Scale Your Dreams: From 1 to 250 in 4 Years - Ariah Michel's Inspiring Journey

Scale Your Dreams: From 1 to 250 in 4 Years - Ariah Michel's Inspiring Journey
In this week's episode of the Grow Small Business Podcast, Troy chats with Ariah Michel, Founder of Drinxfactory Group based in Sydney, Australia. Ariah shares insights into his company's operations, focusing on merchandising and sales in the liquor sector of FMCG. They discuss the challenges of growth, the importance of operational processes, and Aria's vision to expand into New Zealand. Despite the rapid growth, Aria emphasizes the ongoing stress of managing a fast-growing business but also highlights the value of learning to use stress as a driver for high performance.
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Troy delves into our guest's startup journey, their perception of success, industry reconsideration, and the pivotal stress point during business expansion. They discuss the joys of small business growth, vital entrepreneurial habits, and strategies for team building, encompassing wins, blunders, and invaluable advice.
And a snapshot of the final five Grow A Small Business Questions:
1. What do you think is the hardest thing in growing a small business?
Ariah believes that the hardest thing in growing a small business is getting started, particularly coming up with the initial idea. He emphasizes that while many people struggle with the idea, the key is to take the first step and start, even without a fully formed concept.
2. What's your favourite business book that has helped you the most?
Although not a traditional business book, Ariah's favorite book that has significantly helped him is "Greenlights" by Matthew McConaughey. He appreciates its message about seizing opportunities (green lights) in life and being prepared to navigate challenges (red lights) until those opportunities arise.
3. Are there any great podcasts or online learning resources you'd recommend to help grow a small business?
Ariah recommends several podcasts and online learning resources for personal development and business growth. He enjoys podcasts such as "Talking From Scratch" by George McEwan and "Diary of a CEO." He particularly highlights a podcast featuring George Heaton, founder of Represented 24/7, for its inspiring story and valuable insights.
4. What tool or resource would you recommend to grow a small business?
One essential tool Ariah recommends for growing a small business is a good CRM (Customer Relationship Management) system. He acknowledges that initially, he didn't invest in or see the necessity of a CRM system. However, he now realizes its importance in streamlining operations and relieving stress. Ariah's team uses monday.com as their CRM system, which he describes as a "Godsend."
5. What advice would you give yourself on day one of starting out in business?
Looking back, Ariah would advise his past self on day one of starting out to "just keep going" and to "keep your head down." He emphasizes the importance of perseverance, resilience, and enjoying the journey, regardless of the challenges or successes encountered along the way.
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Quotable quotes from our special Grow A Small Business podcast guest:
"I think operation processes are the most important part of all businesses and are the backbone to success." - Ariah Michel
"If you can master people, processes, and temperaments, you will have a very successful career." - Ariah Michel
"If you're going to compromise quality, you have to turn it down." - Ariah Michel