She Literally Copied the 90s for New Jeans

Under accusations of trying to steal hit K-pop girl group New Jeans from Hybe, creator Min Hee-jin is getting kicked out of her position as CEO of sub-label Ador. In her defense, she says all the drama stemmed from other label groups in Hybe stealing her concepts, styling and visuals created for New Jeans. However, did she herself steal from late '90s artists from K-pop and American hip hop? Here's why I think she's in no position to accuse artists including BTS of stealing from her. The receipts show that she raided the late '90s and early 2000s. How is she acting like she owns the trends of this iconic era? Do you see the similarities?
0:00 Intro
0:50 New Jeans: late '90s concept
2:00 Late '90s nostalgia boom
4:00 Why does Min Hee-jin claim to own this style?
6:30 Girl Groups from the '90s that are VERY similar
8:25 Baggy Jeans
9:30 School Girl Skirt
10:15 Leg Warmers
10:30 Lolita Makeup
11:30 Hair
12:15 She can be accused of copying too
13:30 Jealous of Illit?
14:30 Who's copying more?
15:10 Choreography and TikTok
17:18 Magnetic vs. ASAP
19:09 Lucky Girl Syndrome vs. Attention
20:05 The field? C'mon.
21:30 'Get Up' by Baby V.O.X. and New Jeans
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[@jillhollon768]

Sean. I have a confession to make. I copied Miss Min's style and fashion while I was in high school in the early 80s. Tell her I'm sorry.

[@imajinallthepurple]

I'll join that apology. 😂👍

[@hadizaibrahim8313]

😂😅😅 word!

[@emacarvalho7889]

😂😂😂😂😂😂😂😂😂😂😂😂😂 epic comment

[@jillhollon768]

@@imajinallthepurple Come on in!! 😂😂😂💜💜💜

[@jillhollon768]

@@hadizaibrahim8313 😂😂😂 to ya mutha!! Lol 😂

[@alingkinai7520]

Every kpop group from every generation copied every era. No one is original.

[@AN_XI]

For real.

[@siddhisalvi1628]

Exactly yet they call it original and drag other groups

[@serenerhapsody]

​@@siddhisalvi1628it is unoriginal when youre copying the same group in the same company who just debuted in the last 2 years lol

[@Lilly_DetachedQueen]

Not only 90s, she also copied Jpop and Japanese fashion.

[@tci24]

bts also copied japanese fashion so whats your point?lol

[@Lilly_DetachedQueen]

@@tci24 Of course I know that. JPOP influenced K-pop which is why K-pop idols look like anime/video game/Final Fantasy/manga/AI characters. I was born in the 90s so I know all of that.

[@lathavaratharajan5071]

New Jean is prominent because of Hybe's financial push and strength otherwise these rookie teenagers will have to wait a long time to be recognized, there's nothing special about them, no disrespect to the children.

[@MrTobi013]

Ms. Min does know the whole 90's concept was alive and well without her, right?😒 I'm guessing Lee Hyori's 10 Minutes making a comeback is her doing too.

[@Taecoconut]

Which was inspired from Britney Spears baby one more time concept (10 minute) 😂🤣 like I said - everyone copies everyone … no one is stupid enough to say “you copied my style and concept” because most stylists aren’t stupid.

[@MrTobi013]

@@Taecoconut the influence is literally right there for the entire world to see!

[@Taecoconut]

@@MrTobi013 yo her press conference is unhinged… for a “branding” genius she sure is making it so no one would really want to work with her … unprofessional and unhinged 😳 it’s like witnessing a mental breakdown

[@Taecoconut]

@@MrTobi013 now she’s dragging in new jeans saying the girls are worried for her and crying on the phone hoping she won’t commit suicide … I’m like…. Bish you manipulative af

[@djvillan]

Most of Lee Hyori's hit songs were actually direct copies of, not inspired by other western artists songs. Remember when 80% of one of her albums was direct plagiarism because of the main songwriter? 10 Minutes isn't inspired by Britney Spears, it's a copy of a few US groups songs. One of them is Eve and Gwen Stefani's song Let Me Blow Your Mind. The melody and lyrics in the chorus of 10 Minutes is definitely a copy of another western song. I knew it the very first time I heard it and I know I have the original song in my 20K cd collection but I've yet to find it.

[@addy8078]

90s retro nostalgia was really popular on tiktok in 2020. Early 2000s music was making a comeback because of artists like Pink Pantheress. Min Heejin saw the popularity of it and used it for New Jeans, the tried to gaslight the audience into thinking no one was doing these styles before her. Y2K was trending for years before New Jeans. If Ms. Min wants to claim natural hair and 5 member groups, then she needs to thank first generation kpop/jpop groups because they did it first. Her complaints feel like a distraction to get people away from the investigation and focussing on hating the groups she’s mentioning. Imitation is the highest form of flattery, and ILLIT being compared to New Jeans just gives New Jeans more publicity so why is she mad?

[@l_on186]

She's mad because of the way the details were copied! Isn't this the same kpop seen where when aespa was remotely dressed similar to BP everyone cried foul including me? Now just cuz they're the same company it's ok? I think Ms. Min's points are valid though I don't even like her or NJ

[@Taetaeinmyheart]

@@l_on186 wrong, she is angry because another group of girls from the same company uses something similar to this style and they are having more success than her group of girls, believe me, if the group had not had all the success they have and they had gone unnoticed, she would not be like this .. ..oh yes and also she is greedy

[@Cutyblush]

@@l_on186 but for NJ, she also copied a Japanese idol group speed so to say that illit copied her is hypocritical

[@l_on186]

@@Cutyblush really? Tell me more...

[@user-cq1tn2hk9r]

@@Cutyblush you mean speed? Speed copied tlc but no one said anything about it

[@zao0872]

Ms. Min is in into her delulu era

[@MewDenise]

It's like as if Belift would accuse Source Music of copying Enhypen cause one member of Lesserafim has vampire fangs in that one scene. You can't copyright concepts or ideas. As you said, NewJeans is doing great, but they are NOT original

[@YouknowMimisParplaveOr]

So now taking inspiration from a decade’s look is copying? And taking inspiration from every single thing or even looking like someone or something else is now copying? Wouldn’t that mean that even making music from a specific genre is copying since you didn’t invent it? Y’all are really using the word “copying” in the wrong way

[@Deamon_pox101]

very true....i don't get the point of the fuzz she is trying to create, illit couldn't catch a break...i feel sorry for those poor girls, also new jeans, they deserve someone better than her!!

[@sour0orange]

​@@YouknowMimisParplaveOrwhen did this person say anything about copying? They simply said Newjeans werent the original. And people are also using the word 'inspired ' bit loosely too

[@YouknowMimisParplaveOr]

@@sour0orange That’s LITERALLY the meaning of copying in case you don’t own a dictionary

[@AnABSOLUTEBarbarian]

Enhypen and TXT had overlapping concepts at one point and no one cared.

[@MariaSoares-dr4ko]

The whole K-pop was inspired or, as it seems, copied, the American and Black American music and culture of the 90s

[@Taecoconut]

And Japanese harajuku style

[@brownbeauty7429]

My thoughts exactly.

[@rftg1793]

It infuriates me when koreans complain that it’s their own ideas when international groups does it when that’s a lie. At least groups like XG recognize and love the Black American music, very few kpop groups do that 😤

[@jamiek1714]

Kpop was based on jpop, but yes, US influence was huge.

[@Starlett68]

@@jamiek1714 K-pop and J-pop are based on Western music. Period.

[@Mamadun3]

I’m a little worried that Ms. Min has dragged these young girls into the fight and they will go down because of it. Saying BTS was a concept stolen from her was a huge mistake. Even if there are non bts fans divided on this statement, ARMY won’t let it go if she persists in dragging the boys into her fight. She needs to let this group go so they can survive… and I hope the girls don’t make any rash comments …. They are young and inexperienced. I hope they don’t look back 10 years from now saying “if only I kept my mouth shut.”

[@NanciBK]

"A little delusional" Is putting it extremely generously. She's cracked.

[@mikaytvvlogs]

It will more funny if the original designer sue her for claiming it's her work

[@VictorLomax]

In the 90s most record labels were doing the same concepts, none of were accusing one another of copying. She probably just thinks that her group will lose their uniqueness.

[@emilylee9894]

She thought that the very young wouldn't know about trends of America 80s, 90, and early 2000s, and would be convinced the retro Y2K(?) brand was her creation alone.

[@imajinallthepurple]

Oh, please! First off, some of us were rocking NewJeans' look literally in the 90s. 🙄 (Thanks for bringing up TLC btw because they were the very first thing I thought of when I saw NewJeans' look. 😂) And second, she should be very careful with p-ing off ARMY. We have a tendency to hold grudges. 😏 Like we haven't forgotten about SM claiming BTS copied "their" school boy concept.....hmm, that combination sounds eerily similar to the Miss Min situation. 🤔 She clearly didn't leave her SM ways behind when she switched companies. 🙄 💜

[@rina_core]

no don't drag sm, there's a reason sm didn't keep

[@Zerose_Youllit]

I think we should not drag down sm too if ARMYs don't want BTS to be dragged down!

[@ArtwithPRAGYA]

SM is legendary company..shut up

[@ishikadas1327]

"Tendency to hold grudges" bruh people like you drag the army fandom down lmao, stay chill dude. No doubt RM talked abt army making nasty remarks and how they themselves are pissed of our fandom.

[@imajinallthepurple]

*Seems like I stepped on a few delicate toes here. It also seems that people are making a lot of assumptions about me so let me clarify: I don't and never have lashed out against people accusing BTS of anything (if anything I've actually lashed out against ARMYs overreacting). I advocate forgive but also don't forget. That includes SM - nobody gets a pass just because of "legend status". If you F up that's OK, everyone does, but don't expect me to forget about it if ever our professional ways cross again, hence the term "Treat everyone like you want to be treated on your way up. You might meet them again on your way down".*

[@mickieb7417]

Do not try to understand the brain of someone with delusions of grandeur and a superiority complex. She needs therapy and to be removed from her position of power. I really hope this doesn't affect New Jeans. They seem like lovely young women who work hard. Thanks for the updates.

[@user-ge6ap2ib7c]

When New Jeans debuted, it was talked about as being inspired by the Japanese idol group SPEED. The music video for "ATTENTION" is similar to the music video for "BODY & SOUL" released in 1996.

[@rahafl9606]

She not inspired she stole everything even thier logo the punny 😂

[@Glowxdebby]

@@rahafl9606the bunny was fake someone made this up

[@wispymango]

@@rahafl9606 thats not true and the person who made that "logo" apologized for causing issues

[@jamiek1714]

I'm Korean and I agree 100%.

[@DJSoulbrother]

Attention is pretty much exactly the same chords as "Keith Sweat - make it last forever", then mixes into "justin - senorita" heh

[@winsung8157]

Many fans are in denial but the clear truth is that NJ is far from being original. And they’re among the most overhyped groups out there. Reality certainly bites !

[@oOohio]

No one said original. It’s y2k concept so it’s obviously going to have similarity and inspirations from the old days. And that is like a different generation entirely. But all the other group she compared with are either the generation that is after nj or in the nj generation. You guys are talking about 90s but mhj was comparing about the present generation, groups.

[@HYBEDAHN]

Most overhyped like bts?

[@heartleaf88]

@@HYBEDAHNbts was not overhyped at the outset. They climbed up the ladder. Newjeans just rode their sunbaes popularity and the marketing/AI/algorithm hacks+payola hacks for music wins of Hybe P.s. I am not army and hated their music up until their spring break album until later. Their b sides arent to die for and SSE make better music than Hybe but BTS success is a benchmark founded on 2nd gen hallyu wave.

[@jeonghanlovesjoshua]

​​@@oOohio so nj is allowed to be inspired by the 90s but other girl groups cant? Is that what ur saying? And im pretty sure mhj said nj is original with all the "they are copying me" thing.

[@oOohio]

You misunderstood me @jeonghanlovesjoshua the other groups are copying nj, an EXISTING GROUP. And wdym my other girl groups when ILLIT is the only one I am talking about that is straight up copying mhj formula. Hybe wants to replace nj with illit and they are making people forget nj with the long hiatus and letting illit gain the popularity during their long hiatus. If you still think hybe is right here, then you are getting manipulated. Cause I know for a fact hybe DOESNT care about u nj and mhj does. So what if she says the other group copy. It’s bcs she don’t want another nj wannabe and let alone from hybe when their boss just want nj gone and replaced.

[@alexandrahope8814]

What is actually tragic, is that in a corporate world that is already quite sexist - her very unthought out behavior and outburst will probably be the reason other women's ideas in the industry will be ignored or plain shut down to avoid bad publicity. She has literally taken away the voices of other women in the corporate side of the kpop world.

[@skdoremi6666]

She really isn't doing us any service......I saw my male coworker get promoted and a rise of paycheck for years....ig I understand their fears of putting a woman in higher position......I blame the like of her honestly.

[@hoanhuynh7059]

I said the same thing in another post. She pissed me off by using crying and emotional tactic to get the public on her side. It's an embarrassment for us, women.

[@aplaraujo250]

I agree

[@Irene-ws9kk]

Yassss like we work hard every day to suck it up and not get emotional so we don’t get judged for being ‘emotional females’ in the work place, and there she goes off in a press conference she called for, dressed in pajamas as a CEO and straight out cries for her ‘babies’ and blabs out insane statements, profanity and throws a tantrum and spaghetti at the wall…. Hmmm and people are supposed to look at woman In the workplace as professionals now, thanks for the ingenious PR move girl😒😒😒

[@rumjhumgupta7137]

Koreans are supporting her tho? She is being viewed as a warrior against a corporation so its actually the opposite.

[@NickaLah]

I remember Y2K was on the rise before the pandemic hit, particularly in fashion. Even if you're casually into fashion whatsoever it wouldn't have been that hard to predict Y2K was on the rise. I'm actually surprised no one else took advantage of it before her.

[@madkmadk6809]

Some less popular groups did as far as I have heard. But they were just not as popular as nwjns

[@11kathrin]

​@@madkmadk6809 yeah bevause tegy didnt had HYBEs (especially for International people) and MHJ name Attached to it.

[@kholidams]

How bout APINK entire discography?? They have 90s sound kinda of music, anyway min hee jin is ridiculous AF

[@MrSeanchne1991]

New Jeans school uniform looks similar to Gfriends uniform too

[@justvibing2171]

Yes

[@emmsya]

And similar to so many groups who did it before the newjeans members were even born, that woman is insane

[@Taecoconut]

It’s literally like Britney Spears baby one more time concept

[@YouknowMimisParplaveOr]

So now taking inspiration from a decade’s look is copying? And taking inspiration from every single thing or even looking like someone or something else is now copying? Wouldn’t that mean that even making music from a specific genre is copying since you didn’t invent it? Y’all are really using the word “copying” in the wrong way

[@Taecoconut]

@@YouknowMimisParplaveOr we’re playing her game … she’s saying “everyone’s copying me” - so we gotta call her out on her bs right? Literally NO ONE CARED that NJ pretty much did “copy” a lot of artists. NO ONE CARED until SHE started saying those were her concepts. If that’s how she wants to play then we gotta put her back in her place

[@maikomatsu1731]

Let’s not forget that the Attention music video looks eerily similar to 90s Japanese girl group SPEED’s Body & Soul music video.

[@lizardking3979]

She shamelessly copied SPEED and many other Japanese cultural icons without achknowledging them.

[@oOohio]

Watch KOOKIELIT

[@Thesilentvoice...]

Most of k pop has copied the 90s especially with TLC, Aaliyah, and Japanese groups who were inspired by black girl groups. I feel the issue is with how once newjeans use the style and made it popular again, every other group ran to do it because it’s popular again.

[@DualPippa]

Yes, they are just following popular trends. Same thing happened when BlackPink became popular. Kpop companies started designing girl groups with girl crush concepts. Like Aespa and Itzy

[@jue2599]

she copied everyone from the 90's, but claim everyone copied her in this generation.. are she think poeple that lives in the 90's are death now??baggy jeans i already wore that in 1996 during my teenage age

[@oOohio]

Watch KOOKIELIT

[@Zerose_Youllit]

I think no groups should be accused of copying!A concept is open for ANYONE to incoporate or try!!!

[@anistardi]

​@FIGHTFAN777So you should register (copyrighted) your concept 😂😂😂

[@SpringRae]

Woah there, plagiarism is high in Kpop so I would disagree with your statement. However, in this case Min Heejin is having delusions of grandeur and did not “create” any original “culture” ha ha. It’s truly laughable. She needs help. Maybe she can go to the psych ward. She sure loves to generalize them. This is Karma for making those girls sing that disgusting cookie song.

[@AimingLV]

@FIGHTFAN777it’s really inspiration rather than copying actually

[@l_on186]

There's inspiration and then there's copying i.e. plaigirism. And just look at the choreography and the Lolita look and the overalls... no one else was really doing that in that way in kpop at the time even if it had been done in the past. Again, i actually don't stan NJ but I can see that HYBE is being foul here

[@Zerose_Youllit]

@@l_on186 A dance step can be incoporated,so long as not fully used in the choreography!Let's not take sides and leave this to the court!

[@sarangheyeh7440]

She’s sick! now I saw her having a news conference and crying that hybe is sabotaging her!! SICK girl!

[@theofficialpeterkim]

“Good artist copy; great artists steal” - Picasso.

[@BRiGHT-CHilD]

And better artists don't get caught! 😂

[@JO-qn8gy]

Stupid artist brag... MHJ

[@JO-qn8gy]

Stoopid artist brag... MHJ

[@bbvistas7596]

Yep yep yep!! She went back to the 90s. I did not understand why people believed her as if she invented denim.

[@Taecoconut]

Cos it’s kids who didn’t live through the late 90s and early 2000s - so they think New jeans is revolutionary

[@angaka2027]

TLC and Aaliyah American hip hop Is just the beginning Almost everything kpop steals from African American culture- BTS at least gave homage But to complain others are stealing what you and your shaman stole is just over the top

[@djvillan]

I've yet to see any NJ member wear a condom as an eye patch.

[@alingkinai7520]

Niga and Nega are koream words. It does not mean black people.

[@BRiGHT-CHilD]

​@@alingkinai7520 how did you get that from what is actually written??? Are you okay????

[@sjohnso123]

@@alingkinai7520 I Know This But Most Black Dont They Hear N_gga. BTS Knew This & Didnt Want Offend Any Of Their Black Army Or Any Black People At All So They Stop Using It In Their Songs. To Me This Was A Compassionate & Selfless Thing To Do

[@sigourneybrown13]

Exactly but nobody still doesn’t want to listen what black people (who are like me) have to say

[@joanaterana934]

I dont think they copied.... Its more like a trend.. Nowadays fashion and music 90s trend

[@Taecoconut]

We’re playing her game… she’s saying “copied” so we are too

[@ourglass488]

She said it herself "copying" her or NJ

[@Taecoconut]

@@ourglass488 it’s really delusional on her part 😂

[@anistardi]

Even BTS mention all legendary hip-hop artist in their lyric "Hip-hop phile" songs. BTS knew their root and apreciate the artists.

[@anistardi]

www.google.com/search?client=ms-android-xiaomi-rvo2&sca_esv=3eb2b7adee194e22&sca_upv=1&q=&si=AKbGX_rtvl4gHjpzPKpYolykTK-DwT7ha6dJftcynCd9eVgGN0Fxv1U9w4a8OKPmTXLV-G0XlPHJs3HtJWUI5D-gUJX2RYHMcebK278W96EeNkzOfl1AhJZ6fAOJsrpJyZ-sQRqvZH4P&sa=X&ved=2ahUKEwjzysPitN2FAxX59zgGHc0EAgoQv_UKKAB6BAg7EAE&biw=393&bih=733&dpr=2.75

[@Tish256]

Honestly all of KpOp is just copy paste from the 90s. The lady is crazy and hated HYBE this whole time. She came into the house hostile from the start it felt like she thought she was ABOVE everyone else. She needs to go I thought New Jeans whole concept was nostalgia from the 90s and that's NOT NEW like you said. I still want to know how Bang copied her with BTS when BTS was literally formed AROUND KIM NAMJOON!!!! SHE'S CRAZY

[@madkmadk6809]

That snake is claiming that cuz BTS had a school boy concept in one or more of their music videos 😂😂 as if she owns school uniforms

[@user-pm7vu2xv2l]

Why did you spell Kpop as KpOp? Sounds like a hate comment

[@theajane6444]

Considering hip-hop is a lifestyle and that hip-hop vibe carries into all aspects of style--hair, makeup, clothing, shoes, cars, homes, dogs--you name it--it's hard to gripe about "copying". Honestly, she should be more upset if NOBODY "copied" her style.

[@blxcklab]

Ador was on top floor instead of CEO of Hybe. Was given a lot of funds, promotion etc.

[@user-ke3ur5ej8t]

I am sorry you are wrong. The top floor of HYBE is the cafeteria and some area where they filmed some KZbin of HYBE group saw that on Enhypen en-o'clock. The area also have outdoor garden.

[@rebeccaavoca9143]

@@user-ke3ur5ej8t she's not wrong. what she meant, ADOR office was placed the highest among other HYBE subsidiaries. BIGhit office is under ADOR, on the 15th floor.

[@BikroKosmos]

@@user-ke3ur5ej8tADOR is on the 16th floor above everyone else within Hybe.

[@snowleopard8588]

@@user-ke3ur5ej8tevery label has been given an entire flor each. The first 16 floors are for the labels and MHJ put her label at the top of those and put big hit below hers.

[@clodflanderson]

One of the dances they do in the "hype boy" music video is the same dance TLC does in their "creep" music video.

[@blackswan__be_unique8483]

Omg, you're right, that's why it looks so familiar,🤯 I've been wondering this whole time

[@amberrose5522]

You make some valid points. She is delusional, especially when she allegedly went to a shaman to send BTS to the military.

[@mlc8484]

People forget that she is an art director not a songwriter or producer........HYBE creates the songs

[@graceco4252]

accusing bts coping her????!!!!!! shame on her without HYBE where will be NEW JEANS???? and where will you be????? shame on you

[@patwalker5133]

What do you expect from someone that jumps ship from her old company to join the new leading agency in S. Korea. Isn't that what rats do.?

[@l_on186]

She has said she didn't do that. She said it's part of the media play by HYBE and I agree with her.

[@buttercup1105]

​@@l_on186Did you know she actually asked Shaman (witch) if bts will serve in military or not because according to her she would have been successful in meantime. And do you know she was planning all this sht against hybe as well as BTS. She leaked personal information about hybe artists. Why are you standing with total psycho?

[@patwalker5133]

@@l_on186 That is your choice and I respect that. I believe that it would be too risky for HYBE to do a smear campaign in the middle of this scandal. I think she is upset that her group is no longer the only female group at HYBE. So, they are no longer the darlings of HYBE and she does not like that. Good talking with you.

[@l_on186]

@@patwalker5133 thanks for respecting my choice. I think your point would be valid if Lessarafim didn't already exist as a girl group under HYBE. So i still think her issue is the blatant AND successful copying of NJ style/choreo by a "sister" label. Honestly, if ILLIT had not been that successful and passed some of NJ's milestones, she wouldn't be so bothered. Good talking with you too.

[@nneichan9353]

delusions. let's see the napkin of notes from 2010 where her concept for BTS was outlined. in detail.

[@jamiek1714]

I'm sorry that I copied Miss Min by wearing a baseball cap and looking dishevelled. I wanted people to feel sorry for me.

[@reluctantparticipant9103]

If the groups have the same company stylists, vendors, choreographers, producers, song writers….it’s all going to be the same. They are using Hybes resources or resources funded by Hybe from the same professionals. Common sense should dictate that there is going to be similarities. How is that copying?

[@oroichi215]

backstreet, spice girls, destiny child, speed should be ashamed in copying new jeans😂😂😂😂😂😂

[@nataleevue9780]

😂😂😂😂😂

[@eileencritchley4630]

She's deflecting because she know's she's in serious troubles.

[@tahitihawaiiblue]

In one word; she was given a chance by Hybe she blew it by betraying them. On top of that she threw BTS name into the mix just to get more attention and she was hoping for sympathy but ah, ah! No she’s not going to get it.

[@MD-MKTph]

NOTHING IN KPOP IS ORIGINAL! STOP THIS BS

[@marsblack17]

As someone who's been listening to Korean indie r&b songs since 2017, I feel cringe when people call their music as fresh when they came out. I have to be honest the K-R&B industry is WAY AHEAD than NewJeans music

[@DualPippa]

This exactly. Most people agreeing with these claims do not actually listen to k music or music in general. Even Pink Pantheress has 2000-type music, that sounds a lot like NJ, and she came out with it before them.

[@DualPippa]

To me, Min Heejin used other's concepts. But bc NJ got so popular and made it, she thinks she owns the ideas.

[@zoeybrielle9567]

This is exactly what im talking about., remember when triple S release a MV that has similar to NJ concept, they criticize Triple S, ehen in fsct tgey don’t invent Y2K

[@JO-qn8gy]

Generation came out first. So NJ Ditto copied tripleS Generation.

[@nancyk8153]

Her conference today made her look worse. She was hoping for media pitty votes. New Jeans popularity came about because they were on social media with BTS all last year.

[@ami0613]

MHJ is DELUSIONAL. The End.

[@MilkyWayy99]

CORRECTION: The name "NEW JEANS" was copied from Brooke Shields famous calvin klein commercial from the 80s which was called NEW JEANS. Why Min HeejIn copied this? Well, she is OBSESSED with Lolita style and that commercial was very controversial since Brooke was super young and her poses on those posters (+ almost open blouse) were very sexual (not to mention Brooke got famous because of her lolita image). That's where Miss Min got her idea for NEW JEANS group name.

[@Loveeleven10]

Will Miss Min claim she invented the piano key necktie as well? Her ego exploded and there is no going back.

[@kitoera]

I think Illit has small negligible similitarities to NewJeans in the style of their choreo and overall vibe of aesthetics. But otherwise i think their both specifically different. It sounds like something the anti fans had ready as an argument to start the hate train on Illit. Although i was sceptical of how nefarious her intentions were, now MHJ seems to use the argument as a way to discredit another group is so shady and it does make her look hella suspicious.

[@Taecoconut]

FINALLY a KZbin willing to put it out there - every 80’s and 90’s kid knows this 😂 and I’ll tell you this if she’s saying ppl are copying her and new Jeans then NEW JEANS copied me cos like I said, I had the same wardrobe and still have the clothing somewhere from my teens… leg warmers, fluffy jackets, bandage top, bunny ear beanies etc etc I even went as a school girl so many times for dress up parties (using my own school uniform) to emulate Britney Spears 😂 … should I sue???

[@YouknowMimisParplaveOr]

So now taking inspiration from a decade’s look is copying? And taking inspiration from every single thing or even looking like someone or something else is now copying? Wouldn’t that mean that even making music from a specific genre is copying since you didn’t invent it? Y’all are really using the word “copying” in the wrong way

[@Taecoconut]

@@YouknowMimisParplaveOr SHE was the one who was saying everyone was copying and plagiarising her to begin with… so we’re just playing her game. Literally NO ONE had issues of new jeans doing Y2K etc with clothing styles that other artists wore … but if SHE wants to say everyone’s copying her? Then sure… we’ll play the “copying” game. SHE is being an arrogant b thinking she owns Y2K concepts, Lolita concepts etc etc etc.

[@Taecoconut]

@@YouknowMimisParplaveOr also you’re literally just copying and pasting this comment… I’m starting to think you work for her. You’re defending her for everything like her #1 fan

[@marieharris6269]

​@@YouknowMimisParplaveOr😂

[@YouknowMimisParplaveOr]

@@Taecoconut The reason why I’m copying the comment is cos about half of you here are lost in thought and need to remember that taking inspiration is NOT copying. And the brain behind your thick skull thinks I work for her cos I have the common sense you densely lack

[@toni5431]

My daughter told me even the backdrops on photo shoots and the New Jeans font were copied too. She showed me comparison photos from jpop artists and they were pretty much the same.

[@ckim3926]

To put this simply, I think Min Hee-Jin with her mega ego was jealous of Bang PD and his success with BTS when she's been around as much as he was. She probably wanted to become the next Bang PD using New Jeans.

[@l_on186]

I don't think this is the case. I think she just doesn't want her work copied to the extent it was by ILLIT just cuz they're in the same company. It dilutes the novelty of NJ. Again, i don't even like NJ's music but I agree with Ms. Min's point.

[@keenan9853]

This is it, this is the real crux of her goals.

[@Thighlicious]

Likely, she’s been in the industry for awhile so it’s normal to want more but she just isn’t at the point where she has influences or enough knowledge to do that, as her press conference shows 💀

[@NanciBK]

​@l_on186 But they are not really alike though.... NJ has a 90s R&B sound and ILLIT does not. ILLIT has styling that's sort of more gothic Lolita lite or bright fairytale with a hint of darkness underneath. NJ is more 90S/Y2K with the baggy jeans and crop tops and denim on denim. So what is it? Being Korean females in Kpop? Having 5 members? She was mad about LSF existing too. Her copying claims are BS. She's just mad because, as she said, she wanted to have **the only** gg. Plus New Jeans made way more money than she did, and she has been mentioning money repeatedly. This has nothing to do with the well being of those girls nor creative and intellectual protection.

[@l_on186]

@@NanciBK if what you say is true then why did ILLIT wear baggy jeans throughout the lucky girl syndrome? even their video of revealing their fan name was in Jeans/overalls. Even the owner of this channel agrees that there are direct references to NJ video imagery that are a "F-U from ILLIT director to MHJ". I think it's ok to hate MHJ. I don't have any thoughts on that in particular cuz I don't know her. And honestly NJ music and vibe is not my style so I've not been into them since they came out. I just think MHJ is not lying about the copying stuff. The creative director for ILLIT has also been throwing weird shade on Instagram which is stupid considering that she appears to have copied MHJ and is just being protected by HYBE at the moment. I would love to see an audit of BE LIFT and see what the planning for ILLIT styling was based on.

[@vueve4410]

Good grief! Do we (public) really need more evidence to "see" how delusional she is? Really? 🤨

[@dizzystate9238]

there is a live press conference on min hee jin seems very emotional we need you to translate dear Sean

[@NickaLah]

Korea JoongAng Daily translated the whole two hours. Although I'd encourage you to find a vid of it and read the translations at the same time. I feel bad for her lawyers, they kept having to either butt in or outright tell insist she needed to stop talking about certain subjects. She was completely unprofessional, it makes me wonder where I went wrong and didn't end up making millions of dollars like this woman did along with being given the responsibility of being a CEO.

[@scanspeak00]

Please tell us where .

[@rebeccaavoca9143]

@@scanspeak00 youtube

[@JO-qn8gy]

Her Shaman allegedly told MHJ that she was being possessed... LOL

[@jenishagole]

she might as well say blackpink copied her nowww

[@KpopUnniesUwU]

AESPA was actually one of the first group to bring back 90s concept with their remake of “Dream comes true” by S.E.S. They wore all the 90s to Y2K items in the MV and most people didn’t remember it!

[@bib2045]

The latest press thing that she did is beyond disgusting. It’s insane to me that she would position herself on a higher up position and blatantly play down other sub labels at hybe (in this very case Source music) and the way she shaded Gfriend. Fucking disgusting

[@tessgella]

When she was hired by Bang PD nim, coming from SM Ent., I already had a weard feeling. But since SiHyuk would like to maintain the popularity oF KPop around the world, especially in the absence of BTS (he thinks ahead) he thought this girl will help him do that. But she didn't. She is a typical user. She is out of her mind. Hybe will survive without her. Get something who has fresh ideas. Many would like to take that job for sure.

[@thai6687]

She is dangerous. The law better step in. Hybe better stop throwing money at people if it isn't BTS.

[@bourjoism3917]

Everything in this world has been copied things are replicated so she didn’t invent anything..meaning she is not the CEO she supposed to be and should be fired without delay she can cry as much she wants in front of camera but she has go the whole world is watching the drama it’s not good at all

[@yohana4968]

as a millennial who grew up in 90s, the phrase 'copying 90s' is quite weird, its common for musician and artist to be inspired by music and fashion from the previous generation, for example, in 1990s there are some group band who were using the 1960s and 1970s music and style on their concept, and its a common thing

[@OdoyleRuless]

Finally someone said it I genuinely hate when people say that when it’s just giving people inspiration

[@yohana4968]

@@OdoyleRuless but when some toxic fans claimed NJ pioneered Y2K style in kpop, then it will become a heat debate

[@arista022002]

what about Ms Min saying that Bang PD copied her and made BTS?

[@fimefave]

Agreed about her baseless claims. That's the way the music industry operates. Something becomes popular, and others imitate it. She doesn't own anything. I think these claims are all just to distract people from what she was doing behind the scenes that precipitated the audit. She had a press conference to gain sympathy from people who don't know better, all the while avoiding the real serious allegations against her. I think she employs emotional manipulation tactics to get what she wants and most likely has used them with NJ and their parents to keep them tied to her. HYBE would not waste time on an audit and then taking her to court unless they noticed something was wrong and then found proof about it.

[@eileencritchley4630]

She can keep gabbing as much as she wants she's just trying to deflect from the real issue and that's not going to work in a court of law.

[@LotusBloom0309]

Remember when BTS released Skool Love Affair and got accused of copying EXO for wearing school uniforms in the promotions? Hmmmmmm, who was EXO’s marketing director at the time? Any guesses?

[@fotomagrol]

😂😂😂 yes she was there

[@cocomuffin5007]

CRAZZYYYY

[@guillerminarivera1627]

She is paranoic! She feels insecure because she only had one group.

[@SunnyProductions7]

She out her mind!!

[@monicababirima2065]

To me, I think she wants to create the next K-pop " TLC".

[@graveofagirl]

if you ask me illit and new jeans don’t even have the same concept. illit is more coquette and new jeans is 90s but it’ll be interesting to see their new comeback to see who’s copying who either way who cares ab copying done to a degree that changes it up a bit to their style it changes all the time due to trends

[@krislee5343]

I think Bang PD forgot to check Ms. Min's references before he hired her. Lol

[@ck1948]

You are so right. And this has the making of a K-drama! I think the copying thing is a cover for a vendetta of some kind. She didn’t get something she wanted so she's stirring the pot to see what works. I think she just shot herself in the foot.

[@coffeesweet1]

there's nothing new under the sun... including girl group concept... probably Miss Min HeeJin doesnt know this 🤔

[@emet17s]

So, the misconception is that she revived it. Fashion often recycles, and people do imitate each other. But there's a difference when someone you dislike tears down your fashion, then copies it because they were clearly in the wrong. That's when it becomes a battle. The audacity to criticize and then replicate might be what's fueling Min’s frustration. I get it. I’m not judging.

[@HadassaMoon144]

Excellent video! Glad to see your update on this case. Min HeeJin should have gone after Riize for so having the early 2000s aesthetic

[@hongsamwine]

She actually did do. She said riize and tws copied her concept too 😅

[@ativalacy01]

Sean don't forget NJs choreo from either Ditto or OMG was previously from a girl group. 95% previously choreoed for a different GG with a few changes. Can't recall if the original group debuted or not but the side by side video of it is floating around the web somewhere. I think I saw it early part of 2023 on YT.

[@user-wg1lj9jk5g]

😂 I like how he’s saying the hair styles names like things at the top, strandy things on the side. 😅

[@emacarvalho7889]

That woman is crazy... In a very bad way.

[@eliclair2768]

I think the idea of using the 90s aesthetic was already pitched out since the plus global audition and it was not solely min heejin idea but it was a collaboration. If you see the promotional pictures of that audition, hybe based illit concept on these ideas. In this sense hybe has the right to use this concept for illit and min heejin cannot really do anything about it. I think what happened is that source music in collaboration with min heejin was meant to initially debut a similar group to newjeans concept. However seeing the success of aespa and ive, bsh thought that it was too risky to debut this group first. So they decided to debut le sserafim. However, min heejin got upset and threathened to make a scandal over it and convinced the new hybe ceo to allow her to create ador and make source music to give her those girls to debut with her. This obviously angered bsh and source music because this left them with the costs when they perhaps thought that they could still debut this group later and it was also their idea. At the end they provided the money and min heejin just brought the pen and the paper

[@AnABSOLUTEBarbarian]

11:08 that’s called Igari. It’s the Japanese drunk makeup look that has existed for decades. The idea is to look flush like a hangover because it was thought to be cute. 🥰

[@Ane2500]

Lol- Being much older, I will say that fashion will always repeat itself. The changes are little tweaks here and there. I copied her style in the 70"s.

[@beth5870]

I was thinking the same about the 70’s

[@telisaluther6602]

We want our 90s back

[@moyrawallace5895]

Great analysis as usual, Sean! Miss Min got up my nose when she tried to drag BTS into her delusion 😤 is she kidding? Someone should tell her how fashion runs in cycles - there's nothing new under the sun. I'm so interested to see how this all plays out, especially after HYBE audit completed. 💜

[@Ankit-uv3yp]

From whatever I could understand, from some translation of the conference, one of the major concern for her is the company shares, and she is trying to renegotiate the current shareholding. Now she can't buy the shares at current price, so she needs to bring down the share price to buy them at discounted rate. Still to hear about the internal investigation.

[@user-ke3ur5ej8t]

Those shares that she have were given to her by HYBE as a bonus. She bit the hands that feed her.

[@Ankit-uv3yp]

@@user-ke3ur5ej8t she name dropped aespa, as bang pd wanted to beat aespa, fueling further fanwar, she is making sure the girl groups have a nightmare on social media

[@Ankit-uv3yp]

@@user-ke3ur5ej8t most probably the vp will become the fall guy and she saves her neck

[@piscessaga]

Even if we focus on the current trend in kpop, ssak3 did y2k in 2020, jeon soyeon, somi, yena, itzy, stayc all did y2k elements before njs debut’d and I’m only picking music show winning releases which means there was a certain level of recognized popularity.

[@kikihayashi4365]

What? There was music and fashion before New Jeans😂😂 Still can’t believe someone in Kpop would bring this drama

[@user-oe6vz1ru3m]

I'm from the 60, 70 Era and those styles of tops I wore in my teens. Trend setters are from the ancient of days. All modern humans have no individual ideas they can call their own.

[@Lixx143V]

Concepts can’t be claimed not plagiarized in kpop boy/girl crush have been used and will continue to be used.. school uniform ect…a whole ass time frame in a generation cannot be claimed. Was it recently popularized by NWJS ? Yes.. but does that mean they own it and no one can have the same concept later… no.. because there were already people before them who used this concept

[@eileencritchley4630]

Correct.

[@soomi]

Single-handedly destroyed. Omg.

[@shannonmckenzie4404]

School girl look was popularized by Clueless in 95...then by Britney spears in 99 but in America we were already wearing it in 1990.... Dont get me started on Baggy jeans....TLC/Aaliyah/Xscape etc for the 90's....... Queen Latifah/MC lyte/ Yoyo for the 1980's....baggy jeans was apart of American hiphop since the 80's....we should sue her😂

[@Zerose_Youllit]

I don't understand why people are targetting ILLIT and giving them a hate train...

[@ShinjiIkari-qy7bq]

I'm getting the vibes that someone will say you were subjective and getting bribe money from HYBE. Aside from antis, I also think that everyone's making hate train and waiting this mess to happen to downgrade HYBE.

[@irenamcg]

She just wants out, but she can't find a valid reason so that is the best one she came up with. I just hope New Jeans will not make Fifty Fifty mistake and side with her, they are probably attached and biased towards her, and she may manipulate their parents (like everything that happened with Fifty Fifty) but hopefully, they will stay with HYBE and see that is the best option because people don't forgive and it would be bad if we lose one more group.

[@MsKaz1000]

BTS got where they are because of their rapping and singing not just the look for MV for their own talent

[@misosoup8030]

I wore tube tops and even showed a bit of my tummy in the mid-1970s-- even the 90s copied the 70s. We had no computers, no cellphones, no cable tv back then.

[@dorkshoujo]

Not going to defend Bangpd but even that oaf never claimed to be the mastermind of bts😂 he always say he got lucky he found a rap genius from ilsan. And the boys naturally just worked well together and the boys established themselves as BTS. In short, bighit thru their suffering and challenges eventually got lucky when they met these boys. Not every idol wouldve stayed w bighit during those initial years. It took them 2yrs to get paid at least right? They lived in a cramped dorm. Wore cheap goods. Yet they stayed. So to miss Min, rather than being a narcissist taking all credit, she should acknowledge all the staff and people involved. Heck, she should credit the girls. She talks as if she's the star of the show

[@marygalligan6455]

Hip Hop Originated in New York City In The 70s. She Wasn't Even A Thought Back Then. She Needs A Wake Up Call! Have a Great Day...