Should You Charge More? WWPM Clubhouse Recording 11/12

Should you charge more? If something is more expensive, what assumptions do you make about the quality? Clubhouse recording Day 11/12 w/ Win Without Pitching Manifesto author Blair Enns. This call, we focus on the proclamation "We Will Charge More”. Don't have change orders, to do this, you charge more up front. The more value you deliver the more you should charge. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
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#wwpm #clubhouse #chargeMore
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Host: Chris Do
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[@PabloContrerasFotoviajante]

My usual question while watching The Futur videos is: this is for free?!

[@stevetoma3376]

Right!

[@thefutur]

it is.

[@SwissWatchGang]

Same.

[@g7edwardo]

Buy their courses to support them. Worth every penny. The downside? You just can't stop buying because it's so good, til you bought everything.

[@PabloContrerasFotoviajante]

@@g7edwardo I´m really interested in doing that. I´m just waiting for a better rate between usd and Reais (my local currency, which today is 1 to 6 plus taxes). That makes the price really high for us here right now.

[@mostlymichaela]

"Charge more upfront and then don't worry about the little things." Definitely. Clients hate those little invoices here and there.

[@pranjaldoorwar9743]

Only if i came across this earlier i wouldn't have to lose a project. I quoted something then regretted as client added more changes.

[@stevetoma3376]

The Futur is easily one of the best channels on utube.

[@travelwithgoose]

100 percent my fav rn

[@Genhector]

Way better than Gary

[@AjGalloway95]

I see what you did there

[@cecilcross1891]

"This is how much we charge companies like yours for work like this." BARRRRRRS!

[@universaldesign4295]

They lost me right their...

[@kroxis7397]

I dig interviews with Blair SO MUCH. guy's head is a frigging gold mine

[@thefutur]

Yes it is

[@g7edwardo]

I just gotten WWPM. Few pages in and I'm mind blown. Just shared an excerpt from the book with my friends and I can see how much value it creates for everyone.

[@michaelmccarron4492]

I love how staunch he is. Oozing with confidence without a trace of cockiness

[@BrantK147]

I've always thought "who is my mentor? I don't have any" until I found Chris Do. He might not know me but I consider him my mentor. You have taught me and inspired me a lot Chris. Thank you for your work!

[@thefutur]

Thank you Adrian

[@CastleHassall]

pay back sometime! get a patron account with Futr to say thanks for the advice?

[@carlosolivera2910]

I rent Tents For large corporate events. When I started I undervalued my tents so low, and I was always treated like trash and they expected more. Years later I started charging so much more and have noticed a huge difference. Clients treat us with more respect and are very thankful at the end of the event.

[@CastleHassall]

thanks for the confirmation that it works..i keep trying to please people by giving services and goods for very low prices but i never get any thanks for it and I'm always broke even though my goods and services are really really geared up well to make the customer really happy i hope life works out Really good for you and anyone you care about

[@DodaGarcia]

One thing I definitely learned over my 15+ years as a consultant is that price buyers make the absolute worst clients. It's not any malice on their end either, it's just the way they frame the relationship in their head and the value they assign to your services. When price is a major criterion for a client it also usually means that they don't really have the budget for that job to be done really well, so they nickel and dime you to make sure it's always under budget, essentially making their price sensitivity *your* problem. Back when I did monthly contracts, clients paying $1000 a month would drive me insane with constant communications and an eagle eye on how many hours something was taking, but when I started only accepting $5000/mo+ contracts things got a lot easier. Sure, those clients could no longer afford me, but the clients who *could* afford me not only paid me better but also were way less worried about the details of the job - they had a problem, they wanted it solved, and my price seemed fair for that. I ended up seeing that in my personal life as well - when I recently needed a law firm to deal with a pretty stressful problem, their proposal had a list for the different stages of the process and a price for each stage. The price was always a big round number, and you bet I didn't for a second ask them how they got to each number. The numbers seemed fair for the enormity of the problem they were solving for me, and that's all that mattered.

[@Neonarkstudio]

"Transform yourself by raising others." - It hits different when Blair Enns said it

[@biocykle]

Leading by example

[@Nites559]

Out of all the gems in this video, nothing stands out more than the duality of their pace, clarity, tonality and rhythm of their conversation. Wow!

[@MatthewAndreusNarca]

Pricing is always a scary thought for me. "I want to charge more so I don't have to find other clients." "I'm afraid to charge more because what if I won't have any clients!" Pricing is a mind shift that will take the business to higher levels.

[@BuckBowen]

This videos don't just show you the person you CAN be, the show you HOW to be it. Amazing.

[@MarketingHarry]

As you said - the more value you provide, the more you should charge. That's the way it should be. Pricing is positioning, love listening to you and Blair. 💯🙂

[@thefutur]

Well said!

[@Lightflames85]

well if you listen carefully the man in the book said you don't even have to provide more value then you already do. Its like when you have someone thats buying you have value their. Like The futur said its a little thank you letter in the form of money.

[@learningtostream3919]

Damn you two are on fire, you're hitting every nail

[@jeshaiahbretz4320]

The last metaphor about how to break out of our own prison cell with pricing is pure gold.

[@Dinglezz]

I like this guy. He gives me the courage to charge what I need to feed myself without guilt. I was brought up under the mindset that it doesn't matter how little one gets paid, as long as you get the job, and if you don't get the job it's because you're being too greedy and you must requote them lower till they accept.

[@AdamSno]

I can relate to almost everything this dude is talking about... He is a MASTER at what he does

[@116stuart]

I had falling of the bandwagon for some time with watching the future content & when you started posting the Shorts it caught my attention & I quickly came to start catching up & I can't believe I was sleeping on all of this gold. This has been provoking

[@blankblank-mx7dx]

The WWPM isn’t a business book. But it’s the best business book I have ever read. By a mile the best.

[@lykongheng]

We need more of Blair, especially series like this.

[@nome.archvis]

The Futur has no idea how much they've helped me on my career. Looking forward to grow big enough to repay them 10 folds. xD Cheers !

[@learningtostream3919]

Brilliant show, thank you

[@theDrewDag]

The ice cold gaze that Blair has makes him look crazy as hell and about to murder someone. But man, every word seems like is directed TO ME personally. It is the tone, the stare, the rythm, the seriousness - it connects on a personal level and I love it. Thanks Chris & Blair for helping and teaching the world, I appreciate that.

[@Lightflames85]

He really does have present. Chris has pretty good present but compared to Blair he seems like a newbie in how cool and present he is. You get a clear vibe of this is not someone you can mess with.

[@blacksableza]

i've just joined the pro group. I get to join the pro group because my company is flourishing. I get to pay it forward because of all this free content. Thank you Chris. Thank you for taking the leap. The world would notice if the you were gone.

[@mswebdesign]

Your legacy will be how you treated your team members. Some clients may remember you, and generally no one is going to remember you for the work you did. Wow. Amazing advice.

[@jayeshkhanna]

You guys are amazing. You are providing a lot of insights for free. Thanks and keep it up.

[@juanlugofitness]

Thanks!

[@ThisDesignLife]

There's GOLD in this "if" you apply it guys.

[@gabrieltrifa3434]

Wow. Made me pause the video and think after almost every question. Thanks!!

[@thefutur]

Great to hear!

[@judimunro9279]

After watching this specific video for the 50th??? Time I felt like my ‘1’ like ages ago seemed no longer enough..... There are so many facets here that it’s taken me a year of actual business to start using more than just a few. I have read WWPM 2x so far and the second time 75% more of the book made a lot more sense than the first time when I was completely green. Both this video series and the book (Win Without Pitching Manifesto) are great primers for anyone starting a new business (creative or not).

[@ayushkumarchandra]

Ah, Win without pitching manifesto! The best book in the universe!

[@Dreamaster2012]

That was breathtaking. Both of you so relaxed and assured. High value just within this conversation as a zen business stream of consciousness 💫 conversation. No cutting corners yet tight as a drum.

[@demolaaina]

I love! love!! love!!!!!!!!!!!!! this content. Now I know I am on the right path to premium service. Thanks, Chris and the Futur crew.

[@zacharybohlman4069]

I need these conversations. I started focusing on making product videos for Amazon sellers about two years ago and started out as just accepting free product as payment. Then I timidly began asking for 20-40 to make the video. Now I'm up to $125 for a basic video which is likely still too low but each time I raise prices I feel better about doing the work and less resentment about changes and other things.

[@biocykle]

Time to skip to next four rungs :)

[@Lightflames85]

I would raise your prices by 15-20% per client and make it into a good looking show case on your website.

[@ravichandranbranding]

Transforming mindset is FUTUR!!!!!! Thanks chris...

[@CuttingEdgeSchool]

I sometimes fail to believe how valuable these videos are. The Futur is impeccable at deliverable really high value! May god bless you all

[@JorisTillmans]

Blair’s point that he’s making from 18:46 - 20:52 is eye opening.

[@Mrpmg26]

I just had to subscribe.

[@thefutur]

Welcome to the Futur

[@Mrpmg26]

@@thefutur thank you, I actually been watching for quite a while, and I gotta say, I really really enjoy these videos and I am going through a lot of the phases myself in which I am finding my "ikigie" sorry if I spelt it wrong, and again a lot of these videos are continuing to be very helpful, I'm actually learning from a few now. It's really cool that someone responded back to me.

[@nathanh3538]

Damn. There are a plethora of gems in this conversation.

[@Roshen_Nair]

Hit like before watching, because you already know it's gonna be good!

[@KelalaSeichi]

Blair is like the Air Force just dropping knowledge BOMBS!!

[@thefutur]

b-52 bomber

[@KelalaSeichi]

@@thefutur haha educational devastation

[@mattysy]

Chris and Blair expounding on such beautiful book that is WWPM, is perfect for non-visual learners, really helps a wide variety of people.

[@mohamednaflan4361]

What's WWPM

[@mattysy]

@@mohamednaflan4361 it's Win Without Pitching Manifesto a book by Blair Enns sir.

[@ventsiboy]

This one is definitely in my top 3 from all the content you have guys given

[@soroushm9820]

Chris needs to write his own book!

[@thefutur]

I have. Get a copy of my book ‘Pocket Full of Do’ here: thefutur.com/pocket-full-of-do

[@soroushm9820]

@@thefutur great. added to my wishlist :)

[@sthabisohadebe]

Discovered this channel last week, thank you The Futur for amazing content. Watching from South Africa.

[@thefutur]

Welcome to the Futur

[@BradleyTeaches]

It's time to skip some rungs on my pricing ladder! Timely for me. I believe I am the best at what I do and it's time to start pricing to reflect that. Thank you for your awesome content!

[@theextramile7438]

Chris Voss' reference about his round price opposite point of view is absolutely great. I was precisely thinking about this!

[@ecom_sensei]

Thank you so much for recording these sessions!

[@thefutur]

Glad you like them!

[@tonimaunde]

Thank you for the information. This was eye opening.

[@ilarani7836]

Loving the concept, it builds confidence in people like me. Thank you for your awesome work 🤍

[@learningtostream3919]

The thing with price buyers is, fish in a different pond, very simple

[@UrszulaDziki]

Thank you so much!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Awesome interview........I needed this to hear today!

[@thefutur]

You’re very welcome

[@srdjanhulak]

You are KILLING it, much love from Croatia

[@thefutur]

Thank you 🙏

[@brandonread9809]

One of my favourite books, thanks for the recap.

[@RPProds]

Gosh this sharing really resonate with me. Thank you so much for the wisdom!

[@tfreeddynelven9958]

I just bought my copy of the book from amazon! Can't wait!

[@paulJkiely]

An amazing interview… life changing

[@CelineAdobea]

Ahmazing! love the directness, the realness is fresh and crisp 🌱

[@KingAllenCreations]

Thanks David, great book!

[@Danisimonecouture]

That was really insightful. Yet another book I’ll be buying.

[@flywheel-rsvp]

Excellent exchange amen. Good company is apparently what I've been drawn to... Just before I watched I just priced a product and gave it a round number ending in zeros! It just looked cleaner and the product is a clean product so it made sense. Thanks for confirmation amen. Thanks for sharing, James, Rescue Kitty😺 & Snowvan!

[@neekodavid5981]

Love these so much

[@khrispykreme213]

"Charge more!!" The Futur: "Best I can do is exceptionally good free content"

[@amelialeon6732]

Amazing! Making my day. Gotta get his book.

[@sahordebbarma9059]

So much value in one video.

[@voltairepabustan]

Awesome interview. Congrats to both of you.💰👍

[@andysvideodiary]

I had to click! The thumbnail got me.

[@thefutur]

Glad to hear

[@slegwati]

Amazing content

[@adeebnasir6796]

Thank you for your content ❤

[@thefutur]

Thanks for watching!

[@davidgoez]

Regarding the price debate: A specific price with a 995 or whatever ending implies just what you said, a discount. Following Blair's idea of charging a premium, in market economics a full round number signifies a premium product. Louis Vuitton will charge 5k for a handbag, not 4995.

[@MrArtVein]

Blair is quoting Rabbi Daniel Lapin on the dollars as a certificate of appreciation.

[@timothywong]

Great episode, thank you! Regarding Blair’s general fee of more zeros vs. Chris’s more specific, we tried both and the specific fee works better for us. I think the application depends on the market, service, and reputation. We’re a relatively young architecture firm so clients feel more at ease knowing there was some basis with the computation. I do agree that fees that feel solid or have more zeros show expertise, but it may apply to companies with more experience.

[@thefutur]

Thanks for the info!

[@thetaorobertshow265]

When you learn more on how to conduct business from a youtube video than from all of your years of school and college...

[@theforgedone]

Wow. This is so good!

[@franci-uz]

THANK YOU!!!!!!!!!!!!!!!!!!!

[@elviskent9104]

This is Gold, thank you

[@sunlou104]

creativety makes worlds better

[@sunlou104]

creativity

[@umairuiux]

Now We need More 30 minutes long vide please

[@thefutur]

More on the way

[@alexbastidadiez]

Blair is the 🐐

[@diegonayalazo]

Thanks for sharing

[@shannonswales]

This is incredible advice! Thank you so much!!

[@visionboardmusicvision4the513]

This is great information!!

[@utopianacht]

Thank you for this advice... premium content \m/.

[@uncleanAlibertine1]

pure gold!

[@aleksandramisikaite2771]

This is amazing

[@thefutur]

Thank you

[@x3notrone]

Where can we get the full playlist of the clubhouse payment

[@nictegki]

Thanks! I'm applying this! I'm nervous. Thanks 😊jeje by the way I'm weirdly applying it on teaching Spanish xD

[@travelwithgoose]

I wish he read his own audiobook. He's got a great voice for it. Thanks you guys for all the great videos

[@moelfadul]

I watched this two times, eight more times is left.

[@NacerAbdelli]

Transforming yourself by transforming others! I absolutely love this quote! Can I use it as my Linkedin intro?

[@genielycruz485]

Blair is amazing. Thank you for this!

[@mohamednaflan4361]

The way Blair talks and his posture,ohh Mann he's an alpha man

[@ThisDesignLife]

I think he's just incredibly confident in his chosen expertise and that shows in his confidence.

[@johncho7149]

I enjoy this channel

[@mguerra79]

Currently I'm reading «The Win Without Pitching Manifesto» and this makes total sense... I'd like to ask, just, if there is a playlist with all this 12 videos? I've watched some, I think I've seen all of the videos, but if I want to just watch this series, do you guys organized it already? I felt that I couldn't find all the parts the other day (I think it was up to the 7th instalment, and just a few without order...)... Is that it? Thanks!

[@stephanhammes5759]

Ditto

[@lars_engstrom]

Yeah, I was only able to find all of them. I'd love it if I could watch the whole series. Willing to pay for it if that's what it takes ;)

[@mateuswolcow3879]

The Libertarian argument won me Just Saying... Keep the Market Free

[@tmmsplace]

Same story in insurance. Too low, I wonder if the co will be in business to pay my loss. Too high, I feel ill never use their full service for what I’m paying

[@ONeill01]

23:48 SaaS companies do this for clients, no reason why artists can not do the same! Good tip!

[@northwestimage]

Powerful

[@conscious___creators]

What about when you’re not yet in demand, and you’re trying to figure out where to position your prices do you go below average, average or above ? It is very true that when you charge more, provided you convey confidence and can deliver, people will generally assume and expect a good product and/or outcome. I believe I have valuable knowledge to share as a holistic lifestyle coach and a few other things I do… I don’t yet know where to position my pricing as I haven’t launched my business, don’t have a lot of sales experience etc… any tips Chris? 🙏🏼😄

[@thefutur]

Push the ceiling. They can say yes or no. Then you will know the edge.

[@conscious___creators]

@@thefutur ok, thanks brother! Thanks for all your content 👏🏼✊🏼🐐

[@paulJkiely]

In Hong Kong there’s a belief that the number 8 is lucky in business and money luck . You’ll see this in anything from phone numbers to pricing …

[@FedericoKoch]

I think the conversation between precise and round numbers could go deeper. What Blair says, of giving a big round number, you need more arguments to defend yourself or put on your long pants and assume a "take it or leave it."