Selling Mario Lemieux (1993) - the fifth estate

the fifth estate has profiled some major sports stars in its 40 seasons and in 1993 Linden MacIntyre talked to Montreal-born hockey star Mario Lemieux at the height of his years as a Pittsburgh Penguin. We go inside a meeting where Penguins marketing managers look at how to capitalize on Lemieux’s fame with endorsement deals - everything from a Lemieux credit card to a chocolate bar. But Lemieux’s luck was not all something. He tells the fifth estate about the day he discovered he had a cancerous tumour.

[@Mweaver1986]

Lemieux Is the best player I have ever seen played the game

[@pikeman80]

Great interview. A real human being with humility

[@user-ri2yh1ce7y]

Interviewer is a jaggazz. Lemieux IS the hype...all of it and so cool / calm / collected - Salut to the great one.

[@mpuchar5003]

imo Mario was the best ever. He might not have the career stats but every time he touched the puck it was magic. This was a cringey interview to watch though lol

[@swy334]

omg thank you cbc!!!

[@oldgamer49]

Very strange interview. Quite dark.

[@mariocarinci3852]

No wonder he never wanted to do interviews!! Horrible interview. Just proves what an amazing human he is.

[@JimmyCroscill1970]

The interviewer should have shown more respect to this outstanding player. And Mario is pronounced Mah-rio and not Mary-oh.

[@lordstanleyjr2015]

You can always go back to school.

[@hotenmaudit]

That guy's annoying

[@Nathan41737]

Pretty depressing interview from the beginning to end.