Ruby Newman and his orchestra - Lover - 1937

Pleasant instrumental rendition of "Lover" from society maestro Ruby Newman's orchestra.
Ruby Newman and his orchestra
Lover
Associated 60,314
1937
Enjoy!

[@OLD_SOUL1900]

💖💖💖💖

[@CPorter]

Only know this song because it was one of Will Osborne's themes starting about mid 1933, for a couple years he'd perform it at the start of his radio programs until I beleive the end of that band in early 1935.

[@WillAdamsmusic]

That sounds correct. It's possible he ditched it in late 1935 as a result of the first ASCAP ban where a number of bandleaders had to temporarily switch broadcast themes.

[@CPorter]

@WillAdamsmusic the only ASCAP band that I ever heard of was the one around 1940 where radio and records were not allowed to produce ASCAP songs for like 9 months. I knew something around 1935 where about a dozen bandleaders were forced by the AFM to stop going over the air. Tell me more about this.

[@WillAdamsmusic]

In late 35' and effective in 36' Warner Brothers announced that music published by their subsidiary publishing companies would be prohibited from being broadcast. There was some kind of copyright dispute between Warner Brothers and ASCAP over royalty fees. A number of bands and radio personalities had to temporarily switch their themes. Paul Whiteman for example dropped "Rhapsody in Blue" for a tune called "Margot."

[@CPorter]

@@WillAdamsmusic thank you for this context here. However as for Will's case I strongly doubt that this had any play in the matter. Osborne dissolved his band around approximately February 1935 and forming a new one that had parts of the old one. In this process he invented Slide Music, which prior to 1935, and after its final retirement in the 50s, there has been nothing like it to date musically in its uniqueness and consistency. Therefore, it likely became apparent with Osborne and Bittick that a new composition altogether might be the best way to show off the style in its purest form. Thus "The Gentleman Awaits" is born. I wish I knew by now exactly when they started using it, but to my memory they didn't even publish it until 1938, 3 full years after they started using it.