Rolls-Royce Dawn Official World Premiere Rolls-Royce Drophead 2016 CARJAM TV HD 2016

Watch the new Rolls-Royce Dawn Official World Premiere live with Supermodel Jodie Kidd + Torsten Mueller-Oetvoes from the Rolls-Royce Factory at Goodwood, England. Watch in UltraHD + SUBSCRIBE #CARJAMTV
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“ Our new Rolls-Royce Dawn promises a striking, seductive encounter like no other Rolls-Royce to date, and begins a new age of open-top, super-luxury motoring. Dawn is a beautiful new motor car that offers the most uncompromised open-top motoring experience in the world. Rolls-Royce Dawn will be the most social of super-luxury drophead motor cars for those who wish to bathe in the sunlight of the world’s most exclusive social hotspots.
Quite simply, Rolls-Royce Dawn is the sexiest Rolls-Royce ever built.
The name ‘Dawn’ perfectly suggests the fresh opportunities that every new day holds - an awakening, an opening up of one’s senses and a burst of sunshine. In its tentative, inchoate, anticipatory state, dawn is the world coming to light from the ethereal dark of the night. The early-day chill of dawn provides an erotic tingle on the skin, awakening the senses and passions as the day begins.
Like Eleanor Thornton, thought by many to be the inspiration behind the Spirit of Ecstasy, the Rolls-Royce Dawn will itself prove to be the muse that leads its owner to believe that at the start of the day, anything is possible.”
Torsten Mueller-Oetvoes, Chief Executive Officer, Rolls-Royce Motor Cars
Rolls-Royce Dawn INTRODUCTION
“…Accept nothing nearly right or good enough.”
Compromise is not a word recognised in the Rolls-Royce lexicon. Indeed the company continues to live by the clarion cry of co-founder Sir Henry Royce to “Strive for perfection in everything you do. Take the best that exists and make it better. When it does not exist, design it. Accept nothing nearly right or good enough.”
The first part of this maxim - “Strive for perfection in everything you do” - guides the company’s every action particularly during the creation of a new motor car: Rolls-Royce Dawn. The second - “Take the best that exists and make it better” - has been clearly evidenced in the success of both Phantom Series II and Ghost Series II as they were carefully updated in 2012 and 2014 respectively. And when Rolls-Royce judged that it was time for an authentic gentleman’s Gran Turismo to return to the world stage, it was guided by the third part of Sir Henry’s maxim: “When it does not exist, design it.” And thus, Rolls-Royce Wraith was born.
Now, the final part of this maxim has guided the Rolls-Royce design and engineering teams as they have worked to initiate a new age for open-top, super-luxury motoring. In a sector exclusively populated by the biggest of automotive compromises - the 2+2 seat configuration - Rolls-Royce has chosen to “accept nothing nearly right or good enough.”
And so, the new Rolls-Royce Dawn, the world’s only true modern four-seater super-luxury drophead, is born.
“It is always darkest just before the dawn”
In the most challenging times, the phrase “It is always darkest just before the dawn” - originally coined by English Restoration preacher Thomas Fuller - resonates as a beacon of hope. This early morning darkness, where apparitions such as phantoms, ghosts or wraiths have been imagined, and where one’s apprehensions lurk, is brushed aside by an energising burst of early morning sunlight as one awakens to a new dawn and the endless possibilities of a new day.
Such was the feeling in 1952 as the world was finally emerging from a period of economic austerity following protracted war. That year, the world looked forward in hope as the world’s first passenger jet , the British deHavilland Comet, made its first commercial flight; the Big Bang Theory of the creation of the Universe was first propounded, and Queen Elizabeth II ascended the throne of the United Kingdom.
That very same year, the Rolls-Royce Silver Dawn drophead, which became the muse for the designers of the new Rolls-Royce Dawn, was finished by Rolls-Royce coachbuilders Park Ward and delivered to its first customer, Colonel W.A. Phillips in Canada.
A new beginning for Rolls-Royce at the time, the original Silver Dawn was the first Rolls-Royce to be offered with a factory-built body. However, the drophead Rolls-Royces that carried the name Silver Dawn continued to be coach-built for individual customers, ensuring their uniqueness and rarity, and embodied the optimism of the age as we began to enjoy life again and pursue La Dolce Vita. Rolls-Royce Dawn

[@StanfordCrane]

I must say I'm surprised by all the haters, but hey, haters gonna hate. I find the car stunning in an understated way, so congratulations to Rolls-Royce for this wonderful achievement.

[@leetronix]

U Vill Buy Ziz Car or Elzz...What a strange video. For promoting a Rolls Royce it felt more like a combination of the Prisoner meets Hannibal Lecter meets the Terminator. Poor Jodie Kid looks like he was peckish and decided to take a bite on her right shoulder. Strange video indeed!

[@neilcoo]

+Lee Hayes aaaauugh get to zer choppa! I'll be back!

[@leetronix]

+neilcoo hehehe meet the new James Bond villain!

[@leetronix]

+Apple Bee I know, how do you take this guy seriously. I would love to know more about his background, maybe RR were too scared to get rid of him hehehe...

[@gibbethoskins8621]

+Gibbet Hoskins I almost fell off my chair in fear when his head first popped up on the screen and said 'WELCOME EVERYVONE!' For a second I thought I had come face to face with the Dark Lord Beelzebub himself. Amazing car, but this video was off the charts creepy.

[@leetronix]

***** Hahaha yeah made Darth Vader look like a Toy.

[@PassportBrosBusinessClass]

No minority groups were filmed in the production of this movie.

[@raphaelgross3708]

Im gonna kill myself If mansonary make anither ricer version of it

[@VividBliz]

+bigtruckseriesreview Why should they be? They're in England. What should anyone other than an ethnic European be doing in Europe, anyway?

[@PassportBrosBusinessClass]

Have you forgotten how many wealthy Africans, Arabs, Asians hold far more money than the white man does? I just came back from Dubai. Arabs in Dubai Saudi Arabia make the white man look poor. And then there's the Chinese billionaires. And the Japanese billionaires.

[@VividBliz]

bigtruckseriesreview What did my comment have anything to do with wealth? Wealth in the hands of a few coloured races means nothing. It is about the quality of the people and the government.

[@PassportBrosBusinessClass]

Are you kidding??? Richness existed 6000 years ago - before the White man ever had anything. Clothing made of fucking GOLD. Just shut up idiot.

[@alcaponed16]

This car has me in tears. Achingly beautiful and classier than anything else in the known universe!

[@LouieTzepher]

+alcaponed16 I think the Wraith is better.

[@alcaponed16]

I definitely agree but this car is growing on me. Much less boatlike than the Phantom Drophead. I think the color combo got me going more than anything else though lol.

[@alcaponed16]

At least this car is a lot less pretentious than the Drophead. I live in Beverly Hills and see that freak of nature pretty frequently.

[@alcaponed16]

This is why I like the Rapide S so much. Perfect daily driver in my opinion. As gorgeous as this and the Wraith are, the Aston is much classier, and more of a driver's car than a Rolls will ever be.

[@dacunha2436]

ROLLS ROYCE makes the new generation look old with another perfect car--- of all my 15 years of my life rolls royce have always been my favourite, hopefully one day I will own one myself.

[@ferrisbentley]

I used to drive Mercedes-Benz convertible e250 but after looking at this, especially the standing emblem with soft top roof - Dawn has really caught my attention to be the next perfect convertible for myself to own.

[@hernandezrivas]

OMG!! Arnolds Baby Brother!!! Head of RR... Sad to see ....Should be a British Gentleman....

[@ognjeennn]

BMW owns RR

[@MathsYknow]

+Ridash Yes, but if they're accepting higher labour costs in order to keep the manufacturing base in England and therefore retain a classy and traditional British aura in the eyes of the world, why do they go and undo that by letting The Terminator present their video? Giles the design guy who shows up at 9:10 is more like it - British, better on camera and more convincingly passionate about the product.

[@MB-rn6gh]

+hernandezrivas i agree, and he must excessively use the words "extraodinary" and "quite"

[@sainter1]

A Rolls is a Rolls is a Rolls, no matter who owns ze company. Superb. Well produced ad too, complete with obligatory bimbo for decoration.

[@interqward1]

God I love this Rolls Royce executive team. They are doing simply everything right by the brand, and sure, it IS the premium brand in the world, and so they already have 'something to work with,' but they are kicking the brains in of all the other marketing people in the world.

[@TylerDurdon]

Processing of color wooden panels on the car presentation, perfectly matched to the perception of the deauty, the open top car. And of course Mark Court works for Rolls Royce adds features the silhouette of an already gorgeous vehicle.

[@ryanforbes-levy5952]

Thats the POWER of British Luxury at its finest.

[@noelnocedo]

What A Beautiful Car This Year 2016

[@Shugo_Flex]

Soooooo does this look like every other rolls Royce made in the last 5 years to anyone else??

[@markfurrer190]

+Hope Williams it is same but more money

[@thewaywework]

+Hope Williams DEREK ZOOLANDER’S PATENTED POSES Blue Steel, Le Tigre and Ferrari. Magnum is the best one in my opinion.

[@jazzman1626]

Ooh! A red line along the side. That's new! Not much else though.

[@bighands69]

+Hope Williams All models stick to the style of Rolls Royce. Is that what you mean.

[@raphaelgross3708]

Sssoooo a convertible version of the wraith with a other name Love iT just got a cargasm

[@JamesVaughan]

Torsten Mueller-Oetvoes sounds a bit like Arnold Schwarzenegger lol

[@sannymontana7961]

incredible ..soo incredible 'dawn' she is really awesome , rolls royce is a very high class model to be.

[@stevefowler1787]

What a beautiful automobile....and I think a great video...

[@rusbelhernandez4834]

This is what I call luxury!

[@TheMickvee]

I reckon that Torston bloke was an SS officer in a previous life!

[@societygamer1894]

+TheMickvee lmaoo too true

[@armaanmattoo3867]

the guy explaining would be like.....now I have to say the same think about wraith, phantom and ghost and then job done!!!

[@PassportBrosBusinessClass]

I'm White Privilege and I approve of this message.

[@PassportBrosBusinessClass]

Regular white people will never be this successful. Driving shitty Priuses and Toyotas... Smh

[@raphaelgross3708]

+bigtruckseriesreview Well yeah no reguler persons Will drive in a rr only celebs, smart people like pharmasists,

[@sainter1]

+bigtruckseriesreview YAWN ... not another black bigot. Haven't you learned anything? Get the chip off your shoulder!

[@andyelliott8027]

+raphael gross-chartuni ......and smart people who can spell pharmacists.

[@justjacqueline2004]

Wow,beautiful car but of course I shall never afford own one but I hope I may be allowed to admire the artisans' result of their talents.

[@uhugvjkbkjh]

He's a bit scary.

[@DragosDomnara]

ikr!

[@MathsYknow]

+fish fingers "Dat's right Chodie, I am so excited about zis new car zat I am using my entire qvota of smiles for ze year."

[@markfurrer190]

+MathsYknow,,,tooche

[@jacque883]

MathsYknow Hahahaha!!! 🤣🤣🤣🤣

[@rogercarmel]

Nice car...very nice.

[@steinwaygrande3971]

I car I have been wanting to own. How ever ,I have the poor mans Rolls and that is a classic 1962 Bentley . Huge and cumbersome and not for city or suburbs driving. A great touring car .

[@markfurrer190]

+Steinwaygrande …you dont quite know your car for these cars are like milk trucks …your just in that ankle stage where you cant get your hands off your ankles.. dont be affraid of your car drive it everyday and it will perform better.

[@stevefowler1787]

I'm adding the Dawn to my wish list....right behind only the LaFerrari

[@vikolvera7268]

i was waiting for him to say, HEAD TO DA CHOPPERR!!

[@HypnosisASMR]

4:09 "our new dawn is strikingly seductive" Somehow that doesn't sound right coming from a German.

[@dave_thomas]

Awesome video. Thank you for posting.

[@afredmathieu8828]

Très belle publicité pour Rolls-Royce ,j ' aime les riches .

[@MaxHohenstaufen]

Good, another Rolls Royce I can't tell from the other three. When you see a RR you know it's a RR. But you have no idea which.

[@Algoframe]

Absolutely gorgeous.

[@williamnjuri6646]

i have not seen this dream car in East Africa. kindly Advice

[@Shadow2084]

I go into a restaurant and the girl says "Hello, I want you to enjoy your dining experience, how may I help you?" Oh well...I said "I'm not here for an experience, I want a hamburger".

[@PassportBrosBusinessClass]

This looks like a cast out of a Bond movie.

[@XYZ-bb4fd]

Good to see that you kept the shape👌🏼

[@markfurrer190]

+Dude169 yes in midget obese

[@XYZ-bb4fd]

+Mark Furrer why do you watch this video when you dont like the car?

[@keremcavlak3113]

büyük dolgun şık daha göze çarpıcı görüntü eldesi ne ihtiyaç vardır.

[@ronaldcypers-garmendia8732]

OK! It can be driven, there's a hidden motor in it, the doors open and close, the roof goes up and down ... GREAT! ... but ... what about the trunk? Also hidden?

[@areyoulondon]

what a ridiculous poser this guy is, such a shame to the rr brand((

[@MsDevilthorn]

+Nikita Rozhdestvensky The name Dawn does not suit the car - neither does the presenter and what is with the rag top. All modern convertibles have a metallic top

[@thefrozengargon338]

When he looks at you, he holds this frustration in his face like he's going to shoot you if you don't buy the sales pitch.

[@markfurrer190]

+TheFrozenGargon thats because since ww2 killed all german men …these are jews acting like natzis...

[@travelcampervansandmore]

12:04; all of this, before it goes in the paintshop, is made by BMW in Germany as well as the engine and a lot more, but Torsten doesn't want you to know that.

[@artoo45]

Sure, Herr Skeletor is very warm and inviting, and that unknown woman is great a gushing, but in the end, it's just a drop top Wraith, not really a new car at all. What an unintentionally hilarious video.

[@troschul]

RR DOWN IS THE BEST CAR EVER....;-)

[@joseeduardo2417]

Hermoso vehículo.

[@gregorylippold2597]

I think it is appropriate just as we have British people selling everything in America. That car rules!

[@vractomorphable]

Charley Taylor looks like David Cameron +20 years.

[@422mb]

This new Dawn is absolutely beautiful. And I've fallen in love with Rolls-Royce after purchasing my Ghost. But... All this detail and no hard top convertible??? I really dislike a soft top. No matter what it feels cheap. Why not put forth the extra time and effort in designing a better top??

[@brunoalmeida1238]

This is respect.

[@klarc]

okay, now my question is... can you get a convertible roof wraith?

[@EdCo94]

looks the exact same like the others wtf.

[@ryanforbes-levy5952]

Both the dawn and the ghost are my two favorites.

[@av5312]

What's the diffrence between the new Dawn and the Phantom Drophead (coupé)?

[@markfurrer190]

+Armand Verhauwen nada maybe shit per pound is slightly cheaper

[@bigcam7444]

So what's the difference between this and the drophead?

[@jonathanadkison5443]

Awesome coachwork!

[@1995TDi]

Oetvoes is a hungarian name as we write, Ötvös....:)

[@kickinbackinOC]

The body lines have "zero" drama, and are devoid of passion. If it didn't have the RR badging, it would just be a big androgynous, amorphous blob. The Wraith has a dramatic tension, and the Phantom has enough elegance for 3 cars. But the "Dawn" is, well, just a "Yawn".

[@Mangofresh2012]

Dear terminator, you're drunk go home.

[@johnkakuni8054]

Beautifully

[@keremcavlak3113]

araba iyi fakat farlar ve ön görüntüsü yenilenmesi gerekli .

[@vladimirpechanec7692]

Whatever they think or say...the classical 1952 Dawn has with its graceful simplicity an incomparable genuine Aura, -mystique of prestige in aristocratic sense far above this new design, no matter how fluently shaped, technically advanced, computer overstuffed, cabin crowded modern endorsements are featured. To replace the old world glamour with latest gadgetries may be exciting enough for nouveau riche, but obviously can't compare. Female's uncared for hair successfully destroyed any evidence of wise choice, cultivation or elitism.

[@markfurrer190]

+Vladimir Pechanec ..having owned a dawn they are a poor example of rolls history to borough any thing from..shot and tight and uncomfortable

[@joelnewsomebsc]

I'm sorry but they have just shortened the phantom drop head and made it a bit modern, bit of a piss take

[@zoepeezy1]

cool car

[@jjozeto]

Really? not a hardtop ? what year is it?

[@aayushjainssm]

waooooo its like traveling in heaven

[@ablackwomanspointofviewl.l7007]

you did that Rolls Royce that is sexy from the front to the back I love the new look great job

[@gerardoalvarez89]

Lavish superb

[@nicoliciraul]

It's the convertible version of the Rolls-Royce Wraith.

[@NeXGenStudio1]

I don't understand the need for any convertable being anything except a hard top. it would look so much better with one.

[@Bwause83]

S class convertible is the quietest convertible in the world.

[@davidhubert37]

This looks like an episode of The Bachelor!! Totally not in line with RR

[@matinlim5103]

Awesome!

[@Punditube]

That german guy pretending to be english is one of the scariest things I've seen i quite a while....

[@raphaelgross3708]

The guy reminds me of Arnold swagenegger hes like a smarter britisch arnold

[@yuvrajhorizon999]

how to own one ????

[@JGulickx]

This video is so weird, awkward and cringeworthy. I couldn't watch it till the end

[@MrFKatz]

Unfortunately it doesn't have a solid roof, why? I think because they don't know how to do.

[@mraidymaddful]

Is the boss of Rolls Royce related to Arnie.......??

[@TheBentleyarnage]

whats wrong with her right shoulder?

[@sequri]

Vot voz zis?

Still a very nice car though.

[@discustu9980]

"and you'll look like a star" probably the dumbest line to use for any productpresentation

[@Xynudu]

Nice try. What is it about these super expensive luxury cars, that they can't seem to get away from looking like a barge that someone has applied aerodynamics to ? Looks better than previous late model RR, but no cigar at the moment. Next effort please.

[@stefanilic2416]

I love c

[@RajatKapoor0411]

advert lacks Creativity

[@krsnajb]

How come they have a German and and a 'well past sell by date' bimbo introducing an essentially British masterpiece. It nuts! All done in the Sussex countryside. Love the car though mandarin and sapphire blue , a new favorite combination. Lick lick

[@SuperIgloo1]

The Phantom Drophead is the Daddy, not The Dawn

[@gibbethoskins8621]

The dynamic between Jody and that creepy SS Gestapo Ceo was as if she had been tortured and had family members killed by him personally prior to the making of the video. Imagine the creepy shit he gets up to in his spare time. Possibly the new creepiest man on KZbin.

[@tylerharrell6981]

where do I go to buy purchase one?

[@arcticblaze1013]

+Key ThaKing you can't afford one mate...

[@wiibaron]

Chryslers lawyers called. They want their headlights back or you will have to pay...

[@ognjeennn]

Chrysler copies Bentley and RR and makes shit American cars.

[@lelandpmorrill]

too many interruptions in the sales video.... lost interest I watching.

[@DeadlyTyper42]

A Drop-Top Rolls Royce Ghost. Honestly there is nothing more remarkable about this compared to the excellent Wraith. Majority of the features mentioned in a cringed manner that are nothing unique.

[@MohammadNihalShaikh]

so i waited for 5 minutes to see rolls royce wraith convertible

[@vractomorphable]

I thought Charley Taylor was the president of Liberia.

[@jerrycannon1205]

should have easily been a 3 minute video. get to point

[@starshiptrooper1302]

It is a great car, but that diving model in the beginning of the presentation was the most beautiful woman ever. She actually makes the new Rolls look a little uncomfortable,by comparison.

[@new2dayuser151]

every year the same sh## in another same body, come on!!! People are blind to the bigger picture,. deceptive marketing practices!!!

[@NaughtyBwoi]

if you guys are familiar with this US program called the strain. the German ex Nazi soldier looks like the RR CEO.

[@DarkoMDj]

This guy sounds like Arnold Schwarzenegger hehehe i'll be back

[@andrewmauk8021]

That guy scares the fucking shit out of me wtf

[@vractomorphable]

+Andrew Mauk cuz he sounds like Arnold Schwarzenegger

[@highlandmalt6368]

I think that BMW have done a great job of producing a "Rolls Royce OF cars" - and they are fantastic vehicles, an incredible feat to design from scratch. The Dawn is a very clever concept indeed and will I am sure sell to many target customers. But I can not accept them as a true Rolls Royce. And it really annoys me when they talk about cars made prior to 2003 as cars "we" made. You didn't make them, a completely different company made them with no DNA link to yourselves, other than the badge. You can tell they have a complex about it because of the excessive number of times they tell you it "made in England" and it's "a genuine Rolls Royce".