7 Marketing Secrets Indian Companies Hide From Public Ft Noise Marketing Head | MOG62 Nitin Bajaj

7 Marketing Secrets Indian Companies Hide From Public Ft Noise Marketing Head
In today’s power-packed episode of Mad Over Growth, Nitin Bajaj had a great conversation with Shantanu Chauhan, who is a Founding Team Member and Marketing Head at Noise (India's trusted smart wearable brand). Shantanu was listed under India’s Top 100 Digital Marketers 2023 and FE Marketing Leader 2022.
The podcast embarks on the challenges of marketing in India, importance of understanding consumer behavior, and creating a balance between traditional and digital marketing. The difficulty in tracking the effectiveness of advertising and the cost differences between traditional and digital platforms is also highlighted.
We also talk about the significance of word-of-mouth marketing, the impact of product endorsement on consumer behavior, the importance of the execution of a marketing campaign and the touchpoints that need to be considered.
If you are a digital marketer or someone who wants to kickstart their career in marketing, then this episode is a perfect gem for you.
Watch the podcast till the end.
Liked the video? Like, comment & subscribe for more!
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Linkedin: / shantanu-chauhan-a827996a
CHAPTERS:
00:00 Teaser
01:55 Introduction
02:51 Top 3 Challenges of Marketers in India
05:54 Balance b/w Traditional & Digital Marketing
09:23 Cost of advertising in a Newspaper
13:01 Challenges of Consumer Brands
19:08 How to measure Brand Recall?
22:05 Marketing Strategies for a new Skincare Brand
27:43 How to plan a Marketing Campaign?
36:35 Using AI for Marketing
44:28 Moment Marketing
47:25 Trends in GenZ
53:07 How to choose Content Creators for your Branding?
01:00:33 How to plan a Product Marketing?
01:06:25 How to select Brand Ambassadors?
01:16:08 What to consider in Brand Spend?
01:22:31 Conclusion
#Noise #D2C #Brand #Marketing #India #Entrepreneur #DigitalMarketing #ContentCreation #NeerajChopra #Business #Podcast #MadOverGrowth #NitinBajaj
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Watch Previous Episodes with:
Lokendra Tomar - • Diabexy Founder on Dia...
Nitin Joshi - • Nitin Joshi on Startup...
Prerna Kalra - • From Paytm 3rd Employe...
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About Mad Over Growth:
Mad Over Growth is a podcast series of insightful conversations with growth-minded individuals & brings you their strategies & anecdotes of success.
Hosted by Nitin Bajaj, founder of EasyLeadz - a bootstrapped & profitable SAAS startup that helps over 300K+ businesses generate leads for their business.
This podcast is produced by EasyLeadz.
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About EasyLeadz:
EasyLeadz is the easiest way to find B2B contact numbers of professionals & decision-makers with just one click. Our hit rate and the accuracy of the numbers are probably the best in the industry. Actions speak louder than words, try it out for free, bit.ly/3GqgAnt
LinkedIn: / easyleadz
Instagram: / easyleadz
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Credits:
Editor: Nitin Kumar

[@user-zn2md7jc8p]

Great work nitin 👏👏. Most of the podcasts i see the host is trying to be a host of the guest and just conversation main involve honeka try karte hai , but you are really squeezing out all the information from your guest for your audience which is soo commendable

[@NitinBajajMOG]

thank you so much dost. sunke acha laga.

[@mohammedarbaazjaffri4397]

Most valuable content itsbetter than the entire MBA marketing syllabus I’m myself an MBA we need this kind of marketing lesson in the Indian education system when it comes to practical learning.

[@NitinBajajMOG]

thank you so much my friend.

[@mohammadabdulnasir7302]

I am starting my career in performance marketing. And I learn many things new, thanks to both of you.

[@gunjangoyal2646]

I have never heard such an insightful podcast so far. You are incredible, Nitin! Loved the questions you asked. Had to watch the podcast in segments to absorb all the information

[@characteranimator4635]

Great content, very genuine with lots of real learnings... Keep growing.. 🎉🎉

[@NitinBajajMOG]

thank you so much :)

[@HafeezMaaz]

Hey nitin, Kudos to you & your team for bringing content that has value for the audience . I know this channel might be knew but in the long run you are Going to carve your niche & yeild much more better results rather than people creating click -bait /low value content in the name of entertainment .😊

[@Lightyagami-tx2xb]

Nice bro kafi acha content hai apka

[@NitinBajajMOG]

glad bhai.

[@Thankuuniverse555]

Nitin sir, I am a big fan of ur podcasting styles, the level of questions, ur focus is always to get maximum insights or strategy which they have used in there daily day to day business.. I am bowing my head infront of you.

[@NitinBajajMOG]

thats so so sweet of you. you are just being kind, I just try to ask questions that I am generally curios to learn, I tried pretending to ask questions because of relatability, but then that doesnt give me boost or motivation. So I always prefer to ask questions that i generally also want to know myself.

[@sanataniYodha007]

Love the Podcast , high value content delivered.

[@NitinBajajMOG]

Glad you enjoy it!

[@user-zw2cf3zb4l]

great work nitin sir. Hope you keep making such insightful content.

[@lahorifitness]

Very nice

[@shubhsharma8393]

Great podcast bhai… keep doing it👍👍

[@shubham-yj2iw]

Sir plz make more podcast on CEO /CMO/ COO - they are also more informative

[@NitinBajajMOG]

I always invite CEO;s and founder, purane episodes dekho. sab CEO's hi hai dost.

[@shubham-yj2iw]

@@NitinBajajMOG also one more suggestion sir " Plz make them complete thr ans without interruption , at the end of the ans u ask cross question on same to guest so tht we can get more info "

[@manishsinghjasrotia718]

high value content by Mr.chauhan

[@NitinBajajMOG]

thank you :)

[@siddharthmyself8615]

To the point podcast, very good👍👍

[@okay89]

best content brother ... entire marketing content its much better than other creators

[@NitinBajajMOG]

thank you so much.

[@shubham-yj2iw]

Informative❤❤

[@NitinBajajMOG]

Glad you think so!

[@pushpajoshi8372]

Nice 🎉🎉

[@NitinBajajMOG]

thank you.

[@NitinBajajMOG]

Marketers think they drive everything in the company. Is that so? I don't think so, running a company is a team work and Shantanu believes in that too. In today's episode we have with us SHANTANU CHAUHAN the Marketing head at Noise. He shared all his insights about how to build a brand, how to run marketing at a large consumer focussed business and so many more insights. 02:51 Top 3 Challenges of Marketers in India 05:54 Balance b/w Traditional & Digital Marketing 09:23 Cost of advertising in a Newspaper 13:01 Challenges of Consumer Brands 19:08 How to measure Brand Recall? 22:05 Marketing Strategies for a new Skincare Brand 27:43 How to plan a Marketing Campaign? 36:35 Using AI for Marketing 44:28 Moment Marketing 47:25 Trends in GenZ 53:07 How to choose Content Creators for your Branding? 01:00:33 How to plan a Product Marketing? 01:06:25 How to select Brand Ambassadors? 01:16:08 What to consider in Brand Spend? #noise #marketing #business

[@subhransusahu234]

"Mastry of marketing "

[@AshishYadav-xk1ko]

Do work on clearly 😭

[@AshishYadav-xk1ko]

Aisa nhi lagta ye podcast bohat confusing ho raha.!

[@shubhamgupta6300]

Bakwas hai ye noise Company 3 saal se chala rha hu ab uske app mai connect nhi ho rha hai noice colorfit pro 3 watch 🤬