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Make sure to follow these rules in order to gain the most value from your Google ads.
☐ Build out a strong Local Services Ads strategy on Google
☐ Don't use Google AdWords Express
☐ Make sure to use the correct Keyword Match types when building out your campaign - Use broad match modified keywords (+ roofing + companies + Minneapolis) to clean up your ad
☐ Take advantage of all the ad extensions that you can, including site links, callout extensions, and location extensions
☐ Utilize Call-Only Ads and campaigns
☐ Don't forget to link Google Ads and Google Analytics to track conversions
☐ Make sure to apply bid adjustments to Google Ad campaigns