Scarcity...I'M DELETING THIS SOON

A look at consumer behavior when faced with scarcity as well as the behavioral psychology behind the scenes. This video will probably be gone by tomorrow.
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References:
CPC: www.cpcstrategy.com/blog/2016/...
Brehm: psycnet.apa.org/record/1967-08...
Brock: www.sciencedirect.com/science...
Diamonds aren't valuable: vt.co/lifestyle/diamonds-arent...
Music:
Mecca:83 - reintroducing
/ life-sketches-vol-3
Mecca:83 - lets get it
/ life-sketches-vol-3
Seneca B - what you need (Weeknd Remix)
/ what-you-need
Video References:
Finding Nemo clip
• Video
Tom and Jerry clip
• Video
Bernie Guns
• Bernie Sanders defends...
Ammo Clip
• War Dogs repacking amm...
Van Pelt - Shop
• Van Pelt - Shop Scene
Don Draper Sales Pitch
• Don Draper Sales Pitch
Wall-E clip
• Culture on the Axiom
ABC
• Always Be Closing (HD)...
Buffalo scene from dances with wolves
• Video
Repo man clip
• Repo Men #2 Movie CLIP...
Consumer psychology
• Understanding Consumer...
Jeff Bezos at Amazon
• Jeff Bezos on Why It's...
Wolf on Wallstreet clip
• The Wolf of Wall Stree...
Wolf on Wallstreet clip 2
• The Wolf of Wall Stree...
Drive Grocery scene
• Video
Raiders of the lost arc
• Indiana Jones and the ...
Powerpuff theme
• Video

[@Mint-Lynx]

Clickait used creatively to help with the video's point? Quite inventive.

[@dahlrjay63]

It makes you think... Is it still click bait if it's more than tangentially related and is actually useful?

[@vaskedagame880]

@@dahlrjay63 I don't want to be that guy... But... Every thumbnail is supposed to bait clicks................. I'm sorry

[@dahlrjay63]

@@vaskedagame880 👌

[@vaskedagame880]

@@dahlrjay63 👍

[@EChere]

Vaske Da Game 👊

[@bearyboy9088]

That's why every steam sale makes me poor

[@sofialaya596]

Beary Boy but there's the convenience factor too. I allways want certain games so I plan to buy it when they're the cheapest, 90% cheaper on sales. I think it's kind of different, what steam uses is anticipation most of the time, we know they're gonna lower the prices and we're going to buy the games, so we ready our wallets for that moment

[@reng935]

omg true ahhaha

[@bearyboy9088]

Ha true I always buy cheap games that I don't even want

[@kim15742]

Just was thinking about that. I own 140 games, but not have bought any since christmas. And I won't buy more.

[@misanthropicservitorofmars2116]

Yeah but those deals are amazing

[@drushki808]

This is the first time I've considered a click bait title to actually be appropriate! Quality content as always!

[@YeviCoulson]

To appropriate

[@lisamariefan]

The clickbait title gets funnier with age. > Deleting soon. > 11 months old.

[@heichokoutari1480]

10 months later---

[@nobodys_winds6580]

2 years later...

[@thelordz33]

@@nobodys_winds6580 seriously? I thought people haven't watched this video in a while

[@ycyanx1282]

Happy late New year peeps

[@TheNightmareTroll]

Lol that is scarcity

[@davecirlclux]

I didn't click it because of the "I'm deleting it soon" I clicked because those cookies looked delicious

[@goyonman9655]

he's generalizing

[@tarkhna]

Same

[@kargovroom7701]

Yup

[@RustOnWheels]

I clicked because it’s a video by Coffee Break / Coffeezilla

[@dr.joctor3454]

Why's he dele-ooooh

[@essennagerry]

GetOffMyAccount LaurenAndClaudia Hahaha your name :D

[@theblackwells3240]

Have Lauren and/or Claudia gotten off your account? Or am I responding to one of them...…..

[@lucasgriffith6117]

I was wondering the same thing!

[@ColinandSamir]

You're good coffee break...really really good.

[@CoffeeBreaks]

Thank you Colin and Samir!!!

[@2312uri]

Maybe, even the best

[@leojoey6606]

you think he's gay too because damn I'd tap

[@YeviCoulson]

To good?

[@Digitalhunny]

Coffee Break - "You & I both know: that you are going to say something & I am going to listen... again. I love our time together. Wish it was longer someday's. Today, is one of those days." [But, as _always_ I need a restroom break first! 🤣 ]

[@KABCompany]

Supreme in a nutshell...

[@SupremeLogo]

KAB Con pant thinking the same

[@KingDayDayDay00]

KAB Company lots of hype beast products

[@aarontheperson6867]

take off the logo and no one would know the difference

[@neurofiedyamato8763]

Absolutely despise Supreme

[@krissypremium1512]

Supreme sells status that is reward by social validation by other hypebeast.. nothing to do with scarcity

[@vezokpiraka]

I just clicked cause I love your videos. You could probably leave the title blank and I'd still press it. Keep up the good work.

[@Thmyris]

Exactly, the experiment feels dumb now, because of him assuming I clicked on the video because of the title.

[@Thmyris]

Also, maybe its because of my dad having an advertisement company, I do not get attracted to any ads or whatever they say. If the price is good by itself and if I REALLY want that thing, I'll buy it, if not, well I won't. Simple.

[@CoffeeBreaks]

Yeah, I'm flattered so many of you only clicked because it was me, but Thmyris I think you'll find a lot of people in the comments who *did* get taken in by the title. Just depended on the person.

[@olaruud9366]

Tbh i didnt even notice the part of deleting until you mentioned it in the video, i clicked a link in reddit yesterday because it had "manufactured scarcity" in the title and did not see it until today still not noticing the title of the video until you mentioned it ;P

[@paulo25740]

Visonil Hendric id call that pulling a vsauce

[@CoffeeBreaks]

how many of you did I get with that clickbait title?

[@Snubben123143]

Totally not me...

[@emileschneider1]

You got me, but i knew it, but still, there was doubt. ah man, that why i subscribed :D watched your school of life video ;)

[@MasterEth]

Meeeee

[@t30zzyyx]

I would click on your vid even If it it had a comma as the title

[@deepeshbansal8596]

Got me

[@elenakat1497]

I would add that our attraction to scarcity is also because possession of difficult-to-obtain things conveys status to other people. It's why rich people spend money on expensive, useless items (like golden toilets). It's a message to everyone else that, "if I can afford to waste my money on this, I must have a lot more than you do."

[@Dezroyalty]

More this PLEASE. this education is *GOLD*

[@TRU2Sk9ng1992]

wild. clicked because of the title instead of going on my lunch break.

[@CoffeeBreaks]

a man of priorities.

[@henrykvear4062]

Can’t believe I missed my sisters graduation just to watch this video. Damn you Clickbait!!

[@CEOofSleep]

Vitor Flores my nigga it's 5 minutes long

[@henrykvear4062]

I watch his videos at 1080p and at .5 fps so I can savor the content.

[@ahaha731]

Enjoyment at the max

[@essennagerry]

Vitor Flores But he said right at the beginning that it's obviously a lie. :D

[@YeviCoulson]

@@henrykvear4062 oof

[@panatypical]

Seems like scarcity is a driving factor behind so called precious metals as well.

[@AugustusBohn0]

Darren Swift yes, but precious metals also have intrinsic physical properties that make them desirable

[@vicokhang7178]

No, gold is actually a fking rare element unlike carbon crystal (diamond).

[@calebtimes453]

Darren Swift maybe even water.....

[@albarleta2511]

and bitcoins

[@tedarcher9120]

vico khang carbon actually is pretty rare too

[@Saivydas]

I realised that it was a lie when I saw the thumbnail, still clicked

[@iambryn2012]

That intro blew my mind

[@fernandotario8819]

Thank you for making videos and also having a 9 to 5 I always hear about how youtube is another job (when the contents quality) so thanks dude i hope one day this can be a full time job for you

[@colinmartin9797]

If everything's on sale, nothing is. I only go for sales when I trust that the retailer simply has extra supply or a new model and needs to clear the old out. I go out of my way to avoid these sorts of situations and instinctively turn them down.

[@philip4705]

Jokes on you, I saw this 8 months after you uploaded this

[@thesteadfastduelist6258]

*Me too.*

[@markg5465]

pathetic

[@markg5465]

and we are here a year later

[@Zephereal]

Jokes on them, I watching this 2 years and 11 moths later

[@ProdCharles]

Enjoyed your presentation. Thanks dude!

[@daltonstallworth8523]

I have to admit, I clicked this video first out of my subscription list purely because I didn't want to miss out. Alright not purely, but that was a huge factor.

[@CoffeeBreaks]

Got’EM

[@donharry20]

I love the whole chill vibe to this...very calming and yet informative

[@kishores7034]

Man I everyday find your new videos every single one is amazing

[@xaixmaster]

Amazon ad played before this video 😂😂

[@TheMountainWulf]

You didn't talk about manufactured scarcity at all. Companies purposefully making less than they know is wanted. Nintendo does it nonstop, Magic the gathering. Actually, it's pointless to try listing the companies that do this, there are simply too many. Pay way more money for this product, because it makes you better than those that didn't get it. Great for people with money that want to feel like they're better, but it sucks for poor people like me that gets screwed because companies have found a way to artificially inflate prices way beyond what they are worth and what I can afford.

[@ThisRandomGuy3]

I didn't even see the title, just saw a notification with your channel name and that was enough to convince me

[@whatsinaname1507]

0:01 *Jokes on you;* _I didn't read the title before clicking the video._

[@iquemedia]

I fucking love you and your channel. Absolutely nailing it every single time. Peace

[@JKenny44]

>Reads title >Checks date of vid >Reads title again, but slowly Well played

[@edgimosanimations3116]

“I’m deleting this soon” was such a good idea to get a video watched. I clicked on this video just because of it. I’m very impressed and glad that I did click this. Awesome video and I love your voice very video essay vibe and nice background music 👾”

[@moonlitfirebugs]

Nice video! That title totally got me! As an indecisive person, this really helped lessen the pressure to attend sales events with limited time offers. ^^

[@leoj4life]

Did anyone else saw that it was clickbait in the preview and still wanted to watch it.

[@aseth9541]

Another amazing video

[@garciavashchino1]

I'm glad I listened to this. I was merely sweeping the work floors and throwing out trash, but solidified decision making by learning about my primal instincts. Worth.

[@ethornal]

Was watching this one another laptop, signed in just to make sure to like your video, really great work, keep it up

[@lqu]

I only clicked on this video just to comment: "Yeah.. 6 months and you still haven't deleted this."

[@patrickcorby1423]

11 months now lol

[@jonahwr4096]

LMFAO i read spoon and i was like what the hell is this video. still had the same effect though

[@3Black.1Red]

ＴＨＥＲＥ ＩＳ ＮＯ ＳＰＯＯＮ

[@paramortalics]

Okay this comment made my day.

[@eg8568]

Just stumbled across this channel, your videos are excellent. Thank you!

[@AlexanderMcNulty92]

That last line of your video was clean. I immediately recalled a time when I had been played by this trick.

[@shortcutDJ]

That's why Bitcoin is capped at 21 mill coins to be mined.

[@willhatch7721]

Almost... That design choice was made to eliminate inflation.

[@hehehehe1112]

Epic Terry You don’t know what your talking about. Bitcoin is easier to mine if there is less competition, there will always be bitcoin miners.

[@LS-fr6if]

Can someone explain bitcoin to me cause i cant understand it for the life of me

[@hehehehe1112]

LS Bitcoin is an internet currency, which is decentralized (not controlled by any single organization or entity). It’s a currency that I can send directly to someone else without having to go through a bank. Bitcoin is “stored” on virtual wallets. The blockchain is a list of every single bitcoin transaction. It is available for anyone to see. When I send you bitcoin, it creates a “hash” in the blockchain. Bitcoin is not technically actually stored on your virtual wallet. The wallet is your “private key”. Your private key gives you right access your bitcoins associates with that wallet. “Mining” is just a term for processing the transactions. Miners are volunteers with their own computers, and are paid in bitcoin. The bitcoin comes from a tiny transaction fee whenever someone sends bitcoin. How mining works, very simply, is the miner will see that wallet X send bitcoin to wallet Y. The miner will look at the blockchain, which has every transaction that ever happened, to make sure that wallet X has enough bitcoins. The miners will do that to every transaction in the space of about ten minutes, then this creates a “block” in the blockchain. The first miner to successfully “mine” or process a block is rewarded with new generated bitcoin. This reward gets smaller and smaller until bitcoin caps at 21 million.

[@isaackarjala7916]

Money isn't supposed to be valuable in it if itself, it's supposed to just be a token of value..... Using something valuable as money introduces significant trade inefficiencies....

[@j.n.agoston436]

fucking love your vids man

[@tonyziz]

I love your videos, short and to the point keep it up mydude

[@ButtercupBusyBee]

Man, what cool breath of fresh air! I feel your content really stands out! Thanks for the wonderful videos 🙏❤️

[@utsavman47]

Quite simply artificial scarcity.

[@MhmdRdam]

Clicked on this as soon as I got the notification....

[@glyph8632]

Mhmd Rdam i know i did even look at the title

[@moshfrogs]

When I saw this title I stopped what I was doing to watch this video ahaha. Love this channel.

[@walkieer]

I've been resisting the urge to click this video ever since it came out but it keeps popping up in my recommendations. I didn't even noticed that I clicked it, that's how effective this is.

[@myopinionsarefacts]

I click on this video because it's a new coffee break video, what are you talking about?

[@snarly2415]

I came for cookies

[@markoplazanic784]

enjoying your videos, a real gem that i discovered on youtube...

[@xaviergray5269]

I just clicked it because I love your videos. This Chanel deserves more subs

[@guitarherops31]

A minor example is our own fearful way of thinking. For example, when our phone’s battery goes down to 30-50% we opt to choose to charge it instead of letting it die, mostly because we fear it could die in important circumstances which makes us feel safe with a fully charged cell phone. Almost the same as with our vehicles, most people hate having their gas half tank because they fear scarcity so some choose to fill up their cars. Our conscience and fear plays a big role in the decisions that we make, wether they are life or death situations, or something small as wether I should enjoy a nice donut and coffee for breakfast or a glass of orange juice and an apple.

[@jort93z]

Actually, letting it fully discharge is worse for your phone battery. It'll last the longest if you keep it between 20% and 80% or so. charging it overnight and keeping it at 100% is bad, equally it is bad to let your phone die completly. Whats the benefit of letting it die anyway? you might as well charge it when its at 40% and you got a charger close to you. You want to charge it when you have a fitting opportunity to charge it, not when it is dead, theres no point to that. Same goes for the tank. You'll fill up your car when you have an opportunity. You'll drive across the highway and obviously fill up your car when you stop at a gas station to get some food or something. Because you don't want to run out of gas on the highway. Not necissarially fear, but just simply thinking ahead. You'll have to fill it up sooner or later, so might as well do it then.

[@SokoBuilds]

1:50 😍😍😍

[@deidara_8598]

If you want to disintegrate your lungs, that is.

[@tomatowaste2517]

deidara _ your lungs?

[@thotdestroyer458]

deidara _ your stomach

[@juanlikesoj6798]

Best part is that I saved this to my watch later playlist and didn't watch it until a year after it came out.

[@dpoisonedburritos]

Took me a moment to get that title. Very clever, man, hats off.

[@deusexmaximum8930]

I'm gonna be deleting this comment.

[@beringstraitrailway]

Jason Wheneger Best comment on this video, lol!

[@notbaconzzzzzzz]

"I'M DELETING THIS SOON" "1 year ago" hhhmmmm

[@nesra8786]

sharing all the music and clips used, that is a thank you and a thumbs up

[@jawwad4020]

I opened 4 tabs to watch, but came to this first, just because of the title!

[@steliostoulis1875]

First

[@CoffeeBreaks]

well played.

[@Karkitts]

This is honestly the first video ive seen from this channel but i wont lie you did pull me in...... I think i'll check out your other stuff

[@LeagueofStickmansHD]

Didnt know what scarcity is but knew that your channel is a good one. Never click on clickbait but now I did.

[@HoppingBird]

I didn't know click bait had a top tier meta. Clever and transitioned perfectly into the topic of the video, very good job.

[@Cora_la_flor]

Crazy how many times that "limited time/quantity" approach works on us and we don't even realize it.

[@FlyinSqiurrel]

Didn't see the title but I enjoy all your videos!

[@jayjohn9893]

Great video. Phenomenal. This is information we all need.

[@chanxo643]

first video I watch from your channel, must admit that I liked your narrative ;) great job, subscribing...

[@mads7401]

Once again, amazing job creating this video!

[@benasvysne]

Damn dude, I'm new on this and I'm loving your videos. Keep at the awesome work.

[@hazelstritt7848]

I like your channel very much and I actually watch your videos while drinking coffee

[@Ruzarik]

I like how you time all the TV and movies edits for the video

[@moustafamohsen]

Amazing video dude, I just hope u upload more... maybe start a series about Movies Insights

[@blogblock]

love your channel man

[@cloudbloom]

This channel is exactly the type of thing that I have wanted to make myself for many years. Exposing the manipulation tactics of marketing is near and dear to me haha. Great stuff

[@Strafprozessordnung]

the day is 07/18 2021. I have seen this video before. Yet I still clicked, when I read "deleting this soon". Man is scarcity powerful.

[@harrylarsson619]

Amazing channel! Love your content

[@ZekeGaming]

Good stuff. I was actually not going to watch the video, but I'm glad I did.

[@ab1577]

great content and a fantastic fluent explanation as usual.

[@langyaos-house]

Oh wow, Coffee Break, you got us.

[@pamallama]

Another great video! I'm happy to have been a Patreon supporter for this one, I hope you drank some decent coffee while working on this. Amazon always gets me...but I'm trying to be more conscious.

[@JerryRevolution]

This was so informative. Thanks!

[@gregsomebody7247]

Brilliant. Reminds me of those time sales hucksters who manipulate potential suckers.....errr buyers to buy during the presentation because the deal is magically going to disappear the next day.

[@willyguuse3687]

I only came because I love you and the cookies as the thumbnails. I’m so goddamn hungry right now... D:

[@angrypepe7615]

I didn't click because of the title the thumbnail was interesting but I found the title weird now it makes sense and the clickbait honestly fits the topic good job sir

[@Hislodin]

Thanks for the very well presented and very informative video

[@ZorroVulpes]

I saw the title and panicked, then it hit me. Can't even begin to tell you how many times Steam has gotten me with that one.

[@karlturner5678]

As soon as I saw this I automatically clicked on it. Goddammit coffee break, you're too good

[@rianohanlon2441]

I love these videos so much.

[@rielitty]

i feel like a genius now for expecting that your title was part of this scarcity lesson.

[@KP-kd4kp]

Wow. Fell for this like a sucker, but love the video

[@Tr4sh_can34]

Love your content. It feels different

[@Djorgal]

Thanks to this video I know understand why this marketing strategy works poorly on me. That's because I hate shopping and when I pass a product, I am not thinking "maybe later", I'm thinking "no". The idea of spending more time than strictly required to make a deal irks me. I always decide in an instant whether I do want the thing or not (I might still play hard to catch if I need to haggle but my mind is already set).

[@FunkyPants3D]

The ad before the video literally told me: "Just this week! Dont miss it!" 😂

[@Hermitstatus]

Your Profile Picture is rather terrifying, so I like imagining it to resemble a snowman with a brown scarf on. Also, I suffer HORRIBLY from this psychological tactic to the point of panicking and staring at the item for prolonged periods of time. It's good to have a nice rundown on the subject, like how in horror movies, when one sees the monster, it automatically loses a greater sense of terror it previously acquired throughout the film.

[@KamilHenri]

I’m glad this was reuploaded

[@thisisgabyy]

not related, but I got a Hamilton ad that was just the music video for 'wrote my way out' before this video and I have to say, that was probably the best ad KZbin has ever given me

[@JSO-ts9du]

Always jammin to the music you choose for your vid

[@scarfacegaming2739]

Lol I clicked on this video saying it will be deleted soon then I saw it was uploaded 8 months ago... Good job! Got me good!

[@theofficialzo4464]

Wow. I was about to rush and download the video.