RTB Extra Innings with Mike Schein

Mike Schein is a notorious marketing guru who used a rockstar mentality to deploy a tool more persuasive…than persuasion itself. He is a bestselling author and Chief Hype Artist at MicroFame Media, the New York agency using the subtlest of approaches to make idea-based companies famous in their fields. Through reverse engineering and a pioneering manifesto, he has cracked the code to owning your outcome. It’s more than attention getting. It’s hype…and it’s real.
For the full episode, visit: JoelGoldbergmedia.com