Seth Godin - Smallest Viable Market

Celebrating the publication of "The Coaching Business Prescription" by celebrating some of the people whose ideas inspired the principles in the book.
In this episode, Seth Godin, author of Song of Significance, shares how to find and leverage the smallest viable market to make the biggest possible impact.
More Coaching Business Perscription videos: • The Coaching Business ...
Get the book for $1: mybook.to/cbp

[@TheKatoagogo]

I like The Stoic Creative - including the title. :) Thanks for this conversation.

[@ericworthy1300]

Oh shit I'm literally watching this because I have a jazz Quartet and he mentions a jazz Quartet. Mind blown!

[@Hank-ry9bz]

17:25 stoicism defn

[@BarryMaskell]

Excellent work

[@breathspacewiththomas]

I absolutely love Seth’s work and at the same time I struggle with applying what he says to my work. I’m trying to avoid becoming a commodity. Struggling to articulate who it’s for - isn’t stress management, emotional regulation and breath skills for everyone? I love being a coach, or more specifically leading groups and people, and I constantly find myself frustrated because I can’t see the woods for the trees.

[@CreativeOnPurpose]

Articulating your offer in a way that connects with the right people is a skill you can learn, for sure, Thomas. It takes practice, of course, and working with an experienced/trusted guide can help save time, money, and effort. Good luck!

[@johnferraz6417]

Choose your tribe...choose your destination....find the energy source...the Passion. And then learn along the way...how much we don't know!

[@johnferraz6417]

What can 'We' become? Better than we were yesterday!

[@CreativeOnPurpose]

Love it, John!

[@Hank-ry9bz]

3:40 'taking your probably mediocre work to a larger audience isn't the solution'

[@gforrest]

legit choose your customer choose your future

[@CreativeOnPurpose]

Here's the link to Song of Significance: seths.blog/song/

[@CreativeOnPurpose]

Here's the link to The Coaching Business prescription: mybook.to/cbp