku Ads team demonstrates how to use the Roku Ad Manager to programmatically purchase Roku home screen banner ads, Roku screensaver ads, and video ads in order to promote channels, increase viewership, and reach users on the Roku platform. This single tool enables the targeting of viewers with Roku's exclusive audience data, launching ad campaigns to convert viewers, and then measuring and optimizing campaign performance in real-time.
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To learn how to use the Roku Ad Manager, read go.roku.com/ro....