Sewrella Yarn - Dye Studio Tour in Apex, North Carolina

Welcome to Sewrella Yarn! They are best known for their incredible color collections like Gilmore Girls, the Eras Tour, Disneyland and Knitflix, just to name a few. We get a full tour of the entire studio and get to go behind the scenes of the creation of their "Karma" colorway. Ashleigh, CJ, and the Yarn Fairies work hard dyeing 300-400 skeins PER DAY!
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Intro (0:00)
Front Room (0:28)
Office/Inspo Room (2:57)
Yarn Drying Area (7:00)
Break Room (9:16)
Drying Closet (11:02)
Washing/Heating Room (11:53)
Dye Area (15:42)
Shipping (16:59)
The Yarn Library (22:22)
Winding Room/Oopsies (26:49)
Bare Yarn Room (28:26)
Color Development (29:32)
Interview w/Ashleigh (37:23)

[@sarahashley13]

Any other Type A folks out there drooling over how this business is put together? T.H.E. yarn edition!

[@KnittyNatty]

Yessss

[@lauriejarboe6087]

the organization is mind blowing. If she ever decides to stop dyeing her skills are universal!!

[@saltified2439]

That was by far my favourite yarn tour you’ve done! Thank you Natalie and Kent! What an amazingly eloquent and fascinating young women Ashleigh is! I am in awe!

[@SAP64]

This studio tour was excellent. Ashleigh is great at presenting her business. The organization is at another level, well done.

[@littlebishesstitches_yarn]

What a beautiful story and an amazing business model. I was very interesting to hear about their creative process too 😀

[@smole_reptile]

I just got my Sewrella gilmore girls preorder!!! This is so special to see

[@msdraeneichick]

Same!! It was fun seeing the colors I ordered in the various steps of the process!

[@theresalucas776]

This was an interesting video to watch.

[@procrasticrafting]

I used to follow Sewrella back in 2016-2017 for her crochet patterns without getting into any of the online fiber communities at the time. Then, I dropped crochet for several years, and when I came into knitting in 2020 and started following a bunch of knitters and dyers, I was so shocked to see how big ashleigh had made her company in just those few years. Major congrats to her, her family, and her employees for all the effort they've put in to making the company so successful!

[@jennyvonderruhr5403]

So cool! This was my favorite interview/ studio tour yet! Their organization and methodical processing and vision is truly inspiring! Thank you for this!

[@wovenflame6182]

I really enjoyed this tour of the Sewrella studio. I wish I lived close enough, or was more of a traveler, so that I could visit in person. I love the high level of organization Ashleigh has implemented. It's a type of work environment I would thrive in.

[@KnittyNatty]

I’m so glad you enjoyed it! Ashleigh is amazing with organization!

[@mywonderfulknittinglife]

That was such an interesting video. I have dyed yarn in my kitchen but to see the scale of Sewrella's operation was mind boggling. Thank you so much for sharing! I will now be looking up Sewrella's yarn online and probably buying myself something special.

[@yarnymcyarn]

wow that a fabulous store, love how she protects her employees, first aid kit, anti-fatigue mats, masks, etc, even though some of those items are set by laws, it is nice to see them in place as many employers fail at that stuff. I would love to work for a place like that. Great interview. I love organization too. Glad you took us to see that store. Loving your touring videos.

[@rachelbonner-ed5ux]

I love your yarn store tours! You’re providing a service to me as a yarn customer and to the the yarn stores that I didn’t even know was missing. Thanks so much!

[@KnittyNatty]

Oh thank you! That is the goal!

[@normalloyd2885]

Thank you for visiting a local NC business. I had no idea that Sewrella was in adjoining town to me!

[@jennifermoody7363]

This was a fun tour & interview! Thanks to you & Ashleigh for taking the time to share this podcast! 🧶💜

[@janetjroberson2581]

Hello from Swansea, Illinois!

[@cherylelinsmith743]

Wow love the colors so beautiful. I like to knit with Luminous Brooklyn Yarn, It's exclusive to Argyle Yarn shop in Brooklyn. They have a big room in back of their store where they hand dye the yarn. I've done several matching cowl and hat patterns striping with two different color ways. First one I did using Purl Soho's Giverny Cowl and Inside Out hat patterns was Pink Lemonade and Shock Value. I just finished same patterns with the colors Beachcomber and Hotshot. Hotshot is a pretty purple color. Both sets were knit on size 10 1/2 circular needles. I also made a reversible cable cowl, my own design using their worsted weight yarn In Shock Value. I love hand dyed yarns. It's amazing how many stores you are able to tour, and some are so big. Here in NY, the yarn stores are so small. Another great Artist is the maker of Yarn Over New York. She was at Knitty City on upper west side for last day of the yarn crawl. I got a skein of her fingering weight yarn to make the Simple Pleasures hat pattern, also from Purl Soho. Don't be afraid to use different yarns for a pattern than the pattern is made in, as long at it has the same gage and weight. I have been lucky to get Purls Lovebird yarn in the color Candy Shop to make the Giverny Cowl and Inside Out hat. Wish they would reopen their store on Broome street. Keep the Yarn shop tours coming it's so much fun seeing all the beautiful yarn.

[@suecooke6837]

Loved this podcast. Love how organised Ashley is.

[@Mobuchholz]

This is such an amazing studio. I really love Sewrella's aesthetic and that inspiration board. I appreciate how much time and effort goes into showing each colorway in the BTS videos and showing the color on every base is my favorite. I always feel like I have a really good idea of what the yarn I'm ordering is going to look like compared to just seeing a photograph of it.

[@KnittyNatty]

That is so great to hear!

[@kristinahill3708]

I adore Sewrella! Always high quality, beautiful and artistic, well thought out stories behind the collections. I'm thrilled to see their success.

[@wendysopel-tetreault2058]

Thanks for the inspirational interview! Ashleigh is amazing and I so respect her skills.

[@cmyocum]

What an exciting episode! Thank you for taking us along for this fabulous and insightful tour!!

[@stitcht78]

This is such an informative video! Ashley shared so much, absolutely amazing.

[@fiberinbetween]

This was an awesome tour and interview!!

[@BreakingYarn]

I loved this tour! What an inspiration!! 🎉❤

[@bam.1979]

oh wow this was a really interesting interview and tour ........ hate that I'm just now finding out about them I am obsessed with Gilmore Girls and would have loved to have gotten in on the collection will have to keep up with them now and see what else they have in store .........

[@lauriejarboe6087]

the best of all the tours, I'm trying to figure out how to sneak in a major purchase without an interrogation from the husband!!!

[@barbaramcrae8425]

What a fun tour!! Those ladies sure have their act together!

[@KnittyNatty]

They do!!

[@sherismith9517]

Wow. That was so good!!!

[@thecreativeknitrovert]

Such a fun studio tour!

[@TheWanderingPurl]

So fun! I loved the tour and interview with Ashleigh!

[@suzannebrannan9715]

Excellent interview. Very impressive operation.

[@KnittyNatty]

Thank you! Agreed!

[@annabonanas]

This series is so creatively inspiring! Thank you so much for sharing this content. I absolutely love Sewrella and this behind the scenes peek was so interesting! 🩷✨

[@patiarauz3892]

Great tour! I need one of those mugs!😊

[@kittygirl1997]

This was such a fun video. I love how creative Sewrella is through the whole dyeing process, especially the stories behind the colors!

[@hirzst]

Fantastic episode! Looking forward to Sewrella inspired yarn base. The interview was engaging and filming was on point❤

[@SylviaW2022]

Seeing all the behind-the-scenes creativity, organization and hardwork make me fully appreciate my yarn so much more. And never will I balk at the price - SO worth every penny.

[@debbieharrison567]

I enjoyed watching this so much. It was amazing. ❤

[@KnittyNatty]

Thank you so much!!

[@suebaldy2701]

Wow what a great interview. ❤

[@ali_b_lush2]

This was amazing! I enjoyed it so much, I can't wait to see more of your videos. I subscribed!

[@carolflores2905]

oh wow! I see lots of colors I love!

[@PolkaStitches]

Amazing interview. Thank you!

[@wyntersynergyundignified]

What a great tour, conversation and wealth of information shared! Thanks, Natalie, Kent & ‘Sewrella’!

[@pammyers1982]

This is a really cool video. Thank you for sharing it!

[@mwk2216]

Sewrella is one of my faves. Ashley has great customer service & overall incredibly nice.

[@DifferentDrummer100]

So impressive, fascinating video

[@sharbear1968]

Oh yay! Another yarn store video.

[@KnittyNatty]

Hope you like it!

[@sharbear1968]

@@KnittyNatty absolutely! It’s a goal to visit some of these places and say KnittyNatty sent me.

[@laurawoodward3046]

I thought Sewrella was to do with sewing!!! So glad I watched this! I do still wonder why she chose that name...?

[@heathertucker7056]

This tour was awesome! What an amazing company. Would love to work here! Thanks Natalie for taking us along x

[@KnittyNatty]

Wouldn’t that be so fun!!

[@Kpup]

Sewrella is my FAVORITE! I'm always loving the themes. SO GOOD.

[@KnittyNatty]

Me too!!

[@rachelraye285]

This was so much fun! And I know Natalie must have LOVE all of the organization/ systems. Can’t wait to buy more yarn!!

[@Christi78knits]

Beautiful color and boy do I miss those orange popsicles!!

[@HillaZiv]

The crossover you didn't know you need! Thanks, it was super interesting!

[@andrealouis-visser4973]

This is super interesting and educational! Ashleigh/Sewrella has been on my radar since I began crocheting. Thank you for doing the tour!

[@crisreneemakes7178]

I discovered Sewrella after the whole Wool and Folk debacle. They are now my favorite indie dyer and have purchased from them several times.

[@KnittyNatty]

Aww yay!!

[@crochetingaroundnewzealand]

Wow the best tour yet ❤ so interesting. Love the cable cups 😂

[@joyceivan530]

Such a great interview! I love Sewrella yarn!

[@Melanie-Jay77]

I love sewrella and I'm in N.C. too ❤ !

[@morelsonthetrail6920]

I live in Apex and didn’t know about this... thanks for sharing.

[@paulahardy2689]

Wonderful!!

[@phojanesyhavong6375]

I miss her tutorials back in the days..!!..

[@junimondify]

Such a cool space to work at! Love the quality. I always die a little inside because they offer such great colours but no plant-based bases. Maybe someday they will!

[@KnittyNatty]

Ahh yes maybe they will!

[@catofthecastle1681]

It would double the space required, even the dye used on wool won’t dye plant fibers!

[@junimondify]

@@catofthecastle1681 So I was told. Still, a girl can dream!

[@lauratineo6063]

This tour and interview was so great and inspiring! Dreaming on getting a similar one on my own here in Argentina! Looking forward for whats coming this year!

[@missnewvillage]

I’ve been waiting for this one!!! ❤

[@KnittyNatty]

Yay!!

[@cottagekeeper1044]

I live about an hour and a half away from Apex. I had no idea this was so close 😊

[@KnittyNatty]

No way! Super local yarn ☺️

[@hebulanebula]

Wow very informative ❤🧶💫 next time I’m in NC , I’ll have to check this place out !

[@KnittyNatty]

Thanks! I feel like we didn’t explain very well, but this is a dye studio that isn’t open to the public. You can find them at shows and online though!

[@hebulanebula]

@@KnittyNatty aww.. okay , thanks for letting me know 😁🤘🏼🧶💫

[@sarawofford]

btw, it looks like there's a typo in your affiliate link :)

[@margaritacalderon1475]

This was such a great video! I was looking forward to this one since you shared a pic of you guys on Instagram!