Smart Bidding for Google Shopping

[@onlineretailacademy]

Are you using smart bidding? Is it working for you? I'd love to hear in the comments!

[@poppyaugarde9848]

Hiya! I'm on day 2 of setting up my google shopping campaign and a little confused by the different bidding strategies. What type of bidding strategy would you recommend for a complete beginner? Manual CPC?

[@onlineretailacademy]

Hi Poppy. I always go with manual CPC to start with, but you will need to make some adjustments as you start getting data in the campaign. I have a video on that here: kzbin.info/www/bejne/j2a2c5pujbefipY Unless you have a lot of conversions already in your account the automated bidding probably won't work too well.