Selling A $24 Chicken - AMA S12:E2

What to do when your market won't support those prices.
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[@shawnhagen6871]

You earned my respect today. You’re in rare company in the KZbin community. Thankyou for being truthful, and very open about the business.

[@haniebrown8876]

Honesty is an expensive give....thank God for that...... Greetings to Kate.

[@FarmBuilder]

Portioning chickens into pieces is also a good way to hit the numbers you need with a lower total ticket price. We move about 50% of our birds as cut ups and have no issues selling breast at 3X the per pound price of a whole bird. The price for lesser cuts can then be lowered to a point where inventory balance is maintained.

[@farmmarketing]

I agree whole heartedly! Here's a great video on cutting up birds for those interested. kzbin.info/www/bejne/eXXKoJ5roMZ3gac

[@TheAbleFarmer]

Thanks John, I am figuring out how much it cost for me to raise a chicken right now. My market for a $20 chicken is very small. It is hard to convince people to pay 4x more for my chickens compared to a Walmart chicken. Educating our customers is huge!

[@daleyadventures3896]

Crazy how many people on here that are striving to get back to the farm. Love it.

[@hvlineman5227]

They pay it here. Can’t keep up with demand. No need to bother with farmers markets anymore. They come to me. Test your market folks. Great video John. Thanks for being truthful.

[@Thewigglybiscuit]

Great Video John! I also work 60 hours a week and have always had a dream of working from home on a farm. I have raised chickens for a couple of years now. I processed my own for the first time this year. And that is where I realized that it will not work in my area. I have sold a few birds at $3.50 a pound. The problem is, it's too expensive in my area for people to buy, and not profitable enough for me to continue to do all that work. But I will always continue to raise them for my family. It's a great stress reliever after a long day's work!

[@patc1309]

Good for you! Raise them for yourself and your family and you'll never starve and have more skills than most of this lazy MODERN HIGH TECH society

[@timberridgeranch4066]

Thank you for this. We are currently growing our farm and added hogs and broilers. It definitely takes more than over night to become successful.

[@greatdanerescuemom1]

yup here in NJ they wont pay it. they dont understand when we are paying 30.00 a bag for 40 lbs of organic non gmo feed, a 6 lb bird will cost me more even on grass then your 25.00 price tag. they would rather pay 5.99 for a bird that was fed crap and lives in a dark dungeon. but they drive 85 thousand dollar vehicles. they dont even want to pay 5 .00 for eggs..

[@greatdanerescuemom1]

@@LincolnLog good then YOU continue to eat the gmo , feather meal , garbage fed, ammonia rinsed inhumane meat - and when you end up with cancer or something else dont question why.

[@dougyankunas3104]

mai pi here in Wisconsin you can get the same product for 4 bucks a pound grown on pasture all day from multiple farms.

[@greatdanerescuemom1]

@@dougyankunas3104 yes organic fed should be about 4 a lb so a 6 lb free range bird would be 24. folks here are paying 5.99 or less for the entire chicken. cant even imagine what it was fed. or housed.

[@flybyav8tor]

2024: Chicken is selling for $22/ lb for cuts in Washington DC. $14 / lb hr and a half outside the city. Distance to market matters a lot

[@kimlaboyne2474]

John! Addicted to your videos and reading material!! Looking to get up and running my own within next 2 years!! I live on Long Island NY. Visited a poultry farm out East and I spent 46$ for a 5.52 lb pastured chicken! Couldn't find pastured at Whole Foods...Gonna have to order out of state. Can you do a video on reading food labels? Also, can you put out a book like the Pastured Poultry but on Pigs!!! Your Awesome!!

[@Hawkvol1]

Really appreciate your Chanel, John.

[@stephenlockridge1095]

Thank you for all your advice and ideas I'll certainly put it to use and I would like to plan a trip to come check your farm out sometime next year if possible

[@johnbeckman8916]

Yuuuuuuuuuuuuup. Figures that Troy would keep track of the cost of ice cream everywhere he goes! 😃

[@OakandSpore]

Advice that can be used for any product!

[@rickayers3150]

You bring up some good points john. Start small find your nitch.

[@Constitutionalapologist]

Maybe get linked up with those home meal making delivery services. Become their e5exclusive chicken provider, talk about job security. :)

[@kazbleasdale1310]

Great video. Lots of useful information. Thank you.

[@justawfulgamer7738]

Salatin charges 43.80 to ship ONE bird. That's just shipping. Who is paying that?!

[@Ren_-ce7mu]

I get 3 organic chicken cutlet for $20 in NY sometime more..

[@131dyana]

thank you. New York State is really expensive.

[@patc1309]

It's disgusting! That's why I left the Northeast years ago. High taxes and too many stupid laws

[@victorybeginsinthegarden]

to early in the morning for a truth boom lol

[@PopleBackyardFarm]

Enjoyed this

[@johnmccoy8635]

For how many weeks should you feed chick starter to your broilers?

[@teresavandenhazel1679]

So...how old do you slaughter your chickens at?

[@shermdog6969]

I can get a $6 whole organic chicken here in New Mexico.

[@movinon1242]

A lot of producers play fast and loose with labels like "organic", "grass fed", etc. "Organic" generally means "fed with a certain minimum percentage of 'organic' feed". And then you can have "organic" feed that was still GMO based and covered in insecticide, herbicide, etc. At $6 for a whole chicken, it certainly isn't truly organic, and organic has nothing to do with pasture raised. That $6 chicken was raised in a massive factory farm with a "coop" the size of a commercial airline hangar, pumped full of insecticides, steroids, antibiotics, growth hormones, the lot. They just fed them with at least 51% "organic" feed. You need to investigate a food source to know what you ate truly eating. Everything else is just marketing BS.

[@dennypinar9482]

People will pay $5 lb of burger $15 for steak. But poopoo $4 lb for chicken. I’ll never get it.

[@vickiburt2676]

Would it help just to have a simple fan on you while you are talking on camera in ur studio?

[@vote4republicans2024]

I click on the video because I was wondering how you guys are selling chicken for $6.00 per lb. Really didn't get the answer I was looking for. Here in Kansas, the grocery stores are selling Tyson whole roaster chickens for $1.43 lb and you can buy frozen chicken breasts for $2.00 per lb. That is what you would be up against. Around here you can buy chuck hamburger for $5.00 lb. I can't see anyone paying more than $3.00 per lb for chicken even if it is organic farm raised. So what gives?

[@vote4republicans2024]

I click on the video because I was wondering how you guys are selling chicken for $6.00 per lb. Really didn't get the answer I was looking for. Here in Kansas, the grocery stores are selling Tyson whole roaster chickens for $1.43 lb and you can buy frozen chicken breasts for $2.00 per lb. That is what you would be up against. Around here you can buy chuck hamburger for $5.00 lb. I can't see anyone paying more than $3.00 per lb for chicken even if it is organic farm raised. So what gives?

[@CathyGoes]

I disagree completely. A pastured chicken producer is in no way competing with Tyson. Completely different customer base. I buy pastured chicken and I pay almost $5 a pound. I refuse to purchase conventionally produced chicken. My purchases are made with careful consideration of how the animals were raised. I am not just rushing through the grocery store throwing food in my cart. If people don't care about how their food is produced they are not your target customer. They will continue to shop solely by convenience and price point. If they do care and you convey well how your chickens are raised price becomes a much smaller aspect of the purchase.