Selling Art? Marketing Is ALL That Matters

For artists and photographers looking to earn a better living from their work, nothing matters more than marketing.
Not your website.
Not your local gallery.
Not even the quality of your work.
Marketing.
But where do you start? And can't you just get someone else to do all that stuff for you? Let's talk about that.
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[@JoseTrujillo]

He's right about everything he's saying...except the 'next 3 years' thing. If you want to consistently sell your art....Agressive Marketing NEVER Stops. You're welcome!

[@kaiballington55]

Love your oils, Jose.

[@mokenOS]

I agree but i think it makes sense to not focus on other things for 3 years and then start branching out and do more than spending all your time learning marketing. I think thats what he ment.

[@lesleykoenig2041]

Really great analogy, "amazing menu but the restaurant's empty..." I've hung a few beautiful solo shows in cafes/restaurants. People had appetites but not for art. Yes, it does boil down to marketing. OMG, another gem, artists' frequent request: "Can you do the marketing for me." Oh art comrades, how we think alike. Continue to be haunted by the marketing problem, perfect term, "haunted". Need 1K visitors a month--Wow, what an insight. Best eye opening video yet. Thank you for putting this in perspective, Nick.

[@lawrenceaddison]

Love the video. The only issue i have with this video is the guy talks about the surface. People who have been truly searching have come to realise the echo that marketing is a need. But the HOW, is what a lot of marketers are looking for.

[@Artstorefronts]

Lawrence spend some time on our youtube channel. The HOW is all we teach ALL DAY LONG.

[@jaynelldessert]

This is the exact direct advice I needed to hear right this moment. Thank you so much. I spend my days marketing and dreaming up content and funding schemes. Good to know I'm on the right path.

[@michaelgavrieli745]

Great video and well explained .. Without marketing, any product is lost even if is the best on the planet. Let's motivate all artists to work on marketing because that is the real art when people see it and know about it. Thank you for inspiration

[@Domy414]

Thank you so much for making this video, I really needed to hear all this information, you hit the nail on the head.

[@benbroadbentsculptor6573]

I was coming round to the idea myself, thanks for the confirmation!

[@LouisDallara]

Hey thanks for the incite and encouragement.

[@McSherryStudioArt]

Thank you very much for that. A really good pep talk.

[@brandovangogh3910]

Thank you for this content! I too live in Austin and you’re absolutely right!

[@KJensenStudio]

The restaurant analogy was very good. There's so much to think about with art marketing, including scheduling (and budgeting) production. As an artist, I am eternally beset with the always annoying question ' What have you done lately?' With no other product is this an issue, but it does need to be added to the mix. Thanks for the motivation!

[@gunamars9374]

What a great analogy. Thank you!

[@paulinekononovich5398]

I am pumped.

[@curiousgeorge555]

Good info and advice. Does the same apply if you have inherited a huge body (200 pieces) of great sculpture and want to sell it? The artist was extremely successful at his career as a systems analyst in San Fran. Also interesting accomplishments in other areas of life. He was fairly well known in Sonoma county, Ca. A little in the East Bay Area and a tiny bit in SF. He seemed to have no interest in becoming known outside of the art community mostly in Sonoma county, Ca. He simply loved the process of creating art.

[@SamRodriguezArt]

Hey man thanks for the information, I appreciate you spending time to share.

[@Artstorefronts]

Any time!

[@Tex486]

Thank you!

[@cova2742]

this was great man, thank you!!!

[@freyatateify]

wow hes really beating the restaurant analogy to death

[@JohnScaneArt]

This was spot on - Great video!

[@sageseventh]

Thank you.

[@hellocristinaohh8920]

Thanks for the pep talk, coach! Much appreciated video and info.

[@judilynn9569]

Wow. I was just watching Gordon Ramsay vids wishing there was someone like him to mentor artists. And here you are using that very analogy!

[@grozdavranic6972]

Thank you for advise...

[@Yannick_cano6]

Nice vidéo ! And yes définitly strugling with marketing as an artist but definitly need to work on it😉

[@ericswain4177]

Yes Marketing as an activity is key, Branding one's self is one of if not the biggest part of marketing.

[@Artstorefronts]

Important yes. Everybody does it backwards though. Start marketing and let those lessons inform the brand. What everybody tends to do is focus upfront on the brand and not do any marketing.

[@ericswain4177]

@@Artstorefronts There "Simbiotic" ! One without the other in proper relationship to it makes it a lot harder than it should be, which in the long run, is counterintuitive.

[@stilesthissell]

Thanks

[@Myfactory62]

Good video mate,no nonsense.

[@berends6965]

Ill make it happen! Thanks

[@serotines]

Thanks dude!

[@Psstpsstt]

Makes a lotta sense for any business

[@Artstorefronts]

100%

[@cesarebonazza]

Very good info and suggestions thank you

[@vitordeluma9062]

Awesome content. Congratulations

[@rynefuller6711]

Verbatim experience dude. Spot on.

[@damien706]

Fantastic my issue is the time I take to market takes away the time I need to create the art in the first place 🙃 it's a catch 22

[@michaelstrangelove2493]

Very helpful!

[@chazdillon2909]

First video I’ve seen so maybe without the context of your other videos it was tougher for me to watch. Seems all over the place and kinda like a rant, which I assume based on the vertical video was unscripted or planned. Took about 7 min before it was back on track. Like another guy said it was basically skin deep and lacked any specifics of how people can fix their lack of marketing.

[@KortCam1]

Awesome video!

[@Fedgery007]

Great video.

[@yourmumschancla3953]

Honestly, I am trying to market to the luxury/obsene luxury side and Idk how to market it why running everything else

[@bhaswatchaudhury1384]

What is your marketing fees for twenty paintings?

[@paulinekononovich5398]

I'm sitting, and thinking now. This was so informative. Do you need a portfolio to start marketing? Let me know. I am so green.

[@wendyte5041]

There's no prices for services on art storefronts

[@leststoner]

Why you think they did that?

[@studioedin5288]

True! I see alot of amateurs with 100 000 followers making art from youtube tutorials, but they eather bought followers, and having other artist following. My restaurant is getting filled by recomendations tho. 13 years as a full time artist, most of my followers bought something, but I need more followers lol

[@ricardorodriguez8214]

Marketing is everything your art can look average and if your marketing is good than you’ll get sales

[@John_21601]

Interesting…conversion rates haven’t changed since I was in the insurance business fifty years ago 😮. Of course there weren’t computers or the internet…this was direct mail.

[@cheralsquyresArt]

Ok. I need a fast track. I’m sure you say there is none

[@tobeisagba9421]

To fix the marketing problem is running instagram ads enough?

[@Artstorefronts]

No. I would be a whole cooler if that was the case though.

[@dr.clivejames4567]

🤔

[@stephenhanger2521]

Like, tell us something we don't know.

[@alexhill5079]

If Jack Kerouac or Marc Rothko can sell for tens of millions of dollars, then marketing truly is the one and only thing that matters.

[@hilarywhite2953]

"stop focusing on anything else..." Uh... except making the art. If you're not doing anything but marketing, what are you actually creating to sell?

[@Sharperthanu1]

You don't sound like you're from Texas

[@benamarahabib5914]

اكتب.للمركتنكووالنيه.والصدق.في.كتباتناانصدقالتاجرفهو.رابح.من.الجهتان.المستهلك.اولاوحده.بينكم.تدوم.ويتورثها.لاجيال.مدي.الحياة.والفرق.هو.الصدقبين.التاروالمستهلك.والبضاعه.الموازيه.كلختبوط.استولت.علي.كل.جسم.الفريقه.لابد.اللبحث.بجديه.في.هاذهالمسله.التي.استفحلت.في.العالم.وشكرا

[@maclovia9727]

maybe face the light?

[@Footballcornerworld]

Learn programming first , before dealing with marketing

[@slawekdejneka7402]

You should listen your own recording. There's literally 1x information that can be somehow useful - hire an agency, and nothing more in your video. Ohhhh.

[@AveAgave]

Looks like the guy from prison break

[@Artstorefronts]

Season one of that show was epic. Sorta went sideways after though.. lost the plot I thought.

[@ISPRI2011]

...actually a real artist do "Art for Art" not for money and in this case the factor "marketing" is out of the equation...so be an "artist" and some money will come to you. "Art" is "Art" not "product"...or "business"...this is why within the field there are very very few artists and lots of business people in need for "marketing.

[@Artstorefronts]

Amazing Lucian. If "art for Art" pays your bills, some money will come to you, feeds you and your family then stay at it. "Some $ will come to you" is not a paradigm our customers are comfortable operating under.

[@ISPRI2011]

@@Artstorefronts Of course...just because your customers are producing "products" :-)

[@dogsearth1246]

@@ISPRI2011 Art is a product at the end of the day

[@dogsearth1246]

If not a product, people wouldn't buy it- and people wouldn't sell it

[@evavatsaki1305]

@@ISPRI2011 sorry to say this but you sound more like someone who invests their time in thinking about fighting capitalism, yet they watch such videos and go around confused. Been there, that's how I can see it. I am a real artist that wishes to make a living out of my art and enjoy life, no need to assign loads of guilt onto it! Majority of the artists that we know of, did sell their work. Unless you don't care about sharing your art at all, but I believe exhibition is in the core of artists' true purpose. To share the message, take it out to the world!:) Best wishes.

[@jamiejustask]

Charles Goodson Dec 1, 2022 it's not recommended. Great for companies that generate an income, but not ideal for account holders who are hobbyists. After six years as their customer, they will not negotiate a fair annual cost. Particularly if you’re not in the US and your currency is twice the price. I advise you to be sure that you’re not going to pay the overpriced fee before signing the fine print. At first, it’s excellent marketing and is a good idea to have your work showcased here,e but as time goes by and you’re looking to reduce or downgrade your cost,s then it’s not recommended. Additionally, they’ll send numerous emails you’ve likely never read that you’ve signed up to receive when you signed up. It’s hard to understand why they wouldn’t be willing to discuss negotiations with an existing customer for six years. Not just six weeks, butsix6 long years. It’s pretty moronic.