SHINee 'HARD' MV REACTION!

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Watch The Original Video • • SHINee 샤이니 'HARD' MV
Intro Song • • XG - SHOOTING STAR (Of...
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[@saye1999]

shinee invented that so called "nct 127 sound" theyre the backbone of SM for a reason

[@jennielawrence8809]

Lol they haven't, both groups sound nothing alike but NCT owns the experimental sound

[@azurehickman7524]

@@jennielawrence8809then you haven’t listened to all of Shinee discography. Don’t open your mouth unless you know facts.

[@yeahyen]

@@jennielawrence8809i think it's an SM thing rather than a group's thing

[@girlsillusion]

why we comparing bye

[@jennielawrence8809]

@@yeahyen yet NCT is their best product

[@Sophie-pv4ug]

Actually they started this sound since their debut days. Long before nct existed. Shinee was originally formed to be an all rap hiphop r&b group before they changed the concept to a contemporary group. So for old shawols this sound in Shinee is not something new. Thank you for your reaction. And thank you for always appreciating the boys.

[@ogkpopstan]

"Onew is trippin' in this comeback *seconds later* I told y'all he was trippin" AGREED

[@sandrine39455]

SHINee (Onew, Jonghyun, Taemin, Minho and Key) are 5 complete artists, 5 singers, 5 rappers, 5 dancers... It's not for nothing that they are nicknamed "The Princes of Kpop".

[@JisooIsMySoul]

Onew wasn’t there as much because he’s been having some health problems so he took some time off. Hope he gets better soon😢🩵

[@milindawilson9175]

The whole reason why they chose "Hard" for their title track is because they wanted to show everyone that SHINee can do any genre, including hip-hop. Although, just to make sure you didn't forget that this was a SHINee song, they couldn't just do straight hip-hop. They had to create this hybride mashup of pop, rock and retro hip-hop, etc. to give this song that SHINee flavor. They killed this!! This will definitely be a contender for album of the year. Exactly!! You can't tell me that you're not singing "hard like a criminal, hard like the beat, hard like ma flow ..." over and over again in your head after hearing this song. LOL We can definitely add this to SHINee's earworm song list. And the rest of the songs on the album are just as catchy. This is totally an SM/SHINee song. This was another song that was wrote by Kenzie, so it has that signature SM design, and, yet, it's also very uniquely SHINee. This is really just SHINee going back to their roots. As you may remember, before debut, SHINee was actually training to be a hip-hop group. However, as Key tells it, they just didn't have the swag to pull off hip-hop full time, so last minute SM decided to change up their style to the contemporary R&B style of "Replay" that they have now become known for. "Hard" just proves that SM wasn't wrong, and SHINee has no problem in the world of hip-hop. But their destiny and calling was to be a group that never ties themselves down to just one style or genre. They were meant to show the world that they can be diverse and unique and never do the same thing twice. That's what makes SHINee special. They all can do everything. The rappers can fill in as main vocalists and the vocalists can rap. Plus, they are all amazing dancers. No wonder they still command the top spot in the industry even after 15 years. They know how to stay relevant, while creating the next trend, and still be true to what makes them one of the best in the industry. Preach man, PREACH!!! 100%. SHINee deserves all the accolades and recognition. Kpop wouldn't be Kpop without them. There's been a lot of debate whether "Hard" or "Juice" should be the lead/title track on SHINee''s Hard album -- SM wanted "Juice," to be the lead track, but the SHINee members insisting on "Hard." At this point, I think we all just need to trust SHINee knows what they are doing. Over the years, we have seen them prove time and time again that they know how to be one step ahead of the trend. For example, Jonghyun wanted his song "Deja Boo" to be his solo debut song, but SM insisted on his song "Crazy (Guilty Pleasure)." And in the end, Jonghyun was right. "Deja Boo" became so popular as a b-side track that it had SM scrambling to find ways to showcase the song, proving Jonghyun knew what he was doing. And, "View" -- which is one of SHINee's most popular songs -- wasn't even a contender for SHINee's Odd album, until Jonghyun rewrote the lyrics and the members pushed SM to make it their lead track. In their recent reality show, Key, Minho and Taemin revealed that they all spent a lot of extra time making sure everything felt right with their Hard album. They wanted to release the album on May 25, the day of their 15th anniversary, but things needed work. For example, there was a section in "Hard" that needed some tweaking. So, instead of just rushing to get it done, they took the time to make it perfect. Key said that when they heard the final version of "Hard" -- which was sent to them while they were in Japan filming "The Feeling" MV -- his legs went numb and he knew "Hard" had to be their title track. LOL If you watch the full "SHINee's - 15m Roadtrip comeback show," you will get to see new performances of some of their classic hits, as well as a mini fan concert where they also perform their new songs, "Hard," "Juice" and "10X." And in between it all, you get to see Key, Minho and Taemin on a roadtrip camping excursion as they look back on their 15 year career. It was really fun. I encourage everyone to check it out. And to see them preparing for this comeback, watch Taemin and his manager Nam Eui Soo on The Manager TV show that aired last weekend. You will get to see all 4 of the members in the dance studio practicing the choreography for "Hard." They showed a preview/short version of their dance practice video on the show. Unfortunately, Onew is currently on hiatus due to his health. Therefore, he won't be participating in any of their comeback activities, including the 3 day opening of their SHINee World Concert VI (SWC6) in Seoul that they just held. It was announced June 9 when Onew was hospitalized for a short time that he would take a doctor recommended rest. You only saw him in part of the "Hard" MV because he went on hiatus in the middle of filming and wasn't able to participate in the rest of the shoot.

[@田田-h7j]

SHINee debuted in 2008, they r the blueprint of other Kpop male groups ❤they r the first experimental of SM

[@bandotaku]

Not exactly, depending on what you mean by "experimental."

[@sophya3410]

Shinee made that sound years before NCT even existed. Wishing Onew a speedy recovery and better health ❤ he took a break due to illness that’s probably why he doesn’t appear in the last part of the MV. JONGHYUN would be extremely proud of his members. 😢 15 YEARS of SHINEE and they deserve all the success 🎉

[@AShawolKpoper]

You need to hear SHINee's old discography cause Hard is their old discography with a modern twist on it. People only listen to tts and make an assumption. + SM was pushing for JUICE as title track but SHINee decided to go for Hard and they have made so many changes on this song. They got the final version after their desired changes and revisions when they were shooting for The Feeling MV.

[@winnieouyang7802]

glad they went for hard, gotta show the new fans whats up

[@GT--BTS]

3:45 and 6:05... Kay giving his all! His moves, his facial expression... I love you are vibing and tripping when Key is giving the extra energy. I also LOVE those moments. He's the Boss!

[@ruthangulo8034]

Onew has health problems so he couldn't appear in the entire MV especially in the choreography parts. All the members can rap, the main ones are Minho and Key but they all can, in the Japanese song DxDxDx there are brief parts. Not for nothing do they have 15 years of experience, dominating all musical genres as always, styles and choreography 💎 Multi talented SHINee they can do everything 😎 Thanks for the reaction to my favorite group 💖

[@lddean4534]

Some info from the pre-debut (2008) days. Shinee was going to be a rap group but it changed last minute with Jonghyun going into lead vocal. They all can rap. All 5 have pipes and can rap. Jonghyun did in is solo performances. They were SM’s experiment that took off. They as you know can do any kind of music. A contemporary group that can’t be put in any box. Remember all the groups you see today came from them knocking open the door. They did hip hop in there first concert years ago.

[@Heart_Nattie]

For anyone that asks: "Ad Astra" means "To The Stars". Basically saying that the person is reaching the stars through the difficulties in life.

[@jayjibrown]

this is actually more reminiscent of the earlier stuff and 1st gen kpop nct just kinda got popular for a similar sound :) I think this song is more of an homage to the earlier kpop gens it feels pretty notalgic

[@universe986]

exactly

[@maryqueenmaryqueen2523]

"Are we hip hopping, are we shaking ass? What are we doing?" Taemin appeares on a screen, "we are shaking ass, Taemin" 😅 Dezzy, man, you are the best ❤

[@nastiaandrej]

this song is Shinee's Zimzalabim where the chorus and the transition to it the biggest WTF, and I'm here for it! SM did it again!

[@vantastic5540]

Keyzie - that's my man!!! Shinee is the blueprint.

[@nicolelopez2698]

"key is standing in a circle of ... keys" I can't XDDD I laughed way harder at that than I should have XD

[@mixelle_0]

Me personally, I’m living for SHINee’s “Knuckin’ and buckin’ and ready to fight” era 😅👊🏽

[@Raeray440]

Taemin has always been wanting to do hip hop type of things since he joined 5HINee plus that's how he got noticed by SM was his hip-hop dancing. And Key is literally "feelin himself" since the choreographer works with Beyoncé too. And Onew was sick during this whole mv and didn't get to stay for the whole video shoot at the end. I'm glad he stuck it out though and hope he feels better too. Minho is another story he's been thuggish since the beginning if you've seen 5HINee older live performances the man literally rips his shirt off on stage.

[@Keke88]

So wild and I love it // Juice (performance version) is out now and is amazing too -- SHINee is showing the world that we are not just still around but we are killing it.

[@GirlofGlamour89]

The album is FIREEEEEEE. You have to listen!

[@azriellen8865]

Onew is sick right now. He's gotta take some time off, but we hope he'll be ok. And SHINee in the beginning has made songs with "bounce that butt sauce.". Although best SHINee oldie is gonna be Obsession and Ayo for me.

[@neomuneochicken4585]

Ayo is one of my favorites too 🥺

[@cassiedelasoul]

the choreography! they all killed it! they all came for our necks and i’m here for it! 🖤

[@a1_cyanide]

lmao Taemin don't even be thuggin like that on SuperM songs he be doing the most in these Hard performances too

[@neonotcultured]

this nct 127 sound is actually very common among other sm groups. groups which debuted wayyy before them had this same kinda experimental vibe.

[@atiyamcghee2172]

I like Juice so much more and folks haven't reacted to that - can you check that out? This is such a great sound.

[@jennielawrence8809]

Soty no cap , shinee slayed the house down

[@kww10]

This comeback is iornically hard for them too bc the member's health like i bet you dont even notice Key's wrist cast and the lack of Onew T-T i hope this cb is easier for the boys...2minkey been working hard for the promotions but they've also broke new reocrds of themselves so im proud

[@ipeace6145]

Next stop: SHINee Juice. This one is 🔥

[@Doyoungismyfave]

I wish people would research more about an artist and their sound sometimes before reactions. It frustrates me when people say things like “stole it from NCT” when Shinee are the father of experimental songs in kpop. 😩

[@TemariJana]

Thank you, that you find so many information about them, that you know their names, that you respect them and support them, I grow up with SHINee generation, I really appreciate that you support k-pop artist, their music ❤ I recommend you B.A.P ❤️ they are amazing ❤

[@microplasticz]

i'm pretty sure the reason jinki does not appear in many of the 'group' clips is because he went on hiatus in the middle of the shoot due to his declining health 😢 i hope he gets better soon ❤

[@cloverblue5206]

Bruh. You got me with *KEY-ze*. 🔥💎🔥

[@bea_hae_tae9392]

They always show a different version of themselves with this unique essence and what I love, they evolve with their music. I love rap and melody and the bridge is divine. SHINee BACK

[@natashaganzon4843]

Key had no right pulling up on all of us like this, especially with the register drop near the end

[@dreester]

He summoned the power vocal. Peep his stance. It's a domain expansion.😂😂😂😂😂

[@erineileenj608]

Automatic thumbs up 👍🏻 for Dezzy always! 🎉

[@chenhsuanlin5218]

“We shaking ass” 😂🎉

[@Theblerdgurl]

"Taemin on the bridge. You having some kids." LOL

[@wowwow6488]

"og clout" "grandfathered into the game" 😭😭😭

[@KarliCM]

The album its fireeeee

[@wenvell_decoded]

Hard is like 2009/2010 SHINee but more badass. Amusing info, SHINee was supposed to debut as an RnB hiphop group.

[@Mslgs99]

Great reaction knew you would get it….. There’s a Performance MV for JUICE and boy. I can’t wait to see your reaction 🔥🔥🩵🩵

[@niyetz228]

Shinee❤

[@eliana5000]

didnt this man react to ADVICE and Famous?? Now are you realizing that Tae can rap? and the nct coment??? learn history bro, SHINee have been doing this experimental hihop shit since 2009

[@onewsfalsetto9439]

they said, we may be old dogs, but we can do all the tricks.

[@batoulangell9874]

JUPP, 5HINee is the ACE of kpop, and exceptional creative artists in their profession because they stay true to themselves. You have to listen to the whole album, it is simply splendid!! But about Taemin and rapping; he nails it perfectly whenever he goes for it. If you like to listen more of his rapping style, go for FAMOUS (japanese ), ADVICE ( where he uses his tone of voice in a very unique and distinguish way I have never heard before) , and "If I could tell you" (feat. Taeyang)-its a ballad, but he (and she) goes for some crazy fast rapping (even its a ballad)-fits perfectly. The song is simply beautiful. He can do it all!!

[@marcialaguna2275]

I love your SHINee reactions! Greetings from México

[@zeinabbb983]

They are so great

[@kimzimmerman6770]

I suggest watching the Juice video. That came after Hard and i feel should have been the title track. Way better...

[@priscillasapiain84]

Amazing!

[@exposurefilms7467]

They didn't have to do this - say it Dezzy. Eighth album. Damn

[@mochawilliams5996]

Juice is up next! Taemin wanted to rap after working with Taeyong in SuperM ❤ Killed it!😊

[@Lovis.Tulitikku]

Onew has health problems, that's why he couldn't film the whole MV, at this moment he's on abreak.

[@yulypimentel898]

Did you know that there was a Beyonce dancer that became a choreographer to this song plus someone else. ONEW is still in hiatus because of health issues.

[@liliciel2477]

Not the best words were chosen to describe uniqueness of this sound, but I appreciate your love for the kings. Can’t wait to know what song is your favorite from the album :) I couldn’t pick one..

[@cindypoole6792]

I like "Hard', but I LOVE "Sweet Misery"; "Like It"; "10x"; and "Identity". Onew is is VERY ill, hence not seeing him at the end.

[@nicolelopez2698]

as an nctzen I love this song XD the piano slaps

[@LeninaHastley]

que orgullosa me siento al ver apreciar a mas gente a mis queridos chicos,en especial,el nuevo rapero Taemin,es raro para mi verlo en ese rol,pero me encanta

[@vvsjaehyun]

I aint know minho was finna thug put like that 😂

[@nancymcgee4776]

So, Onew didn't even tape with them huh? God love him....get well soon Onew!

[@azurehickman7524]

He taped for everything but the opening scene, the dances scene. He was to do the closing scene but that was the day of the announcement regarding his health

[@whereisja]

I don't care about the discourse, I actually NEED more rapper Taemin.

[@Ebyruchan]

yeah i was wondering why Onew wasn't in the last scene either, maybe scheduling issue? so glad you liked rapper taemin like me :D

[@caterinabandiera7529]

Onew went on hiatus due to health issues. He was missed.

[@valwoops]

I’m a little late to the game but the choreographer for this track worked with Beyoncé for Renaissance so like 👀👀👀

[@asiaali7803]

Taemin ❤

[@Baepsae77]

When you said “this sh*t makes me wanna make some beats” I thought you were gonna say babies hahaha. Either way, all fax no 🖨️ Also Onew is out for health reasons.

[@shineebts1812]

The song was complete but at that time Onew was not healthy, so he missed the last spot But it will get better and be back soon so don't worry ✌🏻

[@asiaali7803]

Taemin is the king 🔥

[@SistaSol]

Onew became ill during the filming of the video, so he's not in all the shots.

[@katlikethatprodz]

I know you didn't mean anything with your comment "that they stole it from nct" but I still got annoyed every time you said it lol. Because this comeback is actually 90s hip hop inspired and goes back to stuff Shinee did in their earlier days and on their bsides. They already did this sound when nct was still in the womb.

[@DezzyMarch]

I really didn’t mean anything negative by it lol but I totally understand

[@田田-h7j]

Onew needs immediate medical treatment and taking rest now😊

[@iyah3595]

They DID NOT STEAL SH**T!!!!!

[@정용화-u1t]

😭

[@neomuneochicken4585]

2:45 very controversial

[@neomuneochicken4585]

I don't blame you though and I like your reaction

[@eszeezee6967]

Oh how my heart burns when you said they stole it from nct hard drive. 😢 That's a harsh accusation even if you meant it as a joke. As far as I know, SM wanted Juice as the title track but Shinee fought Hard to hv it as the title track. That to me shows that Hard has already been selected for this album. It's not taken away from NCT. A nothing thing, if you've listened to Shinee's discography since their debut, you would have noticed that they have an eclectic selections of genres. What you hear in Hard is not unique to NCT. Just my 2 cents.

[@g-malaigo1155]

Excellent 2 Cents!!!!

[@fuuchan27]

Shinee has definitely had many hard hitting hip hop tracks in their discography before, so I agree that this is really not new for them, and this kind of hip hop sound just happens to be popular right now, and NCT and SHINee both being SM groups with many of the same producers are going to have some recognizable similarities (like the way people were saying Superhuman sounded like a SHINee song lol). I see where people making the comparison are coming from and no one means it badly, I just think this kind of 90s style hip hop is currently trending and both NCT and SHINee now have done those sounds.

[@eszeezee6967]

@@g-malaigo1155 thank you.

[@eszeezee6967]

@@fuuchan27 Right!!

[@kimchiiiii0525]

They stole of nct 127 hard drive.. downvote 😊

[@karolhurley6928]

Lol you said nct n after tht all I heard was Johnny and mark voice after

[@JohnJaeTa325]

I said they took it from NCT 127 too lol

[@Shaw2184]

Rapper thug s***? 😂😂

[@alyssaingram]

officially subscribed to your page. you had me dying with the commentary and you’re so damn respectful to them.🎉