signs the lipstick theory is in full effect.

[@joelleweir9535]

That's like the pop and EDM effect where more grungy / dance music is popular over other types because people want to let loose in the recession🎉😂❤

[@usrnamejada]

Omg yes!!

[@KristenZianourry2015]

I want a new wave of the late 2000s club bangers PLEASE the club music been dry ash

[@BL8DM8N]

​​@@KristenZianourry2015 there is already & has been for a few years now, mostly on TikTok culture tho. 6arelyhuman, odetari, lumi athena, ect. I think the genre is called "hexxxd" or "sigilkore"?

[@mzaa222]

@@KristenZianourry2015 Charli taking us in the right direction with this

[@user-sg4ov7ng4h]

@@KristenZianourry2015 the new comeback of g dragon?

[@drplatanito]

I’ve been buying A LOT more makeup than usual-and I was aware that I was doing it because of the lower cost compared to clothes shoes and accessories. Very interesting

[@T.Florenz]

The intense makeup looks of the 2010s are out of vogue now, but they were certainly influenced by the recession. Maybe those kind of looks will make a come back, or we'll get some cool, new intense makeup evolutions for people to play with 🧡

[@MeltedButterPrincess]

I never stopped buying lipstick or lip products but i have definitely noticed the shift. Seems like lip products in general have swung back around into popularity again.

[@FoundSheep-AN]

Isn’t everybody just buying clear lipgloss? Or pinky boring lipgloss?

[@monejohn9973]

Never went out of style 😅so what?

[@MeltedButterPrincess]

????? Weird

[@silverroxen2954]

So many lip oils!

[@rdsunshine34741]

I WAS JUST THINKING YESTERDAY HOW HIGH MAINTENANCE HAIR TRENDS SEEM TO HAVE DISAPPEARED LATELY 😅😅😅😅

[@Sarah-kv3qs]

No one is paying the prices stylists are charging it is insane

[@Sleipnirseight]

6:10 This is precisely why I gravitate towards alternative, artsy, edgy fashion. You can make stylish, interesting fashion choices that aren't centered upon socioeconomic status, which is a futile and boring game. Alternative fashion allows you to play around, express YOURSELF, and ranges from affordable items up to high end luxury items. But because it's unique and not an oversaturated, recognizable brand, people are going to see the FASHION rather than the dumbazz status symbol of perceived wealth.

[@garlicpasta183]

It's very refreshing to hear more people talk about polyester and how hard it is to avoid synthetic fabrics. They really are so normalized despite the impact on the planet and how poor the quality usually is

[@neverhaveiever755]

I hate polyester with a passion. So disappointing to find it basically everywhere now. So sad. It feels terrible and cheap. -_-

[@madalynnmccarron4590]

polyester is more unavoidable than my ex

[@leahkrone1585]

You literally *have* to thrift if you wanna avoid plastic clothes. A couple of years ago I made the decision to wear only natural fibres. Got rid of most of my wardrobe and have assembled a jumbled assortment of linen and cotton clothes all found at the thrift store. Sometimes I have to go without buying things that I am tempted to buy because they contain polyester, sometimes I feel like I don't look very "fashionable", but its worth it for me to protect my health and the environment. Learning to tell fabric content by feel is a game changer like Jada mentioned in the video. I do a rapid search through the thrift racks touching every piece of clothing and I can tell by feel and sight with probably 90% accuracy whether an item contains polyester, it just takes a bit of practice lol! And I have saved an enormous amount of money this way, it limits impulse buying when most of the clothes are not available for me. Not to mention vintage clothing is sturdier, thicker, better quality and lasts for years and years. I could go on and on. Thrift stores for the win! (the other option is buying from organic ethical slow fashion brands online, definitely more expensive than the thrift store but there are some beautiful quality clothes options out there)

[@inthediamondsky]

even reusable bags are polyester. targets reusable bags go bad within a month, a year if you're careful and it gets added into the landfill. Like genuinely this is terrifying, esp with how bad the world has gotten in natural disasters recently.

[@fala-zt9ep]

A couple years ago because I started getting rashes when I would wear my clothing and I would change and I will wash them with and everything but it turns out it's polyester making me get rashes so I get everything cotton now and it's so hard to do so

[@LovinColt]

Not me buying new lipstick for the first time in ages 3 days ago 😅

[@crowcrow2034]

NO SAME it's us we're the lipstick effect

[@reannatowns1208]

omg fr that's why i clicked on this video lmao

[@TonyMaynard-SD]

SAME

[@neverhaveiever755]

Same 😅

[@kristinapaxton9686]

Textile graduate here: learn properties of different fabric fibres and learn the qualities of different weaves e.g. Bamboo fibre is anti microbial and in a double looped weave is durable and stretchy.

[@amarira]

so there’s this new youtube diva…

[@usrnamejada]

I AM HONORED

[@blazingstar9638]

Lol😊😊😊

[@reannatowns1208]

i was pleasantly surprised by how this video evolved. i was expecting a complete focus on lipstick, so i love how you connected this to a lot of other trends we are seeing rn due to overconsumption. i especially loved the portion on blowouts! as a black woman, i think you hit the nail right on the head. great watch

[@chadr1856]

1:51 “rot out” is so freaking hilarious 😭

[@usrnamejada]

@@chadr1856 LMAO sometimes I forget to think before I speak 😂😂😂

[@TheReelDealFilmReviews]

It’s like it’s an affordable treat. I wonder if the skirt length theory would be correct these days.

[@Aisuki-suki]

I've always been a lipstick girlie since I was in HS during the early 2010s. My shopping shift has been towards clothes 🤔 It's fair to say I'm into the old money/equestrian fashion or aesthetic but instead of going full Shein, Temu, Fashionova or Romwe Ive made a considerable effort to hunt for Cotton, wool, linen, silk and other natural fiber clothing. (luckily, I worked at a second hand store and racked up from time to time. Even got a cashmere sweater) I want clothes that will last awhile.

[@peony2353]

I’ve shifted toward the same. Idk I would call my style old money but I definitely now look for more class timeless pieces for main items in my wardrobe and I look for quality. I think that tends to look a bit old money/ clean girl with of feminine touch as I am a bit girly in that I do like florals, lace, etc. but not over the top. My main focus has been clothing quality in how it’s made and the fabrics used. If I’m spending my money I want it ti last and focusing on classic timeless pieces means that when the trends shift I make not look trendy but I’ll look good and put together which is what I’m looking for because these trends seem to cycle so fast and it’s hard to keep up, expensive and bad for the environment. So I just stop or will engage with an accessory but it also has to be worth it for me

[@user-sg4ov7ng4h]

Yall lucky cause my thrift stores dont have old old stuff.. even in the bigger towns. I'm contemplating making my own stuff for the quality, the satisfaction that comes with it and the originality i can put in.

[@EveleaSolgos]

you are absolutely right about the pimple patches trend! i was teaching middle school last year and there were girls with perfectly clear skin in the morning who would be covered in them by the afternoon 😂 i thought it was a bit silly, but very wholesome as far as trends go. it's better than the horrendous scrubs and alcohol based toners that were popular when i was that age, and so it's fascinating that it's also cheaper! that's one instance of this effect that i like--i'm a fan of anything that helps girls that age feel confident without causing harm. (the other instances like temu and other fast fashion sites are much less fortunate. i hope we can steer ourselves into more trends that are both affordable and positive, like thrifting!)

[@usrnamejada]

omg that IS wholesome! i love that and totally agree with younger girls having more harmless outlets and tools that allow them to express themselves still ❤️

[@dejachaniah]

I relate to all of this, yes! I literally have a hair appointment coming up that I’m contemplating canceling. Also, I stopped buying polyester a few years ago and intentionally started focusing on quality fabrics

[@usrnamejada]

Agreed! It’s also why more people are getting braids in the winter! less maintenance and longer life span

[@demitasse22]

I’ve bought stock in LVMH, COTY, EL, ULTA, and ELF specifically because of this , but I wasn’t anticipating the market force of China, whose economy is doing poorly, and they’re a huge part of the luxury beauty market. ELF is doing the best , and I don’t think they heavily export to China , but still down from a year ago. LVMH and EL are both way in the red since I bought. Great video!!!! Dior Lip Glow balm is HG for me

[@drawn2wednesdays]

100% I went down the fabric rabbit hole and started phasing out my closet. I started with my leggings, the cotton fibers make a huge difference and literally feels better. Sidebar Jockey brand has inexpensive cotton products if anyone is interested in making the switch.

[@samaraisnt]

YES I read they found PFAs in leggings-and so many women literally wear that without underwear 😀 but they’re scared of a plastic bag on their arm lmao

[@cooliohoolio30]

i was literally telling my mom this a few weeks ago ! yay i'm so glad other people are conscious that this is an ongoing phenomenon rn 😮 i'm not into "doom spending" at all- its so wasteful and i really try to be minimal when shopping for products ... i'm also skipping out black friday/cyber monday stuff this year cus it's just so wasteful and bad for the environment anyway i'll get off my soapbox now lol i remember learning about the lipstick thing during high school, so it's interesting to see u reporting it 😮

[@usrnamejada]

same! ever since i stopped shopping and buying senseless things i was able to curate my personal style, love my clothes more and get creative and also owning a sewing machine helps so much! and whatever i think i want - no one is selling so i have to make it or thrift a similar look anyway. Also yes f Black Friday cyber Monday and whatever other discount days like they’re not getting my money 😂 especially not that easily

[@afamous1]

This is making so much sense. I ditched my hair dye and fake nails and opted for my OG red lip and gold hoops. 🤔

[@holdencornfield472]

An interesting tidbit about cultural differences. I’m Chinese and we’re also undergoing recession ish economy, so everyone was predicting a rise in lip product purchase - BUT it didn’t happen! And everyone’s analyzing why. I do see a rise in “dupes” and small accessories so I think that counts?

[@divaglam92]

Also during the pandemic I’m sure sales went down since we were all wearing masks. Lipstick is my favorite product and I was so sad for those two years that I couldn’t wear lipstick

[@cleigh3796]

You only wear it when you can be seen by others... think critically about that.

[@Anyaaaah]

@@cleigh3796for me it's more like it gets wiped off onto the mask

[@TheApolloJustice]

​@@cleigh3796 It wasnt worn because it would get on the mask, people can actually have fun without some secret statement lurking beneath

[@brokebaddieboutique]

Supporting the counterfeit luxury goods industry is also *much* worse than just being tacky. It has ties to human trafficking and other disturbing criminal institutions.

[@usrnamejada]

So true!

[@samaraisnt]

ELF is actually more ethical than Dior :P and they make the most popular dupe ♥️

[@Demi.d3mi]

i haven’t bought a lipstick in two years and i just ordered a whole pack of different ones 😂

[@GlamJaguarQueen]

Is this for real?? So, I haven't started watching the video, but I need to say I suddenly felt interested and purchased about 35 drugstore lipsticks since late October, and I usually go forever before buying any new ones LOL.

[@usrnamejada]

It is! Lol

[@samaraisnt]

yes. it also is correlated with skirt hems ✨

[@blvcktea2479]

This is super interesting! I think for me when it comes to the fake designer stuff why it’s interested me is because I love designs over everything. For example since I was in high school I loved the Chanel Boy Bag, and I saw a design very similar from Macy’s, so I got it. I haven’t used any of the real deal counterfeit websites, but it’s been tempting especially as a broke grad student. I do think there should be a conversation about why people want to look rich but at the same time I understand the argument. If a design is good a design is good, but if I can’t afford it why save up when I can get it now and use that money for food or rent. I also wonder if this influences the popularity of a lot of the bags that are “affordable” but high-end adjacent. Like the Marc Jacobs tote or a Telfar bag. I know neither brands are like on the upper echelon but they’ll still get love if someone sees you wearing it, and you didn’t have to break the bank for it.

[@usrnamejada]

I love your perspective so much and I totally agree! thank you for commenting this ❤️

[@chiaravc6228]

Really liked your take on this, especially about wanting the dupe/fake to begin with was really interesting!

[@usrnamejada]

Thank you!!!

[@unSeife]

i recently bought a dior plumping lip oil and a mac lipstick, both for the first time in my life! for me, i moved in with my boyfriend last year to our first apartment, got my first job, i’m no longer living in poverty and have some extra cash to buy dumb stuff so i decided to see if expensive lipstick was worth the hype ……. it’s really not! its just like any other lipstick. the plumper doesn’t even work! but they both smell really nice and i’m not mad about owning them, they’re definitely status symbols to me

[@asmrizzy1574]

its bc fall started and finding ur "signature lip combo" became everything

[@joannieb3155]

I have no clue how you popped up on my feed but I'm glad you did! Just subscribed! ❤

[@fernandanascimento5712]

There's also the platform theory when people tend to use higher platform shoes in moments of recession (like lita boots in 2010s)

[@TheBeautygarden]

I find lovely items from Banana Republic in thrift local. Fabrics are elegant.

[@usrnamejada]

Omg me too!!!!

[@harvestcheddar0]

One factor is definitely that influencers have been talking about lipstick. The popular thing right now is color theory and how lipstick looks different on you depending on your skin tone. The products being pushed are colorful lip balms and some Korean brands that have a different texture than we are used to.

[@samaraisnt]

that’s been forever. literally. it’s not a new trend you’re just setting it now cause people are extra interested (including you). I was learning about that stuff 3-4 years ago but now it’s absolutely them catering to the market, not the other way around.

[@hollo0o583]

Heals follow that trend too. Bad economy = high heals. Good economy = flats

[@pollychen1735]

If you're in Asia, Visee's lip oil is very minty and hydrating. I love it! A little goes a long way.

[@remithomas7507]

This video was structured perfectly! So good! Love these ideas

[@usrnamejada]

Thank you 🥰

[@brittanyschnell]

I stopped maintaining my heavy blonde highlights because it did too much damage to my hair. Now I don't add any dye/bleach and I exclusively use the airwrap to style my hair, which I don't do very frequently. For me, it wasn't about the cost of the service, but the effect the service had on my hair.

[@usrnamejada]

I definitely get that! A lot of the services that are expensive are expensive for two reasons, one of them being the damage on our hair.

[@WhoCaresAlisha]

I randomly purchased 4 lip products for the first time in YEARS last week.

[@OGseoulite]

It’s just like the heels theory

[@drplatanito]

I let my blonde rot out 🤣

[@usrnamejada]

😂😂😂😂

[@SaskiaTheBoss]

i basically have a whole lipstick & lipgloss store in my house! basically my theory is, if i were to be put on the spot for a photoshoot, i’d need lipstick, eyeshadow, & eyebrow gel… i can make cat eyes & glossy eyes with eyeshadow + tape + lipgloss, i can make highlighter & blush with eyeshadow, i tame my brows with a brush or brow gel, and there you have it, those are my go-to!

[@J9Bonilla]

Great video! 🎉❤ I am a Poshmark ADDICT! Great place to find very specific things at a lower price and the seller gets a cut!

[@kitecorbin3914]

I bought about 7 lipsticks/ lip liners today ... 😮 Edit: for the first time in around 5 years

[@barbara9315]

I went to the Chanel counter and the products looked so cheaply made.

[@usrnamejada]

that’s because they probably are! these corporations realized early on that most people care more about the status certain brands have and the packaging vs quality.

[@barbara9315]

@ personally,I prefer Kiko,but when they removed the store from where I live,I managed to save money for a DVD player. 😅

[@krenee984]

I recently got into Portland leather bc I wanted good quality leather which has been harder and harder to find.

[@jgalt5002]

Except lipstick used to be affordable! I hardly think 50-100 for is affordable for 99.5

[@keren.socadjo]

Omg this makes sm senseee thank u for making this vid❤❤

[@LilBrownieD]

Oh wow, I definitely buy lipstick when I don't have a ton of money and want a lil treat

[@terrisserose]

The only makeup i wear is lipstick, i love them. I only own five though lol

[@Queen0piranna]

lol, i just brought some makeup kits cause I got a gift card for target!I have been doing a lot.... I deserve it!

[@jasminerosewater3891]

I looooove your videos!

[@usrnamejada]

THANK YOU🥰🥰

[@sharpiechello4813]

does this mean were going into a recession or its already happening?

[@Sleipnirseight]

Bump!

[@adecorativepurpose]

Could it also be that the time of wearing masks is seemingly behind us? I know that's how I feel, and I've been buying a TON of lipstick lately. Interestingly though, I've also been buying designer nail polish -- which is something I last indulged in during the '08 recession.

[@123paramorefan]

rot out 😂 i’m sorry that’s funny

[@usrnamejada]

LOLLLL

[@TheTiandra]

Great video! New Subscriber here 🌼 I just uploaded a new video on affordable luxury dupes from dollar tree.

[@usrnamejada]

Thank you so much!!

[@BL8DM8N]

Dollar tree donates to republikkkons 💔

[@isabellal2840]

the way u did ur green screen makes you look like you are the size of a cat

[@usrnamejada]

meow I guess? haha

[@everyonetiaproductions]

When it’s to the purse chat, i think a lot of people would buy the cheaper one/fake one because of the aesthetic. It’s close to the original without paying the expensive ass price for it. Times are hard I would rather buy a cheaper price(fake) for the same aesthetic and save money while doing it. It would be nice to save money to get a real Chanel thou 🥹but my bank account is telling I can only afford Shanel lmao 🤣