Self-Publishing Strategy: Hookline, Logline, and Summary

How to Market Your Book
You want to create interest in your book, but you don't want to give the plot away. You need to send a logline to an agent and, not knowing the difference, you send a summary instead. Trust us, they know the difference and will note that you don't.
Writing the Hookline (also known as a Tagline), the Logline, and a Short Summary (book description) keeps copywriters in business. But what is a self-publishing author going to do when they don't have a copywriter? In this Webinar, "Hookline, Logline, and Summary: Why these are NOT the same thing" BookFuel shares tips and tricks to help the self-publishing author master this information. In this webinar, we'll discuss:
- What IS the difference between these three things?
- How to work the copy to include specific details. Yes, there is a formula.
- How to make EVERY word count... sell it, don't tell it.
Self-publishing is a journey. BookFuel provides the map.
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