🔸 The ONLY Colour Theory Video You Ever Need To Watch!

[@SatoriGraphics]

▶ Check out this playlist on colour in graphic design: kzbin.info/aero/PL-c9Rq56P4KnoyPcfmIvIOLasR3Bbw2fN 🔥 Try probably the BEST guide to colour in graphic design: logodesignprocess.com/marketing-colour-guide/ 😎 Over 55 MILLION Design Resources: 1.envato.market/c/1360642/298927/4662 I thought it would be a great idea to put the most valuable information pertaining to colour in a single video. Some of the older footage and audio quality is questionable, but hope you find this useful, and be sure to check out the chapters that split the video up into sections Learn more about colour right here: kzbin.info/www/bejne/g3SpdWNtbN-nZ7s

[@dinanath5250]

Make a vedio on types of colour like pastel, neon etc etc

[@WebFanNY]

Thanks for the 13:11 mark tip!

[@dinanath5250]

@@catalinborz5445 use colour theory

[@EmptycatArt]

Relevant timestamps 1:00 - Energetic Design 3:45 - Complementary colors 4:12 - About red 4:40 - Brightness Saturation Hue 12:30 - Know your brand

[@spideyosiris]

Thank you!

[@alex.g7317]

Cool. Now i don’t have to watch the whole video

[@mindfulsmadness]

As a new artist I appreciate this video very much! I was always wondering why once I colored my images in they just didn't "feel" right, and now I know why! Thank you for making this video in an easy and digestible way. 💜

[@lonelyone69]

Something that is worth a note that I don't see enough people in the design community stating. We are humans we have biases and we do not think empirically. Getting into the empirics of colour theory and using case studies and reference groups is vital to choosing your creative path.

[@AhmadDenis777]

It's the fundamental bruh, it's not about not being creative 😅

[@gaelicgael]

This video is so insanely helpful even for a long time artist. Helps me put concrete terms to ideas I’ve vaguely understood just through thinking how things might feel “wrong”

[@jae8192]

I can’t begin to describe how helpful and informative this was. Thank you so much!

[@SatoriGraphics]

really glad to hear that, thanks :)

[@sayantanchatterjee3626]

The fact that this video is free is just stupid. Thank you for this starter designer goldmine Satori, you outdid yourself yet again and earned my (and most likely many others') respect.

[@SatoriGraphics]

Appreciate it thanks :)

[@icarus3797]

padar po pada tor maire bap dhur beda abe hala what's up BD theke naki bro

[@sayantanchatterjee3626]

@@icarus3797 ??

[@icarus3797]

@@sayantanchatterjee3626 Abe hala Banglaeshi bro naki ? Amio BDeshi in Halifax

[@sayantanchatterjee3626]

@@icarus3797 Bangali, West Bengal theke. Kolkatay thaki.

[@jamescuggy]

A slightly longer than usual video from Satori Graphics but well worth every second. A true comprehensive crash course into Colour Theory that will be a great asset for beginners and experienced artists & designers alike! Thank you.

[@belleville1805]

I've been studying colors to add to my illustrations for the past few months, and even though I know most of this video, it's all put together well in one place so that I can go back here to check something I might have forgotten.

[@SatoriGraphics]

awesome stuff, hope it serves you well :)

[@WebFanNY]

Re 16:47 purple, the reason for the association with royalty comes from the Byzantine Empire's tradition when a child was born to parents bearing the imperial purple described by Anna Comnena, a Byzantine princess and author of the Alexiad. Before Pantene and Photoshop, back in the days of old Rome and Byzantium the purple dye obtained from sea snails used to color the cloth. This was so expensive it became s a status symbol. In the USA is also considered a regal and elegant color, especially within the dress choices for church wear within the African American communities

[@tfalcon2489]

Im student in graphic designing, but im (a little bit) colour blind. So i always struggle a lot with colours making my designs very dark. This video has opend a world, i thought i would never see.

[@SatoriGraphics]

thanks for this post, and I can only imagine the extra layer of difficulty you have as a designer. Keep going 💪

[@teenytinyteetee]

I admire you! I'm sure you have your own unique design style! Keep going!

[@StarGallant-l1i]

There are now a type of glasses that can make you see color which might be worth the investment for your work.

[@FirnzauxBum]

Thank you, Satori. Your channel has always been a gold mine.

[@SatoriGraphics]

Glad to hear it!

[@antblisss]

2:02 ngl, would’ve went for a light green with a very pale, low saturated yellow border. I feel like the light color would keep the audience grounded, and green gives it that natural feel which people want in their beauty products. The yellow would be used to contrast the green and the bg for her would also be green since the yellow is providing contrast

[@TrajektoryGFX]

This video was very informative and well structured, and thanks for revealing out those incredible software! It will definitely worth a look

[@SatoriGraphics]

Glad it was helpful and thanks for the comment

[@akxlphotos]

Great video! I learned a lo! Although, being someone without any schooling in art, one thing that took me forever to realize is that when finding color schemes, you use a different color wheel than what’s usually in the hue wheel of Photoshop.

[@SatoriGraphics]

Don't get caught up too much on strict colour schemes on a colour wheel, think more about colour psychology and your audience 👍

[@6loodmoonrising]

Even though Im a digital artist rather than a graphic designer, I feel like this video is better structured and clearer than any colour video made by a digital artist

[@SatoriGraphics]

Wow thanks a bunch

[@nisakamal]

I never regret clicking on this Satori's video. This video is so helpful for me on be aware of choosing colors. Thank you Satori Graphics!

[@SatoriGraphics]

Glad it was helpful and thanks

[@Krypto_Dogg]

Not saying you're wrong about color psychology, but you showed some ugly designs as an example of good and effective design. Sometimes you have to take a step back from thinking too professionally. The average person will look at it and say it's ugly and no matter what the psychology says, it will repulse them. The yellow and green and blue and orange literally made my eyes feel uncomfortable. Maybe psychology is why we get such ugly websites and we can't figure out why.

[@abdou.the.heretic]

Lmaooo for real. Had me dying by how unique the designs they wrap around to being shitty 😂

[@cauto84]

Ok, so I’m not crazy, someone else noticed too

[@moontide3943]

Still waiting on you to post YOUR portfolio to thrill us all with your amazing color choices.

[@abdou.the.heretic]

@@moontide3943 lmaoo suck my portfolio if you think he needs one to MAKE AN OPINION.

[@teemadarif8243]

I saw this too however I then saw that he was mostly sticking to his care in "professionalism ".

[@Atulwebdesigner]

Very useful video Tom. It gives in depth understanding and knowledge about color schemes. One of the best videos on KZbin regarding color. Much appreciated.

[@icarus3797]

padar po pada tor maire bap dhur beda abe hala what's up BD theke naki bro

[@somewhere_afa]

Thank you so much for sharing this.... Just came across your channel with this video and realized how amazing this and your channel is.

[@SatoriGraphics]

I appreciate that a bunch, thanks and have a great day

[@everydaygremlin]

red's such a cool colour, they should use it in a children's hospital!

[@Galiyaare_studio]

Great information, covering almost everything in terms of Colour Theory. I do refer to the same, whenever in need of help for the same.

[@SatoriGraphics]

Thanks for sharing!

[@asagoodfriend]

Finally, much thanks for covering this part in detail!🙌🌟💯

[@SatoriGraphics]

No problem!

[@pratikrajsah]

Thanks a lot, Sator!! Now I won't complaint about you not putting out a course. Your channel is more than enough.

[@SatoriGraphics]

I do still need to make a course though lol

[@iBeeArts]

Great video explaining how to actually apply color theory in a practical way. Good job

[@SatoriGraphics]

Cheers!

[@chrisEdet]

Thank you Satori, this is immeasurably invaluable

[@SatoriGraphics]

You're very welcome

[@amrelazab1495]

Cheers Satori you have explained in 30 mins what took me long days and nights of research and failure to know, thank you.... truly. what you do helps fresh designers and seniors alike with amazing and delightful motion graphics that show too much effort and hard work.

[@crearam]

Such an elaborate tutorial on Color Theory. Thank you sir.

[@SatoriGraphics]

Thanks for the feedback :)

[@huzaifaanwar2455]

Man! this guy is amazing... Just phenomenal work!!!

[@AkuyaTsukiyo]

Thanks for the course and the tools suggested! It was really an interesting skill to learn

[@santospoland]

Fascinating. One of the best videos I watched in years, simply brilliant.

[@emeejay5430]

Thank you❤for sharing knowledge without hiding it means a lot to beginners

[@SatoriGraphics]

Happy to help :)

[@gonzalot.605]

The fact that this is available for free is genuinely humbling. I feel like I'm gaining braincells by watching this!

[@SatoriGraphics]

Haha thanks:D

[@ciprian_heler]

Thank you! Great and well organised information as always.

[@SatoriGraphics]

Our pleasure!

[@goodvibesberlin]

Thanks for this amazing video! Just one thing: Cadbury is using purple since 1914. So in this case it wasn't a targeted choice based on market research or facebook impressions.

[@SatoriGraphics]

thanks

[@clarewillison9379]

Purple was historically associated with royalty and Cadbury’s chocolate was perceived as an inexpensive ‘luxury’ product.

[@mishynaofficial]

Same with Milka.

[@roycoon520]

This video is so so so helpful, thanks alot for making this

[@SatoriGraphics]

No worries, have a great day

[@ricancambodia5796]

I really love to listen your voice and lecture, it give me peaceful in mind . thank you so much

[@cymaratechoverdragon]

"Blue is a colour that signifies security, which is why banks and payment processors all use it." Santander: *And I took that personally.*

[@djashawe88923]

I really like how you give us visual quiz to think about, very effective! 🤓💯👍

[@SatoriGraphics]

Glad to hear that!

[@stuffy.design]

The correlation between colors and certain emotions/imaginery largely varies based on culture and personal experience and- okay lol you just said it now damn Alright, I'm still commenting this for the algorithm ig

[@SatoriGraphics]

Lol thanks

[@itsattaullah]

That's outstanding, many of concepts have cleared, Thanks man 👍

[@AhoraPlays]

You are sharing very valuable and useful information. Man, you are a champ

[@JoKeR19419]

That was really helpful and IMPORTANT ... Many Thnx ..

[@SatoriGraphics]

Glad it was helpful!

[@dikshachander5050]

I’m a fresher to the design industry but this video helped a lot thank you 😊

[@SatoriGraphics]

Glad it was helpful, and all the best for you in your course

[@thisisanameyoudontlike9226]

I can’t believe color psychology is a thing… This really changes how i look at everything!

[@SatoriGraphics]

Dive more into it via marketing and branding, you will see how much it is at play.

[@ianluna127]

This video is gold!, thank u for your time, it helped me a lot as a beginner :)!

[@arnouthpessoa]

Superb content! Thanks for sharing this level of knowledge.

[@SatoriGraphics]

happy to help bro

[@nurmuhammadbukhari]

Exactly what I have been looking for! 🔥

[@SatoriGraphics]

great stuff :D

[@nurmuhammadbukhari]

@@SatoriGraphics Hi. I have a question. Let's say we chose a color according to a brand psychology - blue. Then, how to clearly decide on a shade of blue, because perfectionism is killing when it comes to choosing single shade among so many ones. All seem kinda appealing and right, thus getting me stuck for hours and hours thinking and at the end of the day, getting no result.

[@indikasandun8997]

Thank You very much for this video. This is very helpful and informative. 🔥

[@SatoriGraphics]

Glad it was helpful!

[@NeiZaMo]

Hey, minor nitpick here with the section at 4:07 While it is true that red and green objects are more stimulating than blue ones, it's the reverse for light. That's because daylight has a lot of blue in it and shifts toward red on sundown. Being in a room illuminated with nothing but red light (as seen in the section) makes people sleepy, being in a room illuminated by white light and containing lots of red objects is stimulating.

[@sarahquinn7883]

Do these videos take long to research? The quality of information is always over and above thank you

[@SatoriGraphics]

yes and no. A lot of the stuff I'm already aware of, so just need to remind myself on it. But the editing and back-end stuff takes forever. Cheers Sarah 👍

[@frederikeksteen2587]

Brilliant video! I wish I had this when I started out 7 years ago. Thanks!

[@drrodopszin]

Regarding color psychology: while denying the existence of it is foolish, but also I _feel_ that it is too simplistic to be true. It is almost like astrology and crystal healing, how it is commonly used. If we could get access to the website of a world known brand, we could create an experiment where colors are randomly selected and we could measure the click-through rates, the "click through and actually do something" rates, we could also filter it by country and so on. That would be collection of real data. But I don't think that "Yellow means energetic" holds up in every context.

[@deeplow4492]

i agree, psychological stuff is often pretty murky territory and can get into weird generalizations. it also seems weird to think of color design in terms of (practically) manipulating the viewer into some sensations and actions instead of a general artistic approach.

[@SatoriGraphics]

Welcome to marketing and graphic design. It is what it is. Yes it's subjective, however this stuff works on a majority, hence why large scale organisations within branding and marketing use it. Corporate graphic design is akin to a creative science rather than art. Those who know, know.

[@wmurd]

@@SatoriGraphics Didn’t you think that certain colors and color schemes work in certain areas just because it’s common this area using this color? Not because “psychologically” human brain associates blue with washing powder because of “freshness”, but because people marketing this product *think* that human will associate blue with “clean” (because some hack once suggested so) and use it and only *then* people start to see “blue” = “clean” = “washing powder”. Oh, I guess orange pack for washing powder will never succeed - because psychologically it means action! Who’s Tide once again? So similarly western people think “red” = “Christmas”, not because it is “cool” and “wintery” (or even “fireplace”), no. Because Coke made them To make it easy, imagine a view: nature, deep dark blue mountains, various aggressively vibrant greens, vibrant blue with high contrast white clouds, contrasting vibrant red flowers and, say, house roofs. It should be *psychologically* not calming, but we now it is. To sum up - psychology of color started working **only** because of the existence concept of “psychology of color”

[@vincejeremy4936]

Great explanation, recapped neatly & very helpful video 🙌🙌

[@SatoriGraphics]

Glad you liked it :))

[@vincejeremy4936]

Sure Tom 🙌

[@iratami]

Watching a video when I should be sleeping but the "Excercise add" at the beggining is hard to pick a best color scheme for without having more info on their branding. The ywllowy orange is definetly the best baseline pick for pupped up change your life now kind of energy. The red and purple though I think also works pretty well for that, though I'd personally think it'd fit more with a gym where the goal is to get swole. bunch of people going witht he pure intent of getting stronger. the green one by contrast I think would work best as a family center kind of gym. a calmer place focusted on overall health and well being. the kind of gym that is probably over monitized and has a convinient smoothie shop inside and probably a mini daycare.

[@ateeqrehman4118]

Fabolous bro..... really great content on seen on KZbin. I never regret to hit any of your video content. One request is that give some tips about the TRANSITIONS you are using in videos, can we find these?

[@shirishpandey3503]

This was really enjoyable, great learning, so clearly explained 👏 thanks

[@SatoriGraphics]

Glad it was helpful!

[@phatthai8045]

Great video! Thank you for sharing

[@SatoriGraphics]

Thanks for watching!

[@rickyrickster1303]

8:27 “Where as men prefer bolder colors” *shows video of man dressing in all black*

[@OnHustler]

I love your video editing Satori! What video editing software do you use?

[@SatoriGraphics]

thanks :D Adobe After Effects and Davinci Resolve

[@OnHustler]

@@SatoriGraphics Thank you Sir for your reply. Appreciate it!

[@shokiyapratik]

The fact that this video is available for free is mind bogling!!!

[@LingLing-hb5ci]

in part 1 color scheme, I have always wondered why not use the red scheme since red is stimulating, a very strong color that matches with the heightened heart beat while exercising? I feel that orange is too mild in this case. Anyone have any thoughts to exchange?

[@preciousadeola4574]

I felt the same way.

[@kwimmie]

This is better than MOST udemy courses. Thank you so much for this!

[@artbyrakshith]

Thank U ❤Love from India 🇮🇳 Karnataka ❤

[@SatoriGraphics]

thanks man

[@wendellrodrigues4941]

amazing video bro

[@SatoriGraphics]

Appreciate it

[@nowyess]

23:13 You are cruel , Tom ! A designer Or An animal killer😂😂❤

[@geffeniz]

Thank you for this wealth of knowledge

[@SatoriGraphics]

My pleasure 👋

[@Izmaelnoco]

One day, i want to have youtube chanel like you. I love your work and listen you.

[@SatoriGraphics]

thanks bro, keep grinding and trying to improve every day 💪

[@isuriathulathmudali]

Hi, Satori I'm New to the Channel, and New to Graphic Design, I learn alot from this video. Thankyou very much. and i'm really looking forward to follow all the contents here. Thanks once again for these amazing knowledge you share here. One small question what's the video editor you use to edit your videos. Your video presentation is also really attractive and beautifully Done.

[@opeyemisalami8158]

First to comment I love you satori … Thanks for making my graphic journey a beautiful one

[@SatoriGraphics]

Happy to be here :) 🏅

[@henryomorodion]

l find your explanation so interesting.thanks alot

[@SatoriGraphics]

Glad you liked it!

[@henryomorodion]

l hope to learn from you. A complete graphics course will be interesting.

[@malu.maluqui]

No way, you are the best!

[@smgraphics3012]

What a master piece this video is!!!!!!!!! wow

[@analyserperspective]

Omg can you make part 2 of these and furthur refrences

[@SatoriGraphics]

possibly yeah :)

[@analyserperspective]

@@SatoriGraphics love ya man

[@Nostradamus21b]

Terrific video!!! 😊👍

[@SatoriGraphics]

Thank you very much!

[@youngawt4737]

Please can you do a video on how to get logo ideas like arrangements of fonts most people like find it hard to arrange 4 words in a logo

[@SatoriGraphics]

thanks for the suggestion. In the meantime I do suggest searching 'Satori Graphics logo ideas' as I do have some videos based around this

[@iamabubakarmariam]

Thank you very much Satori, I've learnt a lot for free. May Allah bless you

[@mantashanaaz7451]

hey! AMAZING VIDEO absolutely loved it !! can i get the link for the colour wheel.. the one im getting is basically very sus with the colours accuracy please help me :3

[@SatoriGraphics]

Hey thanks :D Just check out Google or Amazon, they have all you need

[@saadkhalidqazi9933]

great effort Tom 😉

[@xuanphuongkimi]

Thanks a million for your sharing🎉

[@sallyalanaz9492]

Thank you! Insightful in a great way.

[@hernanerodrigues7541]

Man this helped me A LOT. These days I was struggling to find a video about colors that you posted long ago and i could see it here. I hope you could do something like this with all you explained about the design principles, and even other issues, if it is not asking too much. Thank you.

[@thenicparker]

I’m 30, just starting my design path. I’m really discouraged. Is it even worth trying to become a UI/UX designer in my lifetime?

[@lonelyscorpian208]

Duddddde u must be the happiest man in the world "Never's too late" if u work like a real man as u are I see u can become really good at it within 1 or 2 years because u are old enough to understand and learn from your mistakes better than youngers

[@lonelyscorpian208]

I've just started my KZbin gaming channel and don't know what will happen but I'm consist about it Just believe u can that's all

[@funkykriator]

Knowledgeable Video ♥️

[@SatoriGraphics]

Glad you liked it

[@funkykriator]

@@SatoriGraphics Yes, I absolutely loved it because it contains a lot of information about color and no one provided this much amount of information that too for free. Thank you once again for the amazing video♥️

[@Pura_Gamings]

*Best content.Thanks for Share*

[@SatoriGraphics]

Most welcome

[@Areis2853]

Ok Before I continue to watch this video in 2020 I figured out the color theme of my emotions so I will put them donw here since you HIT both Yellow and Green very closely to how I see things. Yellow : The color of Creativity and Protection Orange: The color of Embrace and Caution Red: The color of Passion and Embrace Green: The color of Life and Control Maroon: The color of Family and Blood Blue: The color of destiny and despair Violet: The color chaos and rarity Indigo: The color of youthfulness and Royalty Pink: The color of love and obsession White: The color of knowldge Black: The color of control When colors on the triangle wheel are put at there heights peek we call them pure chaotic colors When colors set to white to pastel we call them passage and safe colors When colors set to Black into darker colors we call those Raw Colors. This is how I see the world as an artist and Illustrator.

[@shyamshobhasana]

Osm....I request you for typography in one video like this video...

[@SatoriGraphics]

Great idea and may take a while to make and compile:)

[@HamzaELMOQADDAM]

Thank You!

[@SatoriGraphics]

You're welcome!

[@hero521-h1t]

I like the way you explain things.Dou have a link to an article talking about color theory the way you explain it here. Pls it would be so helpful

[@nikonid0]

Very useful video. I learned last year how much you can screw up someone's work when people don't think about printing techniques. It's nice to pick gorgeous palettes, but are they printable? An agency didn't consider that and suggested to our CEO to change our color to an impossible color to print. Then what?! You have to find a way to approach the closer to that, but it's a hassle... I had to correct this

[@rociomurgio3874]

i cant stop watching your videos you are so good and you explain so easy and straight to the point! :)

[@SatoriGraphics]

Hey thanks a bunch Rocio, have a great day :P

[@barellafinishing9875]

Great tutorial tnks.

[@SatoriGraphics]

You are welcome!

[@Artmachine_342]

This is fucking art

[@greham]

Graphic designers be screaming "purple is royalty" like we're still living in the Renaissance.

[@Cyanide157]

Talking about psychology, people would like to see two 15 min videos rather than a single 30 min video lol, it would've been better if you split the video in 2 parts, awesome content as always 💪

[@SatoriGraphics]

that would have been a possibly good idea yeah

[@pestianK]

1:28 Naaaaaah red sells. I'd go with the red one.

[@mariatodorova1274]

It will be amazing if do one video for layout ❤

[@SatoriGraphics]

Coming soon!

[@lauralee5226]

Wow, incredibly useful. Thank you

[@SatoriGraphics]

You're very welcome!

[@tahmid8918]

Very informative Thank you

[@SatoriGraphics]

Very welcome 😀

[@icarus3797]

padar po pada tor maire bap dhur beda abe hala what's up BD theke naki bro

[@KatarsisWorkshop]

the fact that i got all the examples right at first just like "i would make that x colors" lol