Saab 900 Convertible Commercial

Рет қаралды 36,138

3 жыл бұрын

30 years ago life was so easy - just snap your fingers and your dreams came true! Well, at least according to this Saab 900 cabriolet commercial... The narration is in Swedish, but the story is universal. Enjoy!
www.saabplanet.com/saab-an-or...
Saab's first 900 cabriolet rolls off line in 1986
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The first Saab 900 convertible rolls off the line at Valmet Automotive, a coachbuilder in Finland, on May 7, 1986.
Bob Sinclair, president of Saab-Scania of America, determined that a 900 convertible would boost brand sales. He had pushed Saab executives in Sweden to give cars more luxurious content and performance to move the brand upscale. In Sweden and the rest of Europe, Saab had a no-frills, affordable, workaday reputation, even with its quirky styling.
In the mid-1980s, Saab executives in Sweden wanted the American sales arm to accept an annual shipment of 1,000 two-door, basic economy cars. Sinclair balked and offered a compromise. He would take the cars only with high-end features: fuel injected turbocharged engines, a five-speed gearbox, cast-aluminum wheels, leather seats, metallic paint and, most important, convertible tops. Sinclair even offered to have the 900 convertible engineered in the U.S.
The first prototype was built by American Sunroof Co., or ASC. Lynx Motors International also produced two "convertible" models just before the official 1986 launch.
Saab's design department, headed by Björn Envall, based its version on the three-door hatchback while Valmet Automotive used the more stout two-door version.
ASC's Saab 900 cabriolet was first shown publicly at the 1983 Frankfurt auto show with an automatic soft top. In April 1984, backed by widespread support for the car, what Sinclair later called "pandemonium," Saab decided to put the car in production at Valmet Automotive.
The Saab 900, introduced May 12, 1978, as a 1979 model, was a front-engine, front-wheel-drive compact car with a longitudinally mounted, 45-degree slanted, inline-four engine, double wishbone front suspension and beam-axle rear suspension.
The 900 convertible proved different from most ragtops at the time. It was sleek with bespoke styling. And despite a stowed top, there was enough room in the back to comfortably accommodate two adults.
The Saab 900 convertible had a standard power roof and leather upholstery. The open-air car was designed to withstand the harshest of Scandinavia's winters. The triple layer soft top was durable, snug-fitting and weatherproof. Unlike many rivals, the convertible had a heated, glass rear window, not a plastic substitute prone to cracking and fogging. The exceptional power of the car's heater also encouraged the enjoyment of top-down motoring in cold weather.
It debuted with a 175-hp, 2.0-liter turbocharged engine,
The first 400 cars were built for the U.S. Though new convertibles had virtually vanished from American roads, demand was so great that people ordered the 900 convertible without driving it. Some dealers couldn't keep demonstrators because of demand. When the convertible went on sale in Europe later in 1986 -- as a 1987 model -- demand exceeded production capacity and Saab soon had a 12-month waiting list.
Saab later added full and light-pressure turbo engines and top-of-the-line Aero variants. A Monte Carlo Yellow color in 1992 turned even more heads.
Over time, Saab sold more than 240,000 900 convertibles worldwide, Autoweek reported in 2006.
"In this day and age, with the exception of some third-world vehicles, there are no bad cars," Sinclair, who died in 2009, recalled in a 2006 Autoweek interview about the 900 convertible. "You need something that has that cachet to bring people into the showroom. Somebody had to do it."

Пікірлер: 36

@SaabPlanet 3 жыл бұрын

SAAB - An Ordinary Day - www.saabplanet.com/saab-an-ordinary-day/

@moscowandy 6 ай бұрын

I cry when I watch this.. Word was so much better back then ❤

@jp00349 5 ай бұрын

Jack Nicholson - sky blue 1996 900 SE Cabrio Turbo - 'As Good As It Gets' Paul Giamatti - red 1987 900 Cabrio - 'Sideways' Iben Hjejle - platana grey 1992 900 Cabrio SE - 'High Fidelity' Ben Stiller - eucalyptusgrön 1992 900 Cabrio Turbo - 'Reality Bites' All most likely US versions, but if a Saab appears in 4 of my favourite movies of all time, that must be a message 😇

@iatanassov6687 6 ай бұрын

Really nice advert, tells a story. I bought a Saab 9-3 Convertible just a few months ago, it's a car must have.

@KridkornTangthanasirikul 3 жыл бұрын

This is Johnson, an ordinary man with an ordinary job driving an ordinary car. Today is one of those ordinary days. On his way home, Johnson usually starts daydreaming… Deep inside, Mr Johnson knows that he was meant for better things in life. Johnson believes in justice. Why shouldn't he get his share of happiness and glory? This very day, Mr Johnson is driving his brand-new excitement: the Saab 900 Turbo 16 Cabriolet. Through the hills of Monte Carlo on the French Riviera. Johnson is a good driver. In fact, he is so good that the world lost its greater talent. When instead of entering racing, he pursued a career as a brain surgeon, which more or less is a cover-up for his secret mission as a foreign agent. Johnson knows how to get rid of people he doesn't like… Being a social kind of person, Johnson doesn't like to be alone, especially not on a day like this. Since he can get anything he wants, Johnson drives a high-performance piece of machinery. In Winter, a Swedish front wheel road holder. In Summer, a Riviera Sunshine Beauty. Yes, it carries a 16-valve turbo engine loaded with 175 Swedish horsepower. The car can take to the road with a speed of 210 km/h. The lady is a Swedish high-performance beauty as well. In fact, Johnson's date today is a Miss Universe. Monsieur DuPont is also an ordinary man with an ordinary job driving an ordinary car, today is one of those ordinary days…

@incyphe 2 жыл бұрын

wow. Monaco looked so different back then.

@Beethoven80 9 ай бұрын

And it had at least one 2CV

@alextsahalis6984 3 жыл бұрын

Very effective commercial! I'll take two of them. Now.

@dawge30 2 жыл бұрын

If it only worked like this. I would still have my 1982 SAAB 900 4-door. White with blue interior, 8-valve Type H motor, and a 5-spd...

@JS-yj7ow 3 жыл бұрын

I love Saab’s, I have a blue ‘92 vert, just like this red vert... THIS... was a friggin’ cheesy commercial. Thanks for sharing!

@robertmaly4920 3 жыл бұрын

Beautiful SAAB in the company of a pretty lady😘. I snap my fingers every day and I don't see my 9-5 ngk sport station wagon😪. But my second generation 9-5 is also beautiful😍

@Spheredalai Жыл бұрын

i literally snapped my fingers because i dream of owning a saab one day

@user-tm1id9fm8y 6 ай бұрын

最經典的sAAB.最優雅的廣告片,和9O0s篷車.留傳後世/

@BLACKOMAMBO 2 жыл бұрын

4:23 thats a Lancia 037 in the back 😱

@mechanicalpants Жыл бұрын

Anyone know the song at 1:28 please? I tried 2 apps but both failed to detect it!

@giorgiolazara3367 6 ай бұрын

Pure una Dyane 4 !

@michaelbaron288 2 жыл бұрын

3:54 Nice 037 - BTW... 😅

@ebk60 2 жыл бұрын

1:04 grön-gult hängade ljus, då var det bra med Turbo

@TEXTMANNEN 3 жыл бұрын

Karl-Erik?!?!... jag tror det är Kjell Bergqvist:)

@tompettersson3814 2 жыл бұрын

Och Yvonne ryding:)

@TEXTMANNEN 2 жыл бұрын

@@tompettersson3814 Det var här dom blev kära i varandra.

@tompettersson3814 2 жыл бұрын

Ja, Kjelle nämnde det en gång. Jag åker röd 900 turbo och han bodde granne med min morfar å mormor så det kom på tal en del

@TEXTMANNEN 2 жыл бұрын

@@tompettersson3814 Tror även han sa det i Filip och Fredriks program "Ett Herrans Liv"... och hur svartsjuk hans dåvarande flickvänn blev när hon fick veta att Yvonne Ryding skulle vara med i reklamen.

@brianplum1825 Жыл бұрын

@@tompettersson3814 I didn't realize this couple was Swedish celebrities who married and divorced each other in real life. She was Miss Universe no less.

@giorgiolazara3367 6 ай бұрын

Mo arriva la messa in pieg ! E’ finito il ronZio ???

@ericparker1346 22 күн бұрын

Yeah but at around 3:27 he's driving-in the. rain with the top down!! Time for a terrycloth towel to dap all that rainwater off the girl and the leather seats!😆🤣😂😁