Rolex's Marketing Move is Their Next Mistake | Grand Complications

[@Chrono24Official]

Update: Maybe next year 😅

[@watchfan1655]

McDonalds does this too. They take away the McRib just so later they can say "The McRib is BACK!"

[@Breekiebreek2]

Yeahhhh

[@ForeverBrooklynNYC]

The Pepsi GMT is NOT going anywhere. Rolex doesn't have to worry about "manipulating demand" for a watch that is already one of its most in-demand models.

[@Chrono24Official]

Hopefully the Coke is an add-on to the lineup instead of a replacement. Rolex periodically discontinues watches that are selling just fine, and it’d be a shame to see the Pepsi get the axe.

[@OttawaInHD]

I agree, the Pepsi is going nowhere

[@steelsteez6118]

​​@@Chrono24Officialwho cares, it's not like you can walk in and buy one at an AD anyways so this is all pointless. And as a basic steel watch with a brass dial, it is absolutely not worth the market price that the grey is demanding (sub $20k 😂). Absolutely laughable. I'll pay 20k+ for a precious metal GMT all day no problem, but for steel Pepsi or if a new steel coke GMT comes out, the grey market prices are an absolute joke. It's stainless steel people! 😂

[@mikemcdonald2427]

lol You will eat your words when you hear in a few weeks it’s been discontinued?? I know for 1000000 fact it’s getting discontinued

[@OttawaInHD]

@@mikemcdonald2427 I agree that the Pepsi and many other pieces are as good as discontinued for majority of people at ADs. It really doesn’t matter what they discontinue because nobody can get it retail anyways

[@HydrogenAlpha]

So the argument is that Rolex have forgotten how to make the Pepsi bezel, even though the counterfeiters don't have any problem making them. Yup. Sounds legit.

[@MosnaRawr]

I could see them discontinuing the batman and replacing it with the coke, before removing the Pepsi from the collection.

[@KC-bv9kf]

I’m looking at my 20 yo 16710 black that has had over 3000 wearing and still less than 2 s/d fast. I got it after my wedding. It has witnessed to many important events in my life and has … uh…character lines to show. Once, I almost had to bartered it with a non English speaking bush pilot to get out of a very sticky situation in SE Asia, but fortunately nothing travel as well as crisp 100 usd’s. My ex even “borrowed” it for a few years, but she’s more intimidating than everyone I have dealt with, lol. Sadly it’s no longer the dumb reach daily for the last few years because of the brand and the annoying attention. Anyway, just sharing a little bit about how timepieces can become witness to our lives. Nice conversation and happy journeys.

[@petrolexis]

Owning both I surely prefer the looks of the coke. Pepsi it’s too much Tommy Hilfiger 😂

[@goldencalf5144]

You make that sound like a bad thing

[@TheRamonio]

😅

[@gavinwhite9743]

They manufacture 1.2 million watches a year. All in house. And suddenly, in a market downturn, they can’t manufacture one of their most iconic models. Unless perhaps, this is a way of grey market living off rumours…making a few thousand more on false scarcity? My money is on false scarcity. They don’t need to open up another slot. They make twice as many watches as Omega. It’s laughable. It’s pure hype, nothing less.

[@mrgee007]

I like the chemistry between you two, great combo! Are we really buying this that Rolex cannot make a blue/red ceramic bezel, yet the top clone manufacturers don't? Come on, this is Rolex marketing 101🤣

[@abhaig]

Last year, no one predicted the sprite, and no one predicted the grey-yellow gold gmt

[@judesisilangilang4465]

Full honesty. I don’t think Rolex has a BLUE -RED BEZEL PRODUCTION PROBLEM. They’ve been doing this for years. It’s a tactic nor strategy to maximize the hype.

[@tacticaltruth8118]

You nailed it: Rolex wants to “manipulate demand, on demand”. The other ideas (Coke in, Pepsi out) are just there to help achieve the main objective.

[@Chrono24Official]

Team Pepsi or Team Coke?

[@MaiaBLRO]

Pepsi

[@matthewdale956]

Team a watch available to buy at retail

[@THEOMD57]

Pepsi max

[@petrolexis]

Coke

[@joshramos8932]

Pepsi!!!!

[@luvwatchesusa8333]

If Rolex is having such a hard time making the Pepsi bezel. They why is Tudor still making them?

[@Chrono24Official]

That’s the big question 🤷‍♂️

[@utsavpaliwal99]

Cause Tudor makes the bezel with aluminium and Rolex with ceramic

[@david.9633]

@@utsavpaliwal99 exactly

[@luvwatchesusa8333]

@@utsavpaliwal99 If this is the case that en instead of discontinuing the Rolex Pepsi. They should revert back to the metal bezel. But I believe what you say is not the case because they are making bi colored bezels, in other watch midels

[@Genegenedtb]

maybe Rolex has such a back log of other GMT II models that they will coerce us to buy one of them until things even out.

[@flyingdoc1138]

Or just don't get a Rolex.... the wait lists, the secrecy with the ADs, the price hikes, and just the general attitude I hv gotten at several Rolex ADs has just turned me off to the brand completely. I have kind of moved on to other things Glashuette original, Vacheron, JLC. They all make a watch that is every bit (and in a lot of ways superior) to anything in Rolexes catalog. And if you are wearing one of these there is no doubt that you are deep into the watch hobby. So many times, over the years I have met someone with a Rolex on and they were scarcely aware of the significance of the brand. Instead, it served simply as a status symbol. No, I for one could care less about will they or won't they on the Pepsi or a white dialed explorer or any other rumors. I wanted a Rolex for the longest time (the air king explorer or yes, a Pepsi GMT, but I'm just over it...

[@skylerns]

Rolex has in fact told us why red is so much harder to manufacture. They have a whole press release on it

[@cyind1487]

2 weeks later and Pepsi remains. You have egg on your face!

[@Kogemate]

It seems that the issue is that this version of the ceramic bezel is not elastic enough which causes micro-cracks during a service (disassembling-reassembling). (Princess cut diamonds have a similar issue for exemple.)

[@808Stevie]

This is all conjecture until it happens. Maybe they will have a Pepsi and Coke at the same time.

[@_-MiamiVice-_]

The GMT was once a well made, durable, fairly expensive, but avaiable great tool watch. Nowdays it's nothing more than an overpriced jewellery.

[@nikolajovicic174]

Can't believe the sentiment you two are providing here. What happened to the John Mayer Daytona or the legendary Patek Philippe Nautilus 5711 after they were discontinued? The price of both plummeted hard! It's definitely not the time to buy a Pepsi since that's what every grey dealer want you to do so they can profit on you! Consumers also developed the Rolex fatigue at this point as many were treated like trash at the AD when asking for a professional model. This is not 2021 anymore. People are moving to something else. That's why more than 50% of Rolex lineup is now under retail. Rolex was never a premium price brand. It was always available at deep discounts. I could get any GMT or Sub at 15% off before all the helicopter money and artificial demand.

[@Odat]

You could also get a discount on AP and Patek back then. Things have changed since then. Sure demand for most models has gone down but the demand for the sports steel watches is still nuts!. U doubt you’ll ever be able to get a discount on those in the future. MSRP is the discount.

[@Flywithwatches]

Pepsi will most likely make way for coke so that Rolex can offer the black and red bezel. This will help to solve their production issues for the Blue and Red bezel. Will find out within the next 2 weeks 😂

[@TomMeanny]

Maybe Rolex decided to discontinue the Pepsi GMT because Patek Philippe did the same with its 5711 Nautilus in steel. BTW, The white dial Pepsi you flashed at the end of the video is really enticing...if only Rolex would make it available for sale to new buyers at the AD.

[@richardwarren2024]

It’s absolutely heartbreaking to hear Balazs tear up like that. Please buy him some new sneakers and a Rimowa to cheer him up.

[@creamdisco]

Pepsi will definitely be discontinued this year!

[@petemorbius3936]

do u think the previous 116500 or 116520 is a good buy?

[@d.kashani]

i hate these rolex names

[@tw238]

I own the yachtmaster 40 with rhodium dial... and I Hate the whitewalker moniker. Fortunately, it hasn't seem to gain much traction, and hopefully never will !!

[@TheRamonio]

😂

[@miabeatz80]

I do think the Pepsi is leaving. At the moment Rolex are having difficulties making a consistent shade of red and have citied that many of the bezels are broken in production. I'm sure many break in servicing as well. I don't suspect they will bring it the Coke because going from one variation of red to another would be too predictable. If anything I see them going with the all black bezel.

[@gaffs82]

What the German guy forgets is that Rolex cut the Pepsi in the mid 00’s. They survived.

[@andysanchez1]

With Tudor still offering the blue and red bezel, it's prudent to reevaluate our allegiance to Rolex. Their dominance affords them control, recognizing that consumer dissatisfaction could reveal we're no longer investing in an asset but a liability. Let's acknowledge our materialistic tendencies; our preference leans towards wealth over timepieces😅

[@Khanh.Nguyen369]

When you have the power like Rolex, you get bored. Watches are watches are watches. The true fun is watching your ability to hold power and manipulated the populace. Not only can you have fun with the consumer but now you throw your power around to other brands as well. It’s just a fun game for the powerful. Watching everyone eat it up. Internally Rolex probably has an over under on the grey market spike for the Pepsi.

[@muribecks3113]

Great Episode! 👌

[@VectorSearch]

Once Rolex resolves their 32xx low amplitude problem, I’ll go for a PM GMT. Just can’t justify spending 40k+ on an unreliable movement.

[@BAF605]

Every day when I wake up I thank the Lord I prefer the Explorer 2.

[@JammyDodger45]

I'm sorry to hear about your brain injury. I hope things improve for you soon.

[@BAF605]

@@JammyDodger45 Foxtrot Uniform Charlie Kilo Oscar Foxtrot Foxtrot

[@JammyDodger45]

🎣 that was easy.

[@jamesmoninger1982]

Really tired of hearing about the Rolex Pepsi. Aren't there any other models worth talking about?

[@dannysimenauer5745]

Patek removed its Nautilus 5711 in steel. Rolex could go back to aluminum bezel [with a scratch resistant coating] Pepsi's and the production problem is solved! But...until Rolex makes it easier to buy at the AD does it matter?

[@abhaig]

Pepsi is going away for sure. Rolex just called me and told me😂😂😂

[@michaelriera6277]

Fortunately I can still rock my Seiko Skx 009 Pepsi…basically the same watch without the bubble date complication.

[@dhmy2kgto]

Coke bezel with a white dial can be called "Harley Quinn".

[@talarnaadams4010]

Yet all can fake a ceramic pepsi with no problems🤷🏼‍♂️, well watches n wonders is not so far away, gotta save this and come back and comment, all these clowns on the same story 🤦🏼‍♂️

[@talarnaadams4010]

Hey back again, guess that cousin of yours working at Rolex was wrong about how hard it is to make a Pepsi hey?

[@duenyaohsieh4856]

What you say now?

[@sdcoinshooter]

I would like a 41MM GMT II with a black bezel and red 24Hour hand. Rolex? Are you listening? Oh, while you’re at it, throw on a clear caseback please

[@javxa]

Rolex will make pepsi in white gold. Less units they’ll sell with less supposed production issues, but with more profits 😈

[@MosnaRawr]

This aged well. Maybe next year.

[@johnscott4693]

A channel for children who like to show off their ability to guess.

[@albertmeyer8983]

Speculation….. you said nothing new

[@HRM.H]

I hope to visit watches and wonders this year. First time ever!

[@david.9633]

Thanks for the video guys

[@supersonique001]

Talk about the nonsense of minutiae ! Just buy the watch you like and be done with it, who cares ? It's just an overpriced watch that helps you track a few time zones ! Stupid collectors and speculators!

[@Yaketyyak21]

Dealers trying to get rid of stock,this is hype by the dealers to screw over the customer..

[@haihoedamientoh9624]

Why are both of you sounding like Rolex discontinuing Pepsi in next month W&W a near certainty?

[@JamesAlexander14]

Not going to make any difference to me. I’m not a fan of Rolex and know that there are much better watches out there at a better price, but if people are fooled by Rolex’s marketing ploys, then a fool and his/her money are easily parted!

[@grecsy79]

a Joker coloured Rolex would be fire

[@Chrono24Official]

They already have a Batman and a Riddler!

[@grecsy79]

i know, it would fit the list perfectly and that purple would be a beauty

[@Seitsneddeppat]

@@Chrono24Official thank you for the upload - speculations either way I think it really isnt a production issue. However for me the most fascinating topic of the video was what watch Thomas was wearing??

[@roybatty6368]

Rolex doesn't make mistakes

[@THEOMD57]

My personal point of view. Rolexs lack inspirational design ! Every one of them seems copy pasted to all the others !

[@arghjayem]

Pretty much. They know they have demand for models they’ve basically always produced. They don’t need to take risks, so they don’t bother. One of the most overrated luxury watch brands going and I say that as an owner of multiple brands including Rolex.

[@Chrono24Official]

To their credit, Rolex has been getting a little more adventurous in recent years with the palm dial, celebration dial, puzzle Day-Date, etc. Even the 1908 is a nice break from the usual.

[@THEOMD57]

@@arghjayem I agree , that Rolex is extremely overrated !

[@DaniNicols]

Team Nicols. Sell Your Rolex Fast 💨

[@BarneyRolls]

I'm waiting for a Pt950 version with a black/glacierblue night/day bezel - would be THE most functional stealth watch I would definitely kill sum stock for 🥰🥰🥰

[@JJPurp]

Way over hyped. Red and blue, black blue, it’s not that serious.

[@fantastictime2780]

oo oo its difficult to make. The 8 billion dollar company cant solve it. They are breaking too many. oo oo. Nonsense

[@FS-zn9xe]

All black team!

[@thiagobartolo]

Arguments are very thin and the logic behind the explanations is very poor.

[@ForeverBrooklynNYC]

it's just a way to drum up near-term demand for Pepsi GMTs on the secondary market

[@watchfan1655]

@@ForeverBrooklynNYC Wouldn't that ultimately mean fewer Pepsis on the market? Wouldn't the Pepsi be worth more alive than dead in the long run?

[@RobertDoan-e1o]

making videos on conjecture is absolutely ridiculous

[@quarters-eye8922]

Nonsense

[@chrisinman4634]

I got my Pepsi at the end of last mobile. I asked my AD for it and I only waited 1 month.

[@MM-xm7fr]

pepsi all day every day :))

[@martindurik2672]

I dont like rolex

[@asko7113]

I really enjoy these discussions with Balazs. I missed the time when you could walk into a Rolex AD and buy whatever you wanted. Now these games they play, even if I wanted to I wouldn’t buy a brand new Rolex (Vintage DJ/Thunderbird is my choice) They don’t want my money and I don’t care about modern Rolex. Thomas, is that the Benrus Type 1 Reissue on your wrist? You’ve owned that for a long time, have you ever made a review of it?

[@Chrono24Official]

Vintage Thunderbird is a great move. Yes, that is the Type 1 Reissue - a lot of watch for the money and makes for a solid daily beater.

[@asko7113]

@@Chrono24Officialaccording to Eric Wind the Thunderbirds aren’t great sellers but that might work to my advantage. One from the 60’s/70’s with a grey dial 😘! That’s a really great reissue! Love seeing it on wrist whenever you post a video. Looking forward to more videos from this dynamic duo 🤗

[@tomkhong9828]

Selling hype again. Rolex gmt is everywhere , flooding the secondary market. Rolex will never kill their cash cow.

[@scottfulps2065]

Rolex is a mess. They have been a well known mess for some time now. (As I type this I am wearing a Coke GMT). Rolex has zero innovation and their manipulation of AD's is beyond tiresome. Look to Tudor, Cartier, Omega instead.

[@ragetobe]

The problem is, Tudor are too thick, Cartier don’t have anything competitive and omega are just a huge disappointment in real life, they look good on videos but they leave you wanting when you wear them.

[@ultimatedouchebag6760]

The biggest scammer in the watch world is Rolex.