Semi-structured Interviews but Better & More Interesting // Methods to Combine w/ Interviews

Avoid doing low-quality and boring semi-structured interviews by using these methods in your interviews. This video will help your interview participants be more engaged, feel more comfortable and talk more - all things that you want when you are doing qualitative research.
I'm sharing 4 prompts that are relatively easy to integrate in your interviews. They all involve concrete materials like pen and paper, which brings an interactive aspect and can make your participants feel more in control.
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0:00 Transform Your Interviews
0:30 Umbrella Term for the Methods
1:20 The SIMPLE one
3:20 The CREATIVE one
4:53 The OBVIOUS one
6:05 The PROVOCATIVE one
7:44 REMEMBER THIS!
8:04 Bloopers
Guest appearance by Martine Duncan-Jørgensen. For more of their charm, go to / @martine_dunc_jor
Also, guest appearance by Mercury the Roomba - the newest addition to the family
🤓 This channel is created for students, qualitative researchers, people who work with or are interested in human insights. Whether you are looking for how to do qualitative analysis as well as research methods like semi-structured interviews and participant observation or you are here to get insights about user experience and social phenomena, I hope you find value in the videos. I am always open to new ideas and would love to hear from you - whether that be feedback or questions, I can help you with.
👩🏻‍🎓 I have a Bachelor degree in Anthropology and a Master degree in Experience Economy - both from Aarhus University, Denmark. I’m absolutely in love with the social sciences and humanities! I’m especially curious about how meanings are continuously created through our interactions with the world and how designs (services, products, processes) influence how we relate to ourselves and each other.

[@shellycarter4720]

Hi Kirstine! Thank you for this video! :) Can you please provided references for the promps e.g. for when externalising an experience through drawing helps reduce emotional load in the interview. Thank you!

[@Holly-zu6kp]

Just found your channel today and it has already helped me with my account planning class in advertising. You are doing a great job and the content feels a lot more specific and substantive than most of the videos I find on youtube.

[@socialdesignwithkirstine]

Wow, thank you for the very kind words, Holly! I'm happy that it has already helped you :D All the best, Kirstine

[@emanyahia9940]

Amazing Kristin this is really saving and to-the-point. You have a nice way to just convey the message on few words. Spectacular ideas in just 8-minute video!! You nailed it!!

[@socialdesignwithkirstine]

Thank you for saying this! That is really encouraging to hear 😄

[@brendahorwitz2320]

you just saved me!! clear, and you pinpoint exactly what wasnt clear for me .. thanks

[@socialdesignwithkirstine]

I'm so happy to hear, Brenda! :D

[@hardwarejunkie9]

Can you tell us more about the 'provocative vignettes' advice? What's a time where you've used it? How did you go about framing the situation to draw your participant out? How do you avoid making your participant uncomfortable and breaking rapport?

[@socialdesignwithkirstine]

Hi Trey, great questions! In general it is all about how you introduce the prompt. Be as explicit and meta about what is going to happen and maybe reassure that there are no right or wrong answers and that they can say if they don't feel comfortable talking about the scenario/statement. This will also help affirm the rapport before going ahead with the prompt. Also, prompts should be in the latter part of the interview so you have a chance to feel your participant out and strengthen the rapport during the interview. If during the interview you can sense that your participant would not be comfortable with this type of prompt, I would change strategy and maybe not do the prompt at all. I have, however, never experienced this to be the case personally. There are also various degrees of how "provocative" the scenarios/statements can be - I would maybe call them "stimulating" more than "provocative". With regards to framing the situation to draw the participant out, do you mean the interview situation or the scenario/statement on the card? Could you clarify what you mean if the above answer didn't cover it? :-)

[@hardwarejunkie9]

It does help my understanding if you frame it as 'stimulating' rather than 'provocative'. I was taking it in terms of a similar strategy in debate, the provocative framing. During cross examination, you deliberately ask your question to propose a construction that's wrong, and clearly refutable, with the express intention of getting the other person to attack it and correct it. Such as, for instance, if you were to question someone over climate change and ask "Didn't we have record cold weather during February last year? Surely if it's getting warmer, we'd not be seeing record cold temperatures in Nevada". Someone with a climate background would immediately seize on how polar vortices form and how that fits into the model. The above tactic, however, can be pretty hostile and tends to be something more useful to an investigative journalist catching someone out rather than getting them to expound and find their voice. I think I see where you're going with it, but the method probably needs a clear example to show how you would construct a 'stimulating' prompt, such as: what criteria make it stimulating; how do you avoid biasing the answer; and are there good rules of thumb to determine if it's too stimulating? I'm reminded of how social media's driven by engagement, and how not all engagement is equal.

[@socialdesignwithkirstine]

@@hardwarejunkie9 Of course the framing depends on the context of the questioning. I'm talking about it in the context of qualitative research where the style you would use in a cross examination would be horrific. And yes, that's some really good points about the didactics of it. Thank you for those :D

[@bartooma]

What is the name of the 4th method?

[@socialdesignwithkirstine]

Hi bartooma, 'the vignette method' as these promps are called vignettes :-)