SKIMS named official underwear of WNBA, NBA, and USA Basketball

Kim Kardashian's shapewear brand SKIMS is now the official underwear partner of the WNBA, NBA, and USA Basketball. SKIMS also launched menswear in 2022 and is valued at up to $4 billion. Yahoo Finance’s Alexandra Canal, Pras Subramanian, and Josh Schafer weigh in on what this sort of visibility could do for the shapewear brand. For more expert insight and the latest market action, click here to watch this full
#kimkardashian #SKIMS #yahoofinance

[@SAUCEBO]

I mean it makes sense, the Kardashian’s have already been in most of the nbas pants.

[@tshego-ym8hm]

💀

[@soilderqueeng.c9782]

🤣🤣🤣🤣🤣🤣

[@JakeStewart1343]

Might as well get paid big bucks for it! 👏

[@NameUnimportant]

Lmao such an underrated comment 😂

[@ReedJacobs]

😂 so good

[@Tiaramisu618]

Rich getting richer

[@purrrrrrrple]

A tale as old as money

[@mackisbrocklesnar]

self made

[@Aaron71222]

Stop crying u get rich. People r born poor n get rich u know.

[@yeemint4568]

​@@Aaron71222Kim wasn't born poor-

[@jadeo6325]

@@Aaron71222yeah only difference when poor people get rich ☠️🔫

[@verneefletcher7391]

Say what you want. She is a marketing genius. She genuinely works very hard.

[@Absent-being_]

Her team does

[@max_sch4462]

​@@Absent-being_ No she does. She is very involved in everything. She has even been to Harvard and events etc. talking about business development and always leave everyone impressed by how much she knows and is involved. And that's just one of the things she does for multiple companies. Where are your companies at?

[@artisthusnatalal3099]

​@@max_sch4462At absent....😂😂😂

[@elllei5491]

Fr, like ok it's a lot of drama around her, and she's rich, but she is still working so hard with her company etc.

[@arnau6020]

​@@Absent-being_ lol don't you think if this was only about her team the team would rather make their own underwear brand by themselves?? like why would they let her get most of the benefits if she doesn't do anything at all???

[@mylowaves9503]

She knows the correct measurements for the brothers so it makes sense

[@Hooriya921]

LMAO

[@Pookie__53]

😂😂😂

[@sady1139]

The fact that no other underwear company thought of this before, say what you want but they are creative

[@marisabringhurst5901]

How many nba players want to say they in skims

[@AlexisDimes]

That’s the point of the collaboration. The brand is pretty popular in the female market already so she wants to expand company reach into the male market. This really is the only way you can do it successfully.

[@max_sch4462]

Where's the problem? I have only heard positive reviews. Just because so far it was only for women, now it is embarassing for man to wear the man's collection? grow up. If anyone's "embarrased" by that, work on your insecurities.

[@verneefletcher7391]

Actually it is genius. If her underwear supports and feel good any good player matter of fact person would. It is about marketing and expanding

[@PhilomathWizard]

The paid ones.

[@dojavillager5998]

the ones getting paid… also they are MENS underwear so why wouldn’t they wear it?

[@akhsaraarunram7217]

Y'all can keep hating but she is gonna keep grinding and shining

[@mervinekadima8251]

No frr

[@DBlockKTV]

Be careful. Stating facts is the new “simp”.

[@mujingaphiri9710]

❤❤❤❤

[@leemii4363]

Facts tho

[@JusChef]

While you keep praising her even though she doesn’t know you exist, good for you👍

[@shaniathemen]

Skims is actually good quality, I’ve bought so many dupes even with the same materials as skims and nothing truly compares. She used high quality fabric, no wonder the stuff sells so fast.

[@Rosemary46840]

She's built Soo strangee

[@RubySigmal]

It’s because there’s barely anything of her real self left, it’s all fake lol

[@ipadkidishigh]

she made herself to be built like that spending thousands of dollars on plastic

[@whatdoinamemyself289]

like yo mama

[@ipadkidishigh]

@@whatdoinamemyself289 that literally was such a sad pathetic attempt at a joke

[@Kellyn1111]

Like a wisdom tooth

[@missblunco]

She’s in a position in her life that she can easily retire, yet still on her grind. BRAVO!

[@ebony1898]

that is what happens when you’re money hungry

[@Kiran37369]

@@ebony1898and your comment is what happens when someone is poor and miserable 😅

[@jo8372]

I'm sure as much as they spend thru don't really got it like that...

[@59Fif]

She is actually a marketing genius, yall cant hate on her now

[@Ellgand]

Say what you will, but she’s a smart businesswoman

[@irideaunicorn1620]

No... Her mother is... But she get it where she can from the

[@princessr6051]

So many haters talking about all the irrelevant things. Meanwhile her product is top notch. She actually had to work hard and genuinely to produce a good product, otherwise no amout of money or influences can make the other partners risk their name or money if the product is trash.Thats why you don't see any haters comments here about the actual product.

[@joshaylalamore5173]

50 bucks for 3 pair of underwear? LOL

[@bunniiluvin]

I paid more than that for adidas underwear when they were still popular. Are you poor ?? I think youre used to walmart bulk packs of undies

[@joshaylalamore5173]

@@bunniiluvin you mf right hunnnyy.

[@sumanthkumar8254]

Is that costly?

[@dannyalexander6315]

Nike and Calvin Klein sell 50-60 for a 3 pack. If you’re poor just say that.

[@Softanddramatic]

Yes. If you don’t like it don’t buy it

[@musicgal9830]

It’s funny because I don’t like her morals but I really admire her business mind. Alot of people do look silly attacking her online but knowing she has more money and is more successful than them 😂

[@user-vu9dg3lq2i]

$20 for a pair of briefs? I’m taking my ass to Costco lol

[@BeforeThisNovember]

What’s so innovative about Skims? They have no branding either. I’m willing to bet that each piece costs a few cents to make and then they retails for like 50 bucks. Madness.

[@yogithebear9664]

Great job Kim

[@traceymac5740]

Did they get that 4B valuation from the same company who did Kylies?

[@cbeto765]

they that from Kris 🤣🤪🤡

[@jo8372]

They don't have billions. They lie

[@thembikunene4531]

Congrats Kim👏👏, this shows hard work pays🙏🙏🌻⚘️💞❤️ Blessings from South Africa 🇿🇦🇿🇦🇿🇦💞❤️

[@Lumminere]

You are embarrassing my country

[@thembikunene4531]

@@LumminereBefore writing this message did you bother to ask yourself a question if you ever created a country?🙄🤬

[@Iamnotboard]

@@thembikunene4531💀💀

[@thecwwshow8036]

What?

[@Jenny_B6912]

Good for her 👏🏽 🎉.... more succes to her ❤❤❤

[@IamJayneAdams]

The comment I was looking for

[@lukystarrk4life]

Congratulations to Kim…

[@eugeniaperry4278]

Kim is making that money ain’t she! Good for you Kim 🙏🏾

[@kreestyle8986]

Smart business move.

[@jacquelineadams7972]

She’s killing it

[@minrinie]

Why people hating so much. I’ve tried skims from my sis it’s lowkey good

[@user-qc8ug7wz2i]

Great ideas and hard work, pays off,be so proud Kim, super job, keep it up 👍🙂

[@RamataBah-cl4hw]

She’s a businesswoman 😻❤️‍🔥🥹😎

[@minenhlevezi9357]

Say whatever y'all want about Kimberly but she's one of the most ambitious woman i know

[@redbaboonass4416]

$18 for a single pair or save $8 and get the 3-pack for $46!!! Nah I will stick with my Ralph Lauren briefs.

[@adityaagrawal5136]

NBA promoting underwear but not hard work and integrity. Funny how things imp to success never gets promoted.

[@WtWashehh]

When the documentary , 40 yrs from now comes out on who was apart of women’s basketball history…..such substance

[@CharlestonwhitesCousin]

Damn! I have to give her props! That's what's up, congratulations ❤

[@SandraWho_71]

And that explains why she is always at the nba games, people always talk shhh bout her but she's an inspiration!

[@Munekitamorena]

Period 🔥. Say what they want , she is a BUSINESS woman first ! .

[@JordanSantana.]

She’s always at the games scouting for her next victim

[@cindyben3089]

@@JordanSantana.You wish Kim would give you a 2nd look so you can have an opportunity to rich

[@GoGators]

Who in the hell has a kardashian out of all people for an inspiration

[@Kiran37369]

@@JordanSantana.next victim of what? 😂 the fake kardashian curse? 😂 those are grown men! Stop blaming women for men’s failures

[@afterthestorm221]

How was this happening when she's also being sued for taking other peoples concepts and ideas for this business?

[@rossyigho8582]

Y'all just Jealous Haters. This woman doesn't even know you ir care about your unsolicited opinions 😅 She's gonna keep grinding while u leave from paycheck to paycheck.

[@Elizbethhhh]

We can all be bitches and say why are they rich and famous no talent but these woman are smart business women who built an empire and generations of wealth

[@KAYSWORLD365]

She supports balenciaga

[@pamela_creates]

I gave up hope for her after that. I mean people can change, but I’m not talking about virtue signaling

[@KAYSWORLD365]

@@pamela_creates at least you have some sense.. she is hopeless

[@cindyski4413]

Exactly! Wonder what witchcraft she did?

[@ithamarlowe6158]

Did she launch skims in 2019, why do I feel like it’s been around for over a decade.

[@SweeetClarissa]

This is Great! Go Kim! I have yet to try Skims. Is it worth it?

[@BlackberryTitties]

Good for Kim!!

[@mile_851]

Why does it have to be public knowledge what type of underwear they're using? That's hella weird, regardless of brand.

[@YouMe-pm8gb]

I’m sure a lot of people could’ve benefited from that deal yet they choose the one person that definitely doesn’t need it.. 🤦🏻‍♂️

[@kam.kam.]

Skims has some of the best undergarments and loungewear. You girls should try a bodysuit. You’ll be surprised.

[@cricketwireless91]

Go Kimmie.... she keeps on winning

[@Normalguy97853]

Why…? This is like the equivalent of a Bud Light move for the NBA. Why do people even want their names associated with the Kardashians anyways? I can’t imagine having a respectable business and deciding to go into a partnership with the Kardashians?

[@smartterminvestment483]

If skims a public traded company ill be shorting it . Easy $

[@yuppy178]

She should thank Kanye because she has said it herself Kanye opened up a lot of doors for her & her family. Before him she wasn’t invited to events, given certain sponsorships, invited to red carpets or the met gala. Now look where she’s at

[@shahinabegum2115]

I have some real questions. Like I saw a lot of Reviews of skims. They were bad! So who buys them and how the products are getting sold when they are not good, least wearable? How she is even promoting and it’s skyrocketing?

[@fancygranolagoddess]

This product is actually great. It justifies itself. I say this because I actually tried on SKIMS and the fabric is soft, lightweight and comfy AF doesn’t make you sweat. 😑 Don’t judge the SKIMS ‘til you tried ‘em ☺️ Yes I bought the item they had in my size bcuz I like being comfortable in my clothes, since I’m already comfortable in my skin. ☺️

[@Emelizanakanyemk]

This the comment 🤚🏽

[@Absent-being_]

I like how they never mention the other owners in Skims, just Kim. She didn’t build this company by herself.

[@user-ik4xs9bt5g]

What influence do hope they give that to others who desrve it better

[@sheliafranklin4595]

Awesome Video Stay Up tho Kim K Congratulations 🎉

[@Oir07]

Yes they fam had been pounded out by more nba player than most

[@isabellaariza4698]

Her body when she was holding the basketball 🏀 was giving me the ick like the plastic isn’t plasticing

[@zayzay489]

One thing about kim inlike her aisters.. she actually makes GOOD QUALITY PRODUCTS

[@AutisticBarbie]

Happy for her and I’m not sure why ?

[@dondada6302]

Creative people being rewarded for their creativity and effort. That's the tale as old as time. "The diligent hand shall be made rich" Proverbs 10:4

[@Madlet333]

Almost 50$ for 3 pairs of boxers never in my lifeeee😳😳

[@marvelous_wifeyy]

It’s her team they need to thank..

[@TaNesha2010]

She be on her grind 💪🏽

[@wutttheheckler2094]

The idea of somebody like LeBron or Zion Williamson posterizing somebody while wearing Skims...🤔😕🧐 *Really??🤨...🤭😭🤾🏾‍♂️🍃*

[@See_Carter_Run]

As much draws as the kardashians have given up to the nba it’s only fair they get paid for some of theirs eventually 🤷🏾‍♂️

[@Spectator007]

Do NBA players play in their underwear tho? What we gonna see this in the locker room clips? I dont see why

[@MarinaPerla9]

Honestly good for her and if it’s good quality who cares

[@acdsfjhu]

No real man wants to be Caught wearing anything from the Kardashians!

[@insomniac8667]

Say what you want about the Kardashians and Jenners but these women are unstoppable in their business venture. The more people talk about them, the better for them. Lol

[@sukh0089]

Good for her and her growth in her career!

[@sakimoontheefixer]

Very and Big Congratulations to KIMBERLY Kardashian, THE LIZ TAYLOR IF THE 21ST CENTURY. NOBODY DID IT LIKE KIM K.

[@Adaobilinda123]

Congrat kim..my fellow libra...so much hate/underated yet we re shinningl

[@kaitlynvaughan2865]

If only my waist was skinnier than a basketball 😂

[@gabrielmejia3014]

She had a head start on all of us but she does work hard

[@catherinemcnally9916]

👏get them contracts lady, congratulations

[@Lord_OTD]

Ray J should be proud

[@gabelwerfertv7937]

Why should any small company get the deal?

[@AngieSC843]

Good for her.

[@ConfusedKayak-gv9wb]

🎉wow congratulations kim🎉

[@elizabethgatto4046]

She is one hell of a business woman. 👏

[@1empressmyztique_Duhhh]

Good for her. Can’t hate.

[@favwaydelivery4908]

One thing I can say about her is she is really focused 👌

[@meerajkhan]

More reason to never watch WNBA

[@marriimar6562]

And people talked so much 💩 about her and not embracing her astute views in business! 🎉 at this point she’s an inspiration… I mean at least she did something for herself after her 0hno

[@irideaunicorn1620]

Money.... Money.... Money.... And it's ppl like me who have to endure college to compose to everyone

[@willievaughn6474]

Awesome Kim 🏆💯

[@Lala-lw6pi]

One thing about them is; their name sells! Even beyonce’s both clothing line endeavors failed, riri’s savage is becoming a disaster (it did good for a bit), but somehow, kim and kylie keep SELLING and its mostly successful. And no matter what they sell, people buy. Numbers dont lie and I hate to admit this reality

[@ccirish4519]

That's awesome

[@luxurydoll6007]

Amazing

[@yoshis-m9s]

I’m proud!! She got that bag 💼

[@shantellCook]

Congrats kimmy!

[@cornbeef9756]

Yeezy on top 🔝

[@1dxmofo]

Ok! Kim is really coming for Kylie’s billionaire status! That’s a big move right there!

[@1karl341]

kim has alreadly been a billionaire for years, even earlier than kylie

[@1dxmofo]

@@1karl341 my bad. Is it just that Kylie is the youngest family billionaire?

[@1karl341]

@@1dxmofo yes

[@user-wj8ch1gw5w]

Business women❤

[@SergioTN353]

Well when you have a good team, money, connections and a name you can do whatever you want.

[@tchircablina3181]

she s an expert, so it makes sense.

[@tudorDaDefender]

“Plain grey sweatshirt”-52$ OK UNCLE SAM 😂😂

[@mimi2613]

It's all in who u know....not the product....

[@HitKidsNotJuuls786]

I’ve have never met a person who has bought any of their products.

[@t2thek]

You can’t say she’s not about her bag… always has been. 4B sheeesh

[@mrpsd590]

Yall need to cancel this heffa

[@keishak1336]

Ok, go Kim.. you married the right one when you married Kanye....Kanye company 😮