Science, Public Perception, and Agriculture: Understanding and Communicating Innovation

In this lecture, we dive into the critical connection between science, public perception, and agriculture. You'll learn how the public’s understanding of science influences the adoption of agricultural innovations and explore the powerful role of media in shaping these perceptions. Through real-world examples from the Philippines, Asia, and around the world, we’ll discuss the importance of effective science communication in driving positive change in agriculture.
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