Saurabh Munjal: On Lahori Zeera, Startups, Funding & Brand Building | Simarpreet Singh TJWS#17

Welcome to Episode #17 of: The Journey Podcast with Simarpreet Singh (TJWS).
Today's episode features a dear friend, MR.SAURABH MUNJAL, the co-founder & CEO of the popular brand LAHORI ZEERA (Archian Foods Pvt Ltd) that is a household name in aerated beverages today.
Founded as a Punjab-based Startup by 3 cousins, today this beverage is a classic favorite among many. Lahori Zeera has managed to generate a revenue of 1000 crore rupees despite competing with giants like Coke and Pepsi. The USP of being the only Desi drink in the Food & Beverage (F&B) industry today, the brand today has 7 amazing flavors in the market and is keen on adding 2 new flavors soon.
With a focus on cities and villages alike, they aim that their products reach every individual who likes to enjoy 'ghar jaise flavours'. Currently operating in 17 states pan-India, Saurabh is committed to become the best non-alcoholic beverage company of India & strives to also expand globally.
Watch the viral AD campaign here
• Lahori Zeera D'cut
Join us in this episode where Saurabh talks about the story of building the brand, growth story, startups & loss making unicorns, fighting market competition, power of distribution, FMCG industry, global expansion & much more.
Stay tuned and watch the full episode.
CHAPTERS
0:00 Intro
3:30 Vision behind building a brand
6:48 Running a Business in Singapore
11:24 Joining the Family Business in India
15:00 Meet the co-founders of Lahori Zeera
18:00 The Idea & Story behind Lahori Zeera
26:15 Setting up the Manufacturing Process
33:57 Understanding Retail & Distribution
42:45 The Unit Economics of Lahori Zeera
48:55 Startup Culture & Loss Making Unicorns
57:30 All about Lahori Zeera Distribution
1:04:40 Global Expansion Plans
1:08:46 Competing with Big Brands
1:12:52 Is Lahori Zeera a healthy drink?
1:19:24 Fighting with Duplicates in the Market
1:22:40 Who will be the Face of Lahori Zeera?
1:25:15 India 2047 & Outro
SUBSCRIBE, LIKE & COMMENT to engage in an interesting journey.
@simarpreethsingh
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About the Podcast
"The Journey with Simarpreet Singh" is a talk show where we discuss life, family, emotions, childhood, success, failure, and more. That’s the thing with this podcast - it’s for everybody. All the episodes and the guests that we have recorded - our intent is to talk about their journey, get to know every aspect of these inspiring people and in the process, if anyone of you get inspired, or pick something from someone’s life, our work is done.
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#thejourneypodcastwithsimarpreetsingh #thejourneypodcast #podcast #TJWS #SimarpreetSingh #Hartek #SaurabhMunjal #LahoriZeera #Desidrink #beverage #punjabstartup #growth #businesssuccess #diljitdosanjh #healthydrinks #zeera #distribution #business #inspiration

[@sukhjitsingh5403]

Amazing discussion, very inspiring. Thank you.

[@user-tz4gl5fi8e]

15 minute into the podcast… looks absolutely amazing.. last couple of years we serve Lahori zeera in place of coke & pepsi

[@Simarpreethsingh]

🙏🙏🙏

[@Rahul-vt5yp]

Dm karo

[@namroopsingh2548]

Punjabi's are great businessmen, they have created great brands with billion market value. Zomato, Ranbaxy, Mahindera & Mahindera, Hero, Atlas, Lahori Zeera, Flipkart, Trident, MDH........

[@Simarpreethsingh]

Absolutely ji

[@RajinderTah]

Astonished to watch a podcast by a Sikh so useful ❤

[@x-rays8800]

One of the best podcast I ever watched. Only knowledge, no bakwas😂 The best part of the podcast is that it is about my favourite drink Lahori Zeera ❤❤❤

[@Simarpreethsingh]

Thank you ji. I am glad you enjoyed the podcast. Our aim is to produce meaningful and impact driven content which adds value to people. Will continue to bring high quality stuff for all of you

[@sahilmmalik8208]

After 2 years i will be on your podcast for success story of my own brand ❤❤

[@nitinsingh6764]

Nice joke 😂

[@Simarpreethsingh]

All the best brother! ❤️🙏

[@guledaden2508]

As someone who's heavily interested in one day starting my own beverage brand. Thus is the clearest podcast detailing a beverage journey from idea to success and I've watched all on KZbin.

[@Simarpreethsingh]

Thank you am glad we could add value. Will continue to produce meaningful & impact driven content that adds value

[@nairaamreen8601]

Simarpreet ji everytime you bring the hidden jewels of our country entrepreneurs. Absolutely amazing. I’ve been drinking Lahori since years never knew it’s from Punjab.

[@Simarpreethsingh]

Thank you ji. I am glad you enjoyed the podcast. Our aim is to produce meaningful and impact driven content which adds value to people. Will keep bringing high quality stuff your way. Thank you for your support

[@bhavna.uttarakhand]

Very informative video niceeeee....

[@Sanzarmaan]

I wish you would have asked the question - bcoz they were also a new company at one point and some one gave them a chance, So how are they giving chance to the new distribution companies.

[@princeds9755]

Great podcast

[@navscollection786]

The best thing about every podcast is the high quality content and how an entrepreneur of who himself has achieved so much like Simarpreet is doing this brings in more credibility. His way how he just surrenders himself and is so respectful to his guests is a highlight for me Unlike some podcasters who spread gyaan and have themselves not done anything. Great podcast! Love it: keep up the amazing work. We expect only qulaity content from you

[@Simarpreethsingh]

Thank you ji. I am glad you enjoyed the podcast. Our aim is to produce meaningful and impact driven content which adds value to people. Will keep bringing high quality stuff your way. Thank you for your support

[@GurjeetSingh-je5ct]

Simarpreet sir, thank you so much for providing such a insightful content. Please bring Mr. Rajinder gupta from Trident on the show.

[@Simarpreethsingh]

Thanks brother for your kind words and always appreciating our podcast’s . Our goal is to produce meaningful & impact driven content that motivates our youth. Many surprises soon 🥹

[@djvines676]

Punjabi Sheldon Cooper

[@anishchhabra_]

It’s been a blessing watching this throughout,keep growing paaji good luck🧿

[@Sanzarmaan]

To the point that they only go to old distributors and not to the new. Think about it . How will a new company get a chance. How will a new start up company in distribution grow.

[@sauhil]

Amazing podcast!! since months I have been thinking how do companies 'burn' capital! but he is soo correct in saying that burning shouldn't be a normal or sustainable business concept.

[@Simarpreethsingh]

Glad you enjoyed the podcast will continue to produce meaningful and impact driven conversations

[@babbarppsnnl]

it will be certainly. love the episode :)

[@Simarpreethsingh]

🙏🙏🙏

[@saurabhluthra629]

Very good podcast. Thank you so much. Simarpreet pausing to focus on certain topics and deep diving with the person actually breaks down complex talk for easy interpretation. Thanks a lot !!

[@Simarpreethsingh]

Thank you ji. I am glad you enjoyed the podcast. Our aim is to produce meaningful and impact driven content which adds value to people.

[@user-qn5kd8zj8t]

Just completed watching it. So much to learn ... was drinking lahori zeera while watching 😅

[@Simarpreethsingh]

Arey Wah!

[@nomanashraf9029]

Davat beverage is also a huge brand in Gujarat. Bindu is a very big brand in Karnataka

[@harmanjotkaur2783]

The best!

[@hargunkaur5012]

What a podcast! 🙏🏻

[@tsharma.89]

Beautiful talk

[@hunny1117]

Now this is called a podcast. Very knowledgeable.

[@Simarpreethsingh]

Thank you ji. I am glad you enjoyed the podcast. Our aim is to produce meaningful and impact driven content which adds value to people. Will keep bringing high quality stuff your way. Thank you for your support

[@ERNKVERMAYT]

Amazing❤❤❤

[@RajivSharma-vm9sf]

Good podcast simarpreet ji

[@komalsahi6188]

Amazing story! Love this. ❤

[@Simarpreethsingh]

Thank you Producer saab 😌

[@princeds9755]

Few nri punjabi businessmen Gurbaksh singh chahal Rueben singh Bob singh dhillon Jessie singh saini Avtar lit Kanwal rekhi Shivon zillis Vikram chatwal Vinod dham Vinod khosla Surinder arora founder arora group hotels Punjabi who appeared in the jimmy Fallon show Priyanka chopra N diljit dosanjh

[@ArjunRolpali]

Another master piece... Have been following your podcast since episode 1 super content

[@Simarpreethsingh]

Thank you ji. Will continue on the same path. Meaningful and impact driven content.

[@Randy-eg6dk]

bhaji best

[@jagjitsinghsahi2853]

Simply amazing

[@Simarpreethsingh]

Thank you ji

[@shoaibhussain6357]

Lahori Zeera n Lahori Sikhanji ❤

[@sunilmunjal6289]

I like Lahori zeera

[@shashanksingh8889]

Best podcast fir bhi kitne kaam views and like Raj shamani dekhta hu but yeh usse bhi ache questions puchee keep it up bhai ❤

[@Simarpreethsingh]

Thanks for kind words bhai! We are just focussed on producing meaningful & impact driven content that adds value. Rest everything is a byproduct 🥹❤️

[@sushiljagtap5087]

Great drink i had ever had besides any other beveaverages its very special to me & loved to have anywhere anytime its like perk product for u r thrust & abt the price its very pockecty too.. & thnxs to saurabh & lahori team for launching a wonderful product.. wacthing this nice podcast its has become favourite drink always...❣

[@Simarpreethsingh]

Thank you. I am sure Saurabh and entire Lahori Team would be so happy to read this

[@mayankmalik1255]

Excellent Podcast and great learning

[@Simarpreethsingh]

Thank you ji. I am glad you enjoyed the podcast. Our aim is to produce meaningful and impact driven content which adds value to people. Will keep bringing high quality stuff your way. Thank you for your support

[@imranabbas3735]

i really like lahori zeera.. very tasty

[@Simarpreethsingh]

🙏🙏

[@azeemmuhammed3436]

Brilliant presentation. Cheers

[@Simarpreethsingh]

🙏🙏🙏

[@deepaksethionly]

I want you to list your company after raising a significant amount of money from investors, and I would value you at close to 20 billion dollars to be listed in the stock market within 1-2 years. This is the golden period of our country. If anyone lists his company in the market, then it will significantly increase the brand value. Use meme marketing, which would also help to target another 50% of customers.

[@shauryaksaangra7279]

Great

[@Simarpreethsingh]

🙏🙏

[@saulgoodman124]

Very Good and professional host

[@Simarpreethsingh]

🙏🙏🙏

[@aakhr_ilafzz]

Mere pass iski ejensy hai lahori jeera ki❤

[@Dr.Anushkaskincare]

👏 amazing

[@Simarpreethsingh]

🙏🙏🙏

[@soothingsouls-ambientstrai4618]

Love from ropar 🙌

[@Simarpreethsingh]

🙏🙏

[@user-oj1fg5kp6x]

Money kitna laga . How much money?and where that .what the use of watching?

[@abdulrazzak6264]

WHY LAHORI Not Promote COLA Flavor..❤🎉.. PEOPLE LOVE COLA Flavor.🎉

[@ReellifeProductions-mv8cm]

Awesome podcast but stop cutting the guest in between when he speaks. Let him complete first. Baki sab sahi hai. All the best!

[@ayushsinghofficial9827]

Humra panvadi ek baar scooty sey sirf lahori jeera leney gya distrributer pr ,humney boldiya lahori zeera nhi hoga to dukaan pr nhi ayngey.😂❤

[@Simarpreethsingh]

Saurabh would be so happy to read this

[@ayushsinghofficial9827]

@@Simarpreethsingh becoz vo kyi din sey humhei copy offer kr rha tha (afgani zeera) pr hum regular customers h to ussey bnd krna pda vo sell krna bilkul same bottle or colour tha uska bhi ,but taste 🤡

[@sunilarora2445]

मेरी मेरे गांव में मेरे ही परिवार की चार पांच दुकान है बाकी गांव वाले लोकल माल बेचते हैं उसमें प्रॉफिट ज्यादा मैं लाहौरी भेजता हूं मुझे इन बड़ी बड़ी कंपनी से है की प्रॉब्लम है जब यह अपने होलसेलर को एड देने के लिए बोर्ड से लेकर होर्डिंग से लेकर चॉकलेट रखने वाली फ्रीजर से लेकर कोल्ड ड्रिंक वाली फ्रीजर तक दित्य उनका प्रॉब्लम है वह सिर्फ शहर के मैं मार्केट बस स्टैंड रेलवे स्टेशन पर ऐड बोर्ड लगा देते हैं हर दूसरे हाथ तीसरे हफ्ते कोई ना कोई दूसरी कंपनी आई है और गोल्डन का चेंज हो जाता है हम गांव में बैठे हैं हमको चाहिए बोर्ड हमें कोई एड वाला बोर्ड नहीं जाता हम जब तक वह फट नहीं जाता उसको उतारने नहीं

[@blackomegagaming1428]

If possible please pass the feedback the quality of product has come really really down. I can say shit. I have not drink this now from almost last 2 year's. Otherwise it was go to product with biryani/ chicken

[@ashwanichhabra1146]

Suggar bahut jeyada hi

[@dhavalsoni7793]

Product is good but it's not healthy sugar is more than soda

[@trueman9912]

Taste ab pahle jaisa nhi rha

[@DebapriyoMandal92]

Hector Beverages is not American

[@user-qv2pg7he9f]

Mudeh ki bat nahi ho thi in seh

[@Simarpreethsingh]

Paji what did we miss? Please suggest 🙏🙏

[@a2kedeewane258]

Pehle badiya hoti thi ab taste bekaar ho gaya hai

[@atulmehta5583]

Very true ... They will out of market very soon because their quality decrease

[@ajmermoun5890]

Bhai uper dehka kero original h ya fake

[@Simarpreethsingh]

Paji I still love the taste 🥹😀

[@gulshankapoor5638]

Bro pls don’t glamorise gt these so called new age business will jump into it jk 😂😂

[@Punjzaabi_guy_]

Too much sugary....with increasing quantity...quality 🤡

[@sunilarora2445]

अंग्रेज मर गए अंग्रेजी छोड़ गए हिंदी हरियाणवी बोलने में शर्म आती है उसको

[@princeds9755]

They r punjabis y will they speak haryanvi. Why do u wear jeans pants shirts etc.punjabi ❤ english ❤ .hindi dosent wrk in south.