How to Find your Target Audience as a Music Artist

[@MikeSarge]

Thanks for Watching! Do you know who your target audience is? 😀

[@EliseBoulanger]

I subscribed and sent you a CMO submission :)

[@MikeSarge]

Awesome! Results are generally finished within 2-3 days. You will receive your CMO feedback via email :)

[@KinKairoh]

Thanks. It’s so hard to first get noticed, when theres such a big world full of artists from everywhere

[@MicTheXception]

Hey Mike, I’m Mic X from NY a disabled lgbtq hip hop n pop artist. I’m finally wrapping my head around the next steps and the research or questions to ask to be able to identify the answers n information . I realize this video is 2 years old is that ocm still popping? Lol I just subscribed and could def use some clarification on who I sound like and maybe a couple solid targets to begin with. 🙏🏾Fantastic video brother

[@MicTheXception]

My music group threw names like Neyo sisqo the dream usher but I’m not sure that’s specific enough, style wise, for my main group. Would love your help🙏🏾

[@TuiSnider]

This is something I struggle with, for sure! I love making music, but I'm still not 100% sure who my target audience is. It helps, though, to hear your take on it.

[@MikeSarge]

+Tui Snider Glad it was helpful!

[@grandmasterjules8538]

I bookmarked that CMO link! Love that! I like how you made a distinction between creating music and constantly putting out content. I'm definitely realizing that I need to focus more on creation & appreciate the tip to share with a small group of trusted people. Your content always on point!!! Always authentic!

[@MikeSarge]

+grandmasterjules Awesome! glad the video helped 🙌🏾

[@EDMTips]

Love this, Mike! Such an important subject

[@MikeSarge]

+EDM Tips For sure! Thanks for watching!

[@EDMTips]

@@MikeSarge No worries!

[@MikeSarge]

+EDM Tips I would love to collab on a video if you ever have time! Even if it's just an interview or something

[@MICONMIC]

Definitely Helped, already noticed some numbers going up on my spotify !

[@MikeSarge]

+MIC-ON-MIC great to hear!

[@YesToTech]

This is super interesting! Thanks for sharing tips on how to find our target audience as a music artist :)

[@MikeSarge]

+Yes To Tech thanks for watching!

[@yehonatanfranco]

keep it up men you're great!!

[@MikeSarge]

Thanks, will do!

[@EliseBoulanger]

This was a really clear video. Well done. The fact that you have a CMO is really appreciated, too. Thanks.

[@MikeSarge]

+Elise Boulanger Thanks for watching and I'm glad it helped! The CMO has definitely become a favorite amongst artists. 😬 For more videos, feel free to subscribe to the channel. I drop one every week

[@ronzyvevo2918]

Very informative, you helped me.. Thanks hun

[@MikeSarge]

You are so welcome

[@BADNRG]

Good job black man 🫡

[@FionaFlyte]

This is so helpful! Very few musicians realize they need to think like this to really grow!

[@MikeSarge]

+Fiona Flyte definitely! it's super important!

[@hatsmyth]

I wish to connect to you in person.

[@FierySpiritMaury]

Thanks so much for this video and willing to help us artists out personally. That means so much to me. Can’t wait to hear from you

[@MikeSarge]

+Last Ones Standing not a problem!

[@_dpmusic1]

This video helped out alot man! Great stuff

[@MikeSarge]

+Deen Persaud great to hear!

[@LexieKendrickMusic]

I loooove your videos Mike ! They are always clear, concise and entertaining !

[@MikeSarge]

+Lexie Kendrick Music thank you! Do you feel like you know who your target audience is?

[@LexieKendrickMusic]

Mike Sarge Hey Mike, no, I’m not really sure as I am a very “eclectic” artist; I sing a lot of different types of music and in different contexts ... I guess I’m trying to find a target audience for 2 different things : 1) private events singer 2) an audience who will buy my music once it’s out there ... can you have 2 target audiences ?

[@NatalieKeeton]

Love the Lion King clip. Made me chuckle

[@MikeSarge]

+Natalie Keeton I love that movie!

[@rramanauthor2992]

this is going to help a lot of people. it is very important to find a target audience even in any niche!

[@MikeSarge]

+RajivRamanAuthor absolutely!! thanks for watching 👌🏾

[@dayosonictv]

@@MikeSarge I go through the same thing, it gets to a point where i'm thinking, do i want the money or do i just enjoy doing it? if i want the money, then i'll look at songs that are selling and by what artist and i'll copy their framework or, I do songs that I enjoy, find an artist with similar sound then focus on that. Me being a Westside Africa Nigerian, with almost 509 ethnic groups, its tough for me. The only music blowing up there is afrobeats, we have hip-hop but the afrobeat saturation bruh!! u hardly have space for hip-hop listeners and I don't like afrobeat, I like hip-hop and Afrohiphop fused with my language, and sometimes they don't even have the African genre on Facebook ads so u stuck lol Pls help.

[@raven06]

the album I plan on releasing is a very obscure music genre, I know my target audience but since the community is so small, I can't find any of the music artists with something that straight up promotes there music. I tried talking to a record label that specializes in obscure music, the album is a very original idea and has not been done has far as I am aware. I'm not 100% sure how to promote it

[@perrykeshahwalker5321]

Thanks bro. This was cool .

[@MikeSarge]

Glad this helped! 🙌🏾

[@KL33O100]

DRAKE NEW ALBUM IS AN XAMPLE OF HIM NOT KNOWING HIS BRAND BUT HE JUST TRY TO GIVE THEM SOMTHING DIFFERENCE

[@MikeSarge]

+KL33O100 true!

[@LeahKimBrighton]

So informative, thank you!

[@MikeSarge]

+Leah Kim Brighton no problem!

[@leilaricciardo]

Awesome video!

[@MikeSarge]

+Leila Ricciardo thank you!

[@IAMYUNGGAF]

Yeah I need help 4 sure

[@jhguuygbj]

Glad I found this, its time to start getting some exposure!

[@MikeSarge]

+Brodi Broski no doubt! what genre of music do you create?

[@jhguuygbj]

@@MikeSarge I try to make a variety of genres, but mostly I make introspective and chill rap music, and sometimes I do hard trap music

[@jhguuygbj]

Well I don't make a variety of genres, I just make a variety of hip-hop genres

[@MikeSarge]

+Brodi Broski that was going to be my response! lol I knew what you meant though. that's dope 👌🏾👌🏾👌🏾

[@jhguuygbj]

@@MikeSarge Appreciate it man! It's a good thing to expand your musical genres so your audience can pick and choose what genre they want to listen to! It gives them options

[@Droneswayup]

Good content 👍😎

[@MikeSarge]

+Go some mo life appreciate that!

[@cariondenham8281]

I'm really lost atm. I don't know where to find producers, good underground music or anything i'm so lost

[@luhsyke]

the audio quality kinda painful to the ears bro, try maybe EQ on your vocals or new mic setup

[@guliebarz]

Great information bro. I need to find out who I sound like can you help me?

[@MikeSarge]

+Gulie Barz sure can! I'll work on a video for that

[@guliebarz]

@@MikeSarge OK If you can help with that it would be great. Everyone I ask they say I sound like me just keep going hard. That doesn't help at all.

[@lifeofkms2750]

If I have a budget of $1,000, am I splitting it up and advertising a little bit on Facebook, a little bit on Instagram, and a little bit on Spotify? Or do I just focus on one? Particularly the platform that pays more per stream/view?

[@MikeSarge]

I would reccomend Facebook ads. You can run Facebook and Instagram ads from it. (Facebook owns Instagram).

[@lifeofkms2750]

@@MikeSarge I mean where should all my traffic be leading to? Like should it all funnel to my Distrokid, Tidal, Spotify or like a KZbin channel

[@MikeSarge]

Really based on your goal. If you want to focus on the platform that will give you more per stream, research the stream rates.. i believe tidal pays the most. Distrokid is a distribution platform so I'm not sure why you would promote there

[@lifeofkms2750]

@@MikeSarge (Distrokid as in the link tree they provide) but that makes sense thank you 🙏 👌

[@dariodmusicofficial]

So in terms of targeting artist u sound like audience when it comes to running ads do I type in their names in the interest section when setting up my ad campaign?

[@MikeSarge]

+DarioDMusic Official you can type in artists or genres

[@BGIRLMAMA]

I'm so lost on this! I love all types of music and I have made funk, breaks, pop and hip hop music??? But I label myself as 'Pop' because I do a large range!! So far I've only released Breaks. I am about to release vocal tracks soon. People have heard my songs said my songs reminded them of Beyonce (Oo), Lauryn Hill (Oo) Britney (Oo) others OMG - make up your minds peeps ---- I'm so lost!!! Sigh!!!

[@MikeSarge]

+BGIRL MAMA that's fine! are you stuck with what genre you are in? you can have influences of other genres within your music --- matter a fact it's SUPER common for that to happen

[@BGIRLMAMA]

Mike Sarge Well I always saw myself as a Pop artist - it’s just when someone asks me what my music sounds like I’m like “well I kinda do all types because I love all types - it depends how I feel when I’m writing a song 🤷🏻‍♀️”

[@MikeSarge]

+BGIRL MAMA I see! you can be a pop artist with different styles of Pop. I have a video about finding your sound as an artist. do you think that could help you?

[@BGIRLMAMA]

Mike Sarge yes! That could help! Thanks!