SELLITA explained in 3 minutes! | Short on Time

Sellita is a watch movement manufacturer that supplies calibers to many brands in the industry. If you read watch reviews on smaller brands, you’ll see the Sellita name referenced quite often.
Sellita was founded in La Chaux-de-Fonds, Switzerland in 1950. At that time, ETA - another movement maker - was not a full movement producer, but a so-called “kit” producer instead. This was a time when not everybody did everything, so companies like ETA would leave certain parts of the movement manufacturing process to outside organizations who specialized in the more technical aspects of movement modification like escapement assembly, regulation, and finishing. Sellita would take the kits of ETA parts, assemble them, and sell them to their watch brand clients.
Stay tuned for the upcoming videos about Sellita!
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#sellita #sw200 #eta

[@rodsalvador3608]

Sellita, Seiko and Miyota: thanks for helping to make the watch collecting hobby accessible to so many!

[@anthonystevens8683]

A great quick review! I have watches that contain ETA2824 and SW200's, performance is on par with both. I certainly would not rule out a watch just because it has a Sellita movement. In fact I'm more that happy to go with a well proven movement that should be easy to service.

[@amenhotep7704]

This SW200-1 is a damn work horse

[@sergeyyatskevitch3617]

My experience with Sellita SW 200 was pretty terrible, in about 2.5 years, for no apparent reason I got the dreaded "helicopter rotor" in my Oris Aquis. To me, the movement that damages itself while sitting in a watch winder is a pretty crappy one. On the other hand, my ETA 7750 is bulletproof.

[@themrmarkprior]

Bite size content is the future. Ultra short intro. Direct into content. Informative. It's why people surf Netflix to find content to watch but don't actually watch anything. Long shows leads to procrastination. Keep it short. Keep it up.

[@Chrono24Official]

Thanks for the feedback Mark!! And glad you enjoyed it!

[@michaeldemarco899]

This is amazing. I am working with a MFG to design new watches using these movements right now!!

[@pault6731]

Great video I get totally drawn into these type of videos when we start seeing how these products are manufactured, keep these coming.

[@mikep5478]

I own almost three dozen trinkets using the SW200 and as many with the ETA 2824-2 the latter being trouble free for me. My oldest ones with the SW200 have always been trouble free. Unfortunately I can't same the same thing concerning the ones I've purchased the last few years. I've had several that developed issues with the lubrication of the reversing wheel. Hand winding from the crown the rotor will spin out of control (helicopter effect). They are fine when wearing to power the movement. The problem will continue to deteriorate winding from the crown until the ratchet wheel teeth break from the weight of the rotor. I have a few friends who have experienced the same issue on brand new watches. Luckily they were under warranty, but it's troublesome to say the least. I try to stay away from them myself, but that isn't easy to do with so many brands using them. I'll take a Miyota 9000 series over a Sellita SW200 all day. The Miyota has some quirks with the loud rotor, but I have over five dozen trinkets with the 9015 and 9039 that have been trouble free. If I have to worry about winding the trinket from the crown because of the rotor spinning out of control until something breaks while turning the crown. I might as well buy a mechanical with no rotor when it comes to Sellita to eliminate that problem. I've actually had a few established well know Indie brands using many different movement tell me that the SW200 is the most problematic when it comes to customer issues.

[@amenhotep7704]

This issue has been fixed and repaired on the SW200-1, I've had the same problem last year with the movement which is in my Mathey-Tissot. From my lack of experience, i kept force winding the crown even though the rotor was all helicopting and ratchet wheel friction tf out until the movement just stopped and died. It's common issue that many watch owners have had. But apparently on the -1 it is solved

[@IlyaSolodky]

I had exactly the same problem on my two recent new watches with Sellita movement. Never had anything like that with ETA

[@gunnsmoke357]

Sellita movements are very good quality.

[@dr.stevenpennym.d.3241]

Excellent video. Thank you. It should also be noted that the main spring is actually thicker than the ETA making it more robust.

[@paulocavutto3601]

It's impressive to see mechanical watches still in use even with infinitely more accurate and cheaper electronic ones. It seems to be a tradition, as these have not had any improvement in 90 years, since the "incabloc" in 1934. Perhaps we should give the greatest credit to the Japaneses who revolutionized with the steel boxes to replace the antimony ones of Switzerland in 60's.

[@chriswatchreviews4752]

Great video! I own many watches that have both Sellita and ETA movements, and the Sellita powered watches typically outperform my ETA powered watches.

[@baze3SC]

They're 99.9% the same, one shouldn't outperform the other. It's just a matter of regulation. Also one watch might be slightly magnetized whereas the other not.

[@NickBrakattack]

This was terrific, keep it up.

[@barryvercueil2346]

Incredible video!!!

[@mutant0177]

ETA2824 and SW200 are nearly the same so it is not a surprise that both have an issue with breaking gear wheels if you hand wind a lot.

[@Uli4Munich]

Sorry, the music in the background is distracting, audio generally is quite bad and for a non-native speaker it is quite impossible to follow the mumbling of the speaker. The content would be of interest, but why not in a way that the international audience can follow?

[@Chrono24Official]

Thanks for the feedback! We do have subtitles available if that's helpful.

[@Jake-bt3fc]

He’s not mumbling.

[@joelcohen4353]

Interesting that the Eterna contains a Sellita movement. ETA gets its very name from the Eterna brand.

[@andrewlineberger7544]

A man whos owns 1000 chronographs! Wow

[@BoleDaPole]

1000 chronographs is crazy, but when will he get his first watch?

[@spittinvenom9843]

What is the Selitta movement in the Monaco CAW211P?

[@fpostolache]

Yes, SW 300 and SW 200 are great movements (actually old movements under another brand). And I know high end watches who use them. All in all, I liked the documentary. Tnx !

[@romanz9342]

imagine paying 2 times more for a watch that has the same movement

[@desertdog5397]

my very small collection has both...ETA 2824...and Sellita 200-1..i enjoy all my watches...and keep tellin myself...no more..HAAA

[@amenhotep7704]

Lol

[@longinesmuratwerkmaister]

Selita güzel ama kalite çok zayıf üzgünüm Markalar bunun farkına vardığında işiniz çok zor olacak

[@michaelriera6277]

Great content, horrendous audio.

[@YongJoonPaek]

Sellita are great, but at this price range... miyota 9000 series FTW!!!

[@zipitar9018]

I have a wenger watch automatic it has sellita , swiss knows movement engineering , japanese chinese only copied

[@TimEckel]

1000 chronographs? So how many need service every year and what's the average cost of service? Even if you only service a watch on average every 20 years, that's 50 he needs to service every year. And if the cost to service is a conservative $600 each, that's $30,000 per year just in servicing. Sounds like a full time job just to manage that.

[@TyphonLeTitan]

What are you talking about with your 1000 chronographs, did I miss something?

[@AnonZero0]

*The background music is distracting from the relevant content.* *This isn't a music video.* *Incompetence.*

[@samnathan2709]

You’re a plonker

[@AnonZero0]

@@samnathan2709 *You Sam Nathan, are projecting yourself; time to wise up.*

[@AvidUTuber]

I keep hearing that most sellita based watches are overpriced. Is this true? I wish you had done more of a pros/cons video

[@Chrono24Official]

Sellita is a movement maker for various brands with a few different pricing levels depending on the degree of movement finishing. So, the actual prices of those watches are determined by the brands, not Sellita. In general, Sellita movements tend to be on the affordable end, but brands can add whatever markup they like to the final product. Hope this helps!

[@yasswanthmahesh8533]

Great content...but audio quality should be improved