Shining Mountains | The North Face

[@azaz3580]

Why isn't your new commercial on here? Says a lot......

[@YATESAsphalt8]

I am offended it is not here. Is north face hating on the lgbtq community?!?!?! ;D

[@danferrell1]

“The Virtue Signalling Face”. Bud light has a special place reserved for y’all in the motel 6, it’s next to targets room.

[@TOOMBSTONED]

How many Bud Light’s can you fit in your backpack???

[@cpk2GIRL]

😂😂😂😂😂 Omg. This!

[@benvandam369]

🤣🤣🤣🤣🤣🤣🤣🤣🤣

[@cpk2GIRL]

Totally THIS 😵‍💫🤪🤣😂😂😂😂

[@bradforester3635]

Bro 😎 epic comment ! 😂

[@debrunsfar153]

OMG I would love to see this film on the BIG Screen. The story and videography was fantastic. Well done Mike Foote, Jenn Lichter, Ginger Runner and North Face Team!

[@VivianBoroff]

This is so amazing! Definitely a story that needed to be told. I especially love the comparison of glaciers now, and how they used to be. Such an incredible journey, and a brave undertaking. Props to everyone involved in the making of this!

[@basedcrow]

Head to the bottom for the real comments.

[@MichaelHilliard]

Amazing film, amazing story, and amazing editing!

[@chriswalker3375]

Good luck, Done with company!

[@mroie]

bud light 2.0 joining the club.

[@phantomfilms87]

You play with fire 🔥 you get burned…what have you done??

[@midnightcdc]

Love you and love your message! Love love! And support! 🎉🎉🎉🎉🎉

[@Pyjamarama11]

I hope your Board are reading these comments as they try and reconcile a pointless ESG score against falling sales

[@spunkybrewster1972]

So, will your ECG credit score offset the revenue you are about to permanently lose?

[@BaylorSig81]

Great job Ethan

[@Nateinthewild]

This is AWESOME

[@TheHoffydoodle]

Go Woke............... *drum rolllllllllll* Go Broke. See ya.

[@kristinterpeza6137]

Beautiful, important work Mike, Jenn, Ethan, POW & North Face! 👏👏👏👏👏

[@CWaldenOutdoors-xz1kw]

The description is spot on, this is urgent and inspirational. Thank you for sharing!

[@mikefoote404]

Thank you!

[@raychellowrance2784]

Not even going to miss this one. Jeremey’s Jackets please.

[@johnnyboy4194]

Time for North Face to feel the wrath of normal citizens!!! Boycott! Boycott! Boycott!!!

[@heinrichkleist3473]

"This story was never about 'conquering' Glacier National Park". So great to hear this! At the end of the day, we don't 'conquer' nature. Nature is indifferent to our plight, our desires and our fears. I much more appreciate humility when travelling through beautiful places.

[@syedahmed-rn4xv]

I am so glad, I found this site.

[@tomhulse7484]

North Face documentaries are so beautiful, professional and pure. What makes the brand so real. Congrats.

[@giovannipinci371]

Il video è bellissimo mi è piaciuto molto 👍👌📽🏃‍♀️🌳🌲💚 very nice beatiful ❤the north face 👍

[@Michaelfourfour]

I'm not sure about the "pure" and "real" words that you used though Tony. A couple of years ago The North Face wouldn't supply a gas and oil company with clothing because of "climate change". It then was discovered that most of The North Face's range of clothing uses/used textiles made from oil! They are hypocrites Tony...I'm not trying to have a go at you Tony. It's just that many people don't/didn't know this. I only found out about this today. Such hypocrites they have been.

[@xsarchitect]

I gave you a thumbs down, just so you know

[@matthewfeldhake]

What an excellent film and inspiring story! Such a cool concept. Great job y’all

[@erikmardiste]

Reminds me of northern British Columbia Canada.

[@GTFBITK]

Chris Hansen is going to show up at the NF HQ lol.

[@JB-ti7bl]

Is he one of the Hansen bros?

[@GTFBITK]

@JB-ti7bl if he has a brother, then yes.

[@kenlee2374]

Great work. it will even better to do a recap of before/after pictures of all the glaciers at the end of the film.

[@NelyaDani-MountainAdventures]

Impressive video.. both for the footages and for the message.. very true. Well done guys 👏

[@mikefoote404]

Thank you!

[@bradforester3635]

Awesome way to loose your customers. Just amazing

[@blacktfilms6583]

sooooo good. Love what you captured and I enjoyed experiencing the trip through your eyes. :)

[@nixda3861]

Now i have to burn my north face clothes like Balenciaga

[@raychellowrance2784]

Me too, and you know, it’s not even hard.

[@imonit4272]

Same…

[@datacipher]

As a mountaineer I have multiples pieces from altitude series, flight series and others… gear as well. I’ll never spend another dime on them - and I remember.

[@MrClemencio]

THIS IS AWESOME!

[@sinkorswim416]

At this point we’ll have to start making our own clothes

[@raychellowrance2784]

That’s what my grandmother did. She looked better and saved her money and built a massive ranch. Let’s ditch all of them.

[@imonit4272]

Making our own clothes TNF, brewing our own beer Anheuser Busch, making our own shoes Nike, making our own entertainment Disney and Hollywood, making our own homeware Target, making our own bikes Harley Davidson. Or buy local…I’m done with these big woke 🌈virtue-signaling🌈 corporations.

[@midnightcdc]

I will always support a company that supports others, and cares about the environment.

[@trumpwon8064]

😂😂😂

[@jesusforever41]

Un paisaje espectacular. Una pena la regresion de los glaciares, ahí y en el resto del mundo. Bonitas fotografías y video. ¿Se podría saber qué cámaras se han utilizado? Un saludo

[@mikefoote404]

Gracias Jesus! Usimos Sony DSLR y tres GoPros!

[@jesusforever41]

@@mikefoote404 muchas gracias. Thank you

[@OLE9191]

Threw my North Face merch out and will never...EVER buy your products again! SHAME ON YOU!

[@jakesreilly]

I can always spot some ethan newberry editing. beautiful film. inspiring.

[@mikefoote404]

Ethan is VERY good at what he does.

[@Saybeth20]

It’s amazing to enjoy the natural cyclical weather changes not due to anything man has caused.

[@yourmissingsock556boop3]

It pretty wierd how all these corporations are spewing the same messaging at the same time, almost like they are working together to push a political narrative.

[@benvandam369]

You don't say huhh 🙄

[@kdd6723]

Black rock esg credit score

[@DrewHill1981]

Such powerful, beautiful and at the same time troubling images...

[@adamcheney4836]

I think one of the coolest parts of the video was seeing the team's positivity even throughout the trails and heartache they endured. Like they're so driven to do hard things like this just so that they can spread a message that they believe in. I'm trying to train for an ultra marathon right now but sometimes I wonder why I want to push myself that hard, but seeing videos like this reminds me that I can do hard things.

[@mikefoote404]

Thank you Adam! Thats so great to hear. That was our hope with the film.

[@scottcounty6919]

Never wearing or purchasing your brand again.

[@digitaldeath1876]

Rip North Face I will never buy another product from you again!

[@thomasrobertfitness]

Those grizzly bears would make me uncomfortable 😂

[@megcullings8011]

Stunning!!!”a love song & a eulogy”both beautiful & heartbreaking. thank❄️you

[@mikefoote404]

Thanks Meg!

[@Robert1337_]

ill never buy another item from this company until the day i die

[@kdd6723]

Such a shame they ruined their image. I couldn't bring myself to wear any North face clothes now.

[@dnews9519]

I just disposed of everything I owned with a North face logo on it. You will never get one red cent from me ever again. We are done.

[@mwmann]

No more northface products bought on Amazon for me.

[@IdRatherBeHiking]

This was really well done, something for me to set as a high bar for my own outdoor films.

[@user-qr8ki8ue4i]

Jumped the shark, kiddos. Nice job! Byeeeee.

[@atomicfrijole7542]

Oh look, another company that is imploding its own brand. So long, North Face.

[@imonit4272]

Prioritizing Wokeness over your customers is not good business, no matter what BlackRock or Hollywood tells them. But they keep doing it anyway. Get woke go broke.

[@brianratliff4998]

great film! it's rad to see you all enjoying the good work and hard miles you're doing.

[@retobaumann5604]

Absolutely amazing landscape... and very well captured. Great!

[@mikefoote404]

Thank you Reto!

[@NothisisPatrick-oe9fv]

All my north face stuff into the fire pit tonight. Another brand destroyed itself

[@GiulioAprin]

amazing

[@Whatever70415]

Go woke go broke 😂👍

[@kiranchhetri6714]

Where is this ?

[@preyforeyes07]

read the description

[@DiscordC]

sell outdoor gear NOT politics!!!

[@DianaAnkh]

Boycott !

[@nodescriptionavailable3842]

Overpriced, sub par quality, woke and broke, BOYCOTT ENABLED

[@jamiethrogmorton2540]

What were the water samples for?

[@mikefoote404]

We hope to use them for a multimedia exhibit someday soon!

[@gravityslave6277]

Congrats Northface...you're added to the list of woke products I wont buy again

[@Radec74]

Time to go bankrupt ☕✌️

[@Acolyte_of_Cthulhu]

woke company, no more.

[@giovannipinci371]

bellissimo

[@lucasgraham505]

Trying to save the NF brand?😂 to late

[@samyilterziev3887]

i wish to see this brand not this high fashion collabing with brands who dont care about anything only money and massive consumerism and only proffits in the back of the poor people i mean brands like Gucci. U are doing good The North Face but u can be way way more good

[@MrBodhysatva]

❤I just love It

[@datacipher]

Despite the multiple dramatic statements it doesn’t take “specialized” or “technical” skill to move over 3rd and 4th class terrain. Social media posing…

[@a901trecon]

Will never buy from North Face, they should have kept to the product not ESG scores. Sell outs!

[@exploringgodscountry]

Stretchy pants and shorts are worst thing in world for off trail bushwhacking.

[@youtubehatesus2651]

boycott

[@slapfan1]

Amazing film ❤ Thank you for caring, thank you for bringing awareness. As for the negative comments, it’s a sad world when science and climate change offense you, ignorance = hate.

[@trumpwon8064]

🤪

[@NeonRandy]

You thought you could sell me overpriced hoodies and shove garbage politics down my throat? I think not.

[@trumpwon8064]

Exactly

[@chhunter]

No thanks! No more North face for me! 👎

[@thenickcornell]

Yay yay yay!!!

[@harbingerofepiphany3155]

Northface? More like Southpole 😂

[@danialhillmann5374]

Remember when all the polar bears died because of global warming 😂🤣😂

[@Deetroiter]

Well hope it was worth it for 1%. North Face will soon have to learn the lesson that Bud Light and Target learned the hard way. Your products were already really bad the last few years, now you didn’t help anything with your pandering!

[@Michelle-Eden]

NF sucked anyways.

[@LoganBruneau]

What is everyone in this comment section upset about?

[@SILLYGOOFYCUBE]

North face pride commercial.

[@h2oman3rd]

I will never buy another north face product ever again. Goodbye.

[@hipointuser333]

Ok good for you

[@trumpwon8064]

​@@hipointuser333you mad?

[@HasansWanderings]

The mountain and the North Face are tied together by the same thread. When the topic of mountains comes to mind, the first thing that comes to mind is the North Face🙂

[@AlwaysAwesome001]

Remember this "leadership team" just not the company. Cancel their careers in power.

[@DemonDog444]

Im so happy that so many companies are outing themselves. If you openly support transitioning children and believe men can become pregnant, be ready for market loss.

[@BlackKettleRanch]

You're done. Full on boycott with no room for forgiveness.

[@DMG775]

never buying anything related to ur company ever again

[@Sean-Johnson]

Why are there over 5k dislikes?

[@erikvandam5685]

Farewell north face, it has been a great time. I wish you all the best with the woke folk. Succes and you go girls😢😢

[@zaristophanes]

Were you trolling with the ad, calling it lghtv instead of lgbtq

[@slr7628]

Needs more stereotypical gay content if you want me to buy your stuff, okayyyyy 🥳😘

[@janina9789]

The Woke Face - Never Again !

[@N3wbMa5t3r]

Thanks for making it easier for us North Face… My family and I will never purchase or wear another North Face item again.

[@MAGApepe]

here comes the boycott

[@bubbachubba3600]

Congrats! North Face you may just have a boycott on your hands with your latest commercial. I know I’m never shopping at North Face again

[@rvierra7235]

Nothface has gone WOKE. BOYCOTT Northface.

[@sgtb3691]

Woke, time for the broke.

[@raulengle9833]

If inclusion and acceptance is "woke", I'm in!!! ❤️🧡💛💚💙💜🩷🩵🤎🖤 I SUPPORT THE NORTHFACE! 💯

[@Hunter_Nebid]

I'll be buying my outdoor clothing from VIKTOS from now on... Better gear from a far better company. Tired of supporting companies that hate their own customers.

[@Nast405]

Thanks for the info😊

[@Hunter_Nebid]

@@JB-ti7bl I dunno, I'm not from California or Canada 😎

[@imonit4272]

Thanks for the information. Heading to their website now.