Schlitz Malt Liquor Rufus Thomas 1974

[@vivalapsych]

This is the greatest commercial ever made.

[@wooden5c]

Agreed - Greatest commercial I have ever seen

[@misteralvinstone]

I noticed that in most of the bull commercials people run away from the charging bull. Not Mr. Rufus Thomas. He just stepped to the side and let the bull do his thing.

[@edrepard]

*thang

[@ripperduck]

if rufus was wearing a red cape, the bull would have been really pissed off. with pink, the bull's just slightly annoyed.....

[@DremOnTV]

...That's the Blackest thing I've ever seen, and I've been Black all my life.

[@vxy357]

Sorry dude. But this reminds me of that commercial in that movie "Undercover Brother" about General's Fried Chicken (We Be Fryin'!!!)

[@STRENGTHSKATEBOARDS]

The Juan Atomz Universe 😂😂😂😂👍🏿

[@replysoon3216]

It could have been "blacker" if the actor had a 40oz instead of 4 8oz cans.

[@djmegamase7590]

Ohhhhh. U knocked me str8 to da floor. RLOL.

[@karenbrunson4244]

😂😂😂😂😂😂😂😂

[@fredicagoillanoise1309]

The bull like "Chill out Rufus Mannn....I just want one a dem cold beers!"

[@lionzion17]

I've watched this about fifty times already since I came across it! Love the way he looks to the side and walks up the steps when the bull comes thru the door.

[@beatz_next_door85]

Man he got tf up out the way 🤣

[@dangallagher6993]

Rufus Thomas claimed to be the funkiest man alive. I love seeing the mountains of evidence!!!!!

[@tonyrussi7777]

Right, he was 54 yrs old when he had 3 #1 DANCE records in a row.

[@Yankees4Life83]

Amen

[@michaelbullen3104]

Oh no, he WAS. There is NO contest.

[@JesseOakleyIII]

Even the bull couldn’t handle all that funkiness.

[@10eyestv]

Martin Lawrence was doing the Rufus Thomas dance back in the 90s

[@stormedcircle3n]

Jerome's in the house 😁

[@fredicagoillanoise1309]

The moves were like an actual dance that Rufus made a song about...it was called the "Breakdown"

[@fredicagoillanoise1309]

kzbin.info/www/bejne/Zni6hGmubJiDq5I

[@YouGotOptions2]

I swear to god this is one of THEE FUNNIEST commercials I have ever seen in my ENTIRE LIFE.

[@cocoicing00]

I cracked TF up! This was a REAL commercial 🤦🏽‍♀️

[@monkeyboy4746]

I always liked these, remember the old Kool-Aid commercials where the pitcher thing would come through the wall.

[@cherylsmith8985]

This commercial was produced by Leo Burnett Advertising. The Leo Burnett Co. TV producer for this spot was Wally Smith. There were many Schlitz Malt Liquor spots produced in the '70;s. Victor Haboush of Haboush Production, L.A., was the studio director for many of them if not all.

[@bebin73]

They all should be shot. Lol

[@gunterkeegan670]

@@bebin73 I was thinking throats cut!

[@whackamolechamp]

Dude had the coolest dressing room I have ever seen.

[@slimtee2]

I remember this commercial as a kid. I liked how the bull turns and looks towards the camera at the end.

[@Tizoc69]

He’s kinda cute!

[@BallparkHunter]

He should have brought up a few more cans; he may be there for awhile. That bull does not look like it is going anywhere.

[@BishopTJH]

The Bull is like "He gotta come down sometime!"

[@minorsnow5306]

🤣🤣🤣🤣

[@michaelburton5090]

😀😀😀😀😀

[@adrian6384]

😂

[@1978garfield]

In one of Rufus's hits "The Push 'n Pull" he sings "I gotta brand new dance that ain't no bull." Now he has a dance that IS bull.

[@BallparkHunter]

I think I saw Rufus with the same outfit on an episode of The Electric Company. He was teaching kids about silent K words.

[@deenad3562]

He wore that thing Everywhere!

[@vipermad358]

He wore it at Wattstax!

[@kingarthurj]

I've watched just about all of these commercials and he was the only person who wasn't afraid of the bull

[@DreDrums215]

Arthur Hosey Jr. Him and Richard Roundtree in another shlitz commercial

[@elizabethdixon1009]

I remember this commercial back then! Wow! Mr. Rufus " !! Great find!♥️😊

[@tonetone86]

It makes you wanna go back in time and live there.

[@lancethomas3310]

This is possibly the funkiest video ever...

[@derriusbranch8062]

Hi good to see. hahah Go good tv and videos. and good programs. Great to see. Mr. Derrius Branch & Assoc.

[@beautiful7839]

😂😂😂😂😂 Rest in peace Rufus and thanks for the memories.

[@saucers79]

He sold the hell out of that beer.

[@michaelbullen3104]

Looks like he DRANK the hell out of it before filming this commercial lmfaooo

[@jhpvids]

Lol. The best commercial of all the Schlitz Bull commercial

[@kevinfarmer1979]

Before you all judge now.. The 1970s were a VERY different time than now. Rufus Thomas was a legend (and known for dance records that sound like this) and a lot of the Memphis sound was in this jingle. It’s typical 1974.

[@jasonstone5953]

I've been looking for this for years! Thanks!

[@johnredorn]

Remember this when I was a kid

[@antoniowhitner7594]

Slitz made the most dangerous commercials ever!

[@troyastro103]

That's my favourite malt liquor advert.I was only a kid and wasn't too young for the Clown Prince of Dance.

[@ananousous]

It's good, but not as good as Anaconda malt liquor

[@RealDaveTalk]

These commercials used to during soul train

[@deathlarsen7502]

Best commercial ever

[@JennieBonbons]

🌚That was one funny commercial; and I was only a newborn baby that year!!🌚

[@gregoryisom8333]

Gotta give it to Rufus as funny as this may seem Rufus/Rudy Ray Moore open up many doors for the blacks who think they're the shit today...Tip your freakin hat off to Rufus/Rudy, who made it happen for blacks to express themselves, somebody gotta do it, they did it!

[@danieljohnston7407]

yeah yeah,. that's just about the coolest thing I've seen... if I could only be half as funky.

[@katyarnold-ji8sv]

Rufus Thomas is so funny!!! in this commerical. LOL!!!🤣🤣🤣🤣

[@jefflebowski918]

This is wrong on so many levels but I love it.

[@In73ll3c7u5]

🤣🤣🤣🤣🤣🤣

[@nvm7191]

“Well that’s just like your opinion, Man...” The Dude

[@lycan052]

I scanned the comments until I found one person that felt the way I did and bingo

[@jamesmullikin3045]

Love it

[@hyacinthlynch843]

How is it wrong?

[@freddyvidz]

I think he drank b4 they filmed this...

[@michaelburton5090]

😀😀😀😀😀

[@chrisutley2859]

Utter awesomeness!!!

[@kajouman]

wattstax baby !!!!!!!

[@rodneybickersteth2315]

With that outfit he should've been selling Pepto Bismol NOT Schlitz Malt Liquor.

[@cassidydunn3218]

🤣🤣🤣

[@Biggerbadderbabes]

First you drink the liquor and then you need the Pepto, that's smart brand synergy

[@Jalapablo]

Damn they really just let the bull loose in the studio to trash it haha. Tearing shit up for real LOL, They didn't fuck around the 70's

[@BxCortez2050]

Im actually beyond words here

[@rodneybickersteth2315]

I bet this commercial was shown frequently during Soul Train.

[@christopherwhiting6745]

Rodney Bickersteth my mom said it was hahaha when I showed it to her

[@fredicagoillanoise1309]

This commercial would come on randomly but definitely during late nights when Soul train,wrestling and late nite movies would air....usually a random AD Council psa would follow or come before it LOL

[@antd8259]

Love this vintage stuff! That dance that he did at :47:00 lol. Bow legs and all lol

[@deathlarsen7502]

Awesome!!!

[@rickydfcc77]

Rufus Thomas....My Man, Pots and Pans LOL!!!

[@motioninmind6015]

Love the dance! This is so good 🍻😅

[@eazenyce]

Funkiness at its finest! "Look out for the buuuullllll........"

[@timburr4453]

Rufus looked like he was almost welcoming that wild bull busting through his living room and endangering his life can you imagine making these commercials and having to piss off that bull then making sure he causes enough destruction during the recording

[@YnotNomis]

now tell the truth...AIN'T I CLEAN!

[@JamesQuirk-g1k]

Nobody makes malt liquor 🥃 better than Schlitz 😅

[@Yankees4Life83]

All that was missing was some fried chicken

[@Metalhead-zb9mz]

Yes very true too and blunt too.

[@joeblow593]

Some funky clav riffs would have been a good fit for this ad.

[@alanmorris7669]

I remember this commercial.

[@sunsetsun-qt3uw]

Amazing !! So disco era

[@Zebatar]

I used to love me some.

[@jnazorn0t]

old man in pink shorts and platform knee high boots, this is the stuff of nightmares :(

[@iketyson718]

think I've watched this video like 400 times😅

[@alysmari3956]

These commercial terrified me as a child 😂

[@blachubear]

Rufus was lucky he wasn't wearing red.

[@Grinder101]

Okay I see where the old heads get there moves from when they full of the bull!! LOL any hood in America the old heads doing this dance 😂

[@pippishortstocking7913]

Funktastic. Lol

[@eileengrant4334]

He was already drunk.

[@lifeworksndhenterprisesllc6597]

eileen grant 😂hey, tell me.

[@cinamons.visuals9733]

this is gold

[@mugpush4816]

Break it down, Rufus!

[@latricewashington8490]

one of the dopest entertainers alive

[@e3erockstar08]

Looks like Rufus had a bit TOO MUCH bull...

[@djintrospekt5715]

Where does one acquire an outfit like that?

[@rayadams2313]

DJ Introspekt they go to 1973.

[@josephmccaughey3486]

This dude got Soul

[@JonDoe-e1h]

great 👍

[@mysterium_99]

Yeah Yeah!

[@djdamage75]

They had the right slogan "watch out for the bull" because that was some absolute bullshit. I can't believe that niggaz used to actually drink that $hi+. Those commercials were directly targeting the hood.

[@HittinyaWitDaTruth]

Get over yourself, you socialist pig.

[@wavemaster6247]

Watch out 4 the buuuuulllllllll lol😂😂

[@quentinkirk3870]

When I Was A young man I Thought people his age were Old, Ready to be put out to Pasture,Now I'm His Age🤧🤧🤧

[@fs5014]

This is Comedy Flashback Commercials. Bet you his kids would hide in a closet and not watch that 🤣🤣🤣

[@frankmorton1626]

Love it. I just turned legal to drink. Good all days.

[@Jimmydean51]

Lol my man Rufus

[@cliffcurrier6342]

Cedric's or Shaqs dad

[@bobbymoore8883]

with a name like rufus you destined for funk

[@athorpe630]

He had on his famous pink outfit to lol!!

[@1903tx]

This isn't a commercial for malt liquor. It's a commercial for cocaine.

[@GP-bs3mn]

Somebody get their uncle up there

[@mysterium_99]

Haha

[@croc313]

Wow and today this is considered wino beer

[@elMaxx5]

Damn.

[@MrSimba27]

Cedric the entertainer brought me here

[@babylonhasfallen1329]

He came up with this dance after being pulled over by the police for driving after drinking one too many Shlitz malt liquor Bulls.

[@sandrajarrell8881]

That's All Pop Drank

[@Calmguy23]

What did I just watch?

[@gunterkeegan670]

Considering when this was made, the context is unsurprising.

[@pluvdaprince]

Sad most black people don't even know who his is and what he has done in the music industry

[@MrFLAIMEBRAINE777]

That bull was all hopped up on malt liquor cx

[@ananousous]

Is that Schlitz malt liquor, -the only- the 2nd malt liquor to be approved by Uncle Sam himself?

[@jasoneaton9477]

They always use your own to get u to do the wrong thing 😅😅

[@randybridges7365]

Poor guy

[@lovethestage]

MY POPS...and all of my goddamn unkul's

[@FowLA717]

Blaxploitation at it’s finest 🤦🏾‍♂️

[@mrstonejack23]

Anaconda Malt Liquor!!! 😂😂😂😂 If you don't know what I'm talking about, see the movie Black Dynamite!!! It'll keep you laughing!! 😂

[@andrewkirkland1452]

Its the only malt liquor recommended by the government.

[@Potentialaj]

This was A commercial??!! Is this real??!!!

[@Metalhead-zb9mz]

Yes it's very real.

[@daisukehiraga7222]

Please tell me the title of this song.