Sampl Live event: The Secrets to Seasonal Success in Skincare & Fragrance | 12 Dec 24

Discover how top brands in skincare, fragrance, and publishing create impactful seasonal campaigns that drive results. This engaging webinar, hosted by Adam Wright, features insights from experts at The Handbook, Weleda, and luxury fragrance brands. Learn the strategies, challenges, and successes behind seasonal marketing, and take away actionable advice to implement in your campaigns.
🕒 Timestamps:
0:00 Welcome and introduction by Adam Wright
2:06 Panellists introduce themselves: Harriet (The Handbook), Rosie (Luxury Fragrance Brands), Nicola (Weleda)
3:14 Key ingredients for successful seasonal campaigns
8:05 Strategies for standing out in competitive seasonal markets
9:45 The role of sampling in driving seasonal campaign success
10:59 Importance of retailer partnerships in seasonal marketing
15:17 Influencers, social selling, and their impact on campaigns
21:27 Preparing for seasonal success
27:21 Customer segmentation and tailoring campaigns for retailers
33:16 Channel mix considerations: in-store versus digital activations
35:42 One piece of advice for brands launching their first seasonal campaign
39:09 Trends driving fragrance and skincare sales
42:53 Lessons learned and future evolution of seasonal marketing
46:48 Success stories: how aligned campaigns deliver exceptional results
49:26 Closing remarks and thank you
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