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Commercial breaks taken from the syndicated presentation of the 1st Annual MTV Video Music Awards Show on NBC affiliate WPTF (now myNetworkTV affiliate WRDC) in Raleigh-Durham, North Carolina.
As MTV was not as widely-distributed as it is today, the channel made its Video Music Awards shows available to local TV stations through syndication for the first couple of years.
Independent stations (of which Raleigh-Durham had three; one, WLFL, being full-market) usually grabbed these to air in primetime, but WPTF aired it in the market instead, pre-empting or postponing that night's NBC programming. This was a common practice on WPTF (and later WRDC,) eventually leading to NBC pulling its affiliation and moving it to then-WB affiliate WNCN (channel 17, which would later become an NBC O&O) in 1995. WRDC would then move its secondary UPN affiliation to primary, with the WB affiliation going to recent sign-on WRAZ (channel 50.) WRDC then joined myNetworkTV when UPN and the WB shut down in 2006. The NBC affiliation for the Raleigh-Durham market is now on WRAL (channel 5.)
Date recorded: Tuesday, September 18, 1984
00:00 - American Dairy Association (Milk's Got More)
00:30 - WPTF legal ID
00:34 - Jontue by Revlon
01:03 - Budweiser
02:04 - Baby Ruth/Butterfinger
02:35 - Sunkist
03:05 - Wendy's ("Where's the Beef?")
03:35 - Doug Cockrell Homes
04:05 - Coors
04:36 - L'Oréal Colour Riche
05:06 - Almost Home cookies
05:37 - Milk-Bone
06:07 - California Cooler
06:38 - Lowe's
07:08 - Big Star Supermarkets
07:38 - Miller Lite
08:08 - Diet Coke
08:38 - Tilex
09:09 - Kentucky Fried Chicken
09:39 - Miller High Life
10:10 - Revlon Flex
10:39 - Pepsi
11:09 - Plymouth Duster
12:09 - Steak-umm
12:40 - Olympia Beer
13:10 - Burger King
13:40 - Clorox Bleach
14:11 - The Evil That Men Do
14:41 - Burger King
15:12 - Care-Free Sugarless Gum
15:42 - Planters Cheez Balls
16:11 - Budweiser
16:41 - Coors Light
17:42 - Schlitz Malt Liquor
18:12 - Triangle Outlet Mall (later Outlets Morrisville; now an office complex)
18:43 - OreIda
19:13 - Dr Pepper
19:43 - Chips Ahoy!
20:13 - Clearasil
20:44 - Pepsi
21:14 - Revlon Custom Eyes
21:44 - Planters Corn Chips
22:14 - Budweiser
22:44 - Baby Ruth/Butterfinger
23:13 - Charlie by Revlon
23:44 - Delta Faucets
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