Sales funnels are out. It's so much simpler now

[@ImWORTHITINC]

TRUST FUNNEL! I FREAKIN LOVE IT, GRAHAM!! TYSM!! I HATE THOSE SHADY BUSINESS PRACTICES ! I TALK ABOUT IT ALL THE TIME IN MY SHOWS!!! TYSM!!!!! I TRUST YOU !

[@vonniehudson]

“I’m looking for customers, I’m not looking for fans” that line really hit home 😊 thanks

[@PamelaJohnson]

I livestream on KZbin every week. I nurture people in my Facebook group. I have a book, a membership, and 1:1 services. I’ve had people join my program or book my services from both. Without even selling most of the time. 😊 Love the video Graham! ❤

[@chrismcmorrow9738]

This is one of the best presentations about anything by anyone I have ever seen on KZbin. It has rich content, much wisdom, and pure gold. Thank you so much.

[@jasonstallworth]

This is great to hear. I’m with you in keeping things simple and transparent. I have one simple membership to my metal guitar platform and you can opt in monthly or annually. That’s it. I do offer a free practice guide - this is my way to encourage folks to get my free stuff first (and I encourage them to watch my KZbin videos - this builds that trust) to see if we’re a right fit before jumping into my membership.

[@GrahamCochrane]

Love that! Simpler is always better.

[@malcombowser4335]

I loved this..I think the online marketing community forgot what it meant to provide value, everything feels like a trick and you begin to feel nasty trying to rick someone else. Graham I think your course was the only one that preaches building a real audience. and you flat out say "this may take a little while" but you are honest and its still holds true. The time is going to pass regardless so you might as well spend it providing value and building trust. Your future self will thank you.

[@GrahamCochrane]

Love that last line!

[@cprestia]

Wow, this is liberating. It also clarifies what it means to have or build a product or service that “sells itself.” Let the stories, relationships, and value do the selling so all you have to do is casually mention your offer to make sales. If the casual offer doesn’t work, improve the stories, relationships, and value, not the pitch. Thank you. 🙏

[@GrahamCochrane]

You nailed it!

[@cprestia]

@@GrahamCochrane No, YOU nailed it. Thank you!

[@karlortenburg]

​@@cprestiayou both nailed it. 😂

[@tom-greg]

"Word of mouth" should be number 8. If you keep your customers/leads/prospects happy, under promise and over deliver, they will start recommending you to their friends, family, etc. Nothing builds more trust than a recommendation from a friend/loved one :)

[@artravision]

TRUST Funnel. Yes!!! Instant relief. Reframing is sooooo powerful. Thank you.

[@SonoviaD.WilliamsBahamas]

This is for me. I have been debating this and trying to understand how to get rid of bad business strategiea..this has helped me soooooo much. I feel like God sent this to me.

[@GrahamCochrane]

So glad!

[@FishingJam]

This is truly the way to not only reach people but make the crucial connection. Thanks Graham

[@kondere]

Thanks! This really resonates with me, am a natural story teller. I have never really enjoyed the funnel business.

[@doritshoshanisleepconsultant]

you're absolutely awesome!!!! thank you for always being so generous!

[@calebpeterson]

Ooo... "trust funnel." Now that makes a ton of sense to me. Super helpful.

[@generatealifewelllived]

Thank you for saying what I have intuitively known. Excellent video.. thank you for creating this video.

[@skincarecookbook]

Thank you! This is so helpful 😊 I already do many of these things... this just changes the way I look at them and takes the ickyness away.

[@GrahamCochrane]

Yes! Sometimes all we need is a reframe.

[@VeganowledgeJJ]

Great info! I love it thank you

[@everysideofher]

Funnels never did feel right to me done in the traditional way. I learned the basics but told myself I would never script the bs that they put out there. Thank you for the reminderthat there was never anything wrong with my business instincts😊 I've always been a full integrity kinda girl and disgusted at the tactics businesses would use to maximize their profits and forgetting the big picture of the lifelong raving fans/clients they could have. I used to have a brick and mortar business that had the best reputation and staff in the city. Now shifting online in a new realm the past few years. mine is social media currently but I integrate my writing in it and use a secondary platform to share my writing as well. As I'm sitting here relaxed from your confirmation of what I've already been feeling for years, the neurons are firing for fine tuning my message...it's been stuck for a few years feeling scattered and confusing... like a missing piece you feel can never be found. Timing is everything. I think you just indirectly helped me find my missing piece🙏🏻🧡

[@GrahamCochrane]

Let's go!!!

[@HowdyChad]

My latest video I just did in one take on first try with no editing. Most of them I edit more, but I noticed there wasn't much editing in your videos. I'm hiring an editor, so I need to determine the best way to keep things flowing without folks losing interest. Appreciate the video as always!

[@mindfullykai]

Great video, thank you

[@MrMDongo]

woooow brother thank you so much for this simplified way.... I love it

[@DanielSeriffMusic]

Excellent video. Thanks, Graham!

[@umiikarose]

This video was really helpful! Thanks for sharing 🙏🏽🙏🏽🙏🏽

[@veppa]

I like how you correlate each method with speed of trust 👍.

[@TheJohnTyra]

Love this! ❤ Fantastic advice, it really hit home. Thank you!! 🤓

[@GrahamCochrane]

So glad!

[@ZanTheManCoach]

Trust Funnel... (simplify, simplify, simplify), ...right Graham? I had fun watching this video, as I was trying to guess the next one before you said it. I was certain Email was going to be on the list, but maybe it's a given, because of your #2. For 2025, I'll be going with #3. #5. and #6 (and maybe, #4, by default). I feel they all complement one another very well. Thanks again, Graham.

[@GrahamCochrane]

Yes sir!

[@ap-psychopraticienne223]

Great one! Thank you

[@victorleos8816]

Thank you much Graham for your information. Every time I listen to you I learn something

[@GrahamCochrane]

So glad to hear it!

[@KellBailey]

I would love to get coached by you one day!! I’m reading Rebel now and loving it 🔥🔥💪🏽

[@The_Nice_Guy_Entrepreneur]

Oh my, bruh! 😮 Why is this so simple?! Trust Funnel. Not Sakes Funnel. Why haven't i heard it this way before?! Us newbs are always just following the word of the experts and trying to duplicate the latest ses funnel process. But then it doesn't work for us. Why? Bc we don't feel comfortable selling. Why didn't I see that I was doing this? I mean my whole program is the same thing for people that need to personally sell something but can't bc the typical sales method and salesy. This is perfect. Thanks for the mindedt shift Grahm. 🎉

[@CharleneMarshArtist]

What about email as a trust funnel? I do blogs, live in person, and video. Love the focus on building a trust funnel. I need to develop a more focused strategy. Thanks!

[@ruzicaivancevic7898]

I absolutely agree with these statements, thank you for sharing your knowledge and experience ❤

[@GrahamCochrane]

You are so welcome

[@ClaudioOchoa]

I was just talking to a client about this today, and now I am stealing the term, Trust Funnel.

[@SaraMaudeTMS]

I wonder what Natalie Ellis would have to say in response to your video given she’s made 8 figures from creating a sales funnel and what she teaches is fantastic

[@GrahamCochrane]

Didn't say sales funnels don't work (they do) just that I don't think the way we are doing them is needed anymore. Natalie is brilliant and hopefully she likes the way she's running her business.

[@PlayBetterJazz]

@@GrahamCochrane I would be curious to hear how this would affect your own "5 Day Email Sequence" PDF which I have been using for my ebook (Just filmed and edited my first course!). It builds trust and over-delivers, but does sound a bit sales-ey sometimes. Would you still use it? Or is that now outdated?

[@billysandoval1118]

Selling: - Helps people - Keeps you in business (pays your bills, provides for your family and employees)

[@HER-icaneForceProductions]

THANK YOU!! This is so helpful! It's taken a couple years, but I really, truly AM FINALLY about to launch my online business and have a solid plan that I am excited about implementing. Of the trust funnel approaches you mentioned, I am most drawn to blogging, social media, and long-form video content, and have been working toward the process you described a couple years ago(??) in your "Make Your First $1,000" webinar of going live every day on FB or YT or wherever and have a lead magnet to capture email addresses and build from there. I am also creating a digital product and mini course. This information is right in time to help me fine-tune my approach before launching. Thanks again!

[@GrahamCochrane]

You’ve got this!

[@johnwatson9518]

Hate sales Funnel pitches. Huge waste of time. "But wait, there's more! You get $150,000 worth of ..... for just $1999 if you buy in the next 5 1/2 minutes.

[@myenglishgig5182]

If you’d cut to the chase to 10:22

[@johnwatson9518]

Live Virtual Presentation in 2025.