Slap In The Face | TARGET DEI ROLLBACK | Black People Betrayed By Target

[@Cynthia__F]

Hi Tan, I still take the horse pill vitamins because I don't eat pork and gummy vegan vitamins are too hard to find. In regards to boycotting Target and other establishments, I first want to say that I am sorry that this happened to one of your favorite stores. I honestly feel that in a few months people are going to go back to shopping at these places. The Montgomery bus boycott lasted a year it would be great if we as a whole boycotted Target for a year but I can't remember any recent boycotts lasting a year. There was a Starbucks and Gucci boycott a few years ago and they didn't last long. I always looked at Target as just a company who wanted to make money so that's why they sold products that would appeal to black people. Thank you for sharing and have a great week.

[@TheUnfrumpyMommyLife]

Hi Cynthia, this is a great comment. I would say that the goal of a boycott is not necessarily for it to last a certain length of time. I think if a company tries to make it right, then the boycott can end. I felt like both Gucci and Starbucks took some appropriate steps to rectify their wrongs. Starbucks closed more than 8000 stores to provide racial bias training. Gucci deeply apologized for the offense and committed to increase diversity. They launched a multicultural scholarship program with the goal of providing a more inclusive workplace. They hired Dapper Dan, Wii-I-Am, and Eric Avila to helm a 3 tiered cultural awareness initiative. Of course, all of this is just PR, so no company will get it 100% right. But Target needs to tell me something before I step foot back in one of their stores. Finally, I would say previous incidents were not aligned with a presidential administration that is just plain evil. It's unacceptable for Target to just blindly follow the lead of MAGA.

[@Cynthia__F]

​@@TheUnfrumpyMommyLife​ I didn't want to bring up MAGA because I told myself to limit conversations about them because it is not good for my mental health.

[@rekietastovall2084]

I'm glad I'm not the only one thought Tabitha Brown missed the mark with her response. And we love her with all due respect, but she was trying to worry about herself with her sales instead of thinking of the highest good of all. Just like you said, everyone has to be all-in and on code for *not* getting on the bus. And this is just an opportunity for black businesses to grow independently within our own communities. For someone in her experience and expertise, it takes next to nothing to start a website so customers can buy your items directly from the Source! And as a business owner you have to be resilient and determined. Have direction with backup plans for the backup plans knowing that there are many times you'll have to start over again!

[@TheUnfrumpyMommyLife]

💯 Standing on business! Thank you so much for stopping in to chat my friend 💕

[@TheUnfrumpyMommyLife]

💯 Standing on business! Thank you so much for stopping in to chat, my friend 💕

[@sonyagarcia3477]

I agree she missed the mark. I will stand with my people!! I will no longer shop at TARGET!!

[@sonyagarcia3477]

I will stand on business. I will no longer shop at Target!!

[@classicpeachjack8327]

Easy for me, don't care for Target anyway.

[@helenwallace7594]

I gave a long list of places I am not shopping, including Target, Walmart, and Amazon. This will allow me to focus on other aspects of life other than mindless shopping.

[@nikkij5871]

I will no longer be shopping at Target or Wal-Mart. I canceled my Amazon Prime. I also won't be buying food from Chick-fil-A or McDonald's. There are tons of other stores that I am no longer supporting. I am going to cut down on my spending and save as much money as I can because I want to be financially prepared if I have to leave this country.

[@ydesire4]

No target and Amazon didn’t need before don’t need them now

[@Yvette2Stars]

NO TARGET NO AMAZON ✊🏾💯 Real Talk

[@TheUnfrumpyMommyLife]

Standing on business 👏🏾

[@lifeandstyleatlanta8689]

I do not agree with Tabitha when she says continue shopping at Target, but buy only Black own brands. I love Tabitha down, but she’s protecting her own interests. I get it 100%, and if I was in her position I would likely do the same. However, buying ANYTHING in Target is supporting Target. These companies will not change until we force change. It’s crazy that they can give us the middle finger and we still kiss the ring!

[@TheUnfrumpyMommyLife]

THAT PART!!!!

[@msmj9102]

I dont have the patience for this. I am not going to drive 30 miles to a Costco. I will continue to go to the same companies I've been going too. If we cut the demand for the black products the stores will what...remove the products because of no demand. You can order from donnarecipes without Target. You can order direct from Lip Bar. Those are the two black products I get from Target. People are naive to think DEI was going to be here to stay. Corporations are not and have never been loyal to anyone.

[@TheUnfrumpyMommyLife]

Thanks for sharing your thoughts. 💕

[@beckywatts8513]

If a brand does not support or respect me. Then they don’t need my money!

[@MillennialSouthernBelle]

As far as the DEI rollback, please know that the DEI program benefited the LGBTQIA+ and non-black women brands at Target mostly. In addition, the current black brands like Jolie Noire, The Lip Bar, etc, aren't suddenly getting pulled from Target's shelves because of this. Did anyone actually research and see what was being rolled back? If not, please do so for yourselves using a neutral source for information. We as a people need to realize that this is not our fight. Why is the back literacy rate so low in primarily back cities with black officials? Why are blacks continuously the largest consumer and lowest investor? In addition, what happened to black-boycotting of Gucci for the blackface turtleneck or H&M when the young black boy wore a monkey shirt in their ad? Like other black-boycotts, this Target boycott will come and go in the black community because we as a people are so reactive to what's being fed to us in the media. Can we please stop acting so quickly on emotion and actually do some additional research about what's truly affecting us? THIS is not our fight; we have so much more to focus on! --Britt

[@lifeisreal9496]

It’s not just about blacks, it’s about white women, Asian, native Americans, disabled, veterans and spouses, legal immigrants, those that speak a second language, white men and blacks. I believe that they are the seven or eight categories in the DEI handbook. The white women and men, the Asian communities and the military veterans weren’t looking at the details and were fooled by the GOP.

[@sylviapraysdaily7431]

DEI means Diversity, Equity, and Inclusion concepts that promote fairness in the workplace. (Without it, most Blacks will be easily excluded from promotions) Brands that scaling down or dropping their DEI efforts: Meta, Amazon, Molson Coors, Tractor Supply, Caterpillar, John Deere, Lowe's, Ford, Toyota and Harley-Davidson.

[@TourandExplore24]

Simply, thank you!!! It needed to be said…Target is one of my favorite places but I can’t do it!!!

[@TheUnfrumpyMommyLife]

They are about to find out, thank you for watching! 💕

[@Ceceb92]

Your video popped up on feed so I watched. I’ve never shopped at Target because I thought they were expensive. Funny thing though I just got my hands on the Future Collective yellow dress lol I got it off Poshmark though. We have to stand together because they know the smallest move can separate us. New subbie!

[@TheUnfrumpyMommyLife]

Thank you for watching and welcome to the fam! 💕

[@NatMcrichStyle]

Hey sis, thanks for the video. Listen, I will no longer be shopping at Publix, Target, Walmart, Amazon, HomeGoods, Marshalls, nor TJ Maxx. All of them have rolled back their DEI. I am so disappointed because as you said, I thought Target was indeed “that girl” all the time honey she was a Karen😖 if anyone knows of any stores that are similar to HomeGoods that’s going to be the absolute hardest for me because I love that store. We don’t have a home since here in South Carolina so I need an alternative to a HomeGoods solution. Thanks for the content Sis and please keep us informed if we find equivalent to these stores thanks for sharing!🫶🏽

[@NatMcrichStyle]

*HomeSense

[@doinglifewithangela]

Target threw me for a loop 😫 Im getting a Costco membership today

[@BeautyCaveCa]

We need to start saying equal opportunity employment and business because just using the term "DEI" is softening what it really means. Equal opportunity doesn't mean we are getting anything for free or some weird leg up. We just want equal opportunities.

[@ChrissyErica]

New follower here! We are standing on business. I love your style/home btw😊

[@TheUnfrumpyMommyLife]

Welcome, thank you for the love!💕

[@parmahmac6073]

Before I deleted the Target app, I should have checked to see how much I spent in their stores. It was a lot! Bye, Target!

[@reneedickerson1345]

No Target, No Wal-Mart and No Amazon for ME! I'll save some money, I'm done!

[@roslynjones5886]

Tan, I agree with you 💯. I said I’m going to boycott Target, BUT, I watched Tabitha Brown and she changed my mind a bit. As she said, the black influencers who have products in Target will be the ONLY purchases I will continue to buy!!! Tabs products, the Black Girls Sunscreen, the black owned feminine products, black owned hair products. I won’t make the black brands suffer, but NOTHING ELSE!!! Until they can get another sponsor, we must still support our ladies. Please watch Tabs video on this matter

[@Lovethelamb]

A lot of black products are sold at other retailers, or buy from the black business directly

[@tiberiajames5997]

Buying those products still doesn't hurt the bottom line. Money is money to them . They want you continue to shop there

[@christineharris7777]

Good Afternoon Tan, I agree with you 💯 %. I will no longer shop at 🎯 Target. I’ll be renewing my Costco Card A.S.A.P…. Have a wonderful evening. 💕🙏🏾🥰

[@TheUnfrumpyMommyLife]

Thank you friend 💕 Love you for watching, Christine 💞

[@haloangel1000_]

Hey 👋 Tan … I heard about the Target 🎯 issue … it’s so disgraceful and distasteful!! So disheartening for all of us!! Absolutely 💯 agree. Thanks Tam for sharing 🙏❤️

[@RochelleKnight-m4s]

Disappointed with Target and Amazon,I did quite a bit of business with those stores I will be taking my business else where,but these stores are just out for money so this is expected.Prayers to the content creaters wishing you all the best.

[@mitzicarrasquillo7322]

Beautiful, I'm so happy you did this video! ❤ I feel the same way! Thank you for your beautiful words and work for our community. ❤

[@debrablanks7001]

Can you list some other places to shop to get different items other than Target? I assume I will have to shop local small businesses. I live in a small town where Walmart is the only store to shop at. The nearest largest town is San Antonio, Texas 2 and half hours away. Costco, Old Navy, I can do in San Antonio. What other stores should I shop at?

[@valyndaturner9561]

When I am in target, I am buying black owned products. I am going to Costco to buy paper goods.

[@LABeautifulDesigns]

💯. They couldn’t wait. I hardly went there. Now I won’t. I have choices

[@TheUnfrumpyMommyLife]

Exactly! We have choices- thanks for stopping in FIRST this evening 💕💕

[@vickicampbell2736]

i will not ever step in Target again and these other stores !

[@lethaoliphant3427]

Thank you! I/we needed to hear this message! Our color means nothing but our dollar means everything! Well I will show you better than I can till you as the saying goes! Our money is our most powerful voice. 92% we can’t stop! We will not be stopped! We know what to do!! Let’s go!!

[@TheUnfrumpyMommyLife]

Thank you for this friend 💕 Well said 👏🏾

[@onelove1116]

Target is also getting rid of employee tuition assistance and those black products in Target will slowly lose their contracts. The bottom line has always been money. I can live without Target…I don’t need to shop there.

[@feleciajackson4441]

We need to show all retailers the power of our dollar

[@feleciajackson4441]

Clearly, racism is alive and thriving because you have a racist as the president that got the majority of the vote.

[@princesslibra930]

I understand what you are saying but this is beyond all of us. They are too big to fail and honestly everyone is going to forget this and start shopping again, just like every thing/event/person. But honestly I was never fooled because corporations don’t care about us, money will always speak louder. Don’t think those luxury designers care for us too, but we are aware and still buy it.🤷🏾‍♀️

[@LolaSemone]

I share the same sentiment. The outrage will disappear and people will be right back at their favorite store "target."

[@reneedickerson1345]

Standing up for ourselves is not for the WEAK!!!

[@sophiehardy2652]

You're looking beautiful! Could you give us the deets on your braids? Would you call those small or medium knotless? And who does your braids?? They are beautiful on you!🥰

[@49rjohnson]

I understand wanting to boycott but what strategic plans are in place to support these African American businesses? Are African Americans going to consistently shop from these brands directly? A plan needs to be put in place and people need to understand and be educated so they stay committed to the process.

[@senoje]

I agree with us sticking together and not shopping with the 🎯 I have decided to shop with a black owned business today. I stopped shopping at 🎯in '22 not going back.

[@TheUnfrumpyMommyLife]

Love you for standing on business! 💕

[@hazelady-cali]

The blueberry lemon loaf is AMAZING! Costco for the win 🏆 Target’s rush to terminate their DEI policy is very telling.

[@TheUnfrumpyMommyLife]

Very telling 🤷🏾‍♀️

[@francesthompson9918]

Absolutely right sister! AMEN!

[@TheUnfrumpyMommyLife]

Standing on business! 💪🏾

[@karenflowers331]

I empathize with the black creators. But I have decided to look towards the greater good. It’s a personal decision. As for me and my house, I will not purchase anything from Target!!!

[@aneesahm4301]

Loved the vlog! As much as 😅 love Target and Amazon convenience, I will try my best to abstain. I know I can figure it out. Looks like I need a Costco membership! Off topic: If you choose to sell the Pochette Métis would you let me know on what platform? I LOVE that bag. I’m local (Roswell). ❤❤❤

[@miag6211]

Omg I love those jeans you have on they look so nice too

[@TheUnfrumpyMommyLife]

Thank you! I’m really loving them! 🥰

[@starunscripted]

I personally don't believe Target has ever truly supported the community. Target is a business and whatever serves the bottom line is all that matters. It is all about being in the "black" for businesses. They are in business to make money. I am not at all surpirsed at the rollback of DEI. I am united in boycotting Target. Cute outfits! God bless you abundantly!

[@laguelhowell22]

I plan to still shop Amazon because they have thousands of merchants who sell items on there it’s kinda hard to narrow down who supports DEI or not. It’s too hard to keep up with Amazon but for Target I don’t shop there anywhere we don’t have one in our city

[@S.Booker]

If only Costco wasn't a 30 min (highway) drive away from me. We had a membership but let it lapse. As much as I despise Walmart, Sams is where I get my premium gas and it's only 16 mins away. Target has been the only place that keeps Vital Farms eggs in stock which my household loves. The Lowes DEIA rollback shocked me as the CEO is a "Minority".

[@miag6211]

I have those sneakers, but mines are all red with navy blue stripes. I love them and I love your trenchcoat and get your bag off the floor. My mother say never put your purse on the floor. You never have no money.

[@lethaoliphant3427]

💯

[@lornabrooks4484]

These black owned brands should remove their products from Target period they will be the ones to really help make a change. Let’s say for example Tabitha partnered with Walmart hey everyone would have to shop at Walmart. If they don’t stand with us nothing will change for next four years.

[@denisedixon1579]

Im standing with my ppl point blank. Lets see what the outcome is going to be. Great vlog as always.❤❤❤❤

[@TheUnfrumpyMommyLife]

Standing on business, thanks for watching! 👏🏾

[@PamWilliams-cd7ke]

When they show you who they are believe them. They better not apologize and say it was not what they meant.

[@kellierouzan7460]

Amen Amen Amen !!!I agree with you 100%

[@itismyworld141]

Can someone educate me from what’s going on with target and Amazon please ?

[@BeautyCaveCa]

It's about equal opportunity employment and business.

[@feleciajackson4441]

I am going to stop shopping at Target and cancel my Red Card Visa

[@ebonynerd]

I will not be going to Target, Walmart but Amazon will be a little tough but I will eventually faze them out too I just read that........ 19 Attorney Generals just sent Costco letters threatening them to drop their DEI policy or they will sue them for discrimination so they are trying to force them to conform, unfortunately; they are going after every company and forcing them to drop DEI

[@lmiller6675]

Costco offers a lot and they deliver Also

[@beautyoholic]

Hey Tan, I’m with you 100% They definitely used us. You need a T-shirt that says “I am black history!” Once again we were screwed over. Love your videos and you have a beautiful home.

[@keyshacampbell5246]

Hey Auntie thank you for keeping it real have a blessed one 🙏💯❤️💐

[@rosylnwillis3335]

amazon ,walmart McDonald's ,meta I and G also

[@TheUnfrumpyMommyLife]

They are about to find out. Thanks for stopping in my friend 💕

[@angeecan7253]

NO TARGET, AMAZON, FORD, LOWES,TOYOTA,WALMART, JACK DANIELS, BLACK&DECKER, MCDONALDS, NISSAN, JOHN DEERE, COORS AND MORE….

[@thisnaturalgirlislocd]

I will not be supporting either. As you said, I'm Black History, and if I want to wear Black Owned brands, I will shop those brands directly.

[@debramorgan6707]

I am glad to see fashion influencers are taking a stance! Actually you are the first I have seen but hoping more use their platform to speak truth to power with their influence. You all promote the stores which influence us to do the same and purchase. And how dare they play in the faces of the designers that have made them millions of coins from #Futurecollective brand and others. I spend too much money at #Target for them to put this stupidity out in the atmosphere for their king to see that they side with him! Now I can save some money. I’m thru with #Walmart and #McDonald’s as well.

[@TheUnfrumpyMommyLife]

Thank you so much for this 💕💕💕💕

[@miag6211]

Oh, I can’t wait to try those crabcakes. How many come in a box 2 or four?❤

[@TheUnfrumpyMommyLife]

Hey friend💕 They are so good!!!! You get 6 😊

[@miag6211]

@ I will be getting them over the weekend. Thank you so much.❤️❤️

[@robinmozee7797]

Hey Tan, I was spending over 100 dollars 2-3 times a month at Target. Coming from a person in California that won’t buy eggs at 8 dollars a 12 pack. Guess where you won’t find me anymore. Between the high cost of food and the disrespect Target is showing me. No thank you. The few Afro Americans that are selling products at Target would want to sell their products on their personal websites. I am definitely not going to Target to purchase any of them.

[@yolandahayes1354]

As always, enjoy watching your channel. ❤

[@DOLAPO.]

Costco is that girl! FYI, you don’t need to keep your receipt to return to Costco. All your purchases are linked to your Costco card.

[@TheUnfrumpyMommyLife]

Thank you for the tip💞💞 Costco is the truth! Love you for stopping in to chat 💕

[@taylordeva42]

Will no longer shop Target or Amazon

[@gkan07]

As we are being strategic with our dollars, let’s also put pressure on companies that continue to retain their DEI policies to ensure their management and employees represent a higher percentage of the workforce and truly reflect stated DEI policies.

[@judysnell]

Hi Tan. 🥰 I WILL NOT CONTINUE TO SUPPORT THOSE BUSINESS. # SUPPORT BLACK BUSINESS.

[@TheUnfrumpyMommyLife]

They are about to discover that we mean business 💕

[@NormaJackson-v2m]

Thanks

[@TheUnfrumpyMommyLife]

Thanks for watching! 💕

[@miag6211]

I have too much pride to go up in the Target all the Walmarts. I’m getting me a membership at Costco and I’m gonna sit down and mind my black business.

[@TheUnfrumpyMommyLife]

Love you for watching! 💕

[@miag6211]

@@TheUnfrumpyMommyLife absolutely I enjoy your Vlogs. I watch them on TV so I can’t comment a lot but that’s switch just to my phone real fast so I can comment.

[@BreezeWithAfrica]

Hey Tan!!! Yes girl we need to cancel all these lame companies that’s not supporting black… The Sun Chips you can get at Walmart those are my favorite ❤️ also those chocolates cookie at Costco are addicting.

[@loriw9343]

I cancelled my Amazon prime, and I am boycotting until…. I won’t be shopping target, I can take my money someplace that doesn’t blatantly disregard me.

[@Americassweetheart3]

I’ve never been a fan of Target. So this will be easy

[@kehnaturalista8959]

Tan, 2025 is off to a rough start. This is the same way things were b4 the civil rights movement. We’ve got to speak with our dollars.

[@dbyrd9594]

Done with Target. Have never purchased anything from Amazon. TJ Maxx, Marshall's & Home Goods...done. Nordstrom, the Rack, Gap, Old Navy and ROSS and Costco will do fine for now.

[@jeansimmons8856]

No Target, No Amazon

[@thystaffksf1643]

What, then, shall we say in response to these things? If God is for us, who can be against us? Romans 8:31 God brought us through long before DEI and will continue to do so if we seek him with our whole being and don’t compromise. As a disciple of Christ, I dropped Target and a whole lot of other places (Nordstrom, Saks, Neiman Marcus, Home Goods, TJ Max, etc..) in 2021 when they promoted pride for children, misrepresented the rainbow and were selling idols.

[@MamacitaNatural]

Target was my girl but I think I’m going to have to let her go😢. I don’t shop at Walmart. I stopped shopping at Amazon after the elections… this is going to be tough but I think I have to do it

[@BeXquisite444-01]

Yeah…Target hit a little different because they played us real hard! Amazon will be harder to not shop at but I am going to scale back and just buy essential..but Target, not buying anything…I had already scaled back on them anyways so they will be easier than Amazon.

[@TheUnfrumpyMommyLife]

I hear ya! They definitely played us hard. Thanks for watching!💕

[@carolineburroughs8686]

Love your new COSTCO'S fits they look great and easy to styles up and and. I can understand both sides ,but when come down 2 its all about the 💵💸💰 Boycotting is But I really care about is The New Birth rights Laws How it going 2 effects us as a whole ( people) ? Anyway THANKS 4SHARING ❤😊🖤⚖️

[@crystalgallman7315]

I will be boycotting

[@abundancelivingtv1271]

The skinny jeans looks nice on you❤

[@Rhonda-x7b]

You can still shop at Target strategically. You can support the black products only because if we don’t it will give them a reason to discontinue their products. Remember they are under a contract and can’t pull their products. People screaming Costco but we don’t know if their going to do the same along with all these other stores. Target is just one of the first to do it. I wouldn’t run to get a membership at Costco as it is only January. and they may do the same. Be Patient, watch, read, listen and pray.

[@futuresdaytraderdiary101]

I don’t need to spend money…

[@robinburks5383]

Good Morning 🌞 I will not shop at Target anymore I feel like if we make them feel it in their pockets they may change the policy ...our money matters

[@nedrawilliams6657]

I will not be shopping @ 🎯 Target until they change things

[@miag6211]

Oh honey, we are all taking the black girl vitamins. You gotta check those out.

[@misskatzlife5892]

EXACTLY

[@feliciafleming9298]

Either way, we are screwed!

[@marshaanderson9176]

Target is not a store that I shop at and I still takes the vitamins pills

[@fegeboutiquellc7533]

Target wasted no time..Target has been CANCELED

[@Michelle-hg6gt]

Arms are arming💪🏾

[@TheUnfrumpyMommyLife]

Thanks friend 💕💕

[@justnikki23]

I mean, should I now quit my job because my bosses are racist…. All we’re doing is boxing ourselves in… when will it end… tomorrow and big brand will rollback DEI..

[@TheUnfrumpyMommyLife]

Do what you feel is best for you and yours, my friend 💕

[@TheRealHairTalk]

Until people of color always support one another no matter the situation at hand... 🤔

[@angela6694]

Never underestimate

[@LeslieNYC0208]

How you possibly be fooled? You saw what they did to the LGBTQ sector last year. These corporations were never, will never be in our corner. I’m with Tabitha and I say she leverages to fund more DTC. I’m only shopping black business items at Target this month and being selective. I’m supporting them and their move to DTC. BTW Costco is an ally today, and not next CEO or when an aggressive shareholder pushes harder and succeeds. People there is a much, much bigger game being played and huge billionaire funds are behind all of this. It’s not just Target and Amazon,but a push to end gov DEI funding, enroll at colleges, and more. We are need to play chess not checkers. Don’t bankrupt a black business that can amass power, the war is just starting.

[@Reisha2U]

This!!!

[@justdoingthemost9937]

It has been a RUMOR about Target for years. The RUMOR is that Target mainly hires Caucasians. I have actually had too go and see it for myself. .Even though most companies have at least two blacks.. but not Target in Florida.

[@sylviapraysdaily7431]

List of DEI Brands that scaling down or dropping their DEI efforts: Meta, Amazon, Molson Coors, Tractor Supply, Caterpillar, John Deere, Lowe's, Ford, Toyota and Harley-Davidson.