SEPHORA KIDS NEED TO BE STOPPED.

This video is about "Sephora Kids" and the issues surrounding them! Enjoy :)
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[@elanortaylor1983]

Bring back just being able to have an opinion without having to talk around and avoid upsetting people in the most trivial waysss

[@AngelikaOles]

YES PLEASE!

[@NUFAN1313]

As "they" say, "A hit dog hollers." People don't usually have a problem with someone else having an option, UNTIL they feel personally attacked. Let's bring back letting people feel attacked.

[@melissagoode151]

Providing we keep this to OPINIONS and not ppl spreading false facts under the guise of opinions.

[@Sonali11]

👏🏾👏🏾👏🏾

[@_Laura_Marie]

YES PLEASE!! As long as it's done under the guise of constructive criticism and not bullying, I don't see the issue of having an opinion. We are all human beings who (shock horror!) have different opinions, likes and dislikes (who'd have thought?!) Life would be incredibly boring if we were all the same. Sadly, the way things are going, a lot of people seem to want to be the same as everyone else (now there's a nightmare!!)

[@JustKenniyaMarie]

Sephora needs to start forcing these parents to pay for these products and/or damages. That could potentially slow this stuff down because ruining the store is ridiculous. Where are their parents when they’re running around the store!?!?

[@JustKenniyaMarie]

ALSO, is Claire’s out of business everywhere!? Send their little asses to Claire’s. Or they better pick up wet & wild from Walmart. Why are these parents allowing this crap. They don’t need this stuff. These kids don’t have jobs so parents are paying for this! I 100% put all this blame on parents

[@hadley827]

@@JustKenniyaMariethere’s Claire’s near me! And they put Claire’s in some Walmarts too

[@lonelytoker_3409]

​@JustKenniyaMarie there are 3 Claire's st my mall

[@drpri1836]

Absolutely agreed. The parents of those spoiled kids must pay for these damages. Sephora needs to file lawsuits against these parents.

[@LindaHicksLAH90]

Exactly!

[@MarloB]

Sephora needs to make it store policy that under the age of 16 you can not be in there without a parent and if you are under 16 and in store with a parent what ever your child destroys you pay for

[@quryil]

Exactly said this since day 1

[@LindaHicksLAH90]

Exactly!!

[@doing_BS]

And why is that XD yes they should pay for what's destroyed thus they can be stopped and police/parents called if they think its worth it

[@mal11nka]

gentle parenting does NOT mean the absence of parenting

[@Mack2279]

Right I think calling this parenting at all is very generous In my opinion they’re not parenting at all from what I see

[@NotAnotherKuromi]

Well said, too many people seem to think gentle parenting is telling a kid to do something, the kid refuses and the parent just gives up. I am not sure how many parents are deliberately using gentle parenting as a cover to be incredibly lazy and not have to properly raise their children Vs being genuinely ignorant about how to care for children and that boundaries are healthy. Either way it is an unhealthy, harmful, awful trend.

[@notericforeman]

Thank you! We “gentle parent” but we call it responsive parenting, we respond to our child’s needs. If shes throwing a fit, she has a need unmet, even if its not one she deems necessary. She may be tired, and its my responsibility as a parent to remove her from the situation shes throwing a fit in, especially if its one that disturbs others, like in a store.

[@Mack2279]

@@notericforeman that’s awesome that is exactly how children should be raised! (In my opinion)

[@kjkfvjkfvj]

thank you😅

[@Amelia-yz1jc]

Permissive parenting is NOT gentle parenting. Happy kids need boundaries and held to expectations

[@AngelikaOles]

YES EXACTLY 🎉

[@fath3rl3ssb3havior9]

I can’t help but think of all the women my age. We are buying stuffed animals, collecting Barbie’s again, as well as buying toys and things. Because we feel like we grew up too fast. My heart is absolutely in pieces for these little girls. They’re gonna be so broken in their adult years. I can’t even comprehend.

[@NotAnotherKuromi]

I agree wholeheartedly and it is crazy how so many others don't see the strok.coming! I just saw a post from someone saying that they got into doll collecting as an adult because they were shamed by their peers at still enjoying "baby toys" and that was when they were 14. I can not imagine the fallout of 10 year olds being peer pressured to both drop age appropriate interests but also develop adult interests and act like a 20 or 30 year old. As you say I can not imagine the emotional and mental harm growing up in this sort of toxic environment will cause in the long term.

[@CarolinadelVillar-jt3mz]

I hadn't thought about this, you're so right. My brother and I couldn't be teenagers because my mom got cancer and then died when we were at that age. He collects legos and gave me one for this Christmas and I was so happy because I didn't have legos as a kid because my parents thought they were "for boys". Cant imagine if these kids end up being filled with botox and having plastic surgery really young or if they'll mourn their lost childhood.

[@haliesmith2546]

I am 27 and have a collection of squishmallows just because I can. I have glow in the dark stars on my ceiling in the shapes of constellations and I have a projector that shows an aurora on my ceiling. it makes me happy and i buy it because it makes me happy. I don't know if these kids feel the same but it seems more like theyre buying things just becaause others are.

[@tigerflamingoes4300]

​@@haliesmith2546I literally have all 3 of these things at 25 too 😅

[@itsukori609]

They wont even have that to cling to when they get older. When we want nostalgia we seek out the stuffed animals, toys, cartoons we enjoyed growing up. What will they turn to for nostalgia, michaela noguiera? Drunk elephant? Those bizarre kids youtube channels? Its so sad. Its truly a dystopia

[@ajjenkins6436]

I'm a mom in her 30's with kids in Gen z and Alpha. We were talking to our kids about this, and they think it's weird that these kids behave this. Teaching your kids that there are consequences for their actions, good or bad, is bare minimum. Also, teach your kids basic human decency and respect for others.

[@NUFAN1313]

My kids are Gen Z and they'd have been genuinely embarrassed if either one behaved like that, they've been pretty good about letting each other know when they need to take a step back.

[@bentlyluv1211]

That last point is the key! Like ok they are ruining stuff and that sucks, BUT the worst part is how they are treating the employees and other people in the stores. Kids should have respect for others or else they are going to grow in to adults who have respect for no one.... and that's not a world I wanna see

[@_Laura_Marie]

You sound like a great parent and I'm glad that you're kids have a good support system at home. Gen Alpaha seems to be more of a problem concerning the damage to store property and the attitude that goes along with it. However, if they had parents like you instead of having an iPad/phone shoved in their hands, we wouldn't be seeing anywhere near the problems that we are having now. I absolutely blame the parents for their behaviour.

[@ajjenkins6436]

@_Laura_Marie I really appreciate that. You're absolutely right. It's on the parents, Gen Alpha is really doomed if something doesn't change soon.

[@jkm8741]

As a kid born in the 1970s, i was told LOOK BUT DONT TOUCH...everytime we entered a shop.....

[@Kubulek17]

My parents rules before any shop were “don’t touch anything” and “don’t beg for us to buy you anything we’re here for …”

[@LadyMondOfficial]

Hi! I'm a mom, I have a 9YO and whenever we go to Ulta or Sephora she obviously feels curious about sparkle, glitter, cute packaging but she's not allow to touch anything, and whenever we see a kid running at the store, throwing things, she will always ask me things loke, "Where are the parents of that kid? Why is she/he doing that? What this kid is doing is very rude" cause she knows kids are not allow to "play" at a store, it is not a Park, it is not an amusement park so no touch. The education and good behavior of a kid starts at home, if you suck as a parent your kid is going to reflect that. And kids needs to learn discipline and about consequences.

[@bentlyluv1211]

Sounds like you're raising a good one there

[@Nana-km4gw]

Exactly, it’s not a park or a public space, there’s people working there who need to focus on running the cash register or providing adequate customer service. I myself work in retail and tho I love kids, we simply don’t have the time to be dealing with them ripping open packaging and damaging the items because their parents are in another aisle doing their shopping or not in the store to watch them at all. I genuinely appreciate you raising your kid to be so respectful and empathetic, she’ll make a great customer one day 😄

[@LadyMondOfficial]

@@Nana-km4gw I try to pit myself in the workers because I worked retail too, obviously we all have at one point experienced kids with horrible behavior, nad I personally always treat people/workers the same way I would love to be treated myself. So yes, I do pay close attention to what my daughter does or touches at a store. And like I said, obviously some cute packaging or colors will call the attention of the kids but especially after covid I don't want her to touch anything.

[@fussbrain9161]

You’re kid is going to be the one to say what we’re all thinking. Love it!

[@Krazy4Pink_Kerry]

My theory is that I believe the parents of these kids are the *Stanley Cup* craze parents. 🤔 😅

[@debbiemckeown7626]

That is so true

[@5515allie]

That’s honestly so true

[@Iquey]

I think you're into something. 🤔

[@omgmo1962]

The kids are getting into the Stanleys now too!

[@Krazy4Pink_Kerry]

@@omgmo1962 yep 😑 It’s crazy. But when (Which I believe) your parents are the ones that started the Stanley cup craze I mean it’s obvious they will do the same with their kids when they are demanding things like expensive makeup or the same Stanley cup as mummy. 🙄

[@milkteacafelatte]

The RAGE I felt when the lady talked about how the child told her mother that she recommended Drunk Elephant retinol to her after she advised against it! And the mom accused her of calling her child a liar!

[@lemonadeplayback1985]

Retail worker here, I would LOVE if stores had a policy that kids under 16 have to have a parent with them. I have way too many stories of kids running around without a parent, playing with toys in the aisle, and literally causing property damage or damaging product 😡😡😡

[@krimeshep]

I am 21, I was never hit and I never acted like this. Not every person is fit to be a parent imo

[@alicialynnette9889]

Facts!! I think people should pass a test at this point. If I need to pass a test to drive a car then I should pass a test to raise a whole human

[@graceindeswoods5090]

Not to mention the hoops adoptive or foster parents have to jump through, but anyone can have a bio kid with rarely any testing to see if they're actually a fit parent..makes me sad. It's so unjust​@alicialynnette9889

[@thetalker221]

In my opinion for some of these people having a kid is child abuse because of the neglect of an actual parent

[@anirose25]

Yup. My parents never smacked me, if I was crying in a restaurant my dad would take me outside and talk to me about respect. You can be kind to ur kid but also stern. I swear Gen Alpha wouldn’t last a day with Gen X or Boomer parents. One yell or smack and they’d fall in line like an army man

[@KarlaKandy123]

If they don't wear makeup and it's just "to play" why not buy cheap stuff? These parents are really brainless

[@NotAnotherKuromi]

I do wonder how many of these parents are vicariously flexing through their kids? Although no matter the cause the parents obviously don't have their child's best interest at heart.

[@AngelikaOles]

I used to have kid makeup to play with and it was good enough! (or used my mums 😂)

[@KaylaSmith953]

yes or borrow their mom’s?! I would totally let my preteen play with my makeup if she wanted to (under my supervision of course so she wouldn’t fuck it up lol)

[@MsPinky095]

@@NotAnotherKuromi yess it’s definitely this, parents want to show off their own affluence through their kids and then use the excuse that my child will get bullied if they don’t have branded stuff 🙄 or if they can’t afford as much high end stuff they would like for their kid they’re crying about how their kid is suffering 🫠

[@R-dk3ch]

A lot of these parents don't think to look up what exactly their kids want

[@alwaysrootingfortheantihero123]

I hate the automatic child hatred when discussing this topic too! It irks my soul that people expect kids to be flawless but not parents but this needs to be addressed and I hope it improves soon.

[@MomoTheGreat245]

the silence after “but if you are letting your kids buy retinol…” was SO loud lmao

[@rakayabarre9528]

This isn't just young girls. I saw a boy in the supermarket (around the age of 10) absolutely flip because his mom wouldn't buy him a protein shake

[@MissEvieBee]

Mom always said, “you aren’t raising a kid, you’re raising an adult”

[@Lisa-geller]

These kids are one day gonna be rude to the wrong person and there won't be laughter that we will be hearing

[@candicemorgan979]

They will all be Karen’s and Kevin’s 😂😂😂

[@Lisa-geller]

@@candicemorgan979 God help us all 🤣🤣

[@sundaymorningbeef]

If I worked at Sephora I’d be fired so fast bc there’s no way I wouldn’t be kicking these kids out of the store the minute they stepped outta line.

[@alexandracyz]

I went sephora in london recently and when I tell you, I WAS SHOCKED! I was given a dirty look by a CHILD at the REFY section. The parents need to start being aware of their behaviour because this is not normal for a kid to give attitude in full confidence to a stranger.

[@michellemcknight8479]

the fact these parents don't know what half the products their kids are buying is insane!! especially retinol 😧

[@KaylaSmith953]

Yeah I totally get that the parents may not use or have any interest in skincare, but especially if their kid is wanting them to buy skincare for them AT THAT RIDICULOUS PRICE POINT they better learn all about it. I would anyway! if i didn’t know what it was or what its supposed to do I would research the hell out of it. But I can’t see myself ever coming close to buying my kid expensive skincare when i myself use affordable stuff mostly anyway. I’ve never tried anything drunk elephant it’s too damn expensive 😂

[@bridieeleanor]

they're choosing to be ignorant, retinol has been a popular skincare ingredient since the 80-90s

[@marigoldmeadows]

I have four kids - two boys, two girls. My oldest is only five but I’ve noticed a lot of millennial moms (I was born in 1996) treat their daughters more like besties and not like they’re raising future adults. We can enjoy our children’s’ company and hang out or have similar interests but…many of the gentle parenting has become passive parenting. What you mentioned is called authoritative parenting - it’s gentle but with natural consequences, like you said. You don’t need to hit to discipline and teach right from wrong.

[@fussbrain9161]

Lorelei’s tend to create Rory’s! Letting your child run all over you for the sake of keeping the “mother/daughter bestie” dynamic creates entitled people like Rory Gilmore.

[@chelseac4553]

I am a millennial and a teacher and I believe in gentle parenting (the real variety) I am appalled at the state of parenting.

[@Justaroundtheriverbend]

I am also a millennial and a teacher and believe in gentle parenting! There are too many permissive parents right now who don’t want to tell their kids no.

[@Britty_90]

I'm just saying I was born in 1990, and my kids 2010/2012, gentle parenting is frustrating. You have to be willing to put your foot down and take the things they like most away!! As a mother, I learned what kids need most is time. Spend time with your kids/teens. I'd be damned if my 13 year old daughter acted like this!! Even the money aspect is crazy to me, letting your kids spend $69 on a serum that is destroying your skin! The brands are loving it, BTW.

[@lilit3307]

Hey fellow 1990 bb 😎

[@Britty_90]

@@lilit3307 ayyy ✌️

[@lukaseldenrust2637]

I was born in 2004 but I have a sister from 2012 and one from 2019 and the difference in how I was raised vs how my sisters are being raised is insane (mom was born in 1984)

[@Britty_90]

@lukaseldenrust2637 it's a big difference! Especially now with technology. It seems like the kids are trying to be grown at 12! I think a lot of parents now just give in to make their life easier

[@lukaseldenrust2637]

@@Britty_90 luckily my 12 year old sister isn’t a Sephora kid but she is glued to a screen 24/7

[@samanthamorales-carroll4037]

Charlotte Tilbury??? Take her to the dollar tree! My 22 year old daughter buys her makeup on sale only or if she runs out she will go to Walmart until the sale.

[@alicialynnette9889]

Wet n wild all day for a child

[@justingraves8649]

When I was a kid, if I acted like that I'd get the belt. FYI: I DON'T support carpal punishment.

[@eligreene2898]

My mom used a hairbrush to the back of the head but same on both.

[@NUFAN1313]

"Corporal" punishment.

[@alicialynnette9889]

Facts!! Plus I would have to go and get the belt lol

[@alicialynnette9889]

​@@NUFAN1313eye roll

[@sarahaque1382]

​@@NUFAN1313shut up tf

[@sarahmoody8085]

I’m 31 (no kids) and when I was like 12/13, there were girls at my school who would yell at & hit their Gen X moms, and the moms did nothing. I think permissive parenting has been around for a long time and isn’t exclusive to one generation. There are good and bad parents of every generation, just like there are respectful and disrespectful kids of every generation. I agree w/ you, the expensive skincare for 10 year olds is wild

[@emilykirk1078]

This is also a class thing… entitled parents have entitled kids, and judging by the fact that the parents can buy their kids hundreds of dollars of skincare, they’re all pretty wealthy. So the CEO dad feels entitled and able to be rude to people he thinks are beneath him, and has raised kids who act the same. Also, I shudder to think of the credit card debt some of these kids are going to get themselves into keeping up with expensive trends once they’re living on their own and don’t have mommy and daddy’s money anymore (although some of them will never get cut off of it and I guess won’t have to ever change their habits).

[@buttersstotch1365]

No way that girl bought something and then went “how do I pronounce that”

[@samanthavoet4911]

As a teacher we see this in the classroom too. It’s wild how kids behave and the parents are almost worse half the time. It feels impossible to enforce any kind of expectation.

[@Colbybartley]

These children have no idea how badly their skin is going to be damaged in the future. I can’t even imagine how many use retinols and negate to use sunscreen afterwards.

[@karma.chameleon]

Thank you for bringing up Gentle Parenting vs Permissive Parenting! They’re so different!

[@coquigirl0789]

A lot of people call gentle parenting receptive parenting, I wish it was more widely used

[@AngelikaOles]

YES! exactly

[@maggs810]

It would be clearer for everyone for sure. Yes, you listen to your kid and their feelings, no you don't hit them and stuff. But they need boundaries.

[@applejack6475]

If a kid walked up to me asking about retinol, I’d just say “before I show you where it is, I’ll need your mom’s permission. It’s pretty strong, so I’ll need to make sure your mom approves first😁😒” 😂Just hit them with the “ask your parents for permission”. Children don’t know the rules, and I don’t have to sell kids anti-wrinkle cream.

[@julesm9498]

Sephora needs to allow their staff to eject children from the store. The customer isn't always right.

[@analinsaturria6845]

Middle school teacher here. Children are a reflection of their parents. My most difficult kids are the ones whose parents are simply not willing to be parents (going as far as telling us “we’re too busy for this school issue”, “if it doesn’t happen in your class it doesn’t affect you”, “don’t bother me with behavior issues”…the list goes on). and act like they are afraid of their children. I’ve had parents ask me “how to get out of bed early”. I’ve had parents that don’t wake up their kids for school, “that’s the driver’s job”. Little to no manners. Kids need structure, boundaries, stability, modeling. Especially modeling (which is why we do so many examples at school). They act the way that they act because they never have to face any consequences to their actions. You want your kid to not be an a*hole? Show them what that looks, sounds like. Parents that say that their children are their best friends need therapy (I don’t think that’s healthy for either the child or the parent, have best friends your own age). It’s not cute, it clearly shows you’re not ready to be a parent. A kid that knows no boundaries will carry that into adulthood and have no ability to solve problems later on, or deal with setbacks and rejection. But hey if you as a parent are willing to be taking care of your 40 year old that doesn’t know how to act around other people and understand that the world doesn’t revolve around them, Godspeed. Being a middle school teacher is heartbreaking. It’s made me have so much more empathy and compassion for my own parents. They had many many flaws but they were THERE.

[@breezyncj]

As a mother of 4, it sounds like you're going to be a lovely mother with well-loved kiddos should you choose to have children. ❤ Those kids are begging for attention at an injurious age. They're begging for love, discipline, and parents who give a shit. 💔

[@darklinkmorningstar4939]

Ooo girl you are saying things people are too scared to say! Good on you educating these people

[@krimeshep]

Some people don't understand that parenting takes a lot of patience and impatient people become parents, because they think that's what's expected of them.

[@C32700]

As a teacher you are speaking my language !!!! These parents and their behavior make me want to pull my hair out. I’m 28 and have taught kids ages 5-14. The amount of parents who want to be their kids best friend - NOT their parent - is scary. The way kids act in school and in public with no consequence, repercussion, or discipline is disturbing. Not to mention they teach their kids NOTHING at home. Not even school stuff - they don’t teach how to make friends, how to apologize, how to ask questions respectfully, how to stand up for yourself. They expect the teacher to “parent” and teach these things, but then don’t allow the teacher to provide discipline or consequences. Can’t have both!

[@luavilaart]

this all comes back to the over-sexualization of young girls.

[@NotAnotherKuromi]

I agree and it annoys me when people claim it isn't related, if children can't recognize things which adults use to be sexy then I understand but adults who claim to think a child wearing lipstick and booty shorts or who are copying a very sexy dance are just doing it for fun and it's not deeper are incredibly aggravating to me. Although I think girls being oversexualized and victimised is the most common problem, this specific generation does seem to be experiencing the sexualisation of boys too. This pressure to engage in sexual things beyond their comprehension or natural development often negatively affects girls too but the pressure and imo grooming of boys leads to this aswell. There are adults who disclose about being sexually assaulted as a child and boys being praised for sleeping with a grown woman. There are adults who discuss how damaging being exposed to porn as a child was. Or that they were engaging in behaviour they didn't understand, similar to how children now are twerking. Yet not enough people are listening to them, or seem willing to try and prevent those exact same problems. If anything many different elements seem to be contributing to a worse outcome for children today.

[@julesm9498]

100% agree.

[@reaganharris9519]

I have a young daughter and another on the way. I was raised with corporal punishment. And I have said this since my first was born. There is a difference between spoiling your child and spoiling them rotten!!! Of course I want to spoil my girls and give them a better childhood than I had as any parent should. But that does not mean allowing my young children to treat myself or anybody else with disrespect. And even though you don’t have kids I 100% agree and really appreciate the part where you explained gentle parenting is based off natural consequences. People without kids judging parents is one thing. But giving your opinion and criticism is absolutely valid. If I was on fire and someone offered me a bottle of water I wouldn’t stop to ask them if they’re a firefighter first😂

[@charlottehunt294]

I’m 22 and from the UK and I feel like I lived the same childhood as you. We just entertained ourselves as we didn’t have social media - a computer game at most like you said. Social media has ruined the kids of today

[@AbbithaKilburg]

It reminds me of when I was that age if I wanted something expensive, my mom would sometimes offer a cheaper alternative and if I gave attitude I didn't get anything.

[@AbbithaKilburg]

Sometimes even leaving our cart and the store entirely

[@gristlmitg]

god bless, we don't have sephora in austria, but i work at rituals and istg the kids these days are out of control.. we employees already have a codeword for when the teens come running into the store. i can't even begin how bad it has to be at other stores😭 i gotta add: i work at a shopping mall that's open until 9pm twice a week and we have like 10y/o coming in at 8:30, a l o n e - like where are their parents at? it's honestly insane that the parents don't give a single shit

[@charleymccreadie6419]

gentle parenting is arguably harder than the alternative

[@morgianasartre6709]

Not arguably, it just is, hitting your child and exerting control through fear tactics is easy, gentle parenting takes a lot of mental effort and learning.

[@bangtanluver]

I was in elementary and popular girls started to wear mascara and lipgloss. But because I was only like 8 my mom only bought me lip smackers roll on lip gloss but I loved that stuff. I wore mascara and eyeliner and did my eyebrows in middle school. I didn’t start wearing foundation, eyeshadow or other makeup until I was in highschool

[@bridieeleanor]

i have felt SO HEATED about this topic recently. i work in the australian version of sephora. the amount of kids who sit in the middle of pathways on ipads because their parent can't be bothered to teach them to be patient is MENTAL! i see kids under 2 just glued to their parents iphone in their stroller because their parent wants them to shut up while they walk around the shops. These millenials are having kids without actually wanting to parent. i'm so scared for 10-20 years time cos these will be the most impatient and unimaginative people we've seen ever.

[@rinherdez]

Sephora needs to take notes from Target and age check the customers before allowing them inside

[@KaylaSmith953]

whaaaat Target does that??

[@rinherdez]

@@KaylaSmith953 some, not all. I think it's the stores that have more theft and vandalism

[@CampCounselorKeivn]

I've noticed a lot of parents act like their kid crying is going to end the world or something. Too many parents say no but give in the second their kid starts crying and I think more people need to learn that sometimes you just have to let your kid cry 🤷

[@Luv2LuvEm]

I never got physically disciplined, but if my brother or I started misbehaving in public all we needed was _that_ look from one of our parents and we would be perfect little angels.

[@morgianasartre6709]

I am very curious, what is "that look"? A child reacting to it implies a possible consequence they are aware of, if it's not corporal punishment then what was it?

[@Luv2LuvEm]

@@morgianasartre6709 We knew that when we got home we would be in trouble. First they would lecture us about how to behave in public, being polite, common decency, keeping our hands to ourselves etc, and then if necessary they would make us go to our rooms for time out and/or take away something we deemed important for a time. Such as our favorite toys, couldn’t go out and play with our friends, not having the sleepover that weekend that we were looking forward to. They would take away a privilege and we didn’t want that.

[@skunker666]

​@@morgianasartre6709 my dad would give me that look. It meant when we got home he would insult and bully me

[@beccalincecum]

As someone who has been teaching 8th-grade students (age 12-13) for the past six years, I've noticed a concerning trend in the abilities, knowledge, and behavior of some students. -While many have supportive and engaged parents who play an active role in their education, there is a growing number of instances where there seems to be a lack of accountability and consequences at home. In short, you are correct and it is troubaling.

[@liinaaax]

thank you for saying what everyone is too scared to say! It feels like kids nowadays dont know the value of money and are being raised by parents who they themselves grew up in a more restricted/disciplined household (almost as if millennial parents have gone in the opposite direction of their "boomer" parents and havent understood the balance of gentle parenting). Kids making these concoctions are gunna ruin their skin and end up looking older than us, end up with a crazy skin flare up and overly sensitive skin. Theyll learn from their consequences once the damage has been done

[@justingraves8649]

Online shopping started the fall of malls, then the virus was the final nail in their coffin.⚰

[@marinelaortiz3202]

Bring back the word no! I am writing about this for my own blog, because hearing about this is really appalling. And I agree with the whole old trends back in our days, I remember being able to have the latest Barbie or the latest parachute, heck, even at age 12, I was listening to the Spice Girls because they were so new. I mean what happened to those days?

[@MonsterRat1000]

i think the problem is a mixture of newer parents not knowing how to discipline their kids without hitting them (and not wanting to hit them because that's not good, which is true) and also the rampant consumer culture that's being pushed to everyone through social media. like you said yourself, content creators are pivoting to pander to kids and pushing this idea that they NEED to buy certain products, and now brands are capitalizing on that and exploiting the impressionability of these kids.

[@missstargazer9174]

Would it be too extreme to ban kids below a certain age from the shop without an adult, there’s too many parents wanting to be their kids friends instead of parents

[@strawberryskygirl44]

when I was 12, I was listening to the band Everlife, not worrying about makeup 😭

[@kiwiflowers9475]

The fact that people think you have to have kids to have an opinion about it is crazy. I literally smiled at this little girl who had to be no older than 7 and she said “ who told this bitch she could smile at me?” If my mom heard me say that, it would have been WWIII 😭

[@Dennden]

The fucking self obsession these parents are teaching these kids

[@jeeptoe]

Holy shit that’s so crazy. I can’t wait for these kids to grow up and get to the real world and struggle because this behavior won’t fly in the real world. Hilarious

[@melissa9734]

As someone who works at a derm office, hearing kids using retinol is so wild to me. Retinol can be super irritating and drying and should really only be used if absolutely needed like for acne/wrinkles.

[@bibbit0]

THANK YOU for giving such a good explanation of gentle parenting!! I know so many people who just think it’s either not effective or letting your kids walk all over you. I always find myself having to explain my stance on gentle parenting, “I’m in favor of it, when it’s DONE RIGHT”

[@starfall_orion4831]

As an employee of a well-known clothing brand, it's not just cosmetic stores. Literal ten-year-olds running through the store, nearly running into employees and customers. We carry size 000 in store. Like it's one thing if the kids are being dragged in by there parents, but it's the other way around. And the managers who don't have kids are expecting us to push as much product on them as possible. It gives me the ick.

[@not-the-founder-of-rome]

I went into Sephora with my mom as a kid, but that was because we didn't live near a mall and if we were going to get clothes or something, she would occasionally drop in and get a perfume refill for herself. We were never allowed to buy anything until we were in our teens and could pay for it ourselves. I don't even think we were allowed to touch the testers and we certainly weren't allowed to touch the perfumes. I feel like that's how it should be. Kids can come in with parents, but they have to be well behaved and respect the fact that this is something expensive and not an everyday luxury. I just don't think they should be forced to stay out of the store for safety reasons.

[@charmer63]

As a millennial aunt (who’s sister is also a millennial) I think it’s mostly more well-off millennial issue. Like my sister will NOT be bringing her daughter to Sephora because that’s not a financial option for her.

[@alysonpeabody3955]

I worked in a preschool for the last few years and there was definitely a shift in the last two years in children’s behavior. There were more children struggling with emotional dysregulation and would start being sassy, hitting, and throwing things with no care for consequences. One boy would laugh whenever he was called out and told no and would act in defiance. I ended up leaving teaching because parents were not receptive to feedback on how we could work together to help support the children who were struggling. It was exhausting.

[@florencetheunicorn]

From what I've heard from some of the stories, these kids are 100% going to be the Karens of the future. Edit: Also, as a Millennial of "kid-having-age", this is why I remain child free. I do not have the patience for children... or good enough genetics.

[@lolasunflower6350]

That is such a good argument that since you HAVE/HAD parents, you can comment on good/bad parenting and give "advice" even when you don't have children!

[@lisayoung3655]

Too many parents want to be besties with their kids instead of being parents to them. 🙄

[@ankitamittal3604]

"I was handed a book, I was handed toys, I was sent out to play" Finally someone said it because kids these days have an iPad all day long and that just it! I wonder what's all this going to do to their brains

[@Lily-bn4dc]

I'm a younger millennial with a gen x mom, and I feel like she gentle-parented me growing up. There may have been very few times where she got angry or yelled, but nothing to the point that I felt afraid or scared of her. I feel like some (not all) older millennials that had stricter parents tried gentle parenting with the right intentions, but it turned into permissive parenting and they've let their kids walk all over them essentially. It just seems like some haven't grasped what true gentle parenting is, and it's becoming a bigger issue as the kids of permissive parents are interacting with others in public spaces like stores and schools. Hope that makes sense, it was hard to put into words lol

[@alicialynnette9889]

I cant stand children in adult spaces. Im 41 and grew up in a completely different time. A lot of my friends have kids and most of them are being raised as we were. Some of them are absolute monsters lol. When I tell you that every point you made was spot on!! Thank you for saying all of this about these children. I remember growing up before I went into a store to not touch anything, ask for anything or be rude to anyone who works there. All my parents had to do was look at me and I got it together let alone having some type of healthy fear of your parents is paramount when you are growing up. These tablet children are out of control. These parents need to get it together.

[@Montyjones680]

I agree I think there a definitely adult only spaces, but also I think it’s sad that there seems to be less children/family centred places, at least where I am. I remember growing up and there being loads of family centred restaurants, and play places and parks etc. And as preteens we had after school clubs and youth clubs and teen specific stores. That is pretty much all gone now, so I don’t really blame kids or parents for not knowing where they fit in the scheme of things :/

[@alicialynnette9889]

@@Montyjones680 They don't have fit places. What they should do is act properly. I remember if my Mom or Dad took me to places that weren't deemed kid friendly I was a big deal. I was expected to be respectful, act appropriately and it as a special trip.

[@hannahrenae9231]

I literally never stepped foot in an Ulta or Sephora until I was in college. Give these children Walgreens/CVS makeup, like we had. They don’t even know the value of money. At this rate, they’re going to have LV and Gucci at 16 🙄

[@olivia6252]

16:54 one Charlotte Tilbury item is too expensive for me a 22 year old with a job, the fact she got that many 🤯 insane behavior

[@KaylaSmith953]

I’m 28 and still never purchased anything Charlotte Tilbury bc it’s too expensive i can’t bring myself to do it. 😭 Trust me i’ve wanted to!

[@spellmanshadows5567]

I work at a summer camp, most millennial parents don’t parent, I’ve had 8-10 year old who can’t spell their names or put their coats on themselves, they have no social skills, all kinds of things like that, it’s insane

[@MAH-ZEE]

I got my first eyeshadow pallette when I was 12 years old and from my grandparents. They only got me stuff that felt more age. appropriate at the time and I think they got me a small highlight pallette a few years later when i was in my teens. Yeah, few bits of makeup in my middle school years and then in late highschool, I started getting my own makeup. There is no need to give TEN YEAR OLDS retinol(there's really no need for me to use serums as I'm only 20 but it feels really nice and I use it every other day)

[@sarahd6728]

I feel like there was always these types of bratty kids being annoying in stores or being annoying in general, but the difference is they would do things to impress their friends when now they do things to go viral which leads to more outlandish behaviour

[@batty-bites3185]

this lazy parenting is not only upsetting bc they're making monster children for the public to deal with but if they don't do anything now to correct them, they're going to turn into horrible adults that the public will still have to deal with later but much worse (not to mention, good luck to the parents trying to deal with these kids as teenagers... karmas a b*tch)

[@daynaa.2520]

Oh my goodness. Back in 2017 when I was at the grocery stores with my mother I remember seeing a huge phone in front of a baby's face and I just remember telling my mother, "That phone is bigger than their head!" I knew that even before then this generation was doomed.

[@aimeemckillop224]

Teachers have came out and said their underperforming so like 7 graders will be performing like 4th grade level and apparently some kids can’t read , write , spell etc 😭

[@clarastirling3334]

My mum was the best! When she noticed that my friends started waring makeup (I was 13-14) she took me to the drug store and let me pick out some eyeshadow pallets from revolution, and then took me to the bodyshop for foundation, concealer and a basic skincare kit. After that, she showed me the book of makeup tips she got as a teen and helped me learn how to do it. I sucked. Didn't look good at all, but I had advice and support. The main reason she did this was because she saw how the friends were doing makeup ( Instagram from like 2014-15) and just went "good god, these girls look too old" and took it upon herself to help me stay age appropriate. This woman doesn't do makeup anymore, but she took the time-out help me out. She made one rules, "this what you get, you want more you save up for it". I'm doing the same if my kid ever wants to experiment.

[@taryndancer29]

As a millennial child free woman I agree with you. I swear these days im vibing more with the older Gen Z crowd.

[@ms.kittycait]

I was born in 2000 and I was never beat or spanked but I knew to respect my parents. My mom says she would like smack our ankles or something minor in order to get her point across but I remeber it was mostly her tone and knowing that she means buisness lol. I don't understand what happened to the upcoming generation, I hope it gets better

[@graceindeswoods5090]

You're so right, we all have parents so we can all have opinions about good and bad parenting!

[@crustycrabpizza4581]

unpopular opinion but I think gen alpha being so bratty and misbehaved stems from millennials refusing to grow up. when I was a kid my mom set clear boundaries between what is appropriate for a kid and what is appropriate for her as my mother/grown woman. she always seemed more mature and serious about her responsibility. same thing goes with dads.

[@ayamohamed265]

i’m 18 and i still feel too young to go into sephora 💀💀 everytime im in there i feel like im doing something illegal 😭😭

[@KaylaSmith953]

haha yes omg. I don’t think I stepped foot into a Sephora until I was in college. Ulta i went to all the time though

[@lucyreid2161]

I think people who work in Sephora or any other store like that should be able to straight up refuse to serve ANYONE who gives them attitude. If adults should be held accountable for rudeness, children should be too. There’s no need for it

[@debbiemckeown7626]

You don’t have to be a parent to know that you don’t let children trash stores and be rude to staff. Dermatologists have said some of the ingredients in the products are not suitable for tweens and teenagers. If they are interested in makeup or skin care get them more age appropriate brands.

[@b.b.8955]

Very spot on video. ❤. As a 43 year old woman, I’m appalled by what I’m seeing, parents allowing young children to do to themselves.

[@Genesysgrl]

Honestly girl I love your parenting advice. 😊 keep having an opinion the world is to sensitive these days.

[@effullgent]

i just know confidence is really going to change a lot from little kids wearing make up so young.. i feel so bad for them

[@itsukori609]

We need kids to go through the awkward phase again. That phase is so important and necessary for development. Skipping from the ipad kid phase to the influencer phase is so terrifying for the future adults were gonna be seeing. Were gonna see more jake pauls and gabbie hannas……..

[@drpri1836]

As a future parent, I absolutely agree that nowadays parents struggle to show some discipline to their kids, and if they do, they backfire terribly. As a doctor, I often see elementary kids drinking mosquito repellent liquid and admitted to the hospital just because their mom or dad scolded them for lack of discipline, poor grades (asian parent facts).

[@raindancemaggie1290]

"this is piggery" ive worked retail 15 yrs and thats a new one lmao

[@theartistformerlyknownasgr4154]

As a millennial parent who plans on gentle parenting, we will definitely not be letting our little get away with absolute terror. I also work in retail so im hoping that will help teach the very basics of human decency. She only 1 year old but we're showing her the natural consequences of her actions, even to the most simple of thing.

[@carmenlaurab]

I saw a tiktok of a young woman who teaches kids dance classes and there was this four year old who would not listen to the teacher or follow instructions. After dance class the teacher went to the kids’ parent and said that her daughter was not following instructions and was interrupting class. The teacher mentioned asking the child to sit down, but would not do it. The parent responded: ‘well she probably did not want to do that then, so don’t ask her things she doesn’t want to do.’ Kids are not even taught to listen to teachers anymore??

[@wigglemelon8807]

I think I'm of two opinions... 1) I don’t feel *comparatively* that this is as big of an issue as TikTok virality would suggest. Like if you were to compare the actual percentage of children in this age group who are doing this to those who aren't, it's not an epidemic. None of my friends who are parents of kids in that age group have even heard of the issue, nor would they buy their daughters $600 worth of skincare regardless. Still absolutely needs to stop, but not a wide-spread issue. It's just the trending topic atm so it seems like it's everywhere. 2) I don’t personally think it's generational. We just didn’t have social media and the majority of the planet didn't have the ability to instantly share a moment to the world. I feel like every generation had it's trendy versions of rebellion, lots of adults were frustrated by it, and then criticism of the current generation's parenting started. Back in my day 👵🏾 kids were copying the punk rock artists: Avril Lavigne, Blink 182, Good Charlotte, Green Day, etc. And shows like fricken Jackass. So you had a ton of pre-teens/teens pulling *all kinds* of stunts, especially in malls. Every generation is going to have crappy parents. How it manifests is going to be based on the world the kids are unleashed on 🤷🏾‍♀️

[@KoVi-jh6uy]

Don’t forget North West, who is also influencing the Sephora kids by (probably) using Kim’s free and unwanted PR skincare. North is now promoting her mom’s make-up, to the same demographic.

[@_flowerfluff_9215]

I completely agree and tbh I think that the ones being ruthless and rude and mean to the employees are probably the kids of parents who view retail and fast food employees below them , they probably seen their parents go off on employees and so now they think the same way . “If mom and dad aren’t nice to them , then why should I be ? “ I think these are the kids growing up with the type of parents who will trash the place and then say “ it’s their job they are being paid to clean it up “ . Part of me feels bad for these kids. They wouldn’t be that way if they didn’t have that example set for them . I’m upset w the kids , but my anger will only be towards the parents. Kids don’t know hate until there taught it . 😢

[@cailinanne]

Sephora could just become a 16+ store. Problem solved.