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This is a short version of a film with the same name. When Jackie Fristacky, the bike riding mayor of Yarra City, near Melbourne, took an interest, I was inspired to create a version which would have a greater reach. I've collaborated with Jackie before, showcasing her bike activism in my KZbin movie, Councillor on a Bike.
When it comes to bikes as transport, most of the talk, the encouragement, has been for commuting by bike. Yet, for the average non rider, shopping on a bike is a much more practical way to get rolling again.
Moreover, as the film points out, there are new alliances to be formed, with small businesses for example, who can come to see bike traffic as vital to their survival as it often is in Europe.