Schema.org and structured data training course for semantic SEO

This schema markup and structured data course is a complete semantic SEO workshop for beginners walk through, how to and guide:
schemantra.com
In this structured data training course you will learn the fundamental concepts about schema.org, how to define entities and describe their relationships, how to build a semantic knowledge graph, how to connect your knowledge graph to an Auto dealer schema, how to connect your schema to a Yoast SEO schema using Schemantra, and finally how to deploy the code using Google Tag Manager.
---Table of Content---
0:25 Introduction
0:51 Fundamental concepts about schema markups
5:15 How to create a schema for a car
7:45 How to build a knowledge graph for a car as per schema.org
9:40 Linking data, how to link the car manufacturer to the car schema
12:56 How to build a semantic relationship between a car and an Auto dealer
15:11 How to connect any schema to Yoast SEO schema
18:09 How to install schema markups using Google Tag Manager
20:00 How to add an image to a car schema
---End Table of Content---
This course going to be implemented using Schemantra schema.org markup generator
schemantra.com
Generate a Car schema:
schemantra.com/schema_list/Car
Generate an AutoDealer schema:
schemantra.com/schema_list/Au...
Car knowledge graph instructions:
schema.org/docs/automotive.html
Here are some of the things that I’ll go over in this workshop:
First, i am going to explain basic terminologies about entities, their properties and their semantic relationship with other entities.
Then i am going to demonstrate how to create simple schema markup for a car using Schemantra, once the basic building block is complete then iam going to expand the car schema and build a knowledge graph as per schema.org.
Next you learn how to form a semantic relationship between the car schema knowledge graph and a car dealership schema, that will include how to apply the concept of linked data using Schemantra, in this example i'm going to demonstrate how to connect a schema to a Yoast SEO schema and make it more specific.
and Finally you learn how to deploy your schema markups using Google Tag Manager.
Do you wanna learn structured data optimisation for SEO and semantic SEO?
schemantra.com/blog/2022/05/2...
Resources
Schemantra website:
schemantra.com
Markup for a automobiles
schema.org/docs/automotive.html
schema.org/Car
schema.org/AutoDealer
Google Tag Manager
tagmanager.google.com/
Entity based SEO - Case study
schemantra.com/blog/2022/12/2...
#howTo #schemantra #SEO #schemaMarkup #semanticWeb #knowledgeGraph #AutoDealer #Car
Follow us on Twitter!
/ schemantra

These days when I am working on semantic seo, it has been one of the most valuable content I have seen on KZbin. Thanks Ash. Keep going!

[@CholavendhanSelvaraj]

Thnks for tutorial. None has explained semantic seo from beginning so easily like you. Thank u so much ❤️

[@rubenibarra3260]

Very useful Ash! Before this video, I didn't know how to make the relationships between entities. Thank you!

[@syeedzeehan290]

Loved it. Please, make a similar type of tutorial for a recipe blog. And maybe add other things such as person who is a chef at a restaurant, etc and finally connect all of them together.

[@abhijeetjadhav3732]

Superb Video, Great Semantic Schema video, Looking forward to learn so many things from you

[@alyousifmo]

Thank you. It's great and informative

[@DinezCarnay]

Thank you Ash. Great efforts!

[@ZuMMy521]

Thank you very much for create this very useful tools and also the tutorial

[@fernandogarcia1022]

wow man, i dont know how you dont have more views, thanks for sharing

[@interculturalcommunication3889]

More workshops, please!

[@bveej5133]

Big thanks for creating schemantra, your platform/tooling is freaking legendary!

[@Random-Drop]

Great video and hopefully you'll make more.

[@chillifootball]

thanks Ash for this video can you please do a car rental schema using blog with car product at the same page

[@Deryacikk]

That's great. I have just understand how schema should be implemented semanticly.

[@ThatOdooGuy]

Superb... Keep it up!!!

[@brianebbesen535]

Excellent video and what a great tool. I havde done this manual until now, but will use Schemantra from now on. Looking forward to see a video on how to automatic generate schema for all cars on a website.

[@akhdmny]

that's gr8, Thnks for tutorial

[@RandySelzer]

Great video, thank you!

[@PrinceMolak]

Nice. Thanks a lot. It was really explanatory

[@bellwethermarketing795]

Ash, This was great, Would you consider doing a full markup demo for a specific service for a local home service business?

[@christaj.walker1980]

Thanks for the video, super informative👏👏

[@chrisdann1477]

Really useful thank you!

[@praphullahada]

Great insightful video.

[@manojbhanu]

Really good. Thanknu so much

[@user-vy5mq5rn5j]

Thank you, Ash. Great video!

[@goran_k]

Thanks man, much appreciated. Very useful. I look forward to your new videos.

[@traxplorio2695]

So useful video and easy to understand. Thanks!!! Here is my question: What are your suggestions for dynamic approach? For example any wordpress plugin you suggest to do it dynamically?

[@schemantra]

Google tag manager

[@Ilkestonwebdesign]

Well done! Great tool

[@shamig3490]

Useful, I will try it to my website

[@shunmax]

Discovered your app few days ago and I felt in love

[@schemantra]

How did you discover it and what made you try it? mind to share? thanks

[@maxgeraci113]

@@schemantra I dont remember if it ws on youtube or twitter, I'm a schema nerd so I read I always search for new tools and yours is much better the some paid tools like rankranger

[@schemantra]

Welcome to the schema nerds house, you can check our blog for more inspiration, you said Schemantra is better than some paid tools, we are very curious to know why, would you mind sharing?

[@shunmax]

@@schemantra I prefer the way you use to nest different @type

[@anphung4214]

Thank you for sharing! This is fascinating concept! Could you do one video about e-commerce website! How can we make a connection between categories pages and product pages etc? Also did you see any uplift after implementing entity scheme mark up?

[@abcslakdjflaksjdf]

You did a great job with this! Wow. Outstanding

[@prasanthicft]

Dear Sir... I am looking forward to more videos from you... Pls pls make regularly... I have subscribed and hit the bell icon as well...

[@OlegYarkayev]

Thank you very much for the video and the platform.

[@schemantra]

For more info. please read our research paper on how to optimize your schema markups for SEO and semantic SEO schemantra.com/blog/2022/05/22/structured-data-optimization-for-seo-and-for-semantic-seo/

[@theraymont]

It was really useful thanks What type of schema should we use for a car category page which contains cars from different models and prices?

[@schemantra]

ProductGroup

[@anurag-pandeydm]

Sir pls create more video about semantic seo basic and how to do semantic seo from start to end

[@schemantra]

Check our website, we start from zero

[@Trendwizz]

Explain schema for HTML Table

thank you so much brother ! We look forward to watching your videos

[@autochopperz]

Make more videos even if they're short

[@jamess5542]

Thanks Ash for this video! How would you know what sub-schema properties to add to a schema?

[@ctotheb4606]

Fantastic video Ash! Super informative… I’ve subscribed to your channel 👍 you mentioned the ID - ideally this should be # of the HTML. I’ll be interested to know what that means in another video 🙂 Thanks so much for the video

[@schemantra]

The ID or identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. ID is also used to connect entities together, as this video demonstrates, moreover, sasmeAs and url are special cases of ID You can call your ID any name you want but it is preferable to give it the html ID tag, you can give your html tags id names and then put the html id in the schema ID with a # in-front, in this way search engine will know exactly where the primary entity your are describing on your web page.

[@ctotheb4606]

@@schemantra awesome! Thank you for the explanation 👍 you’re generous with your knowledge, thank you 🙂

[@dnr_here]

When will the advanced schema course be released?

[@Andrew-C-Witham]

This is really useful. Linking the entities was the missing part for me. So thank you for putting this together. Its interesting to see you use Google Tag Manager to inject the schema. But does Google always run the JS to do a full render? Or can it be some time from the initial crawl before (or even if) Google ever gets to see the schema?

[@schemantra]

Yes it does, thats why it was created

[@johnzhao1152]

Thanks Ashraf. I have a question. If I deploy the html code to GTM, do I need to delete the code generated by Yoast seo? Will it not cause repetition?

[@schemantra]

you can delete and compare the results, and see what works best. tip: the last variables in the code overides the variables that precedes them

[@kylepuckett6786]

Do the various schemas need to be nested together for Entity SEO? Or is it okay to separate them out? PS. I have separated the schemas in the past and had success, but haven’t tried this for Entity SEO.

[@schemantra]

It works both ways but with linked schemas we always get better results in terms of organic clicks and impressions. because the primary entity is defined and the crawler budget is saved

[@alcojazzz]

How long does it take for the scheme to be updated in Google search results?

[@schemantra]

you can submit the page manually in GSC and the schema will be updated, after a short time of your submission

[@dscaduto23]

Great video. Please check the info@ email. I sent an email to hire you as a consultant for a project. 🙏

[@403digital]

Hoover your mouse.