SEO Tips & Tricks: Rank Higher on Etsy with Long Tail Keywords

It's time to transform your Etsy store with the power of SEO and Long-Tail Keywords! ✨
Follow along as I guide you through how SEO truly works. You'll learn how to arrange your keywords effectively and optimize your listings across Etsy. Say goodbye to confusion and hello to visibility!
In this video, I cover:
✅ What SEO & Long-Tail Keywords are
✅ Examples of how to use Long-Tail Keywords
✅ How to find Keywords Customers are Searching for
Need help finding your target audience? Check out this video - • Your Etsy Questions An... .
I used EverBee to find all the data shown in the video. You can check them out here - www.everbee.io/?via=etsymentors. They offer an impressive free version with numerous features. I am currently using the growth plan.
If you have any questions, please leave them below. Thank you for watching!
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Chapters:
0:00 - Intro
0:29 - SEO & Long-Tail Keywords
2:14 - Etsy search: Keywords
4:00 - Etsy items: Keywords
7:00 - What not to do on Etsy
10:05 - EverBee & Google Trends
11:58 - Outro
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Disclaimer: Some of the links are affiliate links that help support my channel at no extra cost to you. Also, please note that the shops and listings in this video are only for educational purposes. The shops and listings featured are examples, and any income estimates provided are purely speculative and not indicative of actual earnings.

[@TeeJamma]

George knows what he is talking about! He’s helped me so much in a short amount of time! Thank you George! ❤😊

[@EtsyMentor]

Thank you for your kind words! I’m always happy to help 😊

[@DadiracSierra]

Since I found your channel all I’ve been doing is study every tactic that you show us. This is what I’ve been struggling with for a very long time. Out of every video I’ve watched on this topic, this has been the onlyy video with so much new realistic information compared to others, it’s amazing. I will execute all this tactics and I let you know how it goes!🙏. Thank you so much for this George!.

[@EtsyMentor]

I'm so happy to hear that these videos are helping you! If you have any questions at all please do not hesitate to ask them here or email me.

[@leeannehamilton71]

After months of watching videos this is the first one that has actually helped me understand clearly what to do to optimize my listings!! Thank you!

[@EtsyMentor]

You’re welcome! I’ll be releasing another video in the next few days with a new tool I found that will make SEO 10x faster.

[@gigiartstudiowithartistvir3919]

Thank you George! Another really great video and explanation how Etsy works.

[@porter_d]

It’s an automatic Like for me when I watch your videos. I’ve adjusted my SEO strategy for my latest listings. Now I need to go back over my older ones. Your advice is so useful! Thank you.

[@EtsyMentor]

I'm really happy this is helping you. If you have any questions, just let me know!

[@frii2503]

Thanks for the video! Super helpful!

[@EtsyMentor]

I’m glad it helped!

[@citybloomstreasures]

Ohhh real good one!!! Thanks a lot

[@EtsyMentor]

You’re welcome! Make sure to pay attention to how that first company uses every variation of the word shirt, and the second company uses every space available for their tags.

[@kriyadragon]

Great tips and simple breakdown. This seems to be a spot that many of us, myself included, overcomplicate. Definitely going to make the changes you suggest and track the data. Thanks again for the straight dope!

[@EtsyMentor]

You're welcome! If you have any questions, please do not hesitate to ask!

[@fetto2730]

Cabybara cabybara cabybara!

[@EtsyMentor]

Shirt shirt shirt

[@sitadadi]

Hey George Great video. I've watched a few at this point and I like how you break things down to bare basics. No sugar coating anything. As new sellers, its important we go in with the right mindset and outlook or we just set ourselves up to fail. Do you do shop reviews by any chance? Would be great to find out where I'm going wrong early on. Thanks

[@EtsyMentor]

I'd be happy to review your shop and provide some advice. Please email me at EtsyMentors@gmail.

[@sitadadi]

@@EtsyMentor thank you so much. Will be in touch with my shop details shortly. Much appreciated.

[@mo12mo12e]

Awesome video. Please do a video on the Etsy updates of not being able to use mockups, China, price changes etc. Always value your input🎉🎉

[@EtsyMentor]

I’ll make sure to cover this in one of the upcoming Your Questions Asked episodes. Thanks for the recommendations!

[@marlene97992]

Just discovered you! Great content and love how you explain things! Thank you!😊

[@EtsyMentor]

I'm glad the videos are helping! If you have any questions, please let me know.

[@marlene97992]

@@EtsyMentor Do you by chance do shop reviews? Is there somewhere we can message you? TIA😊

[@EtsyMentor]

Send me an email, and I'll take a look at your shop to provide some advice. You can reach me at EtsyMentors@gmail.

[@Parimew123]

Thank you for another great video! Some people say that it usually takes about 3 months to attract more customers after implementing good SEO. Of course, this timeframe may vary depending on what you are selling, the level of competition, and other factors. Do you have any insights on how long it typically takes for SEO efforts to yield broader results?

[@EtsyMentor]

Forget about the 60-90 day timeline. That's often used by people who aren't sure what they're doing. If you choose the right keywords for your target audience, you can improve your rankings much faster (1-3 weeks). Just remember, how well you convert visitors into customers (conversion rate) is also a major factor in getting to the top of the search results.

[@user-qg7dj5wj2b]

Hi George, I am a relatively new shop since September 2023 in the digital product space and normally get around 100-200 views a day. I applied your seo strategy on my latest listing and overnight I wake up to 500 views, have I done something right? I completely changed the way I did my tags, I would say I was the capybara example you mentioned, I genuinely thought you had to put whatever primary keyword was as many times as possible or atleast similar to it with some variation! However with the new way I did my tags, I am honestly shocked my views have increased so much, however does this mean that I am actually being seen by the right people? This is only one listing so as I change my seo strategy to how you suggest I am eager to see if the extra views correlate to an increase in sales. Would love your input. Thank you so much, you really have helped me narrow my understanding on how to niche down, and what exactly works on etsy. You would not believe how many youtube hours I have consumed only to be told not much different and just feeling like I am getting absolutely nowwhere.

[@EtsyMentor]

That's amazing! I'm so happy to hear you're having success with the tags. Send me your shop info, and I'll take a look and give you some advice on how to target your audience even better. You can email me at EtsyMentors@gmail.

[@samanthabriden6310]

Hi George, I just found your channel and love it so far! I've only been on Etsy for about 5 months but I did just about $10k USD last month, so I feel I'm doing something right. I just wanted to ask what your opinion is on shipping. Do you charge it/did you find a difference with free shipping vs charging something for it. I have it as free right now but keep debating changing it to be able to lower my product prices to look more competitive. Any thoughts are greatly appreciated. Also, I'm SO interested in your ads strategy (not sure if you've already done videos on this, but I'd love to learn more from you on this topic). Thank you so much for offering different content than others. It feels much more genuine!

[@EtsyMentor]

Congratulations on earning such impressive revenue so quickly! Whether to offer free shipping or charge for it depends on what you're selling. Send me an email, and I'll check out your shop and offer advice. I can also share my thoughts on advertising, as I haven't covered that topic in a video yet. Email - EtsyMentors@gmail.

[@wendyon4517]

My SEO style is more like the first. My titles may say something Capybara shirt for Capybara lover gift ... and use up all the characters. So i get capybara shirt, shirt for capybara lover, capybara lover gift. I'll definitely try the second method as well and see how it works for me. Its a really interesting way to keyword tag.

[@EtsyMentor]

Definitely try both options. Conduct an A/B test with two similar items to see which one performs better overall. This is the approach I use for all my items. You should be able to see the differences within 30 days.

[@shackworks]

Great video. Thanks. So, to make all this happen on Etsy, how many tools are required? Everbee, E-rank?

[@EtsyMentor]

The only tool I pay for is EverBee. Google Trends & Pinterest Trends are free to use.

[@auntylou1000]

Another great tutorial. Are you using the free or growth everbee plan?

[@EtsyMentor]

I am using the growth plan.

[@jjaxsonjjames]

Another interesting video. So let me see if I understand this. Let’s say I have the following product which I can break down as follows: - product: “print/wall art/painting” - first descriptors: “antique/vintage/old/classic/historical” - second descriptor: “landscape” - product type: “digital download/printable” - usage: “for living room/bathroom/dining room” … that we should breakup these terms into the following tags: antique, vintage, wall art, print, painting, landscape, digital download, printable, for living room, for dining room, etc … and let Etsy do the heavy lifting in terms of putting them together to create the long tail keywords to match what people are searching for?

[@EtsyMentor]

Using those keywords might not match what people are actually searching for, so I wouldn't recommend that approach. However, if those were indeed the keywords people tend to search for, then yes, that method could work. The first company used this strategy. The second company, on the other hand, adopted a different method by incorporating multiple keywords like 'mens', 'womens', and 'ladies' into a single tag for each product.

[@user-eg9nw9tn6s]

George the Animal! Just found your channel the other week and thank you for giving us so much GOOD information. Have a question about the second shop you showed I hope you can answer. Some of their tags don't make sense, is that ok? Will Etsy pull the keywords someone typed in from different tags as long as they are relevant?

[@user-eg9nw9tn6s]

Here an Example of what I'm trying to say. If a customer searched for "Silly Capybara t shirt for ladies" would the algorithm pull what it can from the tags provided? capybara t shirt cool capybara shirts cowboy mouse shirt funny capybara shirt funny shirts for mens womens ladies rat rodent shirts rodent t shirts silly shirts for

[@EtsyMentor]

Correct, the tags don't have to make sense. Etsy does the hard work by extracting each words. They pull these keywords from both the title and the tags. So, using different keywords in the tags than in the title is beneficial because it gives you more opportunities to be recognized in searches. Thank you for subscribing by the way. I really appreciate it!

[@chloeetsreckoimmo3351]

Hello Georges, I just discovered you, I tried to open an Etsy store and I understand better why it didn't work. I am located in France, does writing keywords in a language other than the US have a huge influence on product positioning? Do you use software other than ever bee? if you are looking for a video idea maybe you could do a comparison of different boutique analysis software =) Thank you for your time and work.

[@EtsyMentor]

Yes, it's important to write tags and listings in English because over 55% of Etsy's purchases are made by U.S. consumers, and you want to make sure they can see and understand your listings. When doing R&D I use several programs, but for quick insights into Etsy, I prefer using EverBee because it's fast and reliable. It gives me the initial details I need before I dive deeper into research. I definitely plan to release a video comparing the different programs. I'm just trying to figure out a way to do this so it doesn’t take an hour lol.

[@chloeetsreckoimmo3351]

@@EtsyMentor tanks you for your help

[@QuadForce-qe6ig]

Is old school cult your shop? Always impressed by that shop and had a feeling it’s owned by you

[@EtsyMentor]

Unfortunately it’s not, but I will be buying a shirt from them! They're definitely moving in the right direction. They cover every t-shirt keyword imaginable. It’s impressive, and I hope others can learn from their approach.

[@dianadonnelly9515]

I just thought of a question about this. Would using this keyword strategy be the same for a Shopify store as with an Etsy store?

[@EtsyMentor]

No, this strategy is specific to Etsy. To attract visitors to your Shopify store, you'll need to use social media or search engines like Google. The SEO techniques for these platforms are entirely different.

[@ShroomR420]

George, you're a real one. Too much BS on here, usually trying to sell a course. I have an Etsy store which has just turned 2 years old, with just over 3K sales. My issue is the lack of consistency, and the low volume. On a good day I may have 10 sales, other days, 1 if lucky. I have many repeat customers, which is great, but am struggling to take it to the next level. Will have a total revamp of my SEO, but I'm thinking photos are a big part of my issue too. As it's POD, it's usually mock models. Any tips regarding photos for POD stores?

[@EtsyMentor]

Send me an email and I will look over your shop and offer some advice - EtsyMentors@gmail.

[@ShroomR420]

@@EtsyMentor Sent!

[@marianne-8979]

Is repeating keywords necessary for etsy? I always thought of tags as one long keyword so they don’t have to be in any particular order or make sense as one tag. For instance “rodent mouse rat” could be a tag even though no one would ever search for that specific phrase.

[@EtsyMentor]

It is not necessary at all. Etsy combines keywords in unique ways, which is why those two shops are making incredible revenue. Despite using different strategies for their tags and keywords, both achieve similar results by understanding Etsy's SEO workings. You're on the right track with your thinking!

[@patrick3122]

Did I understand it correct and Etsy SEO picks the relevant keywords from my title and tags? For example I have tags like: Birthday present, man woman, funny gift for. And now anyone search for Birthday gift for woman, would I pop up because I used these words?

[@EtsyMentor]

That's correct. That’s how their SEO works and how people find your products when searching. Now, their ranking system is different. Your placement (page wise) is determined by your conversion rate and recent sales. Essentially, the more sales you achieve in a short period, the higher you will rank. So both are important to be pushed to the first page.

[@patrick3122]

@@EtsyMentor thank you for your quick response! So I don't need to focus on the Everbee score how good my tags are, just put in possible words anyone searches for?

[@EtsyMentor]

The score isn't important. While it might be somewhat helpful, it's not the main factor in gaining visibility or recognition on Etsy. Instead, concentrate on understanding how your target audience and consumers search for products, rather than focusing solely on the score or competition level of a keyword.

[@dianadonnelly9515]

Great video but FYI capybara tshirt is pending on trademark system

[@EtsyMentor]

That trademark is for the company Capybara, not items featuring the animal.

[@bryphillips]

What about key word title formulas

[@EtsyMentor]

Etsy uses keywords from both the title and tags for its searches. This explains why the first company includes three different variations of "shirt" in the title and then three other variations in the tags.

[@Stunnaz84]

Old school cult is proof you don't have to do what every one is doing or what these other KZbinrs are telling you of what to do to succeed... Any how you Always dropping nuggets man, do you offer coaching I just started in February

[@EtsyMentor]

The two companies I mentioned are amazing. They both have a solid grasp of SEO, despite taking different approaches. My goal is to teach everyone how to effectively do this with their own shops, and I believe these videos are gradually starting to help. Feel free to email me. I'm always ready to provide advice! EtsyMentors@gmail.

[@design.likeaboss]

Every other KZbinr says keyword stuff or don't keyword stuff. Example 1: You Matter Mental Health Awareness Coworker Gift For Friend Sublimation Design PNG Example 2: You Matter PNG Mental Health Awareness PNG Gift For Coworker PNG Gift For Friend PNG Sublimation Design Png Which is the best way to rank? Example 1 or 2? Tags Example 1: 1) You Matter PNG 2) Mental Health 3) Gift For Friend 4) Thoughtful Gift 5) Sublimation Design 6) Shirt PNG 7) Self Love (Just doing 7 tags for example) Example 2: 1) YoMatter PNG 2) Mental Health PNG 3) Awareness PNG 4) Gift For Coworker 5) Gift For Friend 6) Sublimation Design Png 7) SELF Love PNG Example 1 or 2? I've read not to duplicate words.

[@EtsyMentor]

Example 1 shows a good way to structure your keywords. There are a few things I would tweak, but overall, it will perform better and boost your SEO more effectively than Example 2. Also remember, if you're using the word "shirt," try to include it in various forms, just like the first company did. This strategy helps cover different ways people might search for the word "shirt." The same approach applies to any keyword that could be spelled differently, such as "backpack," "back pack," "book bag," and "bookbag."

[@design.likeaboss]

@@EtsyMentor thank you very much

[@design.likeaboss]

How do you rename PNG?

[@EtsyMentor]

You won't find alternative spelling for every word. However, you can add terms like "Graphics" or "Image" to expand your keywords. If relevant, you could also include file types like "JPG" or "JPEG," especially if you sell those.