Silver Jewellery Business, Pitching Anushka Sharma, And India’s Gold Obsession I GIVA Founder

This week’s episode is about India’s Gold Obsession, Pitching to Anushka Sharma, and Silver Jewellery’s $4 billion Business as we welcome GIVA’s Co-founder Ishendra Agarwal to the Neon Show!
History of Gold & Silver As A Stored Value!
Why Does South India Love Jewellery So Much?!
How Has Perception Of Jewellery Changed?
How Did GIVA Pitch To Anushka Sharma?
All these JUICY topics and more in this HONEST & DETAILED conversation about India’s jewellery industry. A deep dive into how jewellery became such a large part of Indians’ lives & whether silver can eventually take over the jewellery sector in India… Tune in NOW!
___________________________________________________________________________________________________
Siddhartha Ahluwalia, Founder, Neon Fund & Host, The Neon Show
Twitter: / siddharthaa7
LinkedIn: / siddharthaahluwalia
Instagram: / siddhartha_a
___________________________________________________________________________________________________
Sponsor Shout Out
Looking to build a differentiated tech startup with a 10X better solution? Prime is the high-conviction, high-support investor you need. With its fourth fund of $120M, Prime actively works with star teams to accelerate building great companies.
To know more, visit primevp.in/!
__________________________________________________________________________________________________
CHAPTERS
00:00 - Precap
01:09 - Introducing Ishendra Agarwal, founder of GIVA
01:42 - History of Gold & Silver As A Stored Value!
05:19 - Evolution Of Gold & Silver In India!
09:04 - % of India That Invests In Jewellery
12:09 - Early Days Growing Up In Agra
13:29 - The GIVA Journey
19:55 - How Did GIVA Become Such A Recognizable Brand?
22:44 - Pitching To Anushka Sharma!
26:13 - Breaking Down India’s Jewellery Sector
30:02 - Why Are Making Charges So High For Silver?
32:17 - How Do Silver Brands Solve For Low Average Order Values?
35:25 - Breaking Down GIVA’s Revenue Structure
36:55 - Why Does South India Love Jewellery So Much?!
39:23 - How Has Perception Of Jewellery Changed?
44:34 - Will Made To Order Be The Future Of The Jewellery Sector?
46:47 - North India vs South India: Observations On Jewellery
52:01 - Can Tanishq Take Over Market Share For Jewellery In India?
56:26 - Concluding Remarks
___________________________________________________________________________________________________
Hi, I am your host Siddhartha! I have been an entrepreneur from 2012-2017 building two products AddoDoc and Babygogo. After selling my company to SHEROES, I and my partner Nansi decided to start up again. But we felt unequipped in our skillset in 2018 to build a large company. We had known 0-1 journey from our startups but lacked the experience of building 1-10 journeys.
Hence was born The Neon Show (Earlier 100x Entrepreneur) to learn from founders and investors, the mindset to scale yourself and your company. This quest still keeps us excited even after 5 years and doing 200+ episodes.
We welcome you to our journey to understand what goes behind building a super successful company. Every episode is done with a very selfish motive, that I and Nansi should come out as a better entrepreneur and professional after absorbing the learnings.
Follow #TheNeonShow on social media platforms:
Instagram: / theneonshoww
Twitter: / theneonshoww
LinkedIn: / beneon
Website: neon.fund/
___________________________________
🎇Hashtags🎇
#startup #entrepreneur #podcast #SiddharthaAhluwalia #TheNeonShow

[@rohan_5644]

Calling others greedy while selling jewellery atleast 50% more expensive then traditional jewellers

[@deep_sharma]

Correct 💯

[@RamSeshadri-vt6nb]

Was an absolutely fantastic conversation with Ishendra and glad we could host him!

[@TheNeonShoww]

Great insights were share through out the episode! Really glad to have him!

[@Krishabh_Agrawal]

Very poor products. I bought one men pendant with chain. It broke within one hour. I claimed warranty and they repaired with 21 days. After wearing for 2 days, again it broke.

[@INDOWANDERER]

Are the questions shared before the interview?

[@RS99863]

Very excited to listen to GIVA's journey!

[@TheNeonShoww]

Hope you enjoy it!

[@navalkiran2917]

Great to have Ishendra on the show!

[@TheNeonShoww]

Thank you for the immense support!

[@StartupIndia88]

really insightful episode, keep it up Neon and congratulations for 100K!

[@TheNeonShoww]

Thanks a ton! Your love is what keeps us going at Neon!

[@jainamjain7880]

I REQUEST EVERYONE TO READ THIS : Now a days, influencers are very much overhyping the concept of Gold through SGB. Mind you buying Gold has been an traditional practice since generations in indian culture. It's just that SGB is the new medium for people who wants to lock their money for longer period, Still people prefer buying physical gold in terms of jewellery & Coins / Bars because there is no lock in period in that & in urgency of money one can mortgage it to any financial institution. So, why an average indian individual will lock their money in an asset in return of just 2.5% intterest rate p.a., Any source of gold bought can give you price appreciation, why lockin your money for 2.5% int. rate. Gold is a sort of security asset in indian household. Lockin period is the biggest disadvantage of SGB !!

[@aditpalicha7]

🙏🏻 🙏🏻 🙏🏻

[@TheNeonShoww]

🙏🏾🙏🏾🙏🏾

[@Vienna282]

bohot hi badiya episode

[@TheNeonShoww]

🙏🏾🙏🏾🙏🏾

[@snowgamings8389]

Really interesting Epsiode

[@TheNeonShoww]

Thank you :)

[@user-wk5yc1fz2d]

Loved it!

[@TheNeonShoww]

Thank you!

[@a3minutevideo737]

Thank you ❤️

[@Akki45628]

amazing episode

[@TheNeonShoww]

Thank you : )

[@pranjalshinde3487]

Intresting

[@TheNeonShoww]

Glad you think so!

[@monidipagoswami9851]

Trbal women have been using silver jewelry from a long time or forever .

[@pallantivenkatatarunraj2614]

Pls try to do the whole conversation in English only ,so that we could understand untill the end .

[@pawanpoddar9293]

Excellent talk

[@TheNeonShoww]

Thanks, man. :)

[@INDOWANDERER]

I used to work as a designer at Giva. During my stay there there rumours of the CEO emotionally and sexually abusing senior people for years on the pretext of a relationship. But we all had to keep quiet while they suffered. Very toxic management and company.

[@ojasmishra1507]

Seems like the comment is coming from a competitor brand

[@Kathakathan11]

0:32 not true, my mother in from a imitation jewellery business, people love heavy jewellery for ethnic events, the style profile has changed. People just cannot afford that, so they use imitation jewellery

[@MrQuantam9]

Not found a single product with 40% making charge on there website

[@AnkitVerma-62990]

We want more episodes on this industry

[@TheNeonShoww]

Stay tuned, Ankit! We're working on a podcast just like this one. :)

[@rashitpandit1996]

I also want to start a silver jewellery business. Can anyone help me

[@TheNeonShoww]

Rashit, the following link will help you. :) www.linkedin.com/pulse/how-start-jewelry-business-india-nipun-khanna/

[@sallyakasaloni4140]

Still a long way to go till they get accepted by tier 2 tier 3 city mothers(decision makers)..who trust their local jeweller more than any "brand"out there!

[@TheNeonShoww]

It will definitely take some time. :)

[@mraayush1881]

Being a founder why is he sharing these valuable inputs so casually. I don’t understand it. Either he is lying i guess

[@ps-gh3hu]

To phir IPO pakka samjhe? 😅