1 - DV360 Tutorial - DV360 VS Google Ads - Programmatic Advertising

This is the first video of the series and explains the key differences between DV360 and Google Ads
0:00 Introduction
1:05 - Difference 1
1:48 - Difference 2
2:11 - Difference 3
3:22 - Difference 4
5:26 - Difference 5
6:37 - Difference 6
7:40 - Difference 7
8:04 - Request to Subscribe :)
This video is about comparison between Google Ads and DV360. In case you are wondering if you should switch from Google Ads to DV360. DV360 is one of the biggest DSPs and has access to all major Ad Networks and Ad Exchanges
This is the first video in the DV360 Tutorial series. In this video series we explain about introduction, campaign setup, optimization and rtpeorting in DV360 (Display & Video 360 previously known as DBM or DoubleClick Bid Manager)
Stay tuned for 2-3 videos every week for the complete DV360 Course
Link to the playlist: • DV360 - Step by Step T...
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[@deeptitiwari3699]

I am using this channel as my single source of truth for everything about programmatic.And you'll be happy to know that without having an on the job training I got 3job offers back to back for Specialist roles. You know JD's that have requirements that candidates should have 2-3 years of exp on DV360 and stuff. I got those offers by the knowledge acquired from here. Thankyou so much man :) Sending some love and positive vibes from the community here :)

[@SenatorWeRunAds]

Hey Deepti, That's a wonderful news and great to hear this. It makes me happy :)

[@deeptitiwari3699]

@@SenatorWeRunAds Thank- YOU 💕☘️

[@shamiryednap6112]

Hi Deepti. I would like to connect with you if possibe.

[@deepakkumaryadav9355]

@@deeptitiwari3699 how should i start my career if i am fresher in Programmatic ads ?

[@divymaheshwari2236]

@@SenatorWeRunAdsits a big news sir you are really good at dv 360

[@madhumithasivasubramani7255]

Finally someone talking about programmatic. Sounds great 💫

[@xerx_is_bored]

Do you work in Ad tech?

[@bikashsaikia7302]

After completing dv360, from where i will get the certificate. Is it free. Plz replay.

[@SraCafeSouza]

Thank you for the content! I am currently studying for a job interview and I found your videos. They are really simple to understand and now I'm feeling more confident for the interview. God bless you!

[@pavlabartonova3640]

Oh.. I understood from 5 minutes of your video what I didnt understand reading Google help for 1 day! You are awesome!

[@sootheyourass3010]

Hey, amazing content guys. Just a tip, it would be a lot of help if you can share the presentation deck in the description too. It will help us save time to make notes 😜

[@theax-e6907]

I was searching for good one Who can tell me about digital marketing In real and authentic way and here you r. Thank you. Sir

[@larissaoliveira7842]

This video looks great. Thank you! It has subtitles turned on and I can translate to Portuguese. Please enable subtitles for other videos in this play list.

[@Amaankhan-be1gz]

You are amazing Ovais👏 I wish you loads of success and happiness brother 🙌 I'm looking forward to go through all the videos one by one and will surely share the videos with friends 😊

[@SenatorWeRunAds]

Thanks Amaan. This was a warm compliment. Means a lot

[@shivpratapsingh8692]

Senator, seems helpful! liked the way you explained through insight of dv360 vs GAds,... Keep it going. Commenting for better reach!!

[@user-id2yn4gn8w]

I've read several articles on DV360 vs Google Ads but none of them was really able to highlight the differences properly. Thank you for the great video!

[@SenatorWeRunAds]

Happy it was helpful

[@karanchawla9888]

Thank you, you have explained through comparison. I look forward to learning the rest from your videos.

[@fouziyaisrathsalman5382]

Awesome explanation ! I am preparing for my interview with the help of your videos... Wish you more success bro

[@anacletemendis646]

Sir, I too have benefited so much from your DV360 and DMP video tutorials. The ways you explain stuff so well and still manage to keep it short and simple is just applauding. I had recently applied for digital marketing dept within my company. I wanted to switch from Support services to DM dept. I am so happy to inform you that I not only cracked the interview but Aced it. I would also like to add that, I had been working on DV360 for 6 month before I came across your videos. But your course helped me to bridge the knowledge gab as well as dive deep into programatics concepts. I have shared your YT link with several of my colleagues and friends and will continue to do so. I hope that helps. Once again thank you for the wonderful work. God bless 🙏🙏🙏. P.S. Please make more videos on other DM Tools 🙏🙏🙏

[@Kiran-uz5ug]

hi bro. please support me about DV360. I want dv 360 resume and guidance

[@SenatorWeRunAds]

1:05 - Difference 1 1:48 - Difference 2 2:11 - Difference 3 3:22 - Difference 4 5:26 - Difference 5 6:37 - Difference 6 7:40 - Difference 7 8:04 - Request to Subscribe :)

[@kingsourabh]

Hey Ovais, this is a really great effort you are doing, I have subscribed to your channel.

[@SenatorWeRunAds]

Thanks. Means a lot, Sourabh

[@juanjlondono7893]

Great explanation, keep up the good work!

[@stephenmiller3495]

I can't say I figured it out, but I've definitely taken note. It's an interesting topic. Thanks

[@sujaysingh8554]

Hi Senator Thanks to you I landed a pretty great job in programmatic and now working with 4 really big clients! I appreciate all your efforts. Please also publish content for optimisation tactics ! ❤️❤️❤️❤️❤️

[@SenatorWeRunAds]

Great news. Wish you luck brother!

[@wasifahmed1991]

Amazing explanation. Thanks and appreciated 👍

[@thetruth9076]

Thank you - very helpful. A well done concise and to the point.

[@jijothomas8462]

I come from an agency background with robust experience . & let me congratulate you on this very effective & coherent way of explaining digital 101s . I used this for my internal training .. This is very helpful . You have earned a subscriber . Brilliantly done . keep up the effort . Can slow the narration a little with few basic examples that becomes helpful for beginners ..

[@SenatorWeRunAds]

Thanks Jijo. I value your compliment coming from someone experienced.

[@StrongestCreatureOnEarth]

Let me tell you this.. Ive been out of work for more than 1 year because Corona, and i start a new job in mktg tomorrow, and this videos help me refresh my memory soooo much bro. i appreciate so much

[@SenatorWeRunAds]

Happy it helps. Congrats and best of luck for the new job

[@user-bs2ex2qu8g]

This was really helpful, great video, thanks!

[@vinaykumaranishetti2755]

Great. Finally I found a training on dv360 which I'm looking from long time Thank you

[@SenatorWeRunAds]

Thanks Vinay. Happy it helps

[@anuruprao2056]

This was helpful, Thank you! :)

[@chetankhandewal]

Dear Ovais, Thank you for making these videos. Your content is really good and very helpful for someone like me who has no background on digital. The way the concepts explained are easy to understand. I am really looking forward to more videos and enhance my learning and knowledge. Keep up the good work brother!

[@SenatorWeRunAds]

Thanks Chetan. This was motivating

[@dhruvjaiswal494]

Thank you so much, sir, for providing such valuable content for free your an amazing teacher.

[@Sleeper_Suzuki]

I bought the course which was recommended form one of my friends on udemy and now when I saw it is for free I don't know what to say. I much appreciate your effort for explaining it so nicely , I am however planning to get a job by learning through your course.

[@SenatorWeRunAds]

Best of luck. However the course is not free on KZbin too. After some videos, it is memebers only

[@jeffthesailor]

Really like your clear and simple explanation👍

[@pauljohnson1164]

Thanks a lot, Ovais. The video series on DV360 is extremely helpful. Looking forward to the DCM videos.

[@SenatorWeRunAds]

Thanks for the feedback. Soon!

[@ashutoshtopwal6273]

Cool man ! I was unaware of this thanks for updating me

[@mcfluffy1]

This is a great series and by far the most informative, well explained to be on KZbin. I am using DV360 as a beginner to run App install campaigns, there seems to be very little information on using DV360 only for App install campaign's. Have you heard of others using this?

[@selvakumar-oh7br]

how did you get access to dv360?

[@drborja86]

Really helpful stuff. Keep up the great work

[@knockmusicgaming5044]

Finally you made it sir

[@mahendranm3766]

Nice one! Your voices are crystal clear

[@chetanpdeshpande3439]

Great overview, thanks for sharing!

[@julianasanchez5633]

This was a great video, thanks for such a clear explanation

[@jbrad3147]

This was very informative, thank you!

[@syedflexy23]

Amazing Sir, great knowledge sharing..

[@bhavyasri2632]

Really, it was very helpful for those who trying to learn more about dv360, and yo way of explanation is fantastic,... Pls explain as it is in all upcoming videos... Keep it going

[@SenatorWeRunAds]

Thanks Bhavya

[@mohitraina11]

Excellent explanation , nicely worked video

[@AkshayeMadhokGeeked]

Great explanation. I respect this analais. In my view... Unless you are national or international brand. I do not see a need for this. For ROAS, CPA (performance) driven companies or brands, it's better to use a user data platform like webengage or even Salesforce marketing cloud and multi channel marketing. Rely on first party data etc. For the larger ones spray and pray is fine expanding top of funnel. Im seeing a lot of traditional brands.moving to growth marketing guys abandoning their traditional digital media buying agencies. There's a gap for sure. Perhaps what I'm calling the traditional media agencies aren't doing a good job of explaining what value they bring by using their processes. Only when I speak to someone on that side I can figure out. But if you're in such a setup, i can vouch that come clients are happy. Please give them a reason to continue to invest in these enterprise things

[@iftekheruddinchahil6201]

Happy to Learn!

[@mdsarwaralam7839]

very well explained !! Simple yet insightful

[@SenatorWeRunAds]

Glad it was helpful!

[@ravitangirala1164]

Very nice and apt talk on subject. Great presentation.👌

[@jawaharshan]

well explained. thank you

[@mohammedsafeer4117]

THANKS FOR THE GREAT VIDEO. UNEXPECTED BUT I FOUND BEST VIDEOS IN YOUTUBR. EASY LEARNING VIDEO.

[@bhagyashreebalapure5827]

Hello Sir, Thankyou for making all these videos as it's very helpful Just one request can you please make some videos on 'The Trade desk" as well.

[@kerrykunda6710]

Thanks for the great information. My question: Given that I want to start an advertising agency, which of the two (Google Ads or DV360) should I master?

[@hammadkhanongplus]

Quick question, pls if someone can respond- Can DV360 be used for performance as well or its mostly for branding? Whoever I spoke to, including people from Google say its more for top funnel at best and definitely not for lower funnel performance optimisation

[@popeechanda6577]

Genius, teachers like you need more exposure on KZbin for people like us who have to dabble with programmatic ads as a part of our day today work now. More power to you and thank you for the video which is beyond amazing 👏, God bless you, we recently integrated with Khaleej Times, hence I knew what you meant:) take care and rise and shine, cheers:)

[@pilot9792]

Awesome video!!!

[@hridyanshsharma3707]

Amazing stuff

[@Vivekarms]

Very nicely explained 👍👍

[@farisst3630]

Very good explanation 👏 👌 👍

[@GauravDixitgrvchiya]

Hi, can we use imps trackers for KZbin Campaign on DV360? If yes please let me know how we can use this or how we can place this tracker in KZbin campaign.

[@ravimodi3927]

Thanks for downloading this

[@DehradunWala]

Very good ppt hasne ka MN hota hai ..

[@clementcaubeyre3943]

Is it possible to track the volume of impressions and clicks per publisher on DV360?

[@sukusrivastava]

Great video sir... Really needed

[@SenatorWeRunAds]

We will have the whole series for complete DV360 tutorial. For now, you can go through the 4 videos we have uploaded

[@krinal]

I like the video but I really like the channel name, it’s what got me to click on this video from serps.

[@kunalmishra1443]

Can i retrieve the dv360 data using the python api and store in my own db?

[@siddharthundare6939]

We want to change google ads / dv360 creative display according to the cricket score. Is their any solution for that we can do in realtime? like e.g. The cricket score can be integrated on the banner with the moment-based communication in the case of 6, 4, wicket, or any other trigger where there is no 6, 4, or wicket there will be deualt crative. We already have Cricket API.

[@libinjoseph3289]

what is the minimum budget spend for a agency or an advertiser to start with DV360

[@journeystrong]

GENIUS

[@nandinisharma2842]

Love you 😛

[@DigiBuddy-lm3ch]

Hey, when im tryn to login thru DV360, its taking me to endless loop of signing with my account and taking back to the same page. Pls help

[@user-ec1gw2th3f]

is it possible to buy the google dv360 as a inhouse marketer?

[@bytesalsecurity4251]

Can you guide regarding the minimum amount spent required by google ads account to enable youtube lead generation form in India ?

[@overthelimit3341]

what are minimum requirements to get approval of DSP platforms like mediamath..OPENX ..rubicon ...DV360?? all have different criteria?? and Do we have to pay them even after for approval???

[@tirthluhar6405]

Subscribed 🙏

[@sexylady007]

Sos un capo chabón. Greetings from Argentina

[@SenatorWeRunAds]

Thankyou so much. I appreciate it

[@adheeshjain9256]

Hi Sir. Thank you so sharing this informative video. This short quick comparison will really help us to crack the interview if something related asked. Also sir. From last 6 months I am looking for a digital agency in Dubai to start my career with. Can you please help me on that?

[@neverevergiveupbro]

great

[@princegr8ness]

Does anyone know who do I reach out to from Google to access DV360?

[@majak899]

Dear Creator of these materials :) They're super useful and I wanted to ask if they're still up to date after a year. Does Google make a lot changes as it happens in GoogleAds?

[@amolwadhwa7]

Love the name of the channel 😅

[@SenatorWeRunAds]

It was a spontaneous selection

[@shinyringo]

Appreciate the video! I think you might want to switch out your mic because it sounds like it's coming through a radio and it can get pretty hard to hear at times. Other than that, great!

[@SenatorWeRunAds]

A lot has changed since this video. Was recorded in the first month of starting on KZbin.

[@engineerantonio9]

Tá sem legenda, por favor habilita essa função

[@ceylangur7833]

Hi Ovais, thanks a lot for the content, I have a question for you, how do you think the decision of Google to block 3rd party cookies in a close future will affect DMPs and the functionality of DV360 given that the audiences from 3rd parties is one of its strengths?

[@AkshayeMadhokGeeked]

Good question. There's no answer. In my view first party data is the holy grail and perhaps the only assurance. Traditional setups need to start doing the work. Else they will not survive. This is exactly what happened with print, radio. And within digital there a bid shift happening. If you understand the difference you will know. It's not about asking clients who much money you will spend. Instead it's about how much can we make for you. I'm invested in your revenue. Reach does not matter

[@avrilcharles2804]

Can you please share content on BVOD advertising

[@gilbertos.s1376]

There is a way to export data from DV360 to a table to bigquery? I already have the Big query exporter linked to a account in DV360, also i have a project and a dataset to receive these data.

[@SenatorWeRunAds]

Yes. You can do that

[@gilbertos.s1376]

@@SenatorWeRunAds Do you know of any documentation or tutorial explaining how to do the step by step?

[@user-zu7vz5yr8k]

Hi Ovais, I'm not sure whether to learn from KZbin by joining the membership or go for the Udemy courses. Could you please provide some guidance?

[@SenatorWeRunAds]

KZbin you get access to all courses for a monthly subscription. UDemy you get lifetime access to one course and get a certificate. Content is same

[@rajeevkumar-mw1wc]

i want to learn about search ads 360 so that i can use to run campaign

[@willianarcaya]

Thanks

[@SenatorWeRunAds]

Thanks Willian. Means a lot

[@kashish584]

Hi I faced a situation recently in DV360. I accidentally archived a campaign and then unarchived it n lossed all the campaign data. Is there any way to revive that campaign data ?

[@aisweryakailash5995]

Did you find any way to revive data?

[@dyaiqbal9696]

sir i couldnt access this video i have subscribed this but not successful yet sir why?

[@bikashsaikia7302]

After completing dv360, from where i will get the certificate. Is it free. Plz replay.

[@osmanali1371]

Would like to know more about setting up a conversion campaign in dv360.

[@SenatorWeRunAds]

Very soon coming in the same playlist

[@AbdullahAlAsif]

Thanks for the amazing tutorial. I am unable to find the video of different methods of programmatic advertising/inventory as you mentioned in the video that there's a link in the description. 05:20

[@SenatorWeRunAds]

This topic is also covered in 12th video of this playlist. For basic concepts watch this: kzbin.info/www/bejne/hJqbimdtbL6EZ5I

[@nickjhon2225]

Dv360 is only for publishers website like news blogs right it is not displayed in search result of google. Please clarify that.

[@SenatorWeRunAds]

Not Google Search. Websites, Apps and Connected TV, and other google properties like KZbin, Gmail, etc

[@dineshrawani6326]

Hi do you take any training session for dv360 & dcm.

[@SenatorWeRunAds]

Hi Dinesh, we do it for corporates or Agencies and not 1:1. However, if you are willing to learn, you can subscribe and all the videos will be uploaded within a month

[@anmolsethi1988]

Content is great, just the audio could have been better (Adobe auditions)

[@SenatorWeRunAds]

Thanks for the suggestion

[@dilshad404]

In this video. In the section of Ideal for: Minimum budget spend needed to get qualify for an account. Means ?? Whats the amount?? Can u explain please...

[@SenatorWeRunAds]

It depends on the country. For an example, in UAE we are talking about 500K USD a year

[@dilshad404]

@@SenatorWeRunAds what budget needed to get qualify?? Is it google ads to be runned for 01 year??

[@SenatorWeRunAds]

Yes

[@SenatorWeRunAds]

Drop and email to [e-mail] and I will connect you to the right person if you are willing to open an account

[@AkshayeMadhokGeeked]

500usd, gosh you're have more money to spead from here to Wazoo. Save it. Make better videos instead

[@darshanbhoknal191]

Sir,Thanks for this video , Current I am working as PPC EXpert , want to learn more about dv360 , dbm and dcm. Your tutorials are sufficient for this ? Please guide me .

[@SenatorWeRunAds]

Yes, Darshan. For DV360 we have discussed everything. However stay tuned or the upcoming vidoes

[@lijorockyvadakedath5106]

Amazing Video Course. I have a question " What does the term "flight" mean in DV360?

[@SenatorWeRunAds]

Flight means the duration between start date and end date

[@lijorockyvadakedath5106]

@@SenatorWeRunAds Thank you so much for answering

[@ramziramzi8224]

Hi sir I am trying to get dv360 account by contacting the sale team i am not receiving any responses . Is there any alternative method

[@SenatorWeRunAds]

Send me an email on [e-mail]

[@harisqazi33]

Sir Please unlock all videos, in my country we cant join as a member. Thankyou

[@zahidulislam4041]

As a Student What Should i learn First? Which one will be easy to getting job? I'm Confused About Digital Marketing Concept 😭 I Don't Know where to Start? SEO, SMM, Google AdWords, Or Programmetic Advertising? 🙏🙏 Help me 🙏🙏

[@AkshayeMadhokGeeked]

Do free Google or facebook ads for anyone you know who can trust u u with little money. Prove yourself. All the knowledge is available for free

[@sreerejkumar9459]

How can we find authorized resellers?

[@SenatorWeRunAds]

Search on Google, Google has a website with list