Should You Charge More? WWPM Clubhouse Recording 11/12

Should you charge more? If something is more expensive, what assumptions do you make about the quality? Clubhouse recording Day 11/12 w/ Win Without Pitching Manifesto author Blair Enns. This call, we focus on the proclamation "We Will Charge More”. Don't have change orders, to do this, you charge more up front. The more value you deliver the more you should charge. Want a deeper dive? Typography, Lettering, Sales & Marketing, Social Media and The Business of Design courses available here:
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#wwpm #clubhouse #chargeMore
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Host: Chris Do
Producer: Mark Contreras
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[@PabloContrerasFotoviajante]

My usual question while watching The Futur videos is: this is for free?!

[@stevetoma3376]

Right!

[@thefutur]

it is.

[@SwissWatchGang]

Same.

[@g7edwardo]

Buy their courses to support them. Worth every penny. The downside? You just can't stop buying because it's so good, til you bought everything.

[@PabloContrerasFotoviajante]

@@g7edwardo I´m really interested in doing that. I´m just waiting for a better rate between usd and Reais (my local currency, which today is 1 to 6 plus taxes). That makes the price really high for us here right now.

[@mostlymichaela]

"Charge more upfront and then don't worry about the little things." Definitely. Clients hate those little invoices here and there.

[@pranjaldoorwar9743]

Only if i came across this earlier i wouldn't have to lose a project. I quoted something then regretted as client added more changes.

[@carlosolivera2910]

I rent Tents For large corporate events. When I started I undervalued my tents so low, and I was always treated like trash and they expected more. Years later I started charging so much more and have noticed a huge difference. Clients treat us with more respect and are very thankful at the end of the event.

[@BrantK147]

I've always thought "who is my mentor? I don't have any" until I found Chris Do. He might not know me but I consider him my mentor. You have taught me and inspired me a lot Chris. Thank you for your work!

[@thefutur]

Thank you Adrian

[@cecilcross1891]

"This is how much we charge companies like yours for work like this." BARRRRRRS!

[@universaldesign4295]

They lost me right their...

[@stevetoma3376]

The Futur is easily one of the best channels on utube.

[@travelwithgoose]

100 percent my fav rn

[@Genhector]

Way better than Gary

[@AjGalloway95]

I see what you did there

[@kroxis7397]

I dig interviews with Blair SO MUCH. guy's head is a frigging gold mine

[@thefutur]

Yes it is

[@g7edwardo]

I just gotten WWPM. Few pages in and I'm mind blown. Just shared an excerpt from the book with my friends and I can see how much value it creates for everyone.

[@michaelmccarron4492]

I love how staunch he is. Oozing with confidence without a trace of cockiness

[@busttoboost]

I don't understand how you aren't exploding in popularity. You create INCREDIBLY USEFUL CONTENT. This is some of the most valuable information at a business or financial standpoint.

[@MrArtVein]

Chris has been around for years. I think with COVID a lot of people started looking into the space and just now finding him

[@thefutur]

I'm a patient person. they will find us eventually.

[@cbleslie]

@@thefutur just like I did. Some real gold advice in this video.

[@DarthAssViolater]

Schools and education dont encourage business owners. They are creating employees. They want less people to know about these things.

[@JustZG]

@@thefutur i found you, and i thank you. Really is some of the most inspirational and most useful content that i've been able to absorbed in years. Thank you Chris.

[@MatthewAndreusNarca]

Pricing is always a scary thought for me. "I want to charge more so I don't have to find other clients." "I'm afraid to charge more because what if I won't have any clients!" Pricing is a mind shift that will take the business to higher levels.

[@Nites559]

Out of all the gems in this video, nothing stands out more than the duality of their pace, clarity, tonality and rhythm of their conversation. Wow!

[@aktualdesign264]

Blair's body language carries this conversation into another realm of human interaction! Love how confident he is and how much he knows his stuff.

[@lekasville]

"Transform yourself by raising others." - It hits different when Blair Enns said it

[@biocykle]

Leading by example

[@Dinglezz]

I like this guy. He gives me the courage to charge what I need to feed myself without guilt. I was brought up under the mindset that it doesn't matter how little one gets paid, as long as you get the job, and if you don't get the job it's because you're being too greedy and you must requote them lower till they accept.

[@MarketingHarry]

As you said - the more value you provide, the more you should charge. That's the way it should be. Pricing is positioning, love listening to you and Blair. 💯🙂

[@thefutur]

Well said!

[@Lightflames85]

well if you listen carefully the man in the book said you don't even have to provide more value then you already do. Its like when you have someone thats buying you have value their. Like The futur said its a little thank you letter in the form of money.

[@jeshaiahbretz4320]

The last metaphor about how to break out of our own prison cell with pricing is pure gold.

[@BuckBowen]

This videos don't just show you the person you CAN be, the show you HOW to be it. Amazing.

[@theDrewDag]

The ice cold gaze that Blair has makes him look crazy as hell and about to murder someone. But man, every word seems like is directed TO ME personally. It is the tone, the stare, the rythm, the seriousness - it connects on a personal level and I love it. Thanks Chris & Blair for helping and teaching the world, I appreciate that.

[@Lightflames85]

He really does have present. Chris has pretty good present but compared to Blair he seems like a newbie in how cool and present he is. You get a clear vibe of this is not someone you can mess with.

[@AdamSno]

I can relate to almost everything this dude is talking about... He is a MASTER at what he does

[@116stuart]

I had falling of the bandwagon for some time with watching the future content & when you started posting the Shorts it caught my attention & I quickly came to start catching up & I can't believe I was sleeping on all of this gold. This has been provoking

[@blacksableza]

i've just joined the pro group. I get to join the pro group because my company is flourishing. I get to pay it forward because of all this free content. Thank you Chris. Thank you for taking the leap. The world would notice if the you were gone.

[@jayeshkhanna]

You guys are amazing. You are providing a lot of insights for free. Thanks and keep it up.

[@nome.archvis]

The Futur has no idea how much they've helped me on my career. Looking forward to grow big enough to repay them 10 folds. xD Cheers !

[@ayushkumarchandra]

Ah, Win without pitching manifesto! The best book in the universe!

[@mswebdesign]

Your legacy will be how you treated your team members. Some clients may remember you, and generally no one is going to remember you for the work you did. Wow. Amazing advice.

[@ThisDesignLife]

There's GOLD in this "if" you apply it guys.

[@Dreamaster2012]

That was breathtaking. Both of you so relaxed and assured. High value just within this conversation as a zen business stream of consciousness 💫 conversation. No cutting corners yet tight as a drum.

[@lykongheng]

We need more of Blair, especially series like this.

[@zacharybohlman4069]

I need these conversations. I started focusing on making product videos for Amazon sellers about two years ago and started out as just accepting free product as payment. Then I timidly began asking for 20-40 to make the video. Now I'm up to $125 for a basic video which is likely still too low but each time I raise prices I feel better about doing the work and less resentment about changes and other things.

[@biocykle]

Time to skip to next four rungs :)

[@Lightflames85]

I would raise your prices by 15-20% per client and make it into a good looking show case on your website.

[@judimunro9279]

After watching this specific video for the 50th??? Time I felt like my ‘1’ like ages ago seemed no longer enough..... There are so many facets here that it’s taken me a year of actual business to start using more than just a few. I have read WWPM 2x so far and the second time 75% more of the book made a lot more sense than the first time when I was completely green. Both this video series and the book (Win Without Pitching Manifesto) are great primers for anyone starting a new business (creative or not).

[@MrArtVein]

Blair is quoting Rabbi Daniel Lapin on the dollars as a certificate of appreciation.

[@gabrieltrifa3434]

Wow. Made me pause the video and think after almost every question. Thanks!!

[@thefutur]

Great to hear!

[@KelalaSeichi]

Blair is like the Air Force just dropping knowledge BOMBS!!

[@thefutur]

b-52 bomber

[@KelalaSeichi]

@@thefutur haha educational devastation

[@Roshen_Nair]

Hit like before watching, because you already know it's gonna be good!

[@AnshMehraa]

I sometimes fail to believe how valuable these videos are. The Futur is impeccable at deliverable really high value! May god bless you all

[@ademolaaina2432]

I love! love!! love!!!!!!!!!!!!! this content. Now I know I am on the right path to premium service. Thanks, Chris and the Futur crew.

[@ilarani7836]

Loving the concept, it builds confidence in people like me. Thank you for your awesome work 🤍

[@mattysy]

Chris and Blair expounding on such beautiful book that is WWPM, is perfect for non-visual learners, really helps a wide variety of people.

[@mohamednaflan4361]

What's WWPM

[@mattysy]

@@mohamednaflan4361 it's Win Without Pitching Manifesto a book by Blair Enns sir.

[@thetaorobertshow265]

When you learn more on how to conduct business from a youtube video than from all of your years of school and college...

[@BradleyTeaches]

It's time to skip some rungs on my pricing ladder! Timely for me. I believe I am the best at what I do and it's time to start pricing to reflect that. Thank you for your awesome content!

[@tonimaunde]

Thank you for the information. This was eye opening.

[@khrispykreme213]

"Charge more!!" The Futur: "Best I can do is exceptionally good free content"

[@JorisTillmans]

Blair’s point that he’s making from 18:46 - 20:52 is eye opening.

[@neekodavid5981]

Love these so much

[@nathanh3538]

Damn. There are a plethora of gems in this conversation.

[@umairuiux]

Now We need More 30 minutes long vide please

[@thefutur]

More on the way

[@shannonswales]

This is incredible advice! Thank you so much!!

[@CelineAdobea]

Ahmazing! love the directness, the realness is fresh and crisp 🌱

[@brandonread9809]

One of my favourite books, thanks for the recap.

[@ravichandranbranding]

Transforming mindset is FUTUR!!!!!! Thanks chris...

[@ventsiboy]

This one is definitely in my top 3 from all the content you have guys given

[@learningtostream3919]

Damn you two are on fire, you're hitting every nail

[@sthabisohadebe]

Discovered this channel last week, thank you The Futur for amazing content. Watching from South Africa.

[@thefutur]

Welcome to the Futur

[@andysvideodiary]

I had to click! The thumbnail got me.

[@thefutur]

Glad to hear

[@amelialeon6732]

Amazing! Making my day. Gotta get his book.

[@RPPRods]

Gosh this sharing really resonate with me. Thank you so much for the wisdom!

[@ecom_sensei]

Thank you so much for recording these sessions!

[@thefutur]

Glad you like them!

[@UrszulaDziki]

Thank you so much!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! Awesome interview........I needed this to hear today!

[@thefutur]

You’re very welcome

[@learningtostream3919]

Brilliant show, thank you

[@flywheel-rsvp]

Excellent exchange amen. Good company is apparently what I've been drawn to... Just before I watched I just priced a product and gave it a round number ending in zeros! It just looked cleaner and the product is a clean product so it made sense. Thanks for confirmation amen. Thanks for sharing, James, Rescue Kitty😺 & Snowvan!

[@juanlugofitness]

Thanks!

[@theforgedone]

Wow. This is so good!

[@elviskent9104]

This is Gold, thank you

[@theextramile7438]

Chris Voss' reference about his round price opposite point of view is absolutely great. I was precisely thinking about this!

[@voltairepabustan]

Awesome interview. Congrats to both of you.💰👍

[@srdjanhulak]

You are KILLING it, much love from Croatia

[@thefutur]

Thank you 🙏

[@slegwati]

Amazing content

[@sahordebbarma9059]

So much value in one video.

[@ByDaniSimone]

That was really insightful. Yet another book I’ll be buying.

[@tfreeddynelven9958]

I just bought my copy of the book from amazon! Can't wait!

[@paulJkiely]

An amazing interview… life changing

[@utopianacht]

Thank you for this advice... premium content \m/.

[@franci-uz]

THANK YOU!!!!!!!!!!!!!!!!!!!

[@KingAllenCreations]

Thanks David, great book!

[@diegonayalazo]

Thanks for sharing

[@visionboardmusicvision4the513]

This is great information!!

[@uncleanAlibertine1]

pure gold!

[@adeebnasir6796]

Thank you for your content ❤

[@thefutur]

Thanks for watching!

[@shemanemasia]

Dope Content. Hey Chris, my dream is to host you in Johannesburg one of the great day. Your content has truly changed and shaped my approach to creative business. Thank you for this education. IT’s inaccessible in South Africa. Not that it’s not available, but inaccessible. Thanks to the Futur.

[@davidgoez]

Regarding the price debate: A specific price with a 995 or whatever ending implies just what you said, a discount. Following Blair's idea of charging a premium, in market economics a full round number signifies a premium product. Louis Vuitton will charge 5k for a handbag, not 4995.

[@timothywong]

Great episode, thank you! Regarding Blair’s general fee of more zeros vs. Chris’s more specific, we tried both and the specific fee works better for us. I think the application depends on the market, service, and reputation. We’re a relatively young architecture firm so clients feel more at ease knowing there was some basis with the computation. I do agree that fees that feel solid or have more zeros show expertise, but it may apply to companies with more experience.

[@thefutur]

Thanks for the info!

[@aleksandramisikaite2771]

This is amazing

[@thefutur]

Thank you

[@johncho7149]

I enjoy this channel

[@learningtostream3919]

The thing with price buyers is, fish in a different pond, very simple

[@soroushm9820]

Chris needs to write his own book!

[@thefutur]

I have. Get a copy of my book ‘Pocket Full of Do’ here: thefutur.com/pocket-full-of-do

[@soroushm9820]

@@thefutur great. added to my wishlist :)

[@nictegki]

Thanks! I'm applying this! I'm nervous. Thanks 😊jeje by the way I'm weirdly applying it on teaching Spanish xD

[@alexbastidadiez]

Blair is the 🐐

[@moelfadul]

I watched this two times, eight more times is left.

[@sunlou104]

creativety makes worlds better

[@sunlou104]

creativity

[@mateuswolcow3879]

The Libertarian argument won me Just Saying... Keep the Market Free

[@PressureTvReviews]

I just had to subscribe.

[@thefutur]

Welcome to the Futur

[@PressureTvReviews]

@@thefutur thank you, I actually been watching for quite a while, and I gotta say, I really really enjoy these videos and I am going through a lot of the phases myself in which I am finding my "ikigie" sorry if I spelt it wrong, and again a lot of these videos are continuing to be very helpful, I'm actually learning from a few now. It's really cool that someone responded back to me.

[@NacerAbdelli]

Transforming yourself by transforming others! I absolutely love this quote! Can I use it as my Linkedin intro?

[@mguerra79]

Currently I'm reading «The Win Without Pitching Manifesto» and this makes total sense... I'd like to ask, just, if there is a playlist with all this 12 videos? I've watched some, I think I've seen all of the videos, but if I want to just watch this series, do you guys organized it already? I felt that I couldn't find all the parts the other day (I think it was up to the 7th instalment, and just a few without order...)... Is that it? Thanks!

[@stephanhammes5759]

Ditto

[@larsengstrom7366]

Yeah, I was only able to find all of them. I'd love it if I could watch the whole series. Willing to pay for it if that's what it takes ;)

[@x3notrone]

Where can we get the full playlist of the clubhouse payment

[@paulJkiely]

In Hong Kong there’s a belief that the number 8 is lucky in business and money luck . You’ll see this in anything from phone numbers to pricing …

[@sunlou104]

非常深刻的谈话

[@tmmsplace]

Same story in insurance. Too low, I wonder if the co will be in business to pay my loss. Too high, I feel ill never use their full service for what I’m paying

[@mohamednaflan4361]

The way Blair talks and his posture,ohh Mann he's an alpha man

[@ThisDesignLife]

I think he's just incredibly confident in his chosen expertise and that shows in his confidence.

[@genielycruz485]

Blair is amazing. Thank you for this!

[@wiarha356]

Can someone please tell me how I can get hold of the rest of the 12 chapters. On The Futurs chronological-history section, there is only 4 of them... Is it a part of a paid course? Regards, William

[@JOMOPressureWash]

Bruh. That was cold.