NATURE: Marketed as Failures (dieting, cultural appropriation, missing members)

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PLEASE TURN ON CC!
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Today, we are covering idol group "NATURE". After declining success and a long hiatus, the company produced a show labeling their own idols as "failed". We'll take a look at their career and find out, what went wrong and where they are today.
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[DISCLAIMER]
Aside from the facts backed by sources presented in the video, all connections made are purely personal ideas and are not supposed to be recognized as reality. The purpose of this video is exclusively to report on the situation, not to defame any of the companies or persons involved.
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[CREDIT]
Thank you to these wonderful people who all helped in the making of this video!
/ naturespromo
/ nature_archives
/ robhoneys
/ benevoiencia
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TIMESTAMPS
00:00 - Intro
00:16 - Introduction
00:42 - n.CH Entertainment
01:01 - Pre-Debut
01:29 - Debut
02:06 - Loha joins
02:23 - Some & Love
02:56 - Gaga's hiatus
03:30 - I'm So Pretty
04:11 - Lineup changes
04:45 - Oopsie (My Bad)
05:16 - Japanese Debut
05:33 - Aurora's hiatus
06:00 - Girls
07:44 - Aurora's return
08:18 - Sunshine goes missing
09:26 - Worried fans
09:45 - The Mockumentary
10:46 - Rica Rica
13:10 - n.CH Entertainment's role
17:27 - Own Opinion
--
Intro Song: ELRIS - Intro [JACKPOT]
twitter: / searchforelris​​​
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tags
#nature #whereisnature #to1 #girls #mistreatment #mistreat #diet #force #company #sohee #saebom #gaga #weight #ruann #beepbeep #debut #love #hope #loveandhope #theresnoending #eurekaseven #hievolution #ruannoyama #oyama #rookie #trademark #issues #lawsuit #disappeared #nugu #girlgroup #girlcrush #powerful #group #disbanded #disband #debut #redebut #disappeared #mystery #justice #mistreatment #underrated #ignore #ignored #stayc​ #trend​ #viral​ #rookie​ #monsterrookie​ #success​ #kpopsong​​​​ #kpop2021​​​​ #bts​​​​ #blackpink​​​​ #twice​​​​ #nct​​​​ #exo​​​​ #got7​​​​ #seventeen​​​​ #ateez​​ #itzy​​​​ #mamamoo​​​​ #redvelvet​​​​ #izone​​​​ #gidle​​​​ #straykids​​​​ #cherrybullet​​​​ #gfriend​​​​ #txt​​​​ #loona​​​​ #underrated​​​​ #song​​​​ #kwave​​​​ #2020​​​​ #2021

[@searchingforelris]

Since most of our videos are demonetized, consider supporting the team through "Ko-Fi": ko-fi.com/searchingforelris • : ✧ : • PLEASE TURN ON CC! • : ✧ : • [UPDATES] *_APRIL 3, 2022_* NATURE has released a special digital single called "Starry Night". *_OCTOBER 16, 2022_* NATURE have announced their comeback on November 2nd at 6PM KST with their 3rd Mini Album 'NATURE WORLD : CODE W' and title track 'LIMBO! (넘어와)'. Sunshine is not taking part in the comeback. *_APRIL 27, 2024_* nCH Entertainment has announced the official disbandment of NATURE. The members, apart from Sohee, have departed from the company and will follow their individual paths. • : ✧ : • [CREDIT] Thank you to these wonderful people who all helped in the making of this video! twitter.com/naturespromo twitter.com/nature_archives twitter.com/robhoneys twitter.com/benevoIencia • : ✧ : • TIMESTAMPS 00:00 - Intro 00:16 - Introduction 00:42 - n.CH Entertainment 01:01 - Pre-Debut 01:29 - Debut 02:06 - Loha joins 02:23 - Some & Love 02:56 - Gaga's hiatus 03:30 - I'm So Pretty 04:11 - Lineup changes 04:45 - Oopsie (My Bad) 05:16 - Japanese Debut 05:33 - Aurora's hiatus 06:00 - Girls 07:44 - Aurora's return 08:18 - Sunshine goes missing 09:26 - Worried fans 09:45 - The Mockumentary 10:46 - Rica Rica 13:10 - n.CH Entertainment's role 17:27 - Own Opinion -- twitter: twitter.com/searchforelris​​​ • : ✧ : •

[@peachxtaehyung]

Why can't you??

[@searchingforelris]

@@peachxtaehyung the intro music & photos are copyrighted so it would be illegal to monetize the video :)

[@peachxtaehyung]

@@searchingforelris oooh okay thank you! I didn't realize that!

[@Emma-ls8pq]

@@searchingforelris i understand music, you can cut that off tbh but photos? why

[@searchingforelris]

@@Emma-ls8pq we're planning to cut our intro short & are on it to do research if pictures don't fall under creative commons. maybe we'll be able to monetize them soon, but often times the companies monetize the videos manually, so we can't really do anything about it. :)

[@yasminal]

i think the worst part about rica rica’s ca is that the company framed it as if it was a self produced comeback and basically using the members as a scapegoat

[@tabbydreamer3820]

Exactly

[@brennathecatlover4360]

Didn’t they say they planned it themselves? The girls

[@tabbydreamer3820]

@@brennathecatlover4360 listen to the video when he talks about the mockumentary and Rica Rica and everything will be clarified. 😉😊 They didn't prepared this Comeback for sure.

[@brennathecatlover4360]

@@tabbydreamer3820 cuz I thought there was a vid awhile ago of the girls actually working on it?

[@kidleader9178]

@@brennathecatlover4360 staged and scripted

[@sophiaaretuza]

Nature really caught my attention with 'Girls'. One of my favourite songs of that year. So sad that the group is a total mess... I'm really worried about the girls :(

[@kthao3059]

Same!! Saebom really caught my eye with "girls".

[@luukassl]

Yes, it was Uchae’s and Saebom’s era… I wish that they would make another summer comeback like Girls this year

[@AriaLouisa]

Same for me, I really thought the song was more popular because it's so good

[@8888funnygirl]

Yes, for sure, “girls” was one of the best songs that year and didn’t nearly get enough attention :(

[@aestheticcat8976]

I joined the fandom because of that song and wished to see more of it since I stan groups such as Loona and Dreamcatcher, Nature immediately got my attention then.

[@Arcadecay]

I can't believe that they kicked out someone from a group for farting. It has to bee one of the most ridiculous and funny moments in Kpop history.

[@BizarreAndrogynous]

Wait what? 🤣

[@horizonkyun7203]

it’s sad how this was probably sohee’s last chance, she’s 27 and she’s been through produce, project groups and a solo debut

[@mariadiallo5786]

And acting, too, or am I wrong?

[@Matthew-sl8dx]

U said this as if nature's career is over from this.... It literally went viral in Korea and people like it 💀 idk what u meant by this, she's had the most success now than any other time

[@bunibuns586]

@@Matthew-sl8dx its not that their career is over, its that n.CH might disband them sooner rather than later and if that does happen and IF sohee wants to continue her career in music is highly unlikely she will make it in the industry because of the way netizens act with older idols. women in this industry are rarely debuted in groups when theyre older than 25, while it does happen it doesnt happen nearly enough. its unfortunate but its the truth.

[@princesslea864]

@@bunibuns586 when they debut solo they debut later in their 20's too... she can still go solo if she has enough hype idk how popular she is I'm just a casual listener of their songs.

[@horizonkyun7203]

the second that “girls” got popularity, i just KNEW the company would mess it up. everyone was saying “i think i’m gonna stan them if they stick to this concept!” i knew the bag would get fumbled, just not this hard

[@BooEntertainment2019]

Sadly yeah. Girls really did bring some international fans, eventhough it didn't do well as much as their other releases. Even though the comeback did not do well, they still have support from the international fans. But then, n.Ch fucked it up, by releasing a CA comeback that is going to anger so many international fans.

[@swirlybun9616]

@T Gumbo Anyone can start a business without knowing what they’re doing. It’s a problem when they jump into it without a lot of money.

[@gwenmloveskpopcecmore]

@T Gumbo yes but the government hardly cares about the kpop industry

[@gwenmloveskpopcecmore]

@T Gumbo agreed

[@joesama3282]

@T Gumbo They won't care that much because they can profit taxes from them, so they will take their own sweet time unless the companies exploit too much. This is why many idol companies get caught for tax evasion fraud and the well known SM have that record quite a few times already. Those big companies can get away with it anyway

[@ONLY1JAYJAY]

the documentary title was literally a slap to the face to the group. it’s basically saying “you’re at fault for the group’s failure”

[@gomezcried]

It's pretty sad when the company itself treats its group like that. These girls deserved better...

[@ruehlstud]

The fact that they starve just to be able have a comeback is horrible. I always rolled out my eyes when i see videos of idols eating when you know is just a facade from their companies. But can't just blame the company when the consumer demands a certain image from this idols.

[@searchingforelris]

Yeah it's absolutely insane..

[@BarstucksCoffee]

I feel like the diet restriction enforcement can be much harsher from the smaller agencies and in nugu groups than even the Big 3 at times. But I'm glad to see that it's not always the case with everyone. Red Velvet and Twice doesn't always have the same strict restrictions on them as before, and you see Dreamcatcher ordering take out to the company building in half of their VLives and keep bags of snacks in their vans. There are some indicators out there that whilst they encourage their idols to maintain their figure in order to perform well (depending on an agency's interpretation of that), a lot of it is self-managed by the idols themselves.

[@user-dg3ug7ny5d]

@@BarstucksCoffeeHey Somnie! Haven't seen you in awhile. You doing alright? What do you think of the latest comeback? Take care

[@BarstucksCoffee]

@@user-dg3ug7ny5d Yoooo 친구! I'm good. Been somewhat a little distant from fully engaging in KPop content in general lately due to some ongoing projects (one may be DC related even). But yeah, the album's great. Maison took a couple listens for me to warm up to as I hear more and more of the production details in the song itself. Gonna give another run through with one of my good headphones so I can start to really appreciate the whole thing. Hope you're well :))

[@whowantsbrowncheese1684]

@@BarstucksCoffee dream catcher has the most normal bodies and I think so does fromis_9 I also heard Lisa doesn’t do diets she just does boxing,pilates and dances a lot which is more than enough

[@vedved82491]

I wish NATURE would get some much-needed recognition. “I’m so pretty” is SUCH a good summer song, Oopsie My Bad was polarizing and cool, and Girls showed a sensual and mature side. I feel like they kind of suffer the same fate as Weki Meki, where they’ve tried many concepts but the public hasn’t latched on.

[@moonchilllddd6014]

They need better promotion ,even Weki Meki...

[@finnrogue9435]

it's not for their concepts, no matter what the concept is, no group will be successful without good promotion from their company, Weki Meki and Nature deserve better

[@sleeping_beauty_kpop]

Yeah it’s such a shame that nature isn’t getting enough recognition :( And now because of Rica Rica most of the recognition is bad recognition 😭

[@bappin9799]

@@sleeping_beauty_kpop You are kinda wrong since Limbo is their most viral song yet. They gained 2 millions streams in less than a month on Spotify.

[@v_doll]

.....there is nothing sensual about Girls but okay

[@mylittlebouquet3994]

Girls was such a bop made by Nature... Even though the views on KZbin didn't do well, almost every girl group Instagram accounts posted the clips and Nature got to be featured on The Artist of The Month... But then Rica Rica happened... It disappointed me so much..

[@oliverhughes610]

Artist of the month? No, they were on Studio Choom's channel but no member was artist of the month.

[@zosiexofficial]

"views on KZbin didn't do well" hmm i think they did quite well compared to other groups considered nugu

[@oliverhughes610]

@@zosiexofficial the benchmark is extremely high. And it marked a sizeable downtrend from previous releases.

[@mr.a9696]

Nature was not on any of Artist of the Month video though???

[@sfhsfjnsgbv]

@@mr.a9696 they meant studio choom lol

[@hobis_sprite2781]

If a kpop company (especially a small one) says a member isn't leaving, just prepare for that member to leave

[@ElLimondelasDreamNote]

XD

[@munchiebear]

And when they deny it, it’s still obvious the idol has already gone without fans knowing.

[@light_bit]

For addition. Gaga now debuted in group named "NAME" under yuehua entertainment on December 2021. This group based on China and she used her birth name as her stage name too (Li JiaJia)

[@searchingforelris]

Thank you for the additional info :) we decided to keep it out to shorten the video length, but it is indeed interesting that she redebuted despite going back to China to "focus on her studies". Thank you for watching! :)

[@idalia799]

I'm glad she got another chance after being dropped for the dumbest reason. (I don't believe it was for anything else)

[@nela_leaf]

@@searchingforelris she redebuted literally 3 years after going back, that's plenty enough time to finish studying. also even if she didn't finish just yet it's obviously easier to continue studies in china even while being in an idol group while you're in the actual country you're studying in

[@searchingforelris]

@@nela_leaf ah, thank you for the addition. That makes sense :)

[@ichliebebaeumeweilbaum]

Wow... That's honestly a very strange name to choose for a kpop group xD. Imagine searching them by typing in "kpop name"

[@sunnyunnie3225]

Constant lineup changes and members going on hiatus repeatedly is a huge red flag. Hopefully their contracts will end soon so they can move on from this mess of a company

[@riahlexington]

The extreme dieting is so fucked up. People always talk about stuff big companies do which is bad, and I agree but it’s almost like small companies get away with more because people don’t notice them.

[@gwenmloveskpopcecmore]

Yeah now it’s been happening to one of my fave groups DKB, Brave Ent’s current boygroup

[@mirilovesyou2518]

@@gwenmloveskpopcecmore WHAT? I leave Brave Entertainment two seconds alone and next thing I know is they are starving DKB 😭

[@gwenmloveskpopcecmore]

@@mirilovesyou2518 yeah it was so they did it so they could lose weight but I think it’s not as bad anymore

[@mirilovesyou2518]

@@gwenmloveskpopcecmore I hope so! Not a fan, but their music is so good, I appreciate the members and knowing about this really shocked me

[@gwenmloveskpopcecmore]

@@mirilovesyou2518 ❤️

[@lunacxx1330]

They knew what they were doing when giving Nature ‘Rica Rica’, the CA would bring attention and be an attempt to save the group. i wish they had better management, they deserve better

[@Dolphinboi]

But didn’t the members come up w the ignorant title

[@seraphine8713]

@@Dolphinboi no, didn’t you watch the video? They had nothing to do with this lol

[@GWSNtheworld]

the whole thing was probably a PR stunt

[@zosiexofficial]

Fortunately Limbo is way better than Rica Rica. This concept really fits them

[@poofbnny]

ricarica was nothing but a publicity stunt. they knew what would happen if they'd release a song like that. fame hungry companies like this accept any kind of attention, even if its for the worst reasons.

[@chaebinnout]

Thank you so much for this video. As an avid fan of NATURE, I’m pleased to see every detail of this was accurate! Misinformation tends to spread very quickly with NATURE. I love watching any content related to these girls and thank you again for covering them! 💗

[@searchingforelris]

Thank you very much for watching & for offering your help a few weeks back! It was only possible due to the amazing help of the fandom, so thank you again!

[@jonah8231]

this whole situation is so heartbreaking. I was excited when I heard nature were coming back but was crushed when it turned out to be Rica Rica. to know they were thrown under the bus to take the full responsibility for it is horrible. plus the hiatuses and diets. The group should disband as sad as that is so that the girls stop being harmed and can move on in life.

[@candyhyojung1860]

nch upset me so much because there is something so fishy going on in that company for so many girls to be seriously injured etc :( also they have made some awful career decisions but have also made some really good ones which makes me angry because they clearly know what is successful for the group but just don't do it??? there are examples of them listening to and appreciating fans and giving back in ways that have made nature gain more fans. for example fans expressed love of the bside bing bing in their oopsie comeback and so nch did extended promotions for that song which was probably tiring for the girls but the fans really liked it. and then ofc the fanmeetings :) it started as a gift for Azerbaijan fans as nature had recently received a lottt of love from them and then they open separate ones for each countries if fans were able to get together 100 fans from their country to attend. I joined the UK and ireland one and I know that we managed to recruit new fans to increase our number also lots of people I'm sure became fans because of the offer of the experience so I think that was really good and they rlly took advantage of how any fan thing had to be online and expanded their international fan base. but then they also go and not give them a cb for a whole year and a half and when they do comeback it's with something that will purposely get them bad publicity bc at least that's still publicity. ://

[@searchingforelris]

thank you for your comment, let's all hope n.CH Ent starts to treat NATURE better.

[@oliverhughes610]

I definitely became more of a fan because of the UK WBF meeting!

[@riahlexington]

No wonder i couldn’t keep track of the members. I saw 8 in oopsie my bad and 6 in girls. I’m also suprised girls didn’t get them enough attention. It seemed like everyone on KZbin loved it.

[@carlitadengari]

i so hate ppl commenting things like "they are at fault and must be held accountable" like if they were almighty judges.

[@xsomili5501]

6:32 Girls by Nature is one of my FAVOURITE Kpop songs ever. I listened to it everyday for hours as I did my work and even did a piano cover for it ❤️

[@oliverhughes610]

Good video! One thing that's worth pointing out is that companies rarely, if ever, have in-house style teams. I think stylists, costume designers etc usually work with an MV production company or are freelancers that are sourced video to video. It is possible - though not guaranteed - that the styling for the Rica Rica MV was an idea of a separate style team working to a brief given by the company, and then greenlit by the company. This isn't to try and excuse n.ch or absolve them of blame, merely to raise the point that a lot of the time those directly responsible for CA in kpop are the ones who aren't known to the public without doing some digging and consequently avoid being blamed/other consequences. Which undoubtedly has an impact on how often it seems to happen throughout the industry.

[@chaebinnout]

oh oliver nice to see you here!

[@searchingforelris]

Thank you very much for your comment. Yes, we also think it's absolutely necessary to call out the people who are actually involved in it, which often isn't the company staff or the idols themselves. However, for RICA RICA, apart from their make-up and styling, their choreographer and song writers / producers all appropriated multiple cultures heavily which led us to think that they must've been instructed by n.CH Entertainment to follow that certain "concept". And if not, n.CH Ent. should have stopped everything completely the moment their choreographer came up with these dance moves to make it "interesting". Thank you again for watching & the very good insight!

[@oliverhughes610]

@@chaebinnout Hi Jia

[@oliverhughes610]

@@searchingforelris Indeed, that's what I meant by 'working to a brief given by the company'. We know for a fact (since some of us have direct contact with n.ch staff) that the bindis were not deliberately chosen as bindis, but rather to copy Jennie's 'forehead jewelry' worn in Blackpink's Ddu Du Ddu Du MV. Which is, inadvertently, making the girls wear bindis, of course. The issue there was that BP are so popular the voices calling out the appropriation in that video were drowned out by the overwhelming support and positivity, so n.ch weren't aware that there was an issue to begin with. It's interesting to think about the logic behind some choices, especially when we can get clear information like that, and how that reflects on the general levels of awareness of such issues companies have.

[@alexxander966]

Wow I have multiple of their songs on my playlist, but I had no idea about the injuries, lineup changes, and general poor handling of the company. How disappointing, because they clearly have what it takes to make good music. I always jam to Some after a hard days work and just wanting to let loose

[@searchingforelris]

Yes, their discography is just so good!!

[@ajastory]

This is really well-edited! The member line-up at the top is very handy as well, I appreciate your clean graphics!

[@searchingforelris]

Thank you so much for appreciating the details, we are working hard on it! Thank you again! ❤️

[@x0xMARMARx0x]

I sometimes feel certain cultural dances or practices should remain “untouched” (i.e. rebranded as a cute K-pop dance or trend) because no matter how sincere you are in learning or emulating it, when you try to introduce it outside of it’s cultural context it can look like mockery. I’ve seen the zaouli dance of the Ivory Coast - the girls (despite learning from a zaouli dancer) don’t emulate it well. And fans of the dance are just hopping around randomly and giggling because of how silly they feel trying to do the moves … it’s unfortunate

[@kiwi-se4ld]

I was always really worried about the girls because of how often they were sick or injured. Their company seems to be sabotaging the group. It's so upsetting because the members are SO talented.

[@aleah8577]

Honestly i think one of the most concerning things about this management is how clearly unhealthy the girls are. For just health reasons having to sit out is relatively inconspicuous. But with the heavy diets that the girls mentioned themselves (probably as a plea or to notify fans they were *not* doing well, because i dont even understand how they diet do much). The worst part is how many bones these girls have broken. Honestly along with one of them havin anemia as well, it seems like they were forced to diet so much and be skinny (and yeah they are definitely skinny. A bit concerning. Not as much as others, but the bodies of different people are so different that for them the need to go on break was actually the sign that they were truly unhealthy, not just something else. It's why we really can't be sure of idols health until there are no exception signs showing). Basically its just super worrying that the company kept putting them on diets to the point that the girls were breaking bones, and yet were forced to do it again. They definitely didn't/don't have the nutrition they need, so even if they aren't a stick or showing bones in their backs, they're not healthy long term. And its so upsetting to constantly see this in the industry. Like come on! They'll probably work for 7-15 years, and then they take what they earn and go live as normal of a life as they can, or choose to act or film vlogs or be on tv. But they can't live normal long lives if their health is in such a dentrimenal place rn. I cant imagine having rhat packsd of a schedule with constant exercise of practicing, and at the same time have managers of a company who dont know anything about nutrition tell me to eat less than needed to be skinny like... Bruh. What about their health. That's more important.

[@kkurajam]

UNRELATED BUT HAPPY REBRAND TO ALICE !

[@searchingforelris]

AHH SO HAPPY ABOUT IT - thank you for your comment! let's support them! ❤️

[@strawberryyuriroselia3480]

searchingforelris-searchingforalice

[@ToeToe145]

Good news is they just came back with the song limbo

[@jayzeljomy6786]

NATURE is such a tragedy - i followed them since they sang allegro cantabile and was mesmerized by their charisma and talent - i was so happy with how the girls comeback went and i had high hopes on them - it really sucks that the company did them this dirty - they are so talented! Sometimes i rewatch that one acapella video they did live at a fanmeet cuz its sounds so pretty~

[@lunamoon378]

I really fell in love with their song Girls and it’s really sad seeing how the company treats them :,( This is just another example of an entertainment company that sees the singers as products. The extreme dieting is so inhumane…

[@lechewga]

This makes me feel so sad :( The amount of members that broke or fractured something was insane!!

[@natnatytc]

As a big leaf and having nature as my ults, I want to thank you so so much for doing this video. You don't know how much leafs have struggled to try and reach out to nch or even anyone since nobody wanted to hear about them when rica rica released. The girls are amazing, I have met them throught video calls multiple times and the fact that every time they are so cheerful and nice to all their fans it's just so precious, even more when they go through this mistreatment everyday. I sincerely fear for my girls,but at least knowing that this video exists and makes people know the situation aliviates me a little , because people know now that nature isnt as guilty as they sounded. Please support the girls In the future (not their shitty company). Because I can promise you they are so sweet and funny that you will end up caring for them like I do

[@eggyolkjpeg]

I know barely anything about Nature but this entire situation seems like a more extreme version of what happened to Rania/Black Swan

[@boombayuna536]

this was a really helpful video, good job! i came across nature when they released "girls" like a lot of people and it became one of my favorite kpop songs (and music videos) ever. so i was very excited for more music. but then this whole mess with the long hiatus and "rica rica" happened. i didn't know a lot of stuff that happened because i wasn't there from the start and i'm kinda shocked now. nature truly deserves better and i'm sad their potential is being wasted like this :(

[@searchingforelris]

thank you very much for watching!

[@RegularBeams]

I get that managing a group can be difficult especially in such a cruel, oversaturated industry as kpop is, but I will never understand why its so goddamn difficult for companies to understand that mistreating their idols will NEVER work out. Sure, have them stay in good shape (NOT by starving), keep them practicing etc but you should know you're heading for failure when you have so many hiatuses, so many problems, so much mistrust and uncertainty you're putting your group AND fans through. HOW is this company expecting ANY of this to play out, I'll never understand. The leadership of that company must be full of psychopaths For Sure. I feel sorry for these girls, Rica could've been really big too if they don't mess up with the CA styling and just say "rica" is just catchy nonsense like the million "Dundun" songs out there.

[@UKIISSFan]

I know Rica Rica was a mess (I actually thought Rica stood for “delicious” because that’s the translation to Spanish) but you can’t still be cancelling the girls who had no word for that comeback and asking them for more apologies when the damage is done and the only at fault is their company

[@yarrowlillies]

gaga also debuted in a chinese girl group under the same company as everglow!!

[@k_jjunn06]

What’s the group’s name?

[@yarrowlillies]

@@k_jjunn06 NAME, she changed her stage name to Li JiaJia.

[@yarrowlillies]

Her birthname is Li JiaJia so it makes sense as to why she chose to used Li JiaJia than GaGa

[@selamphobia6159]

i'm really glad that nature is gaining attention in SK because even though it started out as a joke, lots of people checked out the group's previous releases and are becoming fans. my only concern is that nch will not be able to build on this attention on time and that by the time they have their next comeback, all the hype will be gone

[@gwenmloveskpopcecmore]

Exactly

[@avsambart]

I saw Nature perform at KMF 2019 (alongside NCT Dream and X1), they were so cute! Luckily me and my friend had penlights that could change colours so we switched to pink for them. They were so cute and we enjoyed their performance.

[@cresdc8481]

I found them on tiktok because of Limbo. Hope Limbo gives them some sort of a boost

[@Sunnydoll414]

Just so you know if you didn’t already elris actually switched companies and is now known as alice

[@omarbirkdar5536]

Yeolmae really dodged a bullet

[@tabbydreamer3820]

I'm a great fan of Nature basically since debut and I noticed all this things during the time but having a video that explains everything in few minutes and recalling all of this is shocking. I'm very sad that my girls are so mistreated! They must change agency! Also about Sunshine I noticed her weight loss and I was really worried! I hope she is healing❤️ Also I hope for a future Comeback all together and that is not offensive or made them have injuries or extreme diets❤️ I'm really mad to their company now😠

[@mus7c]

nature captured my attention wholey with girls. it was top 10 of my most listened songs in 2020 and 2021, it was in nearly all playlists i was making during the time and i frequently rewatched the mv. but the release of rica rica really soured my taste for them. i haven't been able to listen to girls or other of their songs comfortably ever since despite how much i used to enjoy them. i was even planning on buying the physical form of the single along with girls when it came out until the teasers dropped and i had to abandon that idea. the girls are so telented, every time i see one of their stages i'm wowed by how good they are, but their company has gotten in their way in every step in one of the most astounding ways i have seen in my decade and some change of being into kpop. the way they have never had a consistent lineup is some second gen bullshit, the mockumentary was just... i cannot imagine how dishearting it must have been for the girls to see their company blame them. nature has succesfully gone down like this, i don't think they can come back. i just how their contracts are terminated and the girls who are still willing to continue in the industry despite such hirrble experience, are able to find companies that will take proper care of them.

[@robin_silas]

I was never a fan of nature but I remember how Girls blew up and people thinking that it was a fearless move of them to do such concept. It's sad to know that this concept hurt the members now. I also remember watching the teaser for Rica Rica and going like "oh no" cause I thought it'd be a controversial comeback. 😅 I was right.

[@gomezcried]

Hello! Wow this video is amazing, I love the discreet and simple aesthetics but beautiful and pleasant, the narration is also very pleasant and how professional you are in bringing the information in a clear way that ends up making the audience delve deeper each time more in the videos. U always deliver the best kind of content. 💙

[@searchingforelris]

Thank you extremely much, we really appreciate your kind words!

[@CristianGarcia-qp8bh]

Well they reedemed with LIMBO, but I did not know all their history... for you all fans... THIS IS MISTREATMENT, so please you need to learn when to use that word.

[@gemma_dancer4169]

As someone who’s been a leaf since predebut, Nature have so much potential, but nch world are ruining them. I just want to see all the girls together again

[@ElLimondelasDreamNote]

X2

[@jessicaismagical3402]

Man been a fan since "Im so pretty " it's been going downhill since then and I really thought the company would get it together after adding Sohee but nah 🙄 The girls deserve better!!

[@jessicaismagical3402]

Wow so It was imploding even before I got into them!? Like Lu's healing was hindered bc of the severe diet woooww Just found out about that now and im still watching the video

[@phantasmic1000]

Honestly it makes me sad to see this happening to nature since they are a really unique group with great songs,and the girls seem like nice and talented people,but their company treats them like little singing dolls and doesnt even let them eat in peace...

[@hkimahmd]

I’m So Pretty such a bop. I’m hoping to see more of Girls but the company literally messed up. Im glad they comeback with LIMBO. However the members kept missing.

[@hobiworldd7944]

thank you so much for making this video. nature is my ults and it hurts to see them be treated this way and taking the blame for something they didn't do.

[@danielxrdc]

Your editing is so good! Great video! I’ve been a casual listener of nature since I first heard of them around oopsie era (I’m so pretty is my top song) so seeing what’s been going on with them is a bit sad. I was excited to hear about their comeback then that flew out once the teasers were released.

[@searchingforelris]

Thank you very much! Yeah, I was also very excited about their new release but just couldn't support it..

[@pheromone714]

The "Girls" concept really suit to them

[@somedudeonyoutubefrfr]

Glad I found you. Was really good to watch ^^ Would love to see better times for NATURE...

[@aprils1888]

Every group you make a video about, I collect... I even have NATUREs USB albums!!

[@light_bit]

Chaebin also Contestant of produce 101 btw. She on the same team with sejeong irony.

[@candyhyojung1860]

wow really I've been watching pd101 recently and I didn't notice her at all:')) sohee is more notable I guess because she was a semi popular trainee

[@light_bit]

@@candyhyojung1860 When i watch produce 101 back then. I don't even noticed her. She have 0 screen time because the team are full with "sejeong sohye chemistry". She actually can be kinda viral because she mouthing the right lyrics when sohye mess up. I actually discover the fact she on the show after she end up being my bias.

[@rennyoroll]

i'm glad i stumbled upon this video. i've been a fan of nature since "i'm so pretty" and watching their concepts evolve was so fun. i fell out of kpop last year when 1team disbanded so i wasn't aware of anything that had happened with nature until rica rica teasers. it made me sick to see those. so hearing everything else that happened - about sunshine, the mockumentary, and n.ch basically throwing the girls under the bus for rica rica - is so incredibly upsetting. these girls are very talented and i love them a lot, this type of treatment is outright vile. i hope that someday they'll be able to get out of this like to1 did,,,, i really think they deserve their chance at success again. thank you for making this video, you're very informative and easy to understand! will definitely be checking out more of your content. :))

[@searchingforelris]

Thank you so much for watching & commenting - it really means a lot to me. And yes, NATURE definitely deserve better..

[@yuribaka4809]

You won a subscriber!!! I love channels that promote or expose(the compagny of) underrated groups.

[@searchingforelris]

Thank you very much for your nice comment ❤️

[@rhi967]

limbo has been getting lots of attention on tiktok, let's hope for the best! 💚

[@cameronfrost3794]

Ahhh I just found your channel and I love it! Thank you for giving us such in depth information!

[@searchingforelris]

Thank you so much for watching!

[@luvvvv124]

I’m still thrown off on where tf sunshine is ?!???

[@pennytheclownfish7106]

Ikr, so confused

[@jinnisbae7832]

It’s really hard to make it when your agency is like this. Even though they may have not have enough budget, they should have treated them well. I was really rooting for nature after girls, I was so worried they would disband. But they came back with rica rica and i knew from that moment that they cannot move any further. It will be very difficult because of the cultural appropriation issue. I hope the members get to rest and continue their dream in another way. They should free themselves from that agency.

[@jayzeljomy6786]

Awesome video as usual!!! I hope one day you can do one on APRIL cuz that girl group has had ALOT happen to them XD from inching their way out of nugudom - getting a hit - being forgotten - being remembered - come crashing down - and are now in a weird place because what even is dsp doing XD

[@onlyhere4funnytingz508]

Amazing vid, I didn’t even know of them! However, Can I just say you all’s intro is amazing😇

[@jiejiii]

Their music is great and they had a comeback with limbo just a few days ago, so sad that a group with so much potential fell apart like this

[@gunwookpookie00]

:( they deserve so much better, i loved "girls" so much since it came out, it´s also sad to see the whole "rica rica" situation

[@gymchaIk]

I really enjoy these videos! I love your intro so much and the editing and voice over is very nice 💕

[@searchingforelris]

Thank you really much, it means a lot to me 🥺❤️

[@PongoXBongo]

Wow, I never knew Nature had such a long and sorted history! Thank you for summaring it so well. I'd only really seen Lu as a co-host on CeluvTV (where she did a great job, imo).

[@thebstar1366]

I feel like Nature got CLCd. They changed concept gained traction and then went back to their "quirky" sound. It was honestly bad move they should've continued with that mature and dark concept and maybe they could've grown a bit more.

[@yimdiw6236]

Actually not, 6:56 look how their sales decreased a lot with Girls and charted lower than their previous releases, the same happened to CLC when they released Hobgoblin, international recognition not always means success and higher numbers.

[@nela_leaf]

@@yimdiw6236 yeah girls didn't get as much recognition as intls would like to think, just because some people talked about it on twt doesn't mean it did well as most of those few people who screamed girls soty never bothered to actually support them

[@ephemeral02]

such an interesting video and the format is so clean and easy to follow!

[@searchingforelris]

Thank you so much for watching, we really appreciate the nice words ❤️

[@luvvvv124]

The fart thing is actually how I got into them 😭😭😭 then I’m so pretty came out and I was HOOKEDDDDD

[@KaguyaHimex]

I didn’t know anything abt this group but Girls was my favorite MV of that year, so I saw they had a new song and I was HYPED… then I watched it…

[@proboffensive]

just because some of the members' names have ㄹ letter, doesn't mean it's always pronounced like l lmao aulola and halu, sure

[@ErinAnodea]

thank you for this video, I have been with nature since debut and its been so hard to support them because their company.

[@peachxtaehyung]

Woooww I didn't know about this!! I didn't know about this! Thank you for this

[@HOLLYNOELLOBO]

I saw your intro and already knew I was gonna subscribe

[@riahlexington]

Oof wtf about the Sunshine thing. Banning her from posting is not the best way to deal with it imo.

[@nela_leaf]

yea i think they just wanted to protect her from getting hate but it definitely wasn't the right way

[@gwenmloveskpopcecmore]

Not to mention N.CH also used to manage TO1 back when they were still known as TOO. Both companies WakeOne and N.CH definitely need to shut down for good. The way they treated/treat their groups was/is horrible. Now as TO1’s heartbreaking story is coming to light it’d be nice for y’all to make a vid on them but only if y’all want to. Their career Started off bad when they had their survival show, then being forced to go on another one, Long Hiatuses, Lying about members going on hiatus, Etc etc etc. most or half of their career is similar to Nature’s (the hiatuses, new members, etc [except taking longer to announce departures])I hope both groups eventually escape both companies and Sue them. Wake One did horrible to IN2IT and did Kep1er pretty bad too. Edit: Jihoon’s Carat did a vid on them pls check it out u won’t regret watching it

[@sophiae3018]

jihoons carat did a video on them the other day

[@gwenmloveskpopcecmore]

@@sophiae3018 yeah it was great

[@renia1833]

I don’t blame the members for much of what they do because we don’t know what their contract says. They’ll have to do what the company says or risk a potential lawsuit then be completely in debt. It’s kind of sad because they had so much potential. These entertainment companies need to get better but most of the time the idols are the ones that take the hit.

[@jchan8539]

I liked Loha and Aurora when they were on girl’s re:verse. They were really charming on that show. I hope it brings a bit more attention to the group.

[@xrrgr]

chaebin was also on produce 101!

[@changbinlovesdarkc9845]

i am not a debut stan cause i found out abt them around girls era i just remember wanting them to be more popular so bad and now their getting so much hate it’s pretty sad

[@timbly-wx2ft]

Thank you for this - very interesting. I like this group and had no idea about their rocky history. I'm So Pretty is a fantastic song and yet I really can't see what the company's plan was with Rica Rica ... ??

[@dominikusbagaskara7639]

I still have "Girls" in my daily playlist

[@antifragiIed]

as an ex leaf, i think this video shows accurately the entire situation, it rlly sucks how nch ent doesn’t care at all

[@xhadow8815]

Bruh why do all the groups that make good music always get screwed over!!

[@mylittlebouquet3994]

NATURE should leave their company...

[@loonathespam]

At this point..

[@zakiyahkiyah3483]

10k company redebut elris to alice. I hopw nature move to 10 k

[@Yogi.y0rkieee]

i wish they do well in the future i love them so much

[@poopsiana]

that is the smoothest intro I’ve ever seen

[@allentayoto7387]

Nature was that one group that really piqued my interest even before they debuted. Although, when I think about it, I think back when they just Debuted, I actually liked the members more than their debut song. I do know that their debut song is a cover of an anime opening but I've never listened to the original version of that song either. Edit: It's really sad because it looks like n.Ch entertainment seems to just be trying to do anything to obtain publicity while making sure that any backlash would be directed to the girls instead of them. And I'm aware that small companies usually does things like this, where they'll mistreat a group and then for some reason the company would do something that would hurt the group before debuting a new group and completely ignoring their first group.

[@soulsp1ece187]

Hi the group ‘Hot issue’ just disbanded. If u can please make a video on them!

[@maryantonaki9577]

I start staning nature when they realised the teasers for I m so pretty and I really enjoyed them as a group, it's really sad how the company treat them they deserved so much better and more public attention not like the one with rica rica

[@summersohn6626]

Hello~ TOgether (TO1 fan) here. As far as I know, the dispute between CJ and nCH started in August 2020 due to a change in internal structures in CJ. They wanted to take TOO and manage the group themselves, but nCH refused to let them go, and because of that CJ did not help in promoting them or funding them. Since CJ was the promotions side of TOO's management, nCH could not give them a comeback and allegedly funded them out of pocket to keep the group active. There are also still a lot of details that are unknown about the legal battle, but in the end CJ did manage to get a hold of TOO, rebranded as TO1, in January 2021. Because of this, nCH had to remove them from their official website and give control of TO1's social media to CJ. I also believed that nCH did lose a lot of money because of this legal discourse and to manage TOO by themselves. But considering that the battle ended in 2021, it could be that nCH were still recovering from their loss. I do think debuting another group was not the best idea considering Nature was still active and needed the promotions. BTW if gethers see this and have additional information, feel free to correct me

[@ryunekoyashiki]

being a fan since their debut....a bit sad with Gaga's departure coz she was my bias...in my opinion 'Girls' is their best comeback so far and i love the horror concept...it's kind a suit them actually..... *thanks for the vid and keep up the good work 😁

[@searchingforelris]

Thank you for watching & supporting them for so long!

[@ryunekoyashiki]

@@searchingforelris i love supporting small company group such as Ariaz, Bvndit, Nature, Pink Fantasy, Dreamnote, Majors, Pritti-G, Cignature, Bling Bling, Saturday, WooAh, Secret Number, Elris @ Alice 😁

[@16.marissada92]

@@ryunekoyashiki Ur taste omg

[@ryunekoyashiki]

@@16.marissada92 what's wrong with my taste??....did u mean that those gg that i mention doesn't deserve the support they should??? as we kpop fans should only like or have taste to big company gg only???

[@16.marissada92]

@@ryunekoyashiki ..., I was praising ur taste😭

[@sevenlittledots]

im so glad theyre back.. but sunshine 💔💔 shes my ult bias

[@sevenlittledots]

I still miss shine omfg

[@wonyena]

the small company curse …the company is so desperate at this point and it shows instead of encouraging nature’s growth as a group they are ruining them