Salespeople - Don’t Attend Business Conferences Without Watching This First!

In this video, we're going to share with you the top 20 trade show sales tips that you need to know if you want to be successful selling at conferences. In particular when working a sponsor booth.
Trade show sales can be a huge opportunity for your business, but you need to know how to sell and market your products to meet the demands of the expo circuit.
Key insights
📅 Blocking off your calendar ahead of time and scheduling meetings with attendees can help maximize your time and networking opportunities at the trade show.
👕 If you're working a booth at the conference, wearing your company-branded t-shirt or jacket will make it clear to attendees that you work there and can help answer their questions.
😊 It's important to look approachable and ready to have a conversation at any moment when working a trade show booth.
💡 When attending business conferences, it's important to have meaningful conversations and ask questions to gather information before presenting your solution.
💡 Instead of solely focusing on the person's name and title, sales reps should show genuine interest in the prospect and their company, as anyone they speak with can potentially be an ally in closing a deal.
💼 Instead of relying on email, book a meeting with potential prospects right then and thereby send a calendar invite, increasing the likelihood of a response and a successful meeting.
🤝 Connecting with people on LinkedIn right after meeting them at a conference increases the chances of them accepting the connection request, as opposed to reaching out afterward when other sales reps are also trying to connect.
💤 Getting a good night's sleep and taking care of your physical well-being is crucial for performing your best at business conferences
#salestips #tradeshow #exposition

[@anthonykranker5499]

Literally looked up this video after having a bad first day at my first trade show. Thanks for the tips, trying them out tomorrow.

[@rodolfo4379]

I oversee an event marketing district that covers the north end of my state and the southside of our neighboring state. Events every week. And it is no joke. Must be prepared! Tip #1 - double-check if you can setup a day or two before the event. If so - do it! The last thing you want is to be rushing to setup 1 hour before the event starts. Tip #2 - Be comfortable. Standing all day is exhausting. Tip # 3 - ENGAGEMENT. Most vendors are sitting down and staring at their phone. DON'T BE THAT PERSON. Tip # 4 - KNOW YOUR PRODUCT. Tip # 5 - HAVE FUN. People want to talk to people that are having fun.

[@chrisclarke5584]

Will, I have been using your content in helping train and prepare our virgin sales team for their first face to face event next week. You are a superstar and our guys love your content and videos. Keep it up !

[@Sales_Feed]

This is a timely video then Chris!! Glad you got value here, go crush it on the expo floor

[@SandraGonzalezUslar]

So, now I wonder how that "prima nocte" went 😅

[@freddy_EN]

Love this - wish I'd seen this a year ago before my first ever Expo!

[@DougRawady]

Great collection of trade show tips, Will. I spent about 3.5 years as the sales manager of an association whose members were trade show and event industry professionals. During that time I attended a number of large shows in support of new and existing members. Most exhibitors missed opportunities to connect with and convert attendees because they lacked a systematic approach to sales and prospect engagement!

[@Sales_Feed]

Thanks Doug!!!

[@simustudio6207]

Really helpful video, I am planning to go to Web Summit. As a fresher, I was very confused what should I do an event like this. Thank you, man. You deserve more views.

[@Sales_Feed]

Thanks Simu! The views will come, in the meantime tell your friends about us. Enjoy Web Summit!

[@medved0987]

great vid. Your no sex advice made it so much funnier, but now I don't feel like I can send your video to colleagues and clients who can benefit from it, in case you know, they take it the wrong way 😅

[@medved0987]

I also don't want to dissuade them from having sex with me

[@voiceofugur6115]

What is your recommendation for sourcing them, like the one's that fits best for our industry how to source it?

[@voiceofugur6115]

Like which one to go, how to target it

[@SandraGonzalezUslar]

free unicorn? #Upflowy just made me google them!! kudos for them!!