Should Rappers Burn Out or Fade Away? feat: The Company Man

Should artists retire on top or continue until they fall off? DJBooth’s Yoh (@yoh31) wrote an article a few weeks back discussing this topic. While in Los Angeles, we hooked up with Justin Hunte "The Company Man" (Ambrosia for Heads) and Justin Styles (All Def Music) to lend their thoughts on the topic.
What are your thoughts? Let us know what you think after watching the video in the comment section.
This video was shot at the Studio71 soundstage in Burbank, CA.
The Company Man
KZbin Channel: bit.ly/2i8BhJE
Follow @TheCompanyMan on all socials.
Justin Styles
Twitter: @yungestilos
Soundcloud: / yungestilos
From Outkast to Rakim - Is It Better for Artist to Fade or Burn Out? bit.ly/2i8Ccdk
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About Dead End Hip Hop:
No scripts. It's pure unfiltered hip hop conversations and album reviews. No politics. No BS. We Are The People.

[@megamac1296]

Does Justin have the answer to this question, let's find out.

[@howlinjacqueslisbon5253]

megamac1296 i don't have the answers

[@elliottjones8354]

megamac1296 W

[@EZ95]

Yeezus!

[@Blacktolite]

megamac1296 YOU DON'T HAVE THE ANSWER JUSTIN!! Kanye voice

[@SILMANTV]

Greatest of all time.. GREATEST OF ALL TIME (hunt voice)

[@matttraverso4592]

YEEESSSSS, Justin needs more publicity, he’s awesome

[@ray1411]

Matt Traverso Yeah, he needs at least a late night spot on Vice or Revolt

[@on_certainty]

+

[@SG85917]

agreed, this was dope

[@TroyElSegundo]

Which Justin tho

[@everyvillainislemons7583]

Troy Jenkins bofum

[@christopherwashington2460]

Yo when the three best hip-hop channels collide. It's lit.

[@zaynrivers7433]

Rap Critic is pretty tight too

[@juuso1124]

Shawn Cee and melon are cool too

[@juuso1124]

M C Oh, I've watched a couple of his reaction/reviews and he seemed intelligent so I thought he was cool

[@kelechic.jemelumba9981]

migga its music not aeronautical engineering, what does intelligence have to do with it, I mean it should not factor in too much.

[@imadethiseacccountwhaniwaz4270]

theneedledrop isn't in this video tho

[@Skotax1x]

Favorite Rap channels meeting like the Avengers💯🔥

[@mindyourbias]

nothing nothing best comment I seen all day

[@KMO325]

Pretty much my thoughts when I first heard of the video being made (on TCM's channel).

[@Ja.abbatta_V]

no Joe budden tho

[@YetiCoolBrother]

mindyourbias I was literally about to say the same thing lol

[@TalentedKamarty]

Was anticipating this like my fav. Rappers album 😂😂

[@piecesofaman6419]

Nigga It's like the hiphop convo Wu -tang huge win for having my man Justin up here!👌👌👌

[@piecesofaman6419]

Would love to see Justin debate Yeezus with Kinge😂😂😂😂 Edit:Lmao Andre is so good we don't even know what a mediocre product sounds like.😂😂

[@austyn8942]

Rappers should just do what they want. Listeners should just do what they want. If you don't like their new music, just don't listen. Doesn't taint the old music. I think there is too much weight put on bad music tainting someone's legacy. Just let them do their thing and listen if you like it.

[@joemobro]

Austyn Lilly agreed if u reach legend status or have enough work to be remembered I don't rly think much can taint that work put in

[@shotbynolan1705]

Austyn Lilly totally agree

[@TalentedKamarty]

I think alot of the time people fall off cause they do wats the new wave and leave wat their fans loved about them and the production they rap on in the garbage. If a rapper does wat THEY want we'll more than likely be happy. Tribe came back and said fuck all that trap shit thats hot now. We still gon do US. Michael Jackson has never followed a wave more than 20% since Off the Wall and we got dope content from it. Artists DO U.

[@maxsmart9116]

Agreed

[@TheCompanyMan]

Agreed

[@usefhaslem6643]

Justin Hunte voice deep af 😂

[@TravelWright22]

Lol

[@awesome1990s]

Yep

[@bmst8236]

extra low on this one... a lion of hip hop showing out on the pack

[@bizarrenrugged3370]

+Fe Mon fontano is trash.

[@secondavenger9775]

My issue with the whole "stop before you fall off is this: where do we draw the bottom line? Ken's example with Ice Cube is one I can use: Cube's peak lasted three albums, but before he completely fell off, he gave us two more good albums: The Predator and Lethal Injection. Those albums are good, but definitely not up to par with his older music, should he not have made them and just stopped after Death Certificate? What about Nas? Even he knows he'll never top Illmatic, but he gave us more amazing albums afterwards. Should he have stopped after just one album and never given us anything even slightly less? It's much too subjective IMO, and I think some people demand too much of artists sometimes.

[@sheridancoleman6307]

It's not always about better. It's about an artist still having something to say about the changing world. Maybe later albums are just for the Stans but it's selfish to say they should stop releasing music.

[@trinitylegacygroup1177]

Daniel Hill Life Is Good was a great album! Maybe thanks to Salaam Reminder and No ID but Nas’ lyricism definitely rise to the occasion.

[@trinitylegacygroup1177]

Second Avenger Death Certificate was great as well as Nas’ Life Is Good!

[@sYthyy]

yea this question doesnt really have an answer which is why it's an interesting conversation, it's just a matter off opinion. i do think it's kinda pretensious to tell a rapper when they should stop tho, who are we to say when they should stop, if they still feel like making music they should keep on making music. i mean what other options do they have? they gotta eat.

[@keithfunderburkjr1016]

Daniel Hill it was written is better than illmatic

[@2ndtoJohn]

DEHH + TCM?? Never clicked on a video faster

[@KnotBoxing]

HopefulHumanist what's TCM?

[@password460]

MayneH The company man

[@1DjJmoney]

Fr they grown so fucking much

[@trevjamesc]

MayneH Justin hunts you tube channel it's really good I like keep if more then dehh

[@maricheri239]

Tribe is an example of coming back out an killing it.. Guru was also older when gangstar was at peak.. It depends on the artist

[@therealdjsteady]

Adding Justin to this is like kd going to the warriors!

[@emmanuelmondesir1314]

steadman davis are you implying that Justing is a snake lol?

[@therealdjsteady]

Lmao nah I'm saying this the dream team

[@TheCompanyMan]

😂😂😂

[@declantobin2129]

This is the J cole x Kendrick collab of hip hop channels

[@alejandromarmolejo13]

prod.3D at least we don’t dickride your shitty beats lol

[@princesr]

Alejandro Marmolejo I didn’t even listen to the beats but I bet they better than Cole

[@jonesfalls]

Nas can rock forever as far as I'm concerned... simply cus I'm not looking for him to drop another classic. He makes solid albums with a perspective that I can relate to at 43. Life Is Good is a classic album in my book.

[@marcoraps]

Fast forward to 2022, Nas is easily back in a new prime, KD1, KD2, and Magic. I can’t wait for KD3, Nas is back and in his 4th decade putting in work as if he’s a new comer

[@jonesfalls]

@@marcoraps It's super dope looking back on my comment. Who would of known that 4 yrs we would be in the mist of a Nas run unlike any of his contemporaries. Making history with a Grammy and arguably 2 more classic albums, with one of the more anticipated albums of 2022 to complete the KD trilogy 🙌🏾

[@marcoraps]

@@jonesfalls it’s incredible, 30 years into his career as well

[@CamEron-nj5qy]

I feel like Nas is proof that runs can continue

[@hoc1992]

Yep

[@CloudTribe]

It's painful seeing an artist you like struggle with music as they age. Andre 3000 is pretty much the only rapper who lived and walked away on top.

[@soberhippy8240]

Company man x dehh is what we've been waiting for

[@monopolejoe]

I think rappers should continue to make music no matter how old you are. If you feel like you've lost it, quit. But if you still have musical ambitions to bring into fruition, keep it rollin.

[@levimoore5376]

Frrr

[@Adar252]

Dropping music every year doesn’t mean you’ll be great, take some time off and learn from those mistakes. These artists nowadays don’t know how to take a break imo, just saying.

[@bloatus7611]

Tre Moore A lot of them can’t. Rihanna took her first break like 2 or 3 years ago after releasing an album every year.

[@eddied80]

Oh SNAP!! DEHH & Justin Hunte Collabo! This is Epic!

[@Coolkid5800]

Ah, the famous Andre vs Eminem debate

[@ToroidalVortexLove]

Nathan Adeleye or the Kurt Cobain, 2Pac, Jim Morrison Biggie, or John Lennon Vs any of their contemporaries who outlived them debate...

[@Coolkid5800]

To a certain extent with some of them but with people like 2Pac they didn't get to choose one route or the other. Andre and Em were in the same position in 04 and did 2 completely different things about it.

[@suedecomponent8931]

Dre I think has more in the tank, I just think he's a perfectionist and living in fear of not living up to his previous work. The man probably has classic albums in the vault. Em should've quite after Eminem Show, like he said on Till I Collapse, "And when your run is over, just admit when it's at its end," Em has been at that point for like 15 years.

[@codawithteeth]

Suede Component Idunno, MMLP2 had some pretty good songs on it

[@suedecomponent8931]

NamesAreOverrated It had some pretty good songs on it, but it wasn't a good album. He has moments of brilliance, but they're fleeting. His music suffers largely from horrible hooks, bad production choices and what seems to be a lack of real substance at this point. Granted he has a new one coming out soon, but Walk On Water doesn't bode well imo.

[@tendo824]

The GOATs Of KZbin Hip-Hop have met at last!!!!!!!!

[@JustMe-mo6xk]

Eminem - I saw an article recently that said less than 20 albums have EVER lasted more than 300 weeks on the Billboard 200. They said only the most beloved artists and only their most loved works manage this. Pink Floyd's Dark side of the Moon was the longest by far and yet Michael Jackson's Thriller (bestselling album ever worldwide) just made 300 weeks this summer. I think in many ways a "classic" is one that CONTINUES to be consumed by new generations. Back to Eminem, he owns 3 of the less than 20!! They are Curtain call, The Eminem Show and RECOVERY. Hip Hop heads hate on Recovery or at least don't consider it one of his best projects but it made the list in 7 years and he still rapped his ass off. I liked MMLP2 (most of it) but it still put's him personally 1 album off a classic. I don't think album sales set the standard and I don't think twitter should either. Music is about emotion of all kinds so if I'm enjoying how I feel I'm going to rock with you, even if what ur saying isn't new.

[@LeGacieColeman]

Lupe Fiasco is the perfect example. Lupe was about to retire in 2008, just after releasing Food & Liquor, and The COOL. He was going to bring out a 3rd album, called LupEND, and it was going to be a triple album. That would have been a better way to leave hip hop behind. But instead, the label forced him to make 3 more Projects. Lasers (trash), Food & Liquor II: TGARA (mediocre), Tetsuo & Youth (great album, but wasn’t recognized because of the previous two mediocre projects.) Lupe could have retired legend status, but that status was tampered with just because he couldn’t fade away on while he was still on top of his game.

[@ToroidalVortexLove]

If Jay Z never put out 4:44 I would still be a Jay Z hater, just like Myke...

[@k2datrack]

ToroidalVortexLove I've been saying "Fk Jay Z" from way back 96 but after 4:44 dropped, I haven't said that since

[@maxsmart9116]

Andre Bryant whataboutism can't save you from being ethered in the comment section

[@notforvideos]

That's funny, because for me 4:44 was my least favourite project by Jay Z, I really don't fuck with the album.

[@BAMBINOHIM]

notforvideos it's really good album since American gangster

[@notforvideos]

Not for me, I gave 4:44 multiple listens and eventually deleted it, was pretty disappointed as I bought it too. I plan on giving it another try though, soon.

[@thereallegend4lyfe]

You can tell how passionate these people are about this conversation.

[@donnylawless2412]

I almost died when myke said " Macklemore got one more time showing up to work late and he's tired! Lol

[@donnylawless2412]

Fired!!

[@TheKondinho]

artists SHOULD retire on top but the fans won't let them. this culture in hip hop of "staying relevant" vs "falling off" has too many dudes over-staying their welcome. fans ultimately want to see their idols fall off to be able to say, "oh he's just like me. he fails too". it's the same in sports. that's why floyd mayweather was so successful. he always kept the mystique of being unbeatable and retired on top so fans felt cheated like, "there's no way. surely he can fail too". but he never did so the fans want him to keep going until he fails so then they can be satisfied.

[@TheKondinho]

the point i was making was that people prefer to see a good comeback story. a good comeback story can only happen if failure is involved. also a comeback story gives the average person hope as opposed to a flawless run which seems more unattainable. hope that makes sense.

[@awesome1990s]

I understand you

[@kashstory]

Honestly, I think it's a selfish for fans to demand artists to quit. It's not just for you, it's for themselves, and the other people who still want it. You don't have to like it, you don't have to listen. Artists should be able to decide when they can quit. It's entitled to tell others to stop making their own music.

[@kevindelaet6001]

I don't agree with an artist saying "I given y'all enough". Offcourse their prime is behind them at some point but you will always have songs over the years that you really love of a project. It should be seen as a sport. Don't retire when you're 25 retire when you 45 and you been trying your best to have longevitity. Being a true artist comes with ups and downs. I love artists who have a high work ethic

[@franklindigber3321]

Justin too essential to the culture, breh

[@RandomBlackGamer]

It's sad to see how short Wayne's life cycle has become especially considering the fact that he birthed most of these Mumble Rappers who've come out.

[@UGGMUGG]

Wayne’s still at it.. he’s had longevity.

[@tphoyas]

I'm old school and Wayne definitely not a mumble rapper pioneer. He is/was very clever lyrically...now the style/look/swag? I agree. Funny, I cant think of who pioneered mumble rap? Future? Or was that something Wayne came with as he fell off?

[@osamabinladen6209]

@@tphoyas Go listen to D3

[@tphoyas]

@@osamabinladen6209 D3? Who dat

[@osamabinladen6209]

@@tphoyas You not knowing what D3 is makes your entire comment invalid

[@jinkazamalovnat]

I need more Lupe albums.

[@cvert42]

RaiJin imma hop on here real quick cause nobody has said it. What was the lupe track they were talking about?

[@moea242]

Yo what track was that? Justin mentioned it in the video.

[@PoloBoyPrince]

All While Doing A Rubik's Cube One-Handed

[@okyabo]

how you feelin DROGAS WAVE my g

[@PlaceboZypresse]

#Skulls2020

[@codawithteeth]

Artists should do whatever they want, releasing for them, not us. I'm not gonna expect artists to suddenly stop sharing their raps if they still use it as a mode of expression, nor should they continue to release music if they feel like they're done. It's not the artist's job to worry about their legacy, that's up to us.

[@ToroidalVortexLove]

Twitter got y'all thinking "mumble rap" is popping but all the rappers with big sales are lyricists. #LyricsMatter

[@emmanuelmondesir1314]

Heh more people were influenced by wayne than em but em is the better lyricist hmm. And kendrick is pretty fucking good more people will recall 2012-2013 chief keef.

[@GaZaRaVe]

Emmanuel Mondesir yeah hell no... The way how Kendrick is huge??? That's a definite no... Kendrick is now mentioned on the same popularity lvl as Drake... So that's absurd

[@GaZaRaVe]

TAE Streams he's saying besides Kendrick and to some extent Cole. .where are these lyricists who are doing big numbers...and more than mumble rappers.. I mean there's logic, joeybadass.. but there's not enough for you to say that lyricism is alive in the mainstream

[@GaZaRaVe]

Andre Bryant Kendrick doesn't make top 10??? ight you're wilding??? Kendrick may not wilding up the place * spitting wise* but saying he's not top 10 is hilarious

[@GaZaRaVe]

Andre Bryant yeah and " i treat your bedroom window like i reached my full potential, i peaked" if corny af... so does that mean eminem isn't a lyricist?

[@bentinho]

So we forming Voltron now? OK

[@strystyl]

This dropped when I woke up at 3 am and I had to watch it. Thank y’all. Perfect length for a discussion like this and I loved all the perspectives.

[@turk3sh]

Feefo aged lol.

[@unimpressedalchemist]

Should Feefo burn out or fade away though?

[@tonydub98]

It’s crazy how time works

[@sergejkrynycky728]

Bumped in.

[@TheDiagnoser]

He used to be the young’n

[@shotbynolan1705]

he’s in his final form

[@bloatus7611]

Feefo out here looking more and more like everyone’s uncle.

[@henrymunoz9219]

The music and culture should grow with it's audience! The culture is still growing, but so are the people who represent it. There's always going to be young artists and that's fine, but life doesn't stop in your thirties and forties. The music should reflect the life-space of the artists and the audience that appreciates their work will gravitate to them! Look at Rock and Roll. Hip-Hop needs to grow the same.

[@hoc1992]

Great conversation. ATCQ comes to mind and they dropped a dang-near classic last year and they BEEN in the game for YEARSSSS

[@fsmfsm9941]

Just here for Justin.. The company man represent!

[@Baldinosalvador]

Fading away is better legacy wise. Look at André ... people crying for new music. Em' on the other hand...

[@TheKondinho]

agreed. i think fans WANT to see their idols fall off to be able to relate to them. André walking away has people crying for new music because he left on a high note, his career was basically perfect, so fans feel cheated almost. look at floyd, dude is 41 and people STILL want him to fight just to see him fall off because its like it's too good to be true.

[@nikhilkrishnakumar]

Andre with a spotless legacy still doesn't rank over Em in the minds of most people. Most people, when talking about the GOATs, think of them in their prime. No one is thinking of Relapse in that scenario.

[@Baldinosalvador]

lol I was thinking of Tyson and Mayweather

[@isaiahbright7546]

People still want EM to release a new album and his latest one was still good Encore and Relapse were his only bad ones IMO.

[@Anthropomorphic]

Timing plays into it, I think. Leave too soon and half your legacy is going to consist of what ifs. Do you want to be remembered for what you actually did, or what you could have done?

[@444iii4]

Whats crazy is... Snoop Dogg, Tech N9ne, Jay Z, Common. They haven't burned out OR faded away, they still at it

[@lake7772]

snoop dogg dropped some questionable records throughout the years nonetheless a legend though

[@SX1995able]

I have never understood the appeal of Tech N9ne. He is a great rapper but the beats he uses and the artists he decides to acquaint himself with are questionable to me. Why he hanging out with the juggalos?

[@JMartinJ]

Tech isnt a good example.

[@Diggi1027]

have you listened to koolaid or even neva left?

[@kiddrizzl3]

rubberbans fou svn that's debatable except common I think and maybe tech n9ne but all of them have hit the peak already years ago.

[@dezrossjr.1629]

We needed B's insight

[@angelguerrero6549]

This was such a informational video. It was great seeing all the perspectives from my favorite hip hop channels

[@TaylorRamsYung]

Justin is the ultimate super saiyan version of Doms sketch cast.

[@mykectown]

I noticed, too, that they have the exact same voice.

[@nikk796]

100X better than everyday struggle

[@abdulhamidketchman8599]

I would rather my favorite artists keep putting stuff out. Lupe Cudi Kendrick. As long as they are growing ARTISTICALLY. I just want more content from my favorite. Not from people I don't care that much about.

[@nyanooman]

“Every artist has thousands of bad drawings in them and the only way to get rid of them is to draw them out.” -Chuck Jones This isn't to say that I will listen to a rapper's "bad" album. However, if they definitely still have the energy and they have something to say, who am I to judge them to say what they want? Ultimately, I think it's the artist's choice if they want to stop or keep going, not the listener's.

[@GeeroyThornhill]

After all these years.. Royce da 5'9. Dropped classics with layers and Prhyme... What if he thought his career was over after his first coming.

[@devzeppilin]

Geeroy Thornhill Loved both of those projects.

[@adamsahilu8799]

The best DEHH Conversations yet, in my opinion. Everybody articulated their points very well. Glad to see Justin Hunte on here and getting more exposure. First time seeing Justin Styles and I liked the points he brought up as well (specially on Lil Wayne's influence). Keep it up DEHH! Respect and appreciation from Ethiopia

[@atribecalledlen3567]

All y'all need to do is add Shawn See in the next video and the convo will be legendary

[@maxsmart9116]

Artists and musicians by their nature never stop creating so let them create.

[@paulm394]

I know Justin but have never seen the other guy, after he said he wants enemy of the state part 2 he gained my respect. Lu has some criminally underrated mixtapes.

[@sheridancoleman6307]

Paul McCormick exactly my experience.

[@cvert42]

Paul McCormick imma just hop on your comment real quick. What was the lupe track the Justin's were saying was hot?

[@paulm394]

Chris Vertefeuille whatcha mean fam enemy of the state? That’s a mixtape

[@cvert42]

Paul McCormick nah. At the 9:52 mark he mentioned something that sounds like "released with the protect lil B". and I have no idea what he said.

[@paulm394]

Chris Vertefeuille ohhh he spit over Marcy Me from 4:44 in a ‘protect lil b’ type song

[@StupidIsAsStupidDoe2]

This is what hip hop needs. Organic conversations about topics that really impact music culture. And collabs between great hip hop minds. I love Xzibit for example but Napalm wasn't at the same level as his early 00's run. However, I want him and any of my favorites to always have the freedom to release new albums if they get the urge to. Retirement in music is corny.

[@JustMe-mo6xk]

It might be hard to stop a job when that job isn't a job but a passion that consumes you. Pac and Biggie (unfortunately) never had a chance to "fall off" but I don't think fear of people thinking your new work doesn't measure up should make you stop either.

[@lonnielynn9566]

Rather hear an album from eminem, nas, or wu tang in their 40’s then uzi or pump in their 20’s

[@UltimateDrDoom]

Y'all got my mans Justin glistening in the lights.

[@TheCompanyMan]

UltimateDrDoom shining

[@LudaQuixx]

DONT DO THIS TO ME JUSTIN, GOIN OFF PODCAST AND DEAD END?!?!?!?! MY LIFE IS COMPLETE

[@a.l.zacharia2834]

problem is w/ these older rappers is that they don't evolve. they don't necessarily need to evolve to fit in w/ the newer game but they just need to evolve their music. just to throw an example out there: who's gonna be listening to curren$y drop the same mixtape every month in 2023? unless he comes w/ something new, i'm not giving him that chance bc i'll already have my expectations set.

[@MrKing8050]

It was so much better in the 90s to release quality of music due to the fact that there was no internet, so rappers weren't releasing projects as frequently

[@darkvalue505]

Hip hop is definitely a young man's game. True. But talent usually overcomes trends. If you create a dope album and you got an image, and you're 55 years old with a debut album, it's possible. At the end of the day, people don't know what they want. Just have balls and be the pioneer.

[@taiosmalls]

From the sound of "walk on water" they need to fade away.

[@TravelWright22]

Lol

[@karmadelivery4407]

John Doe you should get a thicker skin and stop being so sensitive

[@BigClipps]

4 years later older rappers are popping up more frequently

[@BigClipps]

And Wayne’s rope got longer (pause)

[@armandoibarra811]

Man Justin had valid points he always comes with facts

[@TheCompanyMan]

Armando Ibarra 🙏🏿🙏🏿🙏🏿

[@joshuascott9109]

I am absolutely fine with artists releasing music that doesn't live up to their master works, as long as they aren't trying to live up to them.

[@Ryan.A10]

This has aged incredibly well

[@upnext.7773]

My heart is overwhelmed... Too many people I love and respect in one room. HollaLewwYuhh!!!! 💪🏾🙏🏾✊🏾

[@brian3ellis]

Great conversation and great guests! Nice to see the Justin Hunte on this one. Wish Beezy430 was there tho.

[@QTALISCHILL]

I think the average age of rappers will increase overtime. Not sure where that age will stop though

[@CloudTribe]

Depends on if you do drugs all day everyday or if you take care of yourself. Also it depends on what age you are when you blow up. Artists that enter the game later tend to last longer.

[@QTALISCHILL]

Ur TheDuke that's true, some report said the average gamer age is like 33 to 35 or sumn now.

[@dynamicjaethought7788]

Wu Tang, Tech N9ne, Scarface, Chuck D just dropped something (Prophets Of Rage), Jay Z last album was dope, Redman. Lupe Fiasco, Atmosphere, and others who are over 30 or 40 still put out good stuff.

[@keithclout4487]

Exactly cept i don't like Jay Z

[@MustardCustard13]

about time y'all got the company man

[@REMembermusik]

This was a dope video. I think it varies between artists and how long they've been rapping. I agree with myke to an extent. I think artists like lil wayne, I wouldn't mind if they decided to stop rapping because they've given you so much. But all in all I want my favorite artists to keep going until they fade away.

[@femon7717]

Name a better duo than Justin's "It's All Happening" T-shirt and Myke's dreads. I'll wait.

[@femon7717]

Shit, just realized Ken's receding hairline and his DEHH shirt are also in the video. That's a challenger for sure.

[@carlosmartinezjr3501]

Run the Jewels

[@tvmanchase]

Incredible vid it’s awesome to see how far you guys have come. Best hip hop channel 🙌🏼

[@InfiniteUmbra]

Rappers should stop when they feel they've got nothing else to give and not a day before, no matter if their newer material isn't as great as the past. We're on this journey together. Hip-hop sadly is the only genre where we've forced this idea that once rappers get older they're obsolete and I don't subscribe to that. Stay as long as you like OG's!

[@ENNOIPARADOX]

I think Eminem and Andre 3000 are both powerful examples in opposite lenses. Eminem still releases new music and it becomes more evident with each upcoming release that he will never hit the peak that was his first 3 albums (both quality and sales wise). Andre 3000 completely dropped out of the game after Idlewild and sticks solely to features now, fading away on a very high note that came with his efforts in Outkast. Impact wise, Andre 3000 is still on the top of most peoples favorite rappers lists as he has no negative works under his belt. On Eminem's side, his spot on a favorite rappers list (in my opinion) wanes with every new release. This does not take away the impact that Eminem had during his peak and even today, but it does affect his overall track record- which contributes heavily into whether or not he makes it into my top 5 or 10.

[@chucktownattack]

Justin what's good? You know the squad's here.

[@TheCompanyMan]

Madison Hutto REPRESENT

[@RESTER415]

Wayne's run started with the first Carter, not Carter 2. Carter 1 was in 2004, and imo was and still is the best project he's put out.

[@lilyell6978]

i remember dudes showing me "i feel like dying' on the back of the school bus in like 2010 man. takes me back

[@soberhippy8240]

If kanye burned out after MBDTF then he would have and an arguably perfect discography

[@nikk796]

A LOT of people love Yeezus and TLOP.

[@emmanuelmondesir1314]

808 and graduation are flaccid af.

[@soberhippy8240]

I personally don't like 808s but it is a good album. Graduation is great

[@FrancoisDressler]

Yeezus and Graduation are both great, TLOP is the one true stinker in Kanye's discography. 808s is much better live.

[@therealdjsteady]

This needs to happen once a month just hip hop discussion by all of them

[@trinitylegacygroup1177]

Lastly, this is what makes Kanye the GOAT. Not because he’s the best rapper, but because he’s able to drop every new project and each one be different from the previous and still be game changing and allow him to expand his repertoire and audience simultaneously. That being said, Kanye is the most successful rap artist of all time. The Throne was no pretentious title... Jay was letting us know that Ye is that guy.

[@obaid9499]

Easily one of the best videos posted in a long time, very topical and interesting, Great Job DEHH

[@jlkailua]

I really enjoy watching an artist grow. All I ask for is authenticity. Love you guys!

[@treyvondmoore2981]

Thank ya'll for having this conversation.

[@Dev_A_Station]

Personally, i want artists to fade away. Can you imagine if Eazy lived and he made a song with Dre and Em today? Or if Prodigy was still alive how he’d sound. That song he did with Sha Hef (Made me do) is complete fire! And that song came out the year Prodigy died. Meth’s another good example. That song he did with Conway was dope! And on the flipside i feel ppl like Kendrick stopped wayyy to soon! So i’d def rather they stay in the game rather than an abrupt end. Doesnt mean they’ll always be hot but they always have the potential to create new hits.

[@carloseskimo]

My man here mentioned lupe fiascos albums... respect brother

[@TheSoldierofPeace]

This was a really good discussion! Great video guys!

[@bmore24t56]

love Justin hunte

[@JSA24laker]

Justin Styles is trying to remember if he left the stove on at home in the first two minutes of this video

[@dbz287]

Good rap sells more. Mumble rap and lyrcism don't sell as much as more well rounded rappers who have lyricism, GOOD music, and original flows.

[@DefSquadFan]

Give me the same album over and over. I love it when Too Short takes a song he wrote in the mid 80's and puts a hot beat to it and re-records it. Cocktails and Playboy Short come to mind.

[@Metazoa54321]

I agree with the artist going in whatever direction they want to go, whether it be burning out or fading away. That being said, from a purely selfish consumer stand point, I like when artists fade away more since it means that consumers get more to listen to. If it's good, hey! More good music! And even if it's not good, from an analytical standpoint, there's so much discussion and understanding that can be gleaned from a project whether it is good or bad, about the artist, the direction of music, all that jazz.

[@erronking7783]

Wayne needs a whole project produced by Tyler.

[@vladimirklizschko9337]

What except Lasers & Drogas Light is a questionable project from Lupe though?

[@Northsyde21]

FNL 2, wasn't awful but disappointing and mediocre

[@iDenosis]

Damn son. Earl Sweatshirt is my Bone Thugs to Justin. To me, Earl is like a god to me but he drops songs ever other blue moon. He gave me 3 tapes that I love but I just want him to fade even tho he mad young. Great video my guys.

[@seanstroman6087]

TBD & DEADEND Hip Hop #Itsallhappening

[@KraziAzian]

I love this collab right here y'all were thorough with it, every time I was thinking of a counter point somebody said it