Neuroscience of Persuasion + Strategies for Changing Minds and Behaviors (The Social Brain ep 27)

How does the brain persuade and how does it become persuaded? Can you use neuroscience to persuade others? In this episode, we unravel the neuroscience and psychology of persuasion. We draw on the work of Drs. Robert Cialdini, Emily Falk, and John Cacioppo to explore the science behind influencing behavior and facilitating positive social interactions.
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Chapters:
00:00 How to support this show
00:58 The importance of persuasion in daily life
06:03 Principles of Persuasion (“Influence,” by Robert Cialdini)
06:48 Principle 1: Reciprocity
11:27 Principle 2: Scarcity
15:23 Principle 3: Authority
18:37 Principle 4: Commitment and Consistency
20:46 Principle 5: Liking
23:40 Principle 6: Social Proof
29:07 Principle 7: Unity
30:25 The Neuroscience of Persuasion (vmPFC and ventral striatum)
44:40 The Role of Brain Synchronization in Persuasion
49:55 How to Tap into Your Audience’s Neural Value System
58:05 Using the science of persuasion for good
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Related Content:
- Previous Episodes of The Social Brain: • The Social Brain (Podc...
- Taylor's Lecture on Influence: • Group Dynamics: How do...
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#persuasion #psychologyofpersuasion #brain

[@valeriagenova8533]

I'm autistic and these kind of social rules used to frustrate me a lot when I was a teen. For example: 2 people are arguing in the classroom and the one who is believed to be right is the one who is more liked by most of people, without even listening to the counterpart. That's incredibly illogical 😅 Also I don't automatically trust someone because of his title, because I know that having that title doesn't mean you were exposed to every aspect of a topic. For example a physician maybe has never seen a certain disease so he isn't able to diagnose it.

[@senseofmindshow]

I empathize with you and completely agree about how frustrating (and incredibly illogical) it is when popularity or authority wins out over rational argument.

[@georgeelgin3903]

that 's sad some people confuse autism w/ADD, but good newZ both are somewhat manageable ... is being liked an obession ?

[@vivekrtalks5861]

I am want to change my brain pattern like stress trauma please help me out if you understood I facing to much stress and road accident tbi back side of right brain and no family support in my mental health issue I am unemployed from 8 month and I am married.

[@georgeelgin3903]

Andrew:i notice you Read "disordered minds" -- Kandel (chapt 3) ? think Autism vs ADD cortical disorder probably can't be changed ...