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In this video of Digital Marketing course, we will discuss about:
1. What is Performance Marketing?
2. Advertiser, Publisher, Ad Network, Agency and Tech platforms
3. What are KPIs?
4. Buying models (CPC, CPM. CPI, CPA or CPL, CPD(Mastheads))
5. Types of Advertisers - B2C, B2B, D2C, B2G
Link to the quiz: forms.gle/9FVng6jm4EDTzBKP6
Link to the playlist: • Digital Marketing Cour...
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