SEO is Dead in 2024

[@Matt_Marrs]

Have you spent years on your SEO for someone to just pay for a spot above you?

[@ekot0419]

I just finished 3 seo courses and I am just about to write my first blog post. Lol You know what sir. Maybe I should have never got into seo. I spent 100 on a KZbin course a year ago. But I got dragged away with seo. Would you suggest that I create videos before making my site? I am confused. Because both takes time. And my blog site only had the structure created

[@Matt_Marrs]

@@ekot0419 Both are probably necessary for a business, but I don't see a problem starting with KZbin, then slowly building out your website.

[@piotrseo]

I've been working in SEO for over 10 years now and running my own agency at the moment. I 100% can confirm that SEO is not dead at all. It has changed significantly over time and those who adapt survive. For certain business and niche categories SEO might not be the best marketing channel however, for others it drives the majority of their revenue.

[@Matt_Marrs]

I agree with you that SEO "can" still be effective. I did SEO for an international non-profit for years and with enough effort and money... it can certainly help tilt the scales in your favor. My observation and talking with business owners is that they are being asked to pay $3k-$15k a month for SEO services regardless of industry and strategy. It just isn't the full proof strategy it use to be 10 years ago and businesses have alternate strategies now that don't include SEO.

[@TopMysteriousBytes]

I've been doing it since 2013. SEO is probably not dead but it has become costly and it's not for everyone. In the past, it was all about keyword, on page SEO and all those things. People spammed it and as a result, here we are. Now, it's all about money and brand, those who can bring more direct traffic, those who can get their brands searched, those who can get more links, those who can copy others websites, yes copy, people are literally copying and modifying stuffs & they are doing better, whether an expert admits it or not. Education should be free but we delivered education to wrong people who misused it and spammed it. Google became strict and these days, people and SEO experts are at a loss. Competition has increased, only 10 can stay out of millions. I am ranting about it but it is totally justified because all these SEO Gurus out there are just giving fake hopes to their students because what works for them, can rarely work for others, it's no longer about a single tip or trick anymore. And we must stop this business of selling SEO courses on the tip of nails that only hard workers win.

[@allen_ehlert_mortgage_agent]

Matt, you absolutely nailed it! It's crazy to me that this video hasn't gone viral. Your arguments convinced me that I need to pivot my strategies. Thank you for this great content :-)

[@Matt_Marrs]

Thank you so much for that encouragement! This channel is pretty new, so any likes and shares go a long way! Appreciate you watching!

[@HassanBelghali]

I said that 15 years ago. Google uses our websites to make money.

[@digitalbizweb]

Nah. Almighty YT algorithm doesn't think it should go viral.

[@Fostit]

Wow man, thank you so much for making this video. I've had the same problem with my website, this is gold. Good luck mate.

[@Matt_Marrs]

Appreciate that. Glad it was helpful!

[@moutonadvisory]

You are 100% correct. With their new Ai rollouts, regular SEO is gone. You will have to pay. They can now serve up their own Ai info. There is no need to send someone to a website for information. I think you are right about video, and maybe people search within “communities”, e.g. Medium, for good writing, not AI AI-generated i.e. skip Google and go to your social media site / sites with more specific communities and search there.

[@Matt_Marrs]

Bingo! I made this months ago and it is only proving to be more true with time.

[@thegrowtheffect]

Interesting. I'm more interested in user behavior though. User studies have been showing that most people do not click on sponsored results. Additionally, there are different kinds of users. Some are more detailed oriented and they are more likely to click through because they often need/want more information (aka they are needing the know, like, & trust factors). However, I don't disagree that SEO has become more challenging, especially for small businesses.

[@Matt_Marrs]

User behavior is super important.

[@beryket]

Great video!

[@Matt_Marrs]

Thank you! Glad to have you here.

[@wtfjusthappenedtome]

I think SEO was a good way to get to the top of the search results without actually having good, relevant content on your websites. I think it is a big part of why search results are abysmal nowadays (just go to any recipe-site) but selling the top spot to the highest bidder is not exactly a great alternative either...

[@Matt_Marrs]

I completely agree! The implementation of AI will only make it worse.

[@AllAccessConstruction]

Like you said it really comes down to the niche. Great Video overall .

[@Matt_Marrs]

Appreciate it!

[@LordMada]

08:55 I think Google said it before SEO about the content not throughout the layout of the website you're creating, so investors will have to spend money for the content utilization not website layout and that's from the beginning, so I think they JUST do hammer on such principle.

[@Matt_Marrs]

Google is sticking it to all those SEO companies 🫣

[@Digitalmarketinggallery]

I think we are missing thing together SEO is free while SEM is not. Google is a bussiness, same as the content posted on a free google channel, when optimized freely to ranked is called SEO. I will say you have your product, content marketing or not content marketing, you pay google to rank your product. If your content is bad you will end up not selling. The main goal is to sell. SEO IS NOT DEAD BRO. SEO is the process of understanding how to pictch your content. either pay google to help pitch or learn it.

[@Matt_Marrs]

I agree with you from a technical standpoint, but it has not always been like this. 10 years ago, they may push an ad or two above you, but now there are certain categories where you are 10 down the page. You are right in that Paid and Organic are not the same, but the leverage SEO now has is minimal in competitive markets.

[@RangerSkip]

I'm not even dipping my toes into SEO yet, but it is/was on the horizon. My sister started a business and I'm making her website for her and I want to use it as a dry run on getting my own business/brand running. I'm glad I watched this. Any advice from the community would be welcome!

[@Matt_Marrs]

SEO fundamentals are always a solid foundation for building a new website just to make sure those who are searching for you by name can find you. But the consistent SEO grind just doesn't work anymore.

[@DinoSantosD]

ask BARD about market attribution, content analysis and data analytics to find a starting point. good luck!

[@Matt_Marrs]

@@DinoSantosD AI can help, but it is often random and inconsistent. I've tried leveraging it several times for "up to date" information, and it can be a toss up.

[@AllAccessConstruction]

SEO is still king been doing it since 2010 . It always come in full circle .

[@Matt_Marrs]

Eh... don't look at what AI is doing then. Literally all my searches are answered first by AI from scraping everyone's sites... Thanks Google!

[@TheColossalBlanket]

Nah, everything always comes full circle... until it doesn't.

[@BrianParsons-or1lv]

Nice job helps alot man, thank you

[@Matt_Marrs]

No problem 👍

[@RachelledelaRosa]

The section about Google wanting to keep users on Google - I don't think it's THAT bad for businesses. We just need to reprioritize our KPIs. Impressions will be worth more. Traffic, less.

[@Matt_Marrs]

Sucks that the KPIs that are important for your business have to change to what is important for google...

[@RachelledelaRosa]

@@Matt_Marrs True. Communicating this change to leadership will be a struggle lol

[@aadamjafrani4298]

Fantastic video dude.

[@Matt_Marrs]

Thank you!

[@futuristmarketers]

Great content buddy - would be cool to connect! Jon

[@Matt_Marrs]

Always happy to. Thanks!

[@inspiredmethodmarketing]

boom!! this hit it home!

[@Matt_Marrs]

Appreciate it 🙏🏼

[@TheHistoryCode125]

Hoo, that's an interesting one! It sounds like a clickbaity title to get a rise out of people, doesn't it? If someone says something like "SEO is dead", they probably mean those old keyword-stuffing and spammy backlink tactics don't work anymore. The funny thing is, SEO itself will probably never die entirely. After all, search engines like Google want to show people the best and most helpful content, right? So the goal of SEO might change a bit, becoming more about understanding what people really want and giving them great, honest answers instead of trying to trick the system. Of course, this is just Mumei thinking out loud, I wouldn't want to analyze the video without watching it first!

[@Matt_Marrs]

Well I hope you watch it! SEO will always be around, but the question is "Is it valuable for your particular business"?

[@mr.anfieldfootball]

It's not dead son, fucking world is so big for everytopic, try longtail

[@Matt_Marrs]

Everyone has their own opinion and experience son.

[@zico_-]

How can u use longtail for a service business

[@Matt_Marrs]

@@zico_- Longtail still doesn't beat someone paying for the spot. It also requires that the person searching is being more descriptive with their search which is rarely the case.

[@zico_-]

@@Matt_Marrs yeah 100% true, so this guys comment is pretty irrelevant

[@hclyrics]

Dad? Is that you?

[@iammobenal]

SEO is dead those gurus will do all to keep it alive finding weird and useless technics...Perplexity model will be the next search engine

[@Matt_Marrs]

AI is screwing people over on a whole new level as well.

[@TipsTV4You]

Every KZbinr facing same problem 😢.

[@Matt_Marrs]

Yeah, KZbin added a promotions tab so we could see the same thing coming soon.

[@JahnnyKash]

SEO AIN'T DEAD THE ORIGINAL WAYS ARE THOUGH

[@Matt_Marrs]

What ways are not dead?

[@LandofJapan]

2 years ago I saw this comming. Thats when I sold all my websites. Soon your going to be able to ask a robot. Oh wait!!

[@Matt_Marrs]

Whoops... there it is...

[@ridolijus]

I don't think it's neceserally dead, but absolutely changing!

[@Matt_Marrs]

For sure. I still think it is valid, just not in every use-case like most believe right now.

[@DisenoVivo-123abc]

SEO change, but it is not dead. We have to play googles games.

[@Matt_Marrs]

They will never stop their games unfortunately.

[@glauciamidgett9976]

You probably don’t work with SEO!

[@Matt_Marrs]

I actually did for years and years. Helped get plenty of websites to rank #1 or close to it. Almost never generated more business or would always get beat out by someone paying a couple dollars.

[@g.personal342]

This is so misleading. Have you ever used google yourself? Do you know how many times I have used google to find restaurants and went to them? I read articles all the time. SEO is not dead. I also use google to research products I am going to buy. You're click baiting. Get real. SEO is unlikely to die, as industries and marketing strategies progress, obviously your tactics have to change. I won't be watching anymore of your videos, you waste a lot of time. By the way, just because something is sponsored doesn't mean I click it. Most of the time sponsored results don't display the correct information I am looking for.

[@Matt_Marrs]

Everything you mentioned was from the perspective of a user, not a business trying to be found. You missed the whole point.

[@Alex-sm6pv]

hilarious how confident yet wrong he/she is.... @@Matt_Marrs