Shaping Buyer Agency Perception in Your Marketing | This Week in Marketing

Buyer agency has never been more important.
Since the NAR lawsuit first dropped, consumers have seen buyer agents in a different light. It’s your job to fix that and the way you do it is in your real estate marketing.
In this episode of This Week in Marketing, Jason Pantana talks with Brian Boero, the co-founder of 1000Watt about the best marketing for shaping buyer agency perception today.
Watch or listen now.
In this episode, they discuss…
0:00 - Fixing buyer agency perception
4:08 - What matters to consumers
9:16 - Questioning value
12:00 - Setting better expectations
16:25 - Tell the right story
22:50 - Revealing statistics
26:30 - The best script is the truth
31:00 - Lead the pack
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#buyeragent #realestatemarketing #realestateagent

[@paulettemalekian1517]

I agree with every single point in this discussion. I have represented more than a hundred first time home buyers , and to this day, even their grandparents call to thank and bless me for my exceptional help.

[@OldVetNerdSage]

"The best script is the truth." GOLD!

[@DavidPautler]

helpful thank you

[@tamasamol2251]

People love stories, tell stories of past experiences. Also just always tell the truth and show your value always. Ask what their expectations are if you.

[@mannya_realtor]

It's important to communicate that it's not easy, because it isn't. Is it possible to buy and sell real estate without an agent? Absolutely, but that doesn't make it easy.

[@RealtorMitch]

Ultimately buyer brokerage and buyer's compensating their agent will become more the norm. Perhaps you should discuss dialogs agents should use to inspire buyer's to hire a buyer's agent, but even more importantly dialogs for agents to have with buyer's about buyer-agent compensation. When the buyer does not have to pay a fee, it is easy for them to perceive the value of a buyer's agent, it may be different when and if the buyer has to pay that commission. What are your thoughts and advice on that?

[@roaldrealtornews7143]

👍