The Only Google Ads Tutorial You Will Ever Need (FOR BEGINNERS)

In this google ads tutorial for beginners you'll learn step-by-step how to run ads on google. This is a COMPLETE A-Z Google Ads Course designed to maximise your conversions while paying as little as possible for your clicks!
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⚒️ Best Online Marketing Tools:
meticsmedia.com/tools
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Conversion Tracking Tutorial ▶ • Google Ads Conversion ...
A lot of the tactics I share here in this video I've learned from taking Charlie Brandt's eCom course. I'm am not affiliated with him but I highly recommend his youtube channel and course:
Charlie Brandt's Channel ▶ / charliebrandt-ecom
0:00 Why you NEED this video!
1:44 How Google Ads Work
8:07 Set Up Account
9:35 Account Structure
11:14 Campaign Settings
19:52 Bidding, Ad Rank & Quality Score (important!)
28:55 Ad Extensions (Increase CTR!)
33:39 Ad Groups (best strategy)
35:33 Keyword Match Types
40:15 Ad Design
46:00 Negative Keywords (save money!)
50:31 Keyword Planner
52:57 Ad Optimization
You're not only going to learn the basics of how to use google ads but I'll also show you a winning strategy to maximise your quality score so you get the best place in google search results and still pay less then the competition. Creating google ads that are as relevant as possible to the keywords you are targeting is the best strategy to earn money from google ads / google adwords.
In this google ads tutorial you'll also learn how your google account is structured so that you can keep all your campaigns perfectly organized.
You're going to learn exactly how bidding works on google ads and I'm going to show you a bidding strategy that I use to maximize profits on winning keywords and cut losses on non-profitable keywords.
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The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!

[@MeticsMedia]

Quick tip: the latest studies confirm that people who scroll back up to like & subscribe get 10% higher conversions on their google ads. It's crazy!

[@soufianemakoiffe7551]

Hhhh nice joke man kepp going you give good information with easy explain

[@Khalia._.]

Thanks! Waiting for your new video. Please make a tutorial for local inventory ads Google. Thanks!

[@SivaSakthivelK-dv9qb]

i ve a question should we pay more if we wanted to make ad on top

[@Driftergirl24]

I am doing the Google analytics Coursera and this was way easier to understand. Thank you

[@scupas2329]

what firm conducted this study?

[@TweetgirlZ]

10 minutes in, I had an "AHA" moment. Thank you for making Google Ads clear to understand.

[@happy.lion2021]

I just came across this video 3 years late but the clarity is refreshing. Thank you Simon. Other videos complicate this topic but yours is so clear.

[@Nishola]

Thank you so much for this video. This is the only one I’ve watched that actually explained every step. The others just stopped at creating ad groups.

[@kylarussell6038]

The best Google Ads tutorial video I have found. Thank you for being so detailed. This has helped me a lot :)

[@plumagolden]

As a self-taught individual who has made money from his learning online, I truly find this material to be pure gold. Blessings from Mexico 🍀

[@vvorldnewsmedia]

fake unless google and you tube LET you make money, you're not going to make a dime I have been trying for over 15 years. and it does not work unless google wants you to.

[@mathiasfrandsen5468]

Thanks for sharing! i might give the video a watch now. Love from Denmark back

[@brownsugar8745]

Thanks for the info. All love from Ohio ❤️

[@teresamarieross094]

You are the only one that does all demarcation of how to setup google adsenses and actually show us step by step. I have been having trouble with what goes whete and what do put things in the right areas. I haven't used google ads before and tried to setup it up but got confused. So today I decided to try and look for a good video on this and came across yours thank you so much. This will change everything for me and my husband. Thank You again.

[@SinemDurmaz-j]

This is by far the best Google Ads Tutorial I have ever come across. The way you explain concepts succinctly is just amazing!

[@entrepreneurwealth-makemon1155]

Great tutorial. Google ads can be expensive at times but also highly profitable if done right!! Don't give up on your YT dreams people!! 💪

[@beachlife4325]

Finally, somebody's giving me the information I was looking for, thank you so much!

[@DCTheSnapper]

This was everything I needed. I’m building a photography business and is focusing on marketing for it. This helps a lot. Thank you. ❤

[@RoderickAllison-ie1nk]

You putting this up for free is actually clutch - praise to you

[@blackroses_818]

This was amazing and definitely worth the hour. Thank you!

[@johnduvall6267]

Having now just read a few more of the comments below. I just want to say I concur with them all. I love the fact that you steer away from the hype. You speak to us as fellow human beings. Too many wannabees go for the Televangelist approach. And watching their hand gestures drives me insane. :-)

[@JosephLawrence-lt8qo]

Everything is clear. Brief and clear. No water. Thank you)

[@lovelyntorrefiel5189]

There are so many people who are giving tutorials out here but yours is by far the best :) You are so articulate and precise in giving guides and tutorials! Keep up the good work 👏👍

[@abdulghani2117]

This is by far the best free tutorial on Google ads I have seen, spoken accurately, with brevity and clarity, No comedy, no motivational speaking try outside, just down to business. Answered so many of my questions. We have a good one here Thank you and I know you will continue to build wealth.

[@MeticsMedia]

Glad it was helpful!

[@mystique5113]

I concur. Wholeheartedly.

[@ebubechukwuchinweze]

Thanks, Abdul your feedback has given me a 100% reason to stick with it.

[@abdulghani2117]

@@ebubechukwuchinweze where you from

[@ebubechukwuchinweze]

@@abdulghani2117 I'm in Nigeria. how about you?

[@duranfontaine4433]

ou've always been my mentor in here, thanks so much for this extensive training. It's priceles

[@jordanng5716]

After 2 years of this video being posted, I am still watching and educating myself from this content! Thank you for the guidance mate.

[@tadders2172]

this is probably the best tutorial on something so bloody complicated ever. Great job

[@mynsha.learning]

Superb video, clearly explained in detail all the aspects of setting up a Google Ad. Amazing. Really appreciate the time and efforts you take to help people out !

[@TheZiggyBomb]

Long but not boring! Very informative. Thank you for sharing.

[@Lonelyblock]

This has to be the best, and most informational video I've seen on this topic; Thankful for you and how you are sharing your knowledge without making us buy a course! Thanks!

[@Emilia-Wyatt]

Wow! this is what I can just say, because I have no words to express how much I liked the way you explained things here. Thank you so so much to you for this teaching!

[@zobaid4301]

Thank you! Extremely appreciated

[@cumybell4860]

You did a great job on teaching us everything we needed to know with using google ads. You were very direct and straight to the point. I appreciate you so much. you have a "new subscriber" here .

[@gigiondemand]

FINALLY A TUTORIAL that shows everything in depth. Thank you so much for this. Looking forward to diving more into your library of content.

[@luckyfridayartist]

Fantastic tutorial. I'm an artist living in South Africa but selling to the U.S.A. This helped enormously!

[@meryamle6270]

I subscribed 🙂 Thanks for this detailed video. I needed it 😊

[@GyanWrap]

Thanks for making this process less daunting for beginners!👍

[@razkhan6377]

thank so much if you just scrolling through the comments section wondering wheather its worth your time DEFINITLY 100% recomend this video the amount of value and make sure to like this video you and subscribe

[@elliehomes]

Absolutely outstanding tutorial. Thank you, Metics!!

[@LeilaniChishti]

I have a short attention span and this tutorial is so much more efficient and easy to understand than the tutorials provided by paid course providers. Thank you Thank you!

[@hichamfouad9854]

thank you metics for such an amazing course I learned a lot

[@MeticsMedia]

Great to hear!

[@lunas1793]

Wow what a great course! You are so articulate and well spoken, thank you for this informative video

[@MeticsMedia]

thanks so much!

[@Wilsel-kj9eh]

You deserve thank you. A lot of work you've put in here. I have subscribed because of the quality of the video and the time you've put in.

[@user-dl9cw8ys8g]

Great Tutorial. Easy to understand and apply even for beginers!

[@hilalyusuf5874]

This video is the one of the best video i have seen so far.. the way you explained all the details with an example were so helpful to understand.A lot of praise and respect for the time you took to explain all these.. excellent video.

[@yutingzhao4949]

This video is amazing. Honestly, we have a course that requires a Google Ads certification, and when I look at the study materials, I feel that many concepts are very scattered, and I can't connect them together. After going through the materials, I have no idea what to do. This tutorial clarified the principles right from the start. Thank you so much!!!😭😭😭

[@DianaGrigorieva-fz4kz]

I can only repeat what everyone else is saying. Outstanding tutorial! Clean, crisp, and to the point! Thank you

[@jninlove]

I really appreciate your efforts in making this tutorial on google ads.

[@kierenkane7516]

This was so valuable and brilliant. I find watching these before doing the Google Course itself helps me understand so much better!

[@nadeemullakhan1510]

Hey, do we get a certificate after we complete this free course on google skillshop?

[@Viewsncues]

that was really helpful. thank you! ill keep watching your tutorials!

[@jonesmurangiri1419]

I am finding my way into digital marketing and I have to say that your channel is the first point of navigation for any newbie.Thank you.

[@michele2904]

THIS WAS AMAZING! As someone that is starting out your information is clear and precise. Thank you very very much!

[@omaradyo3923]

Addifional

[@DenisHart-xv8vf]

Crisp, smart way of explaining, necessary and sufficient information. That was helpful. Thank you.

[@IremTokgoz-kw7pg]

This is just so great. You're not only be able to help business owners specially the locals to promote their products and services but also to convert it into great sales! Keep it up! :)

[@stevesathit]

That was the most crystal clear explanation I can find from KZbin, thank a lot

[@rickmicallef174]

that was fantastic , i'm a builder in Queensland Australia and i'm about to use google ad words for the first time to promote my deck building business.

[@ceciliapulido9303]

Thank you! honestly you explained this more comprehensively then the instructor of a DM course I'm taking! Great thanks!!!

[@nathanfothergill]

I can only repeat what everyone else is saying. Outstanding tutorial! Clean, crisp, and to the point! Thank you 🙏🏻

[@user-zu9fg5uo8g]

Use this details 👆 write me for more tips.

[@N46012]

Salamat sa fallow ninyo'ng lahat at heart Google and KZbin channel Facebook page and Meta base at thank you ma'am and sir Pasensya na kasi mahirap lang kami

[@bookmondo2024]

totally agree. the best. Straight forward and real. better than a lot of padded payed training i suspect

[@johnnykromerophotography]

This was by far one of the best tutorials I've seen and I"ve watched hundreds of videos. Well done, well explained and professionally made man good shi.

[@TheLordemp]

Hi Metics, This tutorial was great but for a person like myself who is not very savvy with the terms being used in the menus, I had to back track many times to get an understanding. It was very hard to keep up with the menu options adjustments. Im glad you mentioned the Glossary idea. Building an E- commerce store is not an easy task as they say it is.

[@emmanuelmonday3151]

Hello Lordemp, I see you are interested in dropshipping business

[@bobdicerbo4356]

GREAT tutorial! Real, honest and comprehensively super helpful. Thank you.

[@ioanailiepiano]

Wow, thank you so much for your time in the first place! This might be a 1h-long video but the time you went through to gather all this experience must’ve been of the order of months, if not years! HUGE thanks also for giving all of us so much valuable insight and advice for free!! I am truly appreciative of the thoroughness, it’s exactly what I need to understand in the first place where to start and how to optimise my ads. I’ve watched a few “tutorial” videos on Google Ads but none went through every button and option to make me understand what do I need and why. So really, THANK YOU! P.S.: Funnily enough, I also live in Switzerland 😃

[@user-pl4pv1lb4h]

Hello how are you doing are available for chart or few discussion?

[@emmanuelmonday3151]

Hello ioanailiepiano, I see you are interested in dropshipping business

[@albacraft4558]

This is just what I have been looking for. A calm, detailed explanation of how do do Google ads. No frantic THIS IS HOW YOU MAKE MONEY shouty presenter. Thanks, I'll be checking out the rest of your videos.

[@abdulghani2117]

Same thing I said Ky Goosby on FB

[@jawadabdani]

Whoa, that video I stumbled upon today was freaking awesome! I've watched a bunch of vids about Google ads, but they were all hella long and super confusing. The way you broke it down in this video was like a breeze to understand, easy peasy!

[@ma.luisabanas9059]

What a great tutorial! Super helpful! Thank you 🙏❤

[@thefifthdesign5825]

Thank you so much for this, you have been wonderful!

[@WalterBurke-ri4lr]

Really clever explanation and no unnecessary verbiage! Respect! + subscription

[@chianihernandez9749]

This is one of the best videos about google ads out there. It was straight to the point and precise, now I feel way more confident on google ads ❤

[@rickgoesrawr]

Thanks! You explain everything really well.

[@MeticsMedia]

Glad it was helpful!

[@PhillipDavisMarketingSolutions]

Thank you! That was well put together.

[@LucianPitic]

I am advertising small restaurants, looking forward to hearing some insights from you ;)

[@dwanproductions]

THIS WAS AWESOME!!!! Thank you for breaking it all down. I would be interested in seeing how I can use this for my service based business... as far as selecting the right keywords. I'm also working on getting certified with Google Ads and a few other of their certifications. I'm still wrapping my head around the terms and vocabulary. But this was a great start to see how the whole process will go once I get started. Thank you so much!

[@friendofnature1662]

You are great! Quick and to the point! Immediately can somebody start running ads successfully, in seminars they don't teach you with so practical approach !! Keep doing such great tutorials😄

[@JerryMona]

Brilliant tutorial. Extremely helpful from start to finish. I went from not knowing anything about Google Ads to now feeling like I have the tools to create and optimize an ad campaign. I recommend taking detailed notes along the way - it will save you time in the long run. Thanks for putting this together.

[@user-pl4pv1lb4h]

Hello how are you doing are available for chart or few discussion?

[@Ilovesocamusic]

I am half way through your tutorial, and i can say it is the best and most explicit i have seen so far. Thank you,

[@patrickconheady8015]

I was about to make the same comment. Thank you both.

[@luvlynessy]

Did/ are you getting conversions?

[@albertokayvon5719]

The annoying google assistant keeps popping up when you said Google. Thank you for sharing this valuable information I've learned a lot!!

[@creatingfuturepotentials1679]

Thanks so much for this video. I knew nothing when I started it and as promised, I feel like I have a decent understanding now. The business I am looking to make ads for is an online coaching business

[@victoriarebolar3010]

Fantastic video! A perfect balance of detailed and concise - exactly what I was looking for! Thank you!

[@vvorldnewsmedia]

fake unless google and you tube LET you make money, you're not going to make a dime I have been trying for over 15 years. and it does not work unless google wants you to.

[@emmanuelmonday3151]

Hello Victoria, I see you are interested in dropshipping business

[@johnduvall6267]

I can't even begin to imagine the money I have wasted using Adwords over the years, having just watched your very precise and clear vid clip. Kudos.

[@niniaartis2008]

I looked at tons of KZbin videos on this subject.. I subscribed because of this video thank you for the lessons

[@bhavya7926]

I really appreciate the time and effort you put forth into making this video. Absolutely outstanding tutorial. Simon presents complicated material in easy-to-understand term. Thanks Bro

[@olivialovesdesign]

Why cut and paste and just steal the persons who posted 4 months before you - comment? Are you THAT daft you can’t just say thank for the video or whatever without having to literally copy and paste someone Else’s comment.

[@user-pl4pv1lb4h]

Hello how are you doing are available for chart or few discussion?

[@AntonyPratap]

Glad I stumbled on this video! Simple hands on. Clean and no cross-selling. Thank you mate, I'm going to put it to action. Look forward to more on other platforms. Cheers, keep up the good work.

[@user-zu9fg5uo8g]

Use this details 👆 write me for more tips.

[@vvorldnewsmedia]

fake unless google and you tube LET you make money, you're not going to make a dime I have been trying for over 15 years. and it does not work unless google wants you to.

[@HenryMartin-fi7sr]

Appreciate the non-fluff straightforward approach. Was a great review for me. Thank you!

[@borabreeze]

Excellent tutorial Simon, I love the ability to get insight into what's working. I'm going to direct people to this video to gain understanding and eliminate confusion.

[@jrpcoins]

just opened up my store and was given a score of 88! not bad now im setting up my ads with the help of your video!! keep up the good work dude super resourceful and helpful!

[@RAWShaw20]

How did it go?

[@jrpcoins]

@@RAWShaw20 pretty smoothly 😁 just follow what dude says in the video and you’ll be good to go!

[@user-pd7uj8zb8j]

I appreciated that you used a product as an example for search ads, normally it's always serviced based.

[@liudavid305]

Thousands of thumbs can't express my feeling, thank you, Metics, you're the best.

[@martingreiff5125]

Great! I've been using GA for ages but this still gave me a few insights. What I'd be interested in next is all the recommendations that Google tend to release and eventually implement automatically. Which ones are there and how to monitor or switch off automatic implementation of new features?

[@monjurmiah8824]

Cool, for someone just starting to learn about Google ads is there anything You think I should know that isn't mentioned in this vid? thanks.

[@martingreiff5125]

@@monjurmiah8824 Hi. I think it's great to get structure. Maybe more details bout ad creation with the available formats - What's a good basic setup to complete the ad group.

[@monjurmiah8824]

@@martingreiff5125 Appreciate the reply. I'll look into this.

[@nellainayagam7540]

Clean and clear,,,short and sweet,,great tutorial

[@blaniklak20]

Bravo! CLEAR presentation, LOGICAL sequence of info presentation, plenty of easily understood EXAMPLES, and no time wasted on attempts to be funny, cool, or otherwise "interesting." Simon, if university professors taught like you, people would routinely be graduating super-well informed, competent and ready to succeed--FAST. Many thanks. You're a true professional.

[@chinthakaperera30]

Excellent video. Covered everything a beginner has to know before going live with google ads with very clear explanation. Thanks a lot sir !

[@Truaura]

This is amazing Simon! Thank you so much for sharing your knowledge!

[@davedeamon]

By far the most extensive and clear tutorial on a complex subject I came across so far ! Would love to go through similar tutorial related to ads on KZbin, FB, LinkedIN etc

[@davedeamon]

Yes simon

[@exprealestatehub]

Thank you for this amazing tutorial. I have taken many courses on Google Ads and this one is by far the best. Thank you for explaining the logic behind bidding, quality score, etc. and for covering ads extension. It changed the way we thought about our ads.

[@dominiknarewski1820]

Hey, do you know where to find extensions while creating campaigns?

[@poojakhanolkar3290]

Your tutorial is amazing & very helpful! This doesn’t feel like an hour long since your explanation is wonderful, easy to understand and straight to the point. Thank you so much!

[@AlbertSimons]

agree!

[@rinqoboy1192]

Your tutorial is amazing ❤

[@leonjorjorian5562]

Great video brother I wasted money on 3 agencies and did get results so when in doubt do it yourself. Your really explain all the roadblock and tips to get good results thanks

[@frankslinger9199]

I did two paid ads last week. My optimization score for the first one was 91 and the second was 93.7. I will follow up with your tips on how I can improve those scores by going back into the data that Google provides and make a few changes to each campaign. I did a little research and saw that an 80 is average for most campaigns. Looks like you got me far beyond that. Thank you again for your help. Looking forward to expanding these ads to cover a greater area as our company grows.

[@mindful47]

When u mentioned CPC at max of $2, I knew you were legit. I used to take up a dropshipping course and that's what I learnt too. Although we were using FB ads, the logic is the same. I've seen people teaching others to put like $8 for CPC, and I mean, that's really too much especially if you are a small biz. Anything more than $2 IS BAD. So great, you are a good teacher !!

[@hz974]

What is CPC ? Im still new to this.

[@emmapier6776]

Hey, really great tutorial, thanks! One question, from 40:00 you're recommending to making multiple Adds, yet in my Google Ads account I can make already many more headline/ searchterms and description variations than I can see you are able to make (for example 4 descriptions instead of 2). Would you still recommend me to make multiple? thanks!

[@katienorbury4988]

I'm having this issue too! Do you think this is an update? Could you let me know if you found the solution? :)

[@lakshmiprabha1543]

Hi buddy, that was a awesome video. Loved watching and learning it. You have curated and put together it wonderfully.

[@rapha1956]

Thank you so much for this super class! I wish more people share this kind of content with this much clarity and will ...

[@vvorldnewsmedia]

fake unless google and you tube LET you make money, you're not going to make a dime I have been trying for over 15 years. and it does not work unless google wants you to.

[@soresl]

I subscribed for this video. Just finished setting up my ad campaign right now with 100% optimization score thanks to your guide. Thanks a bunch!

[@huzaifakodvavi4843]

can we have a conversation about setting up ad campaign?

[@carlitoselnica9840]

Google recommendations usually make you add a lot of keywords that you dont need and Target CPA is not as effective as Maximize For Conversions . I maintain a 70% score to keep the partnership , but my optimizatins work a lot better than the Google Recommendations. They just want you to invest more money. I've been managng google ads for 10 years and I have seen a lot of changes that they have done to make more money.

[@kaifrahman999]

You said some valuable words at 7:30. I just opened your video & liked & subscribed just after watching 3 mins.

[@user-wz6np4lr7n]

You did an amazing job with this video! I wish you success and growth in the years to come. Cheers, brother! Well done!

[@ciumararodriguesdietaesaud1818]

Ótimo conteúdo, bem esclarecedor.obrigado!🙏

[@muhammadyaman9506]

❤❤❤❤😂😂😂

[@edwardkhoury2424]

God bless you man. This is too much to give away

[@MeticsMedia]

Thanks man!

[@macdonaldquammie4021]

e's a Blessing. Always give to HIM with your new-found wealth. I WILL!

[@SettingPoints]

Just found your channel. I enjoyed the tutorial. Look forward to seeing your other videos.