HOT OR HYPE? NEW JUVIA'S PLACE I AM MAGIC FOUNDATION & CONCEALER | WEAR TEST

EDIT 6/21/19: I HAVE NO WORDS ABOUT WHAT IS GOING ON. MAKE NOTE THAT THIS VIDEO WAS MADE WAY PRIOR TO MOST THINGS GOING PUBLIC.
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Of course... while I'm upload - THEY RELEASED A POWDER! Check the pinned comments for more info.
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Today, we are wear testing the new affordable, first foundation and concealer by Juvia's Place! Does the I AM Magic foundation & concealer live up to the hype? Or the marketing? Wondering if it is problematic for pictures? Is it oily skin/combo skin friendly? Let's see in this 10 hour wear test! I also test my luck by buying 1 shade of each!
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➡ MY SHADE COMPARISONS: (I have slightly oily skin with acne scars)
PUR Cosmetics 4 in 1 Foundation in MG7 (summer)
CYO Lifeproof Foundation 107
BareMinerals Stick Foundation 6 (Winter)
It Cosmetics Confidence in A Foundation Medium Sand
Tarte Shape Tape/Face Tape - Medium Sand in Both
Laura Mercier Flawless Lumiere in Bisque
Wet n Wild Photo Focus Stick Golden Honey
Milani Conceal + Perfect Stick 240
Morphe Fluidity in 2.40
Hourglass Vanish Liquid in Sand
L'Oreal Fresh Wear in Golden Beige
Revlon Full Cover 320 True Beige
Joah Beauty Truly Yours Natural Beige
IL MAKIAGE Woke Up Like This 105
NARS Radiant Longwear 3.5 Vanatu (mixed with punjab in winter)
NYX Cosmetics Can't Stop Won't Stop in Beige (SUMMER) or MEDIUM BUFF (Winter)
It Cosmetics CC Matte in Medium Tan
DIOR Face & Body 3W0
BeautyBlender Bounce 3.2
Neutrogena Hydrating Tint in Honey 85
Maybelline Superstay Stick in Natural Beige
Sunday Riley The Influencer #170
Cover FX Power Play G40 (NOT G40+)
Physician Formula Healthy Foundation in MW2
Marc Jacobs Shameless Foundation in Y320
LA GIRL Pro Matte in Sandy Beige
Milk Makeup Blur Foundation in Warm Medium
Jouer High Coverage in Latte & Fawn
Maybelline 24HR Superstay 220 Natural Beige
Fenty Beauty Pro Filtr 240
Huda Beauty Faux Filter Amaretti
Becca Ultimate Coverage Creme in Driftwood
Smashbox Studio Skin Shaping Stick in 2.2
COVERGIRL VITALIST Healthy Elixir in 725
Giorgio Armani Luminous Silk 6
ELF Beautifully Bare Foundation in Light Medium
LA GIRL HD Foundation in #42 & #45 Mixed
Bare Minerals Complexion Rescue in Bamboo
Wet n Wild Photo Focus in Golden Beige
NYX Total Cover Drop Foundation in True Beige
Maybelline Dream Cushion in #30
L'Oreal Total Cover in Natural Beige
ABH Stick in Warm Natural (OR BEIGE - WINTER)
Hourglass Vanish Stick in Sand
Hourglass Immaculate in Nude
L'Oreal Pro Glow #205
Covergirl BB Matte in Light Medium
Maybelline Dream Velvet in Natural Beige
Revlon 2 in 1 Foundation in Natural Beige
L'Oreal Cushion Foundation in Nude
Marc Jacob Remarcable 33 Beige
Make up Forever HD ULTRA Y365
Sephora Teint Infusion in Natural Beige
Becca Ever Matte Foundation in Buff
Covergirl Stay Luminous in Medium Beige
Clinique 2 in 1 Foundation in 6.75
Smashbox 15 Hour Foundation in 2.1
Smashbox Liquid Halo 4
Rimmel BB Matte Light Medium
L'Oreal Infallible Pro Matte 104
Maybelline Fit Me Matte Poreless 220
Dior Star Foundation in 030 Medium Beige
Maybelline Dream Wonder Serum Foundation Sandy Beige
Estee Lauder Double Wear 2W2 Rattan
MAC NC30
Sephora Airbrush Foundation in Fawn
Kat Von D Lock it Powder Foundation in Medium 53
Marc Jacob Beauty Genius Gel Foundation #34 Beige Medium
Maybelline Fit Me Stick #220 Natural Beige
Covergirl Clean Whipped Cream #342
Flower Cosmetics BB Cream in BB2
Kat Von D Lock It Longwear #54
MUFE #123 HD
MUFE #40 Matt Velvet
Revlon Colorstay 330 Natural Tan
Maybelline Superstay Classic Beige
Lancome Teint Miracle W4
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I purchased everything shown myself with my own money. Everything is 100% honest.

[@saaammage]

CAN YALL BELIEVE THEY RELEASED A NEW POWDER TONIGHT?! My free shipping loving/hate paying shipping heart is aching 🤣 I saw the 5 shades released and though I think I’m between the two lightest - I don’t think the tones are right for my complexion at all so I will not be doing a follow up review. So I gave these products a B grade. What do you give them?

[@paofacu]

saaammage I feel I have too much texture for this foundation 💔 THANK YOU SOOOO MUCH for the review!!

[@igotmusic1234]

I agree with the texture part I say a B grade. So I don’t know if I will buy this. Thank you so much. Matte foundation never works out for me.

[@wiseherb1426]

Hahaha nah girl that ship has sailed, can’t be paying shipping now lol. Don’t think I’ll try these products based on your review, we have similar skin types and I. D.o.n.t vibe with things that magnify texture😂 thanks for the awesome review bae!!

[@sabrinnamartinez659]

i know what you mean! Shipping sometimes is my buy it or not deal breaker sometimes! and the 2nd powder leans pink for me, same as the fit me powder. I wonder why they do that? Also have you thought of trying Kosas Oil Foundation?

[@ericajellyswindle7007]

Sharon Scott they don’t have her shade that’s why, not because of the shade range itself....

[@MkUpGal]

She used foundation Shade 550 Martinique. Concealer 18

[@j.f.2037]

Thanks Beauty♡

[@raishachowdhury8718]

Thanks love!!

[@Juju-l3o]

I always come to her for foundation and concealer shades because we have the exact same skin tone aha

[@PerpetuallyOverdressed]

Thank you sis!!

[@martiniquecordeiro167]

Literally a random fact that no one will care about 😂 but my name is Martinique and I’m generally the same foundation shade as her so guess my foundation shade would be Martinique 🤷🏻‍♀️ that’s an easy one to remember 😂

[@nellyleyva8377]

I care about this fact :P

[@haleyharty9645]

So I work at Ulta and you would be able to return the foundations if you purchase them specifically at Ulta once they come to us in store but Juvia’s Place doesn’t have a return policy so u cannot return if you bought straight from them.

[@kevinmayers9596]

Hi I'm from the Caribbean and we don't have Juevias Place here I use Loreal true match caramel beige W7 I also use Khalari Sand in Black Opal but checked out Ultas site and saw you guys don't carry that brand.Is it possible for you to give me a match closest to Loreal seeing that I can't test.Thanks much

[@misscorona3047]

Hi do you know when Ulta will have the foundations in store? Pls & thank you 💕

[@MsEvergreen1981]

Those swatches are sooooo helpful! Thank you for always going the extra mile.

[@diyabhatti1428]

Do you have the time stamp for the concealer swatches

[@1Skorpia]

I have this foundation. My take - its INDUSTRIAL STRENGHTH coverage. It oxidises. Its misleading with the pics. Some shades look different in undertones in pics. It lasts a good 7 hrs depending on your skin type. My advice is to wait till its in ULTA on june 2/3,swatch and wait to see how much it oxidises. I love this foundation. Its just finding your perfect shade thats a pain. P.s. A LIL GOES A LOOOOOONG LOOONG WAY,its easier to have 2 drops and build up as opposed to putting a small glop. I put about 2 drops in the back of my hand press/swipe my sponge and dab around my face to even it out and blend. Build up slowly if you want more. Its very easy to overdo.

[@bleujay8785]

skorpia g yes girl this foundation definitely oxidizes! Especially the medium shades! The get really dark

[@airsayer]

I love how you do a close up cam! I think it's the most realistic way of seeing how the foundation looks like in person. Please include it more often! I also always watch your reviews for the flash photo test. You're like one of the only people that really do that still. You're the foundation review guru!

[@kerrisimonsen3752]

Love the super honest review. Helps a lot. Because everyone else is like, “omg it’s the best ever...etc etc.” it looks really good yes. But most of everyone are saying it’s the best foundation they’ve ever owned. But seriously, I don’t see any foundation that anyone will find that will ever not have any creasing or maybe some dryness or too much dewiness where you look too oily. But you look flawless needless to say.

[@GlistenUpp]

Gurl I’ve been waiting for my foundation twin to do this review YES 👍🎉

[@makeupbygloria1398]

Omg!!! We are foundation twins!!! 👯 all of them are right on! You’re my new go-to when it comes to picking up a new foundation ♥️

[@barnyardbelle]

VERY helpful. Thank you for doing this! Perfect shade match - you lucked out. Been seeing so many vids with shades that look flat-out yellow or orange (vs “golden” and “peachy”).

[@bashful365]

No return policy on Juvia’s website. In stores at ULTA may be a different case though.

[@Mdee56]

Between the L’Oréal fresh wear and this one, which one would you recommend?🤗

[@LittleRaven22]

I love how the background and your eyeshadow matches together

[@saaammage]

😉😘

[@YoKinah]

Why am I just finding you?! 😩 I’m about 1 min in and I’m obsessed. You’re gorgeous and i love your upbeat personality. Subscribing RN! Thanks for the vid. I’ll proceed watching. Probs just binge watch all your videos tonight lol 🙋🏽‍♀️💕

[@hernandoah]

I appreciate you having a list of all the foundations you use with the shade name/number ❤️

[@Angela-gh1sy]

THANK YOU sooooooo much!!! Not just for all of the education on this company and it's products, but for posting your "shade comparisons" list!!! Without it, I would have been lost on what color to get. YOU ROCK!!!!!!!

[@xitssjennaaay]

Can you please do an updated video on your microbladed eyebrows? Ive been thinking about getting mines done but just wanna know more about it and how well it lasts.

[@nakhlasabrinaqurratuain_xi1067]

what shade most similar to wet n wild photofocus foundation in golden beige??

[@relishriley]

YES! I’ve been waiting for this video!! We’re the exact same shade in foundation, and you’re so genuinely funny and amazing at makeup! 💜

[@supermodel0810]

Me too! She's my makeup twin

[@khadidjatoumbaye9590]

I heard that it wasn't long wearing. and I have makeup on for 15 hours 70% of the week, so idk if I should get this foundation.

[@pooff5456]

I loved!!!! It!!! Its actually my favorite!! Foundation! Concealer! It really works for me ! 🥰❤

[@candacewinters1572]

I usually use your videos for shade matches because you are close to my complexion. I bought Giza 540 in Juvias I am Magic foundation. That matches me perfectly. I got the J18 concealer too, and I'm going to try that in place of foundation

[@TheMaskedChef7]

Giza is an Egyptian skin shade it's a town and it's pronounced more geza than Giza but written with an I :)

[@konitasasraku4674]

I think it gives a more "full coverage" look with a brush than a sponge from what I've seen. But this shade looks great!! 💓

[@cryssoul4596]

Konita Sasraku I’m gonna try with a brush then cause I like the foundation but after maybe three hours it starts to crease on my smile lines. And that’s using a sponge

[@deloeranoreen]

You perfectly matched your shade for foundation!

[@Amon_1993]

Wow this is the best review so far with all the shades you compared it to 🤩

[@animalcrackers8880]

So martinique says cool undertone?? Is it cool at all ? Haha I should have gotten that one I think. I'm around NC25-30 atm. I bought Ibiza and Alexandria and mixed them and it looks ok but eh.

[@rebeccagonzalez9806]

What u use for summer? Recomendation? Bb ir light foundation with cover for oily acne prone.

[@amrodela]

Love that you mentioned the Mac foundation! Ive tried sooo many and its the only one i swear by! Still, Ive been on the look for another alternative! Can you do a review on the Frankie Rose? I love that you do flash/no flash pics in your reviews as well as an aftermath check-in!! 🧡

[@lilianaespinoza1186]

I saw she shade chart with the models and I was extremely confused as well.. I might just wait for until to have all the shades so I can swatch a few

[@aryabarlam2881]

I always come to you for shade comparisons. I def know the struggle especially when I'm trying to match myself online 😂 Thank you!

[@carissarussell3570]

We need more reviews that are as honest as yours! I'll still be grabbing the concealer, but I love your honestly. For real I think everyone, well not everyone, but Most just say good things to appease the makeup company. An your honesty keeps me coming back!

[@daizyblanco4994]

You’ve been on KZbin for years now . Was surprised you haven’t hit at least 1 million yet . It’s been so long I’ve watched your videos.

[@FloraNovax3]

They have an error on their shade finder. Under light but warm skin, they have it described underneath for cool tones but they have it labeled warm. Trying to pick a shade is actually more difficult than I thought it would be. They have some confusing/incorrect info. I’m light-medium , and tan in the summer. But I’m yellow/olive undertone. So just looking at the descriptions on the website they barely have any yellow/olive undertone options. I wish they had more of that undertone for Light and medium

[@kimpadilla9313]

Which foundation shade are you in MAC studio fix fluid? 🤗

[@ElizabethEncinas]

it is listed under the video; NC30

[@NitzaSanchez1018]

I'm so happy I found you, we have the same skin complexion color and I'm always on a mission finding my right shade, I screenshoted all the brands and shades you use for my reference in a future buy I'll make lol. New subscriber and in love of ur videos!

[@yaaharriott]

To me for the price, the coverage cant be beat. And the shade match for me is a winner. The concealer is very nice. I have textured skin due to polyps and didnt have the same issues you did because my texture is in a different area of my face. So wait until it comes to ULTA so you can return it if you dont like it. Because you can NOT return it if you buy it from Juvias website. Great video!

[@anikabushra26]

Is 550 is a warm undertone Foundation???

[@MarMarSnatched]

Im wearing this fuondation right now and so far i love. I was able to test it at work for minimum of 9 hours and i love how it feels and the coverage. I still prefer my Fenty foundation but this one can be a good dupe.

[@evaliu454]

MarMar Snatched so pls let me how is it??

[@musicfairyjamie]

can you test out the new pacifica foundation + concealer and the rest of their new line?? ✨💛

[@Frenchyfrylovesyou]

I got the same shades in both the foundation and concealer as you. I was unbelievably confused when I ordered on launch day. They didn't have all the comparisons or descriptions at the time. I had to go to trendmood. I loved the foundation, I also have oily skin. I had to order a lighter shade and they just released loose powder so I ordered one of those too.

[@OSeeingUOut]

They're dropping them in store June 2nd. Only at the Ulta's that already carry Juvias place.

[@MsLexpeacenlove]

ImSimplyMe thank you! I called the Ulta stores and the associates were clueless 🙄

[@yessisbutterflyfamily]

So do you like it girl does your skin look flawless and smooth I kinda want to buy it

[@lashtechbecky]

I bought the shade 540 and it’s so yellow or “golden” I was like holy crap 🥴 I still wore it out tho! but I will be returning to get the shade you’re using in this video

[@ernestinadominguez7551]

I think that this is the best "end of day" check in I have seen and I have seen a lot of those your skin looks flawless but you seem to disagree. You (like all of us) use a magnifying mirror to check your face, but on camera it does look excellent both in color and texture. Have a peaceful day 😁

[@jenna6925]

I'm going to wait until it comes to ULTA to try. Juvias website says they will only accept returns on unused brushes, with a restocking fee. But makeup is non returnable.

[@nikkia326]

You always give the best, most thorough and honest reviews... I'm on the waiting list for my color, but I might pass now (I thought I was going crazy trying to figure out my shade! Glad it wasn't just me). What would you recommend from the drugstore (or affordable) as far as full coverage with as natural of a finish as possible??? Love you, Sam!

[@amberistightt03]

Needed some of your positive vibes today. Amazing how I can always come to KZbin and feel at home. ❤️

[@saaammage]

I’m always here sis! Hope things get better.

[@amberistightt03]

You’re an angel ❤️

[@j__2511]

What brush did you use to blend out the foundation?

[@ccsilva6110]

Is made in Italy does it have nuts and stuff? Not allergic but wondering better not mess it up for the others 😒

[@kaylag93]

What brush did you use? Also your natural skin looks amazing

[@rachelolivas4775]

Girl i love your reviews! I watched so many reviews and they were all acting like it was the best thing since sliced bread and i glad i waited for you!❤❤

[@ToniaAlex13]

She did made a point to highlight why it didn't work for her. So if u have the exact problems on ur face then it may not be for you. Otherwise, everyone skin is different so it may totally work for you!

[@cardij3752]

So I’m Aruba 520 according to the chart because I’m NC42 at MAC ?wonder how accurate that is. 🤔

[@becky15707]

CARDIJ me too . Not enough light shade reviews

[@CatsEyeBeauty]

Fantastic and in depth review! Thank you so much for showing comparisons to other foundations! 🥰😍❤

[@DaryaNamonyuk]

Ooh yes girl, I’ve been waiting for you to try this foundation. Once I find an Ulta that carries in store will totally do a wear test.

[@sissy01981]

Darya June 6th is when it comes to Ulta at least the one near me Houston tx

[@Mf7d89]

Can you film a foundation declutter?

[@margarethamilton1562]

Thank you for being honest about the confusion on the colors. It is so hard for me to pick foundation and I miss my buddy at the local pharmacy we have that had everything from a few low-priced brands that were better than expected to Lazlo. She and I were the same foundation color. I am way older snd I can't do it on my own. No store has what's available on line so I thank you and I thank you for being in the warm family. The foundation looked great. I still powder the T zone. I now have dry skin but no one is dry! I have a forehead that to touch isn't oily but gets a shine. I like ve exfoliating so that could be it. Your lips are gorgeous. What colors do you have on? I just found you and I am glad I did. Thanks for tip on going fast. If it came out wrong I couldn't have figured it out. Thanks also for the list of foundations you have. I did a screen shot too like another reader. We aren't the same shade but its a great reference to have. I love Juvia's Place eyeshadows. Their colors are very pigmented and easy to work with, which is unusual for a pigmented shadow. Plus their palettes are for real. They aren't the same old, same old. Whoever does the colors usually can do brights that are vivid and not just glitter. If you are into face powder try LeClerc. Could you do a tutorial on summer make up? I've got dry skin but I sweat a lot.

[@gabriellelong1810]

Hey girl heeyyy! So glad to see you try this. I was tempted to buy it but I’m confused now. I think the colors looked good on you though. Have a great weekend.

[@lindseyelizabeth2281]

It looks great on u, it looks velvety matte to me and u picked the right shade so it was spot on

[@luvmorrisey20]

I got Giza and I HOOOPE it’s my shade. That shade looks great!

[@krizzaebona3483]

What foundation brush did she used?

[@trampham4788]

Can you please review the Dior backstage foundation!!

[@vielian]

can you review UOMA foundation??

[@ambercinealis1711]

I bought the shade that they matched me with at ulta and after 30 minutes it oxidized so much it turned completely orange. I never had a foundation do that before and it made me super oily.

[@kissepurr]

I always come here to find my foundation color. Thanks Sam💜

[@Thekyayu]

Lmao the opening is legit me 24/7. Big hair all the way ❤️❤️

[@ElizabethEncinas]

Their website says no returns but nothing about exchanges...hmmm

[@brieferrara7]

I was legit waiting for this review from you!

[@TheKristineDel]

What brush are you using???

[@dreamof_me]

Haha your big hair is hilarious. Yay! You brought us this review for us! I needed to know my shade

[@isratnawfa8430]

Her shade 550 Martinique

[@lauravanessahernandez8564]

Ima wait until ulta! So excited! Hate ordering on line! That’s awesome 🤗

[@TracyD2]

I almost never go by the one shade match the company offer. Fortunately I’m the same as you. I have been the light end and the tan according to companies.

[@mareejai]

Loved how u compared the shades from the other brands.

[@mixelle_0]

Generally if there is a “soft tan” shade it matches me v well and that being said I was sooooo confused as to which shade to contemplate getting 🤔🤔🤔

[@RM-nf8tb]

Maybelline's Soft Tan is one shade darker than Sam's Natural Beige go to shade so maybe use that to guide you

[@kristimh]

Thank you for this!!! I just saw a makeup artist post an instargram video of it and was just stalking their site!

[@emeliereynoso108]

Was waiting for your review😭😭😭😍

[@eunicedelgadoo]

Juvias Place has me fed up. I placed an order on the 6th and haven’t received anything and it’s been 2 weeks 😡

[@jessdaze]

Omg been waiting for this review 💕 was really waiting for your review before considering it further thxxx

[@grecialopez4991]

Anyone know what foundation brush she is using? Thanks in advance!

[@krizzaebona3483]

Grecia Lopez same question

[@MothaAlienz]

I would like to know how to make one of those intros

[@daniellejimenez7510]

If you aren't shouting it from the rooftop then I don't want it 😂

[@danielakinns]

Thank you for always keeping us to date with the new new lol i love you especially since we’re the same shade so I always just pick up everything you show 😂💖

[@lydiathui7081]

Now someone on YT that looks like Me!! I love watching your reviews! New Sub!😍😍😍

[@KimberlySantosTV]

Omg exactly what I’m thinking. I’m about to request this review lol

[@halloween31queen66]

Holy shiz that shade match😍

[@jadeo4122]

I have been watching you for quite some time and never knew you were a mum let alone a mum of 2!!

[@dianafajardo2304]

LOVE the shade references!!

[@thinkrbelle]

Your eyeshadow is gorgeous 🤩

[@thatssodiva.83]

Thank you so much for your honesty. This has been the realist review.

[@saaammage]

Thanks for watching!

[@candesvanity]

Do you wear Too Faced Born This Way? I think you are my match in foundation..

[@redapple9488]

You’re so honest thank you! But oops already bought it today 😓

[@IamCatharinemme]

It makes your skin look dull and u have nice skin usually

[@yourie96]

Yaaaaaassssss! I’ve been waitinggg!

[@bertrantapp8824]

That foundation looks amazing thank U for this video

[@linvda]

I love you’re tutorials soo much I cannot even start to go off. Thank you for being soo real with us

[@zuleima3705]

Love you sam!!! Your always my go to and TATI ! ❤️❤️❤️

[@juliaroseisabot]

hey twinsie hey. thanks for the insanely thorough review as always.

[@danasbaih]

please zoom in when you're applying the foundation