Ryu Asada Hot wheels Lifetime Designs (2009 - 2022)

Ryu Asada was a Hot Wheels designer who worked at Mattel from 2004 to 2021 and oversaw the design of cars in the basic $1 mainline lineup as a Designer Project Lead. Born in Osaka, he pursued a degree at the Art Center College of Design after emigrating to the United States. After graduating, he initially began work as a designer for Matchbox from 2004 to 2012; he first designed for Hot Wheels in 2009 as a "guest designer", and would join the Hot Wheels design team three years later.
He passed away on 23 March 2021 at the age of 42 from cancer.
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